

Flying Solo
Flying Solo
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
Episodes
Mentioned books

Jan 1, 2026 • 37min
Summer Session 2025 Highlights: How to set the right money mindset
Summer's here, and we're taking a break, so we've put together a season of summer highlights for your listening pleasure. Kick back and enjoy!
Money! How to manage it, how to make the most of it, and how to attract more of it, are questions we’d all like answered and this week’s guest, Clare Wood, has some practical solutions.
Clare is a sought-after money mentor, author, speaker and CPA-qualified accountant who helps service-based businesses to scale. She also runs The Profit Academy, an online school created to help business owners increase their profits exponentially.
When it comes to money management, Clare knows just what it takes to help business owners make more money and create a life of financial freedom and fun.
Episode notes
In this episode, Clare unpacks:
1:00 - From 2nd-gen numbers nerd to corporate finance
4:03 – Why helping small businesses make more money is her passion
8:44 – The basics of small business finance + key metrics to know
11:50 – The difference between profit and loss, cash flow + budget
13:55 – Cash flow tracking: Excel vs accounting software
17:40 – How to keep reaching your profit goals
19:10 – Why you DON’T have to tell your customers why you’re raising prices
22:20 – Understanding your money mindset – and how to change it
28:05 – The power of a growth mindset for entrepreneurs
29:05 – Sales strategies – growing your existing clients/customers
31:40 – Unlocking your money dreams and desires
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Dec 25, 2025 • 41min
Summer Session 2025 Highlights: Making AI your business ally
As you kick back over summer, check out our season highlights for great advice on hot topics for small business owners.
If the mention of AI makes your eyes glaze over, you’re not alone—but what if AI could actually make your business smoother, more efficient, and free up valuable time?
To help unravel the mystery (and bust a few myths), Cec is joined by Tracy Sheen, award-winning business tech expert, speaker, founder of The Digital Guide, and bestselling author. With over 30 years spent in the tech trenches—and a brand-new, jargon-free book called AI and You: Reimagine Business—Tracy shares practical advice for solopreneurs and small business owners looking to make sense of AI.
Key topics
1. Demystifying AI for Small Business
AI isn’t as intimidating as it seems; it's already embedded in everyday tools like Netflix, Google Maps, CRMs, and point-of-sale systems.
Most small business owners have been using AI unknowingly for years.
The goal is to make AI accessible, jargon-free, and practical for real-world application.
2. Overcoming Misconceptions and Building Mindset
Many small businesses see AI as overwhelming, complicated, or even irrelevant—especially in regional Australia.
Tracy emphasizes that AI is a collaborator, not a competitor.
Success with AI starts with a mindset shift: treat AI as a new team member, not a threat to your business.
3. Practical Getting Started Tips
Start small: Use tools like ChatGPT for fun, non-business tasks first to build confidence.
Ask questions, play around, and don’t be afraid to “make mistakes”—it’s a learning sandbox.
Focus on solving one key business pain point at a time with AI.
4. Recommended Tools & Everyday Applications
Google NotebookLM: Great for synthesizing content, brainstorming, and creating conversational podcasts.
CastMagic: Useful for repurposing long-form content (like podcasts and webinars) into social clips, emails, and blogs.
Choose tools that address your particular business challenges or bottlenecks, whether content creation, marketing, or workflow.
5. Ethics, Transparency & Future-Proofing
Be transparent about using AI in your business communications; customers appreciate honesty.
Develop an AI policy, especially if you have EU clients, and review it regularly as things evolve.
AI adoption is essential for staying competitive—digital literacy and curiosity are key assets for future growth.
