Influential Voices of Authority

8 Keys to Build Your Podcast Brand – Episode 187 Building your podcast brand is a big step toward audience growth. If you want to keep listeners coming back time and again, you need to build top-of-mind awareness. Your listeners need to think of you first when they think of your niche. To build your memorable podcast brand, follow these 8 steps. 1. BENEFITS, NOT CONTENTS It's the Snap, Crackle, Pop … Not the Puffed Rice Rice. Sugar. Salt. Malt flavor. Mmmmm. I can't wait to get a bowl of that! Your listeners aren't attracted by the contents of your show. They don't care if your show discusses money or business or politics or sports. All your listener cares about is the benefits they will receive from your show. Here are a few podcast descriptions I found on iTunes. "Those people that make videos on YouTube now have their own audio podcast. Hope you will stay awhile." "(unnamed podcast) produces original stories each week for families around the world. Each week on the (unnamed podcast), we'll be sharing a free story from one of our original story series." "The world's favorite podcast about old video games reaches its next stage! Join (hosts) and a variety of guests as they discuss the favorite games and topics of yesteryear." I'm sure these are solid podcasts. They were all listed in the "New & Noteworthy". The content may be great, but the descriptions lack any snap, crackle or pop. People get attracted to your show by the benefits, not ingredients. Consumers buy the fun of the Snap, Crackle & Pop. They aren't buying the puffed rice. Listeners are seeking the fun of learning life's lessons through stories, not original stories for families. The audience wants nostalgic memories of teenage afternoons wasted in the arcade in front of Donkey Kong, Ms. Pac Man and Dragon's Lair, not discussion of your favorite games and topics. When a listener decides to listen to your podcast, they ask, "What will this podcast do for me?" If the answer is topics and discussions, your listener is probably moving on. If it is nostalgic memories and comedic bits of "name that video game theme", you might just entice him to check out your show. There is a reason the fun of the experience is on the front of the box and the ingredients are relegated to the side. You need to sell the fun. 2. BE WELL PREPARED, NOT SCRIPTED You must know where you're going before you can actually get there. That statement is true with a road trip and it is also true with your podcast. When you set out to record a show, you must have goals in mind. Once you've determined what you hope to accomplish, you can then decide how you will make it happen. So many podcasters seem to record their show less than fully prepared. I hear hosts often search for details that should be right at their fingertips. There is no reason to lack the proper information while you are doing your show. If you've fully prepared for your podcast, the information should be right in front of you. 3. BE CREATIVE Create "theater of the mind." The use of active language will stir the imagination of your listener and help you connect to your audience. Put the listener in the moment. Make the listener see the action you are describing. "I'm walking in the bustling restaurant and shaking off the cold without even watching where I'm walking." That is active language. In your mind, you can see me walking in. Sure, your restaurant may be different from my restaurant. That difference is what makes theater of the mind great. You see it the way you think it fits best for you. Your scene doesn't need to match my scene in order for the story to make sense. It is your theater. Active language connects each listener to the story in his or her own way. It will create strong audience engagement. Active language during storytelling is a powerful tool you can use while you're building your podcast. Create a great podcast brand. Create theater of the mind. 4. MAKE THEM FORGET There is a primary reason most people seek entertainment. They want to escape reality. Help your listener make their escape by making them forget they are listening to a recording. People want to forget about their troubles of the day. To get away, they watch movies, go to concerts, watch television, listen to radio and spend time with your podcast. People get wrapped up in another time, place and story. This makes them forget about their reality, even if it is only for a short time. Take them to another place with your podcast by using stories. Make your storytelling so strong that their imaginations put your listener in another time and place. That's what great storytelling is all about. That's what great relationships are all about. It is engagement. So, how do you make them forget? How do you engage and entertain to the point where your listener is so engrossed with your content that they forget about everything else? What are the steps to create a great story? The intriguing introduction. The vivid details. The powerful conclusion. Then, ask "what else?" Take a few tips from movies and television. Tell compelling stories just like the movies. [ESSENTIAL ELEMENTS OF POWERFUL STORYTELLING – EPISODE 129] 5. FEAR IS THE ENEMY OF CREATIVITY Think about a speech you have given. When you have only rehearsed the speech a couple times, anxiety sets in. Thinking about making a mistake makes you nervous. Your lack of preparation is the cause. You worry that you may forget something. You are not prepared. On the other hand, when you have rehearsed the speech many, many times, you eventually know it by heart. You begin to feel much more confident. The