You've Got This | Tips & Strategies for Meaningful Productivity and Alignment in Work and Life

In this episode, I mention the following: a recent episode on a seasonal planning guide powersheets my virtual writing groups program my 7 Weeks to Radical Self-Trust group coaching program my new book on alternative academic careers a recent blog post about 10 goals I have for the remainder of the year come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, I mention the following: my virtual writing groups program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, I mention the following: my upcoming writing groups program a downloadable guide for more ease in your work and life as you plan this upcoming season come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online. Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, I mention the following: my virtual writing groups program my 7 Weeks to Radical Self-Trust program come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

In this episode, I mention the following: Prolific find me on Goodreads Airtable my current morning pages journal my favorite peppermint tea The Case Against Sugar by Gary Taubes come find me on Instagram Please offer your feedback about the show or ideas for future episodes and topics by connecting with me on Twitter @Katie__Linder or by emailing me. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder. If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!