Time-stamped overview
00:00 "Solopreneurs: AI Simplified"
04:00 Tech as a Social Equalizer
09:17 AI Misunderstandings in Rural Australia
10:53 Everyday AI Usage Awareness
15:55 Embrace Curiosity for Better Answers
17:34 "Google Notebook: Content Conversion Tool"
22:23 "Virtual Teams for Solopreneurs"
25:19 "Social Media Help for Plumber"
27:43 AI Transparency Boosts Business Loyalty
31:42 Agenic AI Streamlines Executive Assistance
35:35 "NoteBookLM: Mind-Blowing Everyday AI Tool"
37:19 Embracing Rapid Technological Change
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Dec 18, 2025 • 34min
Moving beyond good enough: Unlocking your business potential with Claire Gray
People and culture specialist Claire Gray, author of the new book Thriving Teams: When Teams Unite, Align and Achieve, dives into what truly makes a business excel—whether you’re leading a handful of people, working with an evolving group of freelancers, or just starting to build your own crew.
Claire shares insights from her extensive experience in leadership development, team dynamics, and her own entrepreneurial journey. We cover the essentials of building strong teams, the difference between simply performing and genuinely thriving, and why understanding your purpose and practicing quality conversations can make all the difference.
You’ll also learn practical strategies for fostering psychological safety, empathy, and accountability, even when your team is made up of remote workers or freelancers.
Key topics
1. The Essentials of Thriving Teams
Key differences between dysfunctional, complacent, performing, and thriving teams
Importance of purpose, meaningful work, and strong relationships
Psychological safety as a foundation for honest conversations and innovation
2. Leadership Skills and Development
Common leadership gaps, especially in small businesses and among new leaders
The growing value of “soft” (human) skills like empathy and feedback
The three facets of authentic leadership: empathy, assertiveness, adaptiveness
3. Creating Alignment and Accountability
Defining clear roles, goals, and behavioral expectations as teams grow
Importance of regular, quality conversations to build alignment
Shared accountability and giving/receiving feedback within the team
4. Fostering Healthy Team Culture
Encouraging healthy debate and curiosity for growth and innovation
Building human connection and togetherness, even with remote or freelance teams
Incorporating rituals and intentionality in meetings for engagement
5. Practical Steps and Resources
Tips for discovering purpose and leveraging team strengths
Addressing misalignment or tension through open communication and curiosity
Resources like Claire Gray ’s book and practical tools for team development
Time-stamped overview
00:00 From Psychology to HR Journey
03:06 Leadership Skills Gap Insights
06:45 "Defining Purpose at Four Levels"
13:07 "Psychological Safety and Team Alignment"
14:08 Fostering Open, Respectful Conversations
17:20 "Psychological Safety and Accountability"
20:46 Empathy, Authenticity, Adaptive Leadership
24:09 "Effective and Intentional Meetings"
30:08 "Fostering Quality Conversations"
31:19 "Thriving Team Insights with Claire" Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 4, 2025 • 34min
The pulse of empathy: Melinda McCormack on creating real change in a disconnected worls
Melinda McCormack unpacks the growing sense of isolation many of us feel—at work, in our communities, and even at home—thanks to our fast-paced, tech-heavy lives.
In this episode, we explore the art and science of empathy, drawing from Melinda McCormack’s decades of experience helping leaders and teams navigate challenging emotional terrain. With insights from her new book, “Pulse: Empathy Is Your Edge,” you’ll discover a practical, five-step framework for building trust, breaking through resistance, and creating truly sustainable change.