worry isn't present. You begin to relax. When you relax, the spontaneity kicks in. Spontaneity in your speech happens most when you aren't worried about the mechanics of the presentation. Your mind is allowed to move naturally through the material. This relaxation helps you become truly engaged with the audience and material. Wonderful, creative, spontaneous things happen when you reach this point. The same can be said for your podcast. When you know the material, have defined a specific goal for the show, and have mapped out a plan to achieve that goal, your podcast will be filled with many "oh wow" moments. When you worry about your content, you have no brain power left for spontaneous things to happen. Where are you spending your time? Are you too busy thinking about the next question and blocking out the spontaneity? Is rehearsal really the enemy of spontaneity? 6. BE INTERESTING BY BEING INTERESTED Listen to your guest. You become interesting by being interested. Podcasters often ask how long their podcast needs to be. Your podcast needs to be as long as it needs to be. As long as it is interesting, it isn't too long. You need to do your homework prior to the interview. You need to know what makes your guest interesting. What will make your guest engaging to your audience? Find that story, and help your guest bring it to life. You become interesting by being interested. Listen to the answers your guest provides. Then, ask great, intriguing, follow-up questions. 7. TELL STORIES, DON'T READ Walt Disney was one of the greatest storytellers of our time. When you examine his work, you realize he wasn't a great story writer. He was a fantastic story teller. Snow White, Pinocchio, Fantasia, Dumbo, Bambi, Cinderella, Peter Pan, Jungle Book. All are stories written by someone else. Disney just turned them into great stories that sometimes didn't follow the original exactly. Snow White – "Snow White" is a German fairy tale known across much of Europe and is today one of the most famous fairy tales worldwide. The Brothers Grimm published it in 1812 in the first edition of their collection Grimm's Fairy Tales. Pinocchio - The Adventures of Pinocchio is a novel for children by Italian author Carlo Collodi, written in Florence. The first half was originally a serial in 1881 and 1882, and then later completed as a book for children in February 1883. Fantasia – The movie was developed around the Sorcerer's Apprentice, a German poem written in 1797 by Johann Wolfgang von Goethe. Bambi - Bambi, a Life in the Woods, was originally published in Austria in 1923 and written by Felix Salten. Cinderella – This movie started as a European folk tale. The first written European version of the story was published in Naples, by Giambattista Basile, in 1634. Peter Pan - Peter Pan is a character created by Scottish novelist and playwright J. M. Barrie in 1902. Peter Pan, or The Boy Who Wouldn't Grow Up, premiered on 27 December 1904 in London. Jungle Book - The Jungle Book (1894) is a collection of stories by English author Rudyard Kipling. The stories were first published in magazines in 1893–94. Even recent, successful movies created by the Disney company after Walt Disney's death were based on stories written by others. Hercules – Greek myth Mulan – Chinese legend Tarzan – 1914 book by Edgar Rice Burroughs Tangled – Base on Rapunzel published in 1812 Brothers Grimm Model the Disney filter. Walt Disney's upbringing shaped his view on life and influenced how he told stories. According to the book "Walt Disney – Hollywood's Dark Prince" by Marc Eliot, Disney's life on his boyhood Missouri farm was harsh. Walt was unsure of his father, because he had no birth certificate. He grew up in a very strict household where his father often used corporal punishment. Walt's mother usually did very little to tame the strick hand of the senior Disney. Growing up on the farm, Walt and his brother Roy were required to do chores to earn their keep. They would attend school during the day while working on the farm at night. There was no time for friends. Walt's friends were the various animals around the farm. The life Disney experienced on the farm influenced his films. If you study the films created by Disney while he was alive, you see the evidence. Most of Disney's feature-length films contain a protagonist with no father figure. The main character is typically a lonely outcast who has made friends with various animals. Think of your favorite Disney character. Does that individual fit that description? Cinderella. Snow White. Mowgli in the Jungle Book. Peter Pan. It is all right there. Disney didn't write great stories. He told great stories as seen through his filter. Plan your story using your own filter. Many podcasters believe that planning all of their content removes the opportunity for things to happen. Does planning remove the fun from your show? Not at all. When you spend less time trying to think of the next piece of content, you can spend more time thinking about how to make the next piece of content amazing. Organizing your content is the key to allowing your content to become entertainment. 8. THE CLOCK The one tool most radio hosts use to organize their show is a show clock. This is basically a schedule of what is to happen on the show and when those pieces of content occur. The show clock becomes even more important when you have a co-host. The clock puts all members of the show on the same page. Each host knows exactly what is coming up and when it is supposed to happen. You can download the PTC Show Clock template in the worksheet library online at PodcastTalentCoach.com. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

