

AI-Driven Marketer: Master Practical AI Marketing Skills
Dan Sanchez
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
Episodes
Mentioned books

Jan 4, 2024 • 14min
MyShowrunner: A Personalized GPT for Podcast Preproduction
In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them as they provide an inside look at the development and future prospects of this innovative podcasting tool.Timestamps:00:00 Dan, thanks for the high-energy podcast automation.05:27 Use Susan's guide for custom GPT. Access at myshowrunner.com.08:36 Podcast production changing with new tools and features.11:57 Lowering barrier to entry, improving podcast quality.13:48 Grateful for quick, awesome work. Thank you.

Dec 22, 2023 • 38min
Ai as Podcast Producer To Cut The Work In Half
Welcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while Dan expresses interest in implementing AI into his podcast process. Stay tuned as they discuss the transforming landscape of AI in podcasting and the potential of custom GPTs for podcast research. This episode is packed with actionable insights for marketers looking to harness the power of AI in their podcasting journey.Timestamps:04:01 Seeking human connections for AI and marketing.08:44 Injecting fun and controversial content into interviews.10:12 Improving communication and planning for interactions.12:56 Preferring cloud for processing larger volumes efficiently.18:08 Comparing different tools for transcribing audio content.19:26 Automate scheduling and posting podcast content efficiently.23:01 Seeking efficient time management through ChatGPT.26:26 Custom GPT generates content based on research.30:07 Refinement and innovation in editing technology expected.34:16 Exciting future with improved AI video analysis.36:16 Justin Feinberg and team provide valuable automation resources.Love these show notes? They're made by Ai with CastMagic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

Dec 20, 2023 • 9min
Five Big AI Marketing Predictions for 2024
Welcome to AI-Driven Marketer, in this episode Dan Sanchez discusses his five big predictions for AI in marketing in 2024. He shares insights on the impact of AI on big and small companies, the incorporation of AI into existing products, the potential for new AI applications, and the need for building competencies in AI beyond the basics. As the conversation unfolds, listeners can expect to gain valuable insights into the future of AI in marketing and how they can adapt their strategies to stay ahead of the curve.Timestamps:00:00 High expectations for AI despite potential setbacks.04:08 Small, agile AI companies outpacing larger players.06:30 Content automation and bots to increase in 2024.

Dec 15, 2023 • 50min
Ai Copilot: Your Next Partner for Decision Making w/Karl Yeh
Welcome to AI-Driven Marketer, the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh, an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call summaries to creating tailored sales offers, they delve into real-world applications of AI in marketing and business. Join us as we explore the power of AI and how it can transform the way marketers work.Timestamps:00:00 Building a business copilot for personalized support.03:53 Custom GPT and language models for diverse tasks.07:44 Create AI Copilot for specific business needs.13:18 Chatbots for admissions streamline information for users.14:30 AI chatbots like Chatbase enable data retrieval.19:36 The gap in AI knowledge is widening.23:21 Advanced ABM Copilot: Target prospect questions, supporting documents.25:41 Interact with GPT, customize messages, use hotkeys.29:39 Use prewritten outline, learn, write, repeat steps.31:38 Custom GPT automates intuitive process, book on naming.36:47 Respell tool allows efficient processing of audio.37:50 Respell integrates with Zapier and Slack for insights.41:34 Human review improves and speeds up tasks.47:03 Excited yet scared about future technology advancements.48:25 AI becoming real, implications uncertain, but hopeful.Love these show notes? They're made by Ai with Cast Magic. Find out how to automate your show notes and more here: https://aimicroskills.com/castmagic

Dec 4, 2023 • 4min
Why This New Show?
I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning. It's why everybody is saying "Learn Ai or fall behind!"But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company? I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had. Join me on the journey of learning how to ride this new wave of ai marketing in tech. Follow the journey in my AI marketing podcast.#danchez