Key topics
1. The Challenge of Disconnection and the Need for Empathy
Modern life’s disconnection fueled by technology and excessive screen time
Emotional overwhelm and resistance to change as common experiences
Empathy as a critical tool to rebuild genuine human connection
2. Melinda McCormack’s Personal Story and Empathy Mission
Inspired by the experience of raising her son after losing her partner
Focused on building emotional strength and resilience in herself and her son
Transformation from adversity to an advocacy for empathy and emotional awareness
3. The Pulse Framework for Empathy
Purpose: Anchoring in personal values and “why”
Understanding: Building self-awareness of emotional patterns (“emotional DNA”)
Learning and Shifting: Developing emotional skills, forming new habits, reframing thoughts
Embracing Change: Combining emotional agility with rational decision-making
4. Bringing Empathy to Work and Leadership
Emotional intelligence reframed as a business-critical skill, not just “soft”
Importance of authentic, adaptable leadership in an age of rapid change and AI
Creating psychological safety, inclusion, and trust in teams
5. Everyday Practices and Repairing Disconnection
Techniques for self-check-ins and intentional emotional responses
Approaches to overcoming resistance, self-limiting beliefs, and perfectionism
Practical steps for mending relationships—apologizing, humility, and face-to-face connection
Time-stamped overview
00:00 Empathy's Role in Strength and Growth
03:49 "From Struggle to Connection"
07:12 "Human-centered Leadership in AI Era"
12:46 Emotional Agility and Self-Trust
15:28 "Shifting Beliefs for Growth"
18:27 "Beliefs Drive Daily Self-Check"
21:55 Call Centre Frustration Experience
26:39 Reframing Change for Collaboration
28:30 "Humanity, Empathy, and Connection"
32:12 "Empathy: Your Edge"
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Nov 27, 2025 • 38min
From struggle street to wealth creation: Andrew Baxter on building your financial future
From his humble beginnings in a working-class family to conquering the high-stakes trading floors of London, Andrew Baxter shares how those early struggles shaped his money mindset—and why he believes financial freedom is possible for anyone who’s willing to learn the process.
Andrew breaks down the myths and realities of investing, the emotional roadblocks that often hold us back, and practical steps for building wealth—even during tough economic times.
Whether you’re just starting out or ready to level up your finances, you’ll hear relatable stories, actionable advice, and an insider’s look at how everyday Australians can use knowledge, strategy, and a little courage to create a more secure future. Get ready to rethink your approach to money, overcome those common investing mistakes, and discover what it really takes to crack the wealth code.
Key topics
Absolutely! Here’s a condensed sequence of the episode’s major themes, each with a few supporting bullets:
1. Andrew's Background and Money Mindset
Grew up in a working-class home with limited financial resources
Influence of upbringing on his motivation to succeed and views about money
Early career shift from small-town life to high-stakes London finance
2. Career Transitions and Search for Fulfilment
Experience on the competitive London trading floor (the reality vs the “Billions” myth)
Decision to leave London seeking more fulfillment and life balance
Relocating to Australia, embracing new opportunities and challenges
3. Making Investing Accessible: Education & The Wealth Playbook
Founding Australian Investment Education after teaching on the golf course
Philosophy: Focus on process, consistency, and removing jargon
The Wealth Playbook aims to demystify investing for everyday Australians
4. Advice for Business Owners and Professionals
The necessity of having multiple income streams in uncertain economic times
Overcoming ego and professional pride to pursue side hustles
Adapting to AI and technological changes through upskilling
5. Common Financial Mistakes and Keys to Success
Letting emotion and ego override disciplined decision-making
Importance of building a process and learning before acting
Taking action—avoiding both procrastination and recklessness
Time-stamped overview
00:00 "City of London Finance Journey"
04:33 Success Without Fulfillment
07:02 "Dot-Com Era to Investment Journey"
10:25 "Investing Requires a Strong Why"
13:29 "Success Requires Strategy, Not Emotion"
18:26 Overcoming Ego in Professional Services
20:17 AI's Impact on Professional Careers
24:38 "Creating Tomorrow's Wealth Today"
28:37 "Boosting Business Cash Flow Strategies"
29:44 "Building Wealth Through Education"
34:57 "Learn Once, Grow Forever" Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 20, 2025 • 37min
Embracing cringe moments: Jordana Borensztajn on humour, resilience, and authentic influence
Jordana Borensztajn is a comedian, keynote speaker, communication expert, and now, author of The Little Book of Influence.
From being escorted off Facebook’s Silicon Valley campus when she was dressed as a giant, like button to being booed on a cruise ship and even suffering an egg-related injury, Jordana has experienced her fair share of epic fails. But instead of shying away from these cringe-worthy moments, she’s turned them into comedy gold and powerful lessons on resilience, vulnerability, and authentic communication.
Jordana shares how she mines her most embarrassing moments for laughter and learning, why leaning into vulnerability is so crucial for business owners, and how her “Presence Framework” can help anyone connect and influence more authentically. Plus, she opens up about the power of finding joy, the importance of listening to your body, and how her passion for magic
and mentalism unlocked unexpected creativity during lockdown.
Key topics
1. Turning Failure into Power and Comedy
Jordana Borensztajn uses personal and professional failures as material for growth and stand-up.
Signature story: the Facebook 'Like' costume incident and lessons in resilience and congruence.
Encourages sharing failures to reduce the stigma and normalise vulnerability.
2. Embracing Vulnerability and Authenticity
Importance of showing up honestly in business and communication.
Self-reflection: questioning if current choices make you happy or serve your goals.
Authenticity as essential for genuine connection
and influence.
3. The Presence Framework for Influence
PRESENCE acronym for transformative communication.
The power of nonverbal signals, congruence, and embodying your whole self.
Practical tools like the “glitter chest” technique for confident presence.
4. Managing Pressure and Prioritising Wellbeing
Advice for business owners to let go of perfection and prioritize health.
Value of self-care activities: rest, hydration, meditation, movement\
Giving yourself permission to pause and recharge to avoid burnout.
5. The Joy of New Experiences: Magic and Mentalism
Jordana Borensztajn explores magic duringlockdown, finding awe and playfulness.
Using magic to facilitate wonder and learn about how people approach life.
Integrating magic and mentalism into her professional toolkit.
Time-stamped overview
00:00 Turning Cringe Into Comedy
03:41 From Comedy to Connection
07:50 Accused of Being Outside Mark's house
11:47 Authenticity Through Vulnerability
16:26 "Stories Inspiring Growth & Joy"
18:29 Authenticity Over Perfection
20:57 Dancing Breaks Fear Loops
26:46 Easing Perfection Pressure for Entrepreneurs
28:59 Energy Management Through Mindfulness
31:58 Magic: Love, Hate, or Revealing
35:30 Podcast Recap and Reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 6, 2025 • 33min
The hardiness effect: How stress makes us stronger
Dr. Paul Taylor is a former Royal Navy air crew officer turned neuroscientist, psychologist, and exercise physiologist, to break down the concept of ‘Death by Comfort’, Dr. Taylor’s new book, The Hardiness Effect, explores how embracing a little stress and discomfort can make us stronger, sharper, and healthier.
Dr Taylor dives into the science behind resilience, the dangers of modern convenience, and practical strategies for building mental and physical toughness—like cold showers, purposeful challenges, and reframing stress as an opportunity for growth.
Whether you’re a small business owner wrestling with burnout or simply feeling stuck in a rut, this conversation offers actionable advice and fresh perspective for building a life with more energy, meaning, and resilience.
Key topics
1. The Hardiness Effect: Foundations and Background
Dr Paul Taylor’s diverse expertise (military, neuroscience, psychology, exercise physiology).
Modern comfort is disconnecting us from ancestral stressors needed for resilience.
Hardiness combines mind and body for optimal health.
Dr Taylor’s motivation for writing and research comes from both lived experience and scientific evidence.
2. Stress, Adaptation, and Practical Resilience
Exposure to intermittent stress (exercise, cold, psychological challenge) strengthens body and mind.
Simple habits like cold showers and breath control can build resilience.
Psychological orientation: viewing stressors as challenges boosts recovery and growth.
Deliberate discomfort and self-reflection reinforce confidence and adaptability.
3. The Role of Lifestyle and Technology
Sedentary lifestyles and processed diets are misaligned with our genetic needs.
Tech habits and excessive screen time drain attention, mood, and engagement in life.
Healthy routines—exercise, nutrition, sleep, hobbies (Ikigai)—empower resilience.
Balance is crucial: active participation trumps passive consumption for well-being.
4. Burnout, Mental Health, and Applying Hardiness
Entrepreneurs are especially susceptible to burnout due to chronic stress.
Recovery means engaging in energising, restorative activities—not just relaxation.
Major signs of bad stress include low energy, motivation, and social withdrawal.
Building hardiness: set boundaries, cultivate gratitude, and embrace life’s challenges.
Timestamped overview
00:00 "Hardiness: Strength Through Discomfort"
03:48 "Modern Life Mismatches Our Genome"
06:50 "Stress Builds Cellular Resilience"
12:13 Stress Inoculation and Growth
15:38 "Building Resilience Through Challenges"
18:05 Embrace Adversity, Build Confidence
20:14 "Finding Purpose and Setting Boundaries"
23:52 Life Beyond Screen Time
26:29 Preventing Burnout Early
30:34 "1 in 400 Trillion Life"
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Oct 24, 2025 • 33min
Breaking up with busy: How doing less can boost your productivity
Donna McGeorge is a productivity expert and bestselling author. In her latest book, Red Brick Thinking’ Donna shares why our instinct to always add more—tasks, meetings, apps—might be holding us back, and how strategic subtraction can help us achieve more with less stress.
In this chat, we dive into practical ways to break up with the busy, how to set healthy boundaries (without guilt!), and why younger generations are leading the charge in prioritising health over hustle. If you’re a business owner or freelancer looking to lighten your workload, make smarter decisions, and rethink what you “have” to do, this conversation will leave you inspired to red brick your day and build a happier, more productive life.
Key topics
1. Red Brick Thinking and Productivity Philosophy
Donna McGeorge’s concept: focus on what can be removed rather than added (“strategic subtraction” vs. “addition bias”)
Encourages breaking away from hustle culture and overwork
Red Brick Thinking promotes achieving more by doing less
2. Mindset Shifts for Small Business Owners
The tendency to feel obligated to do everything, especially for soloists who “are the business”
Importance of questioning self-imposed rules and what tasks truly add value
Cultivating boundaries and saying “no” without guilt
3. Practical Subtraction Strategies
Audit meetings, clients, and daily activities to identify what can be stopped
Reduce time-wasting meetings by focusing on purpose and outcome (e.g., 25-minute meetings)
Use technology mindfully—eliminate unnecessary apps/tools and leverage AI only for clear business problems
4. Shaping the Future of Work and Wellbeing
Trends toward four-day workweeks and slower, balanced work lives
Post-pandemic increased focus on health and work-life boundaries
The value of downtime and boredom for creativity and better decision making
Timestamped overview
00:00 "Red Brick Thinking Explained"
05:25 "Questioning the Value of Busyness"
07:27 "Rethinking Unnoticed Efforts"
11:53 "Clear Goals for Meetings"
13:30 "AI: Solving Problems, Not Clutter"
18:04 "Respecting Boundaries Builds Understanding"
21:46 "Will It Make the Boat Faster?"
25:49 "The Danger of Constant On"
27:50 AI, Productivity, and Four-Day Week
30:20 Reducing the Weight of Obligation
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Oct 16, 2025 • 37min
Finding your heart’s journey: Lessons from Peter Baines and Hands Across the Water
Peter Baines is one of Australia’s most impactful solopreneurs. After serving as a forensic investigator and responding to major disasters like the Bali bombings and Boxing Day tsunami, Peter found his purpose in building children's charity Hands Across the Water.
In this episode of Flying Solo, he shares advice on finding a journey worthy of your heart and soul, as well as practical guidance for small business owners seeking to make a meaningful impact in their communities. Whether you’re searching for purpose or curious about integrating philanthropy into your business, this conversation is packed with lessons on resilience, leadership, and the transformative power of doing good.
Key topics
1. The Journey of 'Hands Across the Water'
Peter’s background as a forensic investigator and his response to the Boxing Day tsunami.
Founding the charity to support orphaned children in Thailand.
Realisation that the work was ongoing after building the first home.
Growth from helping a few children to supporting hundreds with homes and educational opportunities.
2. Finding and Sustaining Purpose
Making an impact doesn’t require a profound life event; small actions matter.
Importance of finding a cause or activity that brings meaning beyond financial goals.
Personal fulfillment often comes from helping others or the community.
Value in choosing a journey “worthy of one’s heart and soul.”
3. Integrating Social Responsibility for Small Businesses
CSR and philanthropy aren’t just for large corporations—small businesses can make a difference.
Shift from one-way giving (philanthropy) to reciprocal, mutually beneficial partnerships with charities.
Importance of aligning business values with charity partners and setting clear expectations.
Engaging employees and stakeholders in meaningful causes enhances buy-in and impact.
4. Overcoming Challenges and Leadership Lessons
Navigating unexpected setbacks, such as the COVID crisis and loss of funding.
Lessons in resilience: drawing hope from challenging experiences and colleagues.
Effective crisis leadership means making courageous decisions and staying present.
Advice to listeners: pursue causes that are personally meaningful and sustainable, and do your due diligence.
Timestamped overview
00:00 Forensic Investigator: Bali to Tsunami
06:06 Building a charity
09:52 Expanding charity Impact in Thailand
11:53 Rethinking Corporate Social Responsibility
15:08 "Choosing the right partners"
18:03 Effective CSR Partnerships explained
24:25 "Resilience amidst challenges"
26:56 Leadership lessons from crisis
31:37 Choosing meaningful causes for business
34:08 "Sustainable, meaningful partnerships matter"
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Oct 9, 2025 • 34min
Riding the waves of mental health: Cooper Chapman’s journey from pro surfer to wellbeing advocate
Cooper Chapman is a former top-100 professional surfer who has transformed his passion for riding waves into a mission for improving mental health and wellbeing.
Cooper is the founder of The Good Human Factory, an organisation dedicated to equipping everyday Aussies with practical mental health tools. Drawing from his elite sports background and personal journey, Cooper shares how small, consistent habits, such as spending just 14 minutes a day on gratitude and meditation, can make a world of difference.
His new book, The 1% Good Club, unpacks this philosophy and provides actionable tips for living a clearer, calmer, and more intentional life.
If you’re looking for inspiration to take charge of your own wellbeing—one small step at a time—this is a must-listen conversation.
Key topics
1. Cooper Chapman’s Journey from Surfing to Mental Health Advocacy
Early start as a competitive surfer in North Narrabeen, Sydney, and rapid rise to international competition
Experiences with loss of sponsorship and transition from professional surfing to other work
Personal and family experiences with mental illness and suicide influencing his new purpose
2. The Good Human Factory: Mission and Initiatives
Founding The Good Human Factory to promote mental well-being
Began with mental health workshops in schools, later expanded to corporate and sporting groups
Focuses on practical, science-backed skills for everyday mental health (not just illness awareness)
Runs a podcast featuring experts, sells positive-message merchandise, and builds mental health communities
Partnerships like Blue Minds program address eco anxiety and climate issues in schools
3. The 1% Good Club and the Power of Daily Habits
Concept of dedicating 1% of the day (~14 minutes) to mental health practices
Daily structure: meditation and gratitude exercises within an Instagram accountability group
Impact on participants, with strong testimonials and continued growth of the free community
Emphasis on consistent, small actions for meaningful change
4. Science and Practical Benefits of Gratitude
Neuroscientific research shows daily gratitude improves well-being by boosting positive brain chemicals
Chapman integrates gratitude practices into workshops, book, and community activities
Reframes “gratitude” from being “woo-woo” to a proven mental health tool
Practical tips: use moments like meals or toothbrushing to reflect on the good in life
5. Navigating Stress and Building Resilience
Acknowledgment of prevalent modern anxieties: eco, AI, burnout, and financial stress
Grounding and self-care habits—breath work, exercise, time in nature—help regulate stress
Importance of self-compassion and striving for “progress, not perfection” with healthy habits
Encouragement to take small, daily steps to improve mental well-being and manage adversity
Timestamped overview
00:00 From Nippers to Surfing Success
04:23 "Mindset Shifts in Adversity"
09:13 "Good Human Origin Story"
11:09 Cultivating Mental Health Strategies
14:40 "1% Daily Mental Health Habit"
18:27 Daily Gratitude Sparks Positivity
23:21 "Habits for Feeling Your Best"
25:25 "Healthy Habits and Accountability"
28:26 "Habits to Calm Your Mind"
31:01 "Passionate About Mental Health" Learn more about your ad choices. Visit megaphone.fm/adchoices