How To Land Your First Podcast Guest – Episode 186 Interview podcasts are quite popular. Having a guest provide their knowledge is a great way to create content for your show with less work on your part. So, where can you find guests? More importantly, if you are just launching your show, how can you land your first podcast guest? What is the trick? How do you land that big guest for your podcast? Let's face it. Asking a busy, successful entrepreneurs to give up an hour of their time to give you an interview is a tough ask. Their time is money. How can your podcast be more valuable than their other options? Finding and landing guests are two different tasks. You first find the guest. Then, you work to convince them to be on your show. Let's take this in two steps. FIND THE GUESTS Before you go fishing for guests, you need to determine what you hope to accomplish on this particular episode. You need to set a goal. If you are hoping to lay the foundation for your affiliate program, we need to find guests that support that affiliate content. If you hope to demonstrate your mastery of a subject, we need to find guests that show your expertise by association. Once you have determined your goal and subject matter for your episode, you need to make a list of possible guests that support that topic. These people could include … People in your contacts in the same niche Authors who have books out or coming out on the topic Entrepreneurs who have created products around the information Journalists who write about the subject matter People who teach the subject Experts who work in the niche Take five minutes and brainstorm a list of people. When you brainstorm, don't allow the crazy ideas to stop you. Write down every idea. Let the crazy ideas inspire the brilliant possibilities. Once you have a solid list of 15 to 20 names, rank them. Start with the best guest first. LAND THE GUESTS Now, let's figure out how we get these great guests on your show. Remember, you may not succeed in your first attempt to land these guests. It is probable that the really big names will not accept your first request. Don't let that stop you. Work to create a relationship. Keep at it until they agree to be on your show. Here are six useful tips to help land those big names. 1. FIND THE INTRODUCTION Find people that know your prospect. See if they will introduce you. A radio colleague once came to me seeking an interview with Taylor Swift. I have interviewed her a couple times. He knew I was able to make an introduction for him. I couldn't land him the interview, but I could put in a good word for him. Use the same process to help yourself. 2. THE GATEKEEPER'S FRIEND There are times when big names have people that run their schedule. This could be a personal assistant. It might be a booking agent. You need to make friends with these people. In the music business, I always go through the record label. I need to create a strong relationship with that person in order to be at the top of the list when interview opportunities come about. When the big stars do radio interviews, they typically perform about 15 to 20 in a day. There are typically 150 radio stations in the format that create the music charts. Not all 150 stations will get an interview. I need to create the relationship that will keep me at the top of the list to get the interviews when the opportunity comes along. 3. WHAT'S IN IT FOR ME? To score a guest interview for your podcast, you need to begin by explaining how the interview will benefit your prospective guest. The fact that your audience will love it has no bearing. It really doesn't matter to your guest if your show or your audience will benefit from the guest's appearance. When your guest makes the decision whether to appear on your show, they will only consider how the appearance will benefit them personally. We were able to help a very sick young girl meet Taylor Swift … from her hospital bed. Lolo was a young 11-year-old girl. Her wish was to see Taylor Swift in concert. She was getting tickets for Christmas. However, when Taylor came to town, Lolo was in the hospital fighting for her life. She was in Children's Hospital fighting leukemia. I passed along Lolo's wish to Taylor's record label. It wasn't only the story that got Taylor. I know she loves giving back in very special ways. The Taylor Swift tour was coming through town for two days. I knew there would be some down time the day of the second show. I made it as easy as possible for Taylor to make Lolo's dreams come true. That is exactly what happened. You can see the story HERE. What is in it for your guest? Make it easy. 4. SHOW THEM WHAT YOU'VE GOT Provide your prospects some examples of your great work. If you have endorsements, share those as well. This is great when you have an endorsement from somebody your prospective guest knows and trusts. If you can show your prospective guest that you are a professional with experience by showing them samples of your previous interviews, you will make them more comfortable saying yes to your request. Create a 90-second highlight reel of your show to provide as a sample. 5. SIZE ISN'T THE ONLY THING THAT MATTERS Many podcast hosts use their audience size to lure guests. If you have a reasonable audience size, surely use it to your advantage. However, don't stop there. You may be overlooking many other ways you could benefit your guest. You could offer to give your guest exposure on your website. You may have visitors to your site that do not listen to the show. Promote your guest on the site with a link to their content. This will be an additional benefit. Mention your guest and interview in your blog. Again, your guest will be reaching additional audience. You are helping them spread their message beyond your podcast. Offer to promote the interview and your guest's information to your mailing list. You may have many people that receive your newsletter who may never listen to your podcast. By including a link to your guests website in your mailing, your guest will reach additional people. Take credit for that. Your audience for any one of these avenues may be small. However, when you combine the benefit of each distribution method, your proposal for the interview will be more appealing to your guest. Use every audience you have to your advantage. 6. DON'T TRIP OVER THE NAMES YOU DROP Play to your guest's ego by dropping a few names. If you have had other notable guests on your show in the past, let your guest know. Tell your prospective guest they will be among good company. They will feel more comfortable saying yes to your request. We were booking our annual acoustic concert after country duo Brooks & Dunn broke up. The year prior, Kix Brooks played this charity show for us and did a fantastic job. Ronnie Dunn, the other half of the duo, had a new album out. We submitted a request to have him play the show. In that request, we made sure to mention that his partner played the show the year before. Not only did Ronnie Dunn play our acoustic show, he played it fully plugged in with his entire band. That was one of our best shows ever. It is amazing what a little associated peer pressure can do for you. If you conduct interviews as part of your podcast, use these six steps to land the bigger names. It will not happen overnight. However, consistent fishing with this better bait will surely land you some larger fish. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

How To Draw Your Listeners Past The First 60 Seconds – Episode 185 When a listener hits play on your podcast, how can you get them to listen to the end? Or, at least past that critical first few minutes of engagement? HOW LONG DO THEY STAY? When a listener hits play on your podcast, how long do they stay? Studies show about 47% of those that consume podcasts listen to the end of the episode. Roughly 23% of listeners say they listen until they are bored. Studies also show the biggest drop off of those who do not listen to the end comes in the first five minutes of the show. This means a quarter of your listeners to any episode get out before you are five minutes into the show. Think about how you consume podcasts. Where are you and what are you doing when you listen? Put yourself in the shoes of your listeners. What are they doing? Have you asked them? When I listen to my favorite podcasts, I am typically driving. During the summer, I listen to a lot of podcasts while I am mowing the lawn. This allows me a lot of time to try new shows. New podcasts don't get a lot of my time. I fall into that five-minute group. If the content and host hasn't really pulled me in, I am off looking for something else. How can we keep listeners around for the entire episode? When I attended Podcast Movement 2017 in Anaheim, there were a few session that discussed this very subject. Podcast Movement is a fantastic opportunity to not only learn more about our podcast industry, but networking and masterminding with so many other podcasters is priceless. There were many great sessions at PM17. I actually teamed up with two other podcasters in my Mastermind to divide and conquer. We each took notes in separate sessions and then swapped when it was all over. One of the sessions was "Why Public Radio Excels At Podcasting". Public radio has created some amazingly successful podcasts such as "Serial", "How I Built This", "TED Radio Hour" and more. How are they so successful? START STRONG First, you need to start strong. The biggest drop off your podcast experiences is in the first 5 minutes. You simply cannot catch up to a bad opening. Create that intriguing introduction like we talk about when storytelling. You learned it in speech class. Find that hook, and lead with the headline. You cannot spend the first five minutes of your show with mindless chit-chat. The content must be powerful. Talking about the weather or the thing you have to sell will not deliver engaging content that will make your listener want more. CREATE FOMO What makes a great introduction? An intriguing introduction creates some anticipation. Tease your audience with what is coming up on the show. A powerful tease is more than simply promoting the content coming up. "Today, we are going to discuss the pros and cons of e-mail marketing" does nothing to create anticipation. Sell the sizzle, not simply the ingredients. "Today, I'm going to give you the five headlines that received by far my best open rates over the past year" creates some intrigue. Listeners begin to experience the fear of missing out if they don't listen to get all five. DELIVER GREAT CONTENT After you start strong, you then need to continue to be great. Just because a large group drops off in the first five minutes doesn't mean you will not lose listeners throughout the show. Therefore, you need to re-engage your listeners every two to five minutes to slow the drop off. Find ways to catch their attention again. During the entire episode, you need to always be great. You cannot fill for time's sake. The fact that you always do a 30-minute show doesn't give you permission to tread water and fill with less-than-stellar content. Be great the entire show. A great aspect of podcasting is the freedom of time. You have no clock determining how long you need to talk or when you need to wrap up. As radio coach Valerie Gellar says, "There is no such thing as too long, only too boring." If you want people to listen to the end of your episode, you need to be more entertaining than anything else they could be doing right now. Your competition for their attention isn't simply other podcasts. Your competition is all other entertainment they could be consuming right now. Are you more entertaining than the radio, or audiobook or conversation they could be having? It must be if you want them to stay. Learn how to create an intriguing introduction. A powerful opening is your only hope to get your listeners past that 5-minute drop off. Start strong. Stay strong. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

