Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

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Feb 21, 2022 • 29min

A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Sustainability issues are being addressed all across the nation and around the world.  How are U.S. public relations professionals getting involved, contributing to this very important issue.  Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement.  She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful.  This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Feb 14, 2022 • 21min

An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans.  Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030.  In addition,  African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press.  She also provides to guidance to how access to the 22 million readers of Black owned  newspapers can be successfully achieved.  Listen as Rosetta speaks her mind and about her experiences. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Feb 7, 2022 • 23min

Developing a Strategic Communications plan? Listen to do it right the first time!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office.  Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services.  Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 17, 2022 • 37min

Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects.  In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to  justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.  The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a  respected, solid professional.  Listen and better understand how this finishing school could be of benefit to you!  For more information: 401-433-5965 Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Jan 4, 2022 • 24min

Successfully Adding Digital Marketing to Your Agency Services. Avoid mistakes. This episode will guide you!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency.  While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff.  In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide.  She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition.  Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Dec 6, 2021 • 27min

Weak on press release placements? Listen to solid tips to boost your success!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What are some of the common mistakes made when writing a press release?  What are the most important points you need to know to make your release more acceptable to the media?  What creative ideas can help elevate your press release acceptance?Mickie Kennedy, Principal of eReleases, Baltimore County, MD,  offers knowledgeable guidance based on proven experience to boost your release placements.   How many characters are optimal for headlines?   What are the TWO most used action verbs used in headlines?  What additions should be included with your release to improve their engagements?  This episode offers a brief course in writing a solid press release.Listen!  Learn!! Share!!   Thank you for listening!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Nov 27, 2021 • 29min

Gay PR Pro was snubbed. Now she owns her $million agency!!! How it happened!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner.  Things were going well.  After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to represent companies operated by non-traditional owners.  Hatmaker recognized this as an opportunity with her name on it. She focused on the underrepresented companies and their founders.  The door was wide open for working with companies who make their own lanes. She worked with forward thinking clients and those who were disrupters in their industry.   Hatmaker now over sees her million dollar agency that works hard to serve those underrepresented organizations. Her Rebellious Public Relations firm, in Los Angeles & Portland, OR, works to elevate PR industry standards and culture, sharing cultural competency and becoming more accepting of the LGBTQ+,  BIPOC and people of color communities.  This episode will enlightened you about her success. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Nov 10, 2021 • 26min

The Power of Social Impact Storytelling. This compelling interview will move you!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot."Listen as Adena White, APR, of Conway, AR, a principal with Blackbelt Media discusses the emotions and reasons she was driven to develop and engage her Social Impact Storytelling skills to help and support her clients, produce a podcast and more. The conversation with this PR pro is very compelling. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Nov 1, 2021 • 25min

Failing to get your op-eds placed? This PR pro explains why..and guidance to increase your chances.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Many public relations professionals have often written op-ed pieces for our clients hoping to  successfully placed either in the local newspaper or in one the nationally recognized newspapers.  Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal.  Why are many op-ed pieces being rejected?  My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from  Martina Franca, Italy.  Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement.Please leave a review.  Thank you. Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com
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Oct 20, 2021 • 28min

Need guidance developing a campaign? This expert gives you a solid game plan to get it done!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward.  This is NOT the time for beginners.  Sarah Erkmann Ward has a very successful record working in and developing campaigns.  Her Anchorage based  Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign.  Most organizations needing a campaign to achieve their desirable outcome will NOT trust such an important effort to anyone with no actual, hands-on experience.  Remember, campaigns can cover a range of issues from buying new computers for the elementary school, adding sidewalks to a neighborhood or constructing a new convention center in town.  Listen to how the professionals do it!! Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

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