My Tools To Make Money With My Podcast – Episode 184 (These tools can be found on the resource page at PodcastTalentCoach.com. Most links on that page are affiliate links. I may receive a variable commission for any purchase made using those links.) How do I make money with my podcast? I get asked this quite a bit. Many podcasters want to make money to at least pay for the expense of podcasting. I thought you could get some great help if we reviewed the tools I use with my podcasting and in my business. This includes the tools I use to create my podcast, website and newsletter. We will also review the resources I use to learn, create products and generate revenue. This list includes affiliate links. Please understand I would never recommend anything I didn't already use and love. I have been using most of these resources for years. That is why I feel confident recommending them to you. You can find affiliate links to and discounts for most of these in the resource section online at PodcastTalentCoach.com. I want to give you a quick overview of my gear. Then, we will get into making money with your show. If you would like some great, FREE tools to get your revenue started, I have an amazing, FREE online training course for you online at PodcastTalentCoach.com. Plus, you get two of my best two of my best resource guides, "16 ways to make money with a free podcast" and "75 ways to drive engagement with your podcast". Get them now online here: FREE REVENUE GENERATING TOOLS COACHING RESOURCE This overall list doesn't include much technical information, such as mixers, processors and software. I leave that to Dave Jackson at the School of Podcasting. He is the tech expert that helps me. If you are looking for help setting up the studio, Dave is your guy. He leads off my resources. TECHNICAL TOOLS A few technical tools from my studio include my mic, my mac and a few web tools. My studio mic is an ElectroVoice RE20. This runs about $450. It is a high quality mic. This mic is probably much more than a beginning podcaster needs. However, if you are serious about podcasting, this is a great mic. My backup mic is an Audio-Technica ATR-2100. It s a great USB mic for about $60. For editing, I use Adobe Audition in the studio. I will occasionally use Garage Band for quick projects or when I'm traveling. Dave Jackson recently turned me on to Hindenburg Journalist. I am considering that option. Audacity is also a great tool. Daniel J. Lewis is very knowledgeable with this platform if you are looking for input. I use a Mac Book Pro 13" for the flexibility. It cost me $1,200. My mp3s are tagged with ID3 Editor from PA Software. The price tag was $15. I host my audio with Libsyn. It runs $20/month. My URLs were purchased through GoDaddy. The price really depends on the URL. You can usually find a deal. After the initial deal, I pay about $45/year. I have a website on Homestead and one on Host Gator with Wordpress. Homestead is a stand alone site builder. Host Gator just hosts my Wordpress site. Homestead is $20/month. HostGator is $135/year, just over $11/month. They each have various plans. Wordpress is free. On my website, I use Paypal for my transactions. Most of my providers accept it. Plus, they have a card option for my customers. I like this because most of my customers are familiar with it. Aweber is my newsletter provider. The subscription is $19/month at the time of this writing. I looked at Mail Chimp. Both are very similar services if you have a list under 5,000. Canva.com is a decent resource for creating graphics. I use it primarily as an editing tool. They have a decent photo library. Most photos are about $1/photo. However, most of my photos come from 123RF.com. I find those photos to be a little better than the Canva photos. My workbook was self-published through Create Space, an Amazon company. You simply upload a .pdf. It is fairly simple to use. Not very expensive. They also sell the workbook through Amazon and converted it to Kindle. That made things super easy for me. I am in the process of creating a membership portal through WishList Member. It was $297 when I purchased it. They have solid training videos. I am not yet complete with this one. LEARNING TOOLS Dan Miller and 48Days.com is where it all started. He has great tools to help you find your passion and the work you love. Internet Business Mastery is a great podcast and course that has helped me refine my business focus. Jeremy & Jason have been there and done it. Audible.com has turned my car into a mobile classroom. I am usually listening to a couple books a month on top of the podcasts. You can get a free book when you use my affiliate link on the resources page. I cannot say enough about Dave Jackson and the School of Podcasting. If you want to learn the technical nuts and bolts, check out his course, membership and training tools. SHOW ME THE MONEY Now that you have your gear set, let's talk about making money with your show. Don't forget to get the free training online at PodcastTalentCoach.com. To make money with your podcast, you need something to sell. When I'm coaching clients, we review goals. Many will say, "I'd like to make money with my podcast." When I ask, "What do you have to sell?", they say, "Nothing." Nothing to sell equals no revenue. A few ads in your show will not generate enough revenue to make a difference. You need to create a product. Then, let your podcast promote that product while helping and entertaining your audience. The best thing about a digital product is that you do the work once and then sell it over and over again. When I was struggling to launch a product, I had no idea what my audience wanted. So many gurus say, "Figure out what your audience wants and then make it for them." That sounds so easy. But, how do you figure that out? A Seed Launch is the perfect place to start. The Seed Launch is part of Jeff Walker's Product Launch Formula. The Seed Launch is one of my favorite parts of the PLF course. I've watched that module multiple times and learn something new each time. I love the Seed Launch and want to share it with you. If you embrace this, you will find the product creation and launch process so much easier to understand. Jeff teaches you exactly how to figure out what your audience wants. With the Seed Launch, your listeners tell you what they need as you create the product. It is brilliant. Let's walk through it. One of the fastest and easiest ways to make money is with the Seed Launch. You start with no list or product and you get paid to create your product. Tell me that doesn't sound great. If you are just starting out or want to test a new idea, a Seed Launch works very well. When you are building your online revenue stream you need to take small, incremental steps. Those small steps add up to huge results. You start building your list with your opt in. Promote that opt-in on your podcast and through your e-mail. You let that opt-in teach people about your product. Finally, you execute your product launch. These are the baby steps to revenue. With the Seed Launch, you don't need a huge list or a product. This is an interactive process. The Seed Launch helps build relationships. It helps get feedback and case studies that you can use with even bigger launches. Each launch builds on the last. Most of us are not trained teachers or trainers. We don't instinctively know how to teach correctly or appropriately. The Seed Launch will help you refine those skills as well. When creating your product and teaching, be careful of the Curse of Knowledge. You forgot what you didn't know when you were staring out. You forgot what it was like to not know the basics. You're likely an expert in the subject matter of your product. As an expert, it is very hard to remember what it was like as a beginner. Now, you do it without thinking. Like riding a bike. If you have ever taught a child to ride a bike, you know what it is like to try to remember the basics. The Seed Launch helps you avoid the Curse of Knowledge. It is interactive with webinars or teleseminars. That's what makes the Seed Launch a fantastic way to create and launch a product. Your fans tell you exactly what they don't know and need to learn. HOW DOES IT WORK? So, how does the Seed Launch work? With the Seed Launch, you create an outline for your course. You then get a group of people to join you as you conduct a series of webinars. Through the surveys you perform before and after each call, you'll find out what they really want to know, where the gaps are, and what you need to revisit or teach better. They tell you exactly what you need to teach, which helps you build a product your audience wants and needs. As you conduct the webinar series, you record all of the calls. By the end, you have a product that your audience has helped you create. It is exactly what they want, because they told you during the process. You have answered all of their questions, because they asked. The Seed Launch helps you determine the market need while avoiding the curse of knowledge. Keep in mind, the Seed Launch is not just for beginners. If you have a business but want to launch a new product, this is a fantastic way to get started. It prevents procrastination, because you get paid and are forced to create the product. The Seed Launch brings in money, creates a great product, and leads to new learning. GET PEOPLE INTERESTED "But I don't have a list." How do you get people in the webinars when you don't have a big e-mail list? We all started at zero. You are not alone. The best things about the Seed Launch is that you don't need a big list. You only need a small group to help you with the creation of your product. You need enough that you can create some community and receive valuable input. Where can we find those people? Think about your circle of influence within your expertise. Do you have a group of people you know who might be interested in your knowledge? How about your e-mail contacts. Look at your Facebook friends and your Twitter followers. Your podcast audience is a great pool of people. These are all solid ways to get people interested in your webinar series. If you can get 20 people on your webinar each paying your $100 to be there, you are earning $2,000 to create your product. How great is that? When you are done with the webinar series, you have a great product to sell over and over again using the other forms of launches that Jeff teaches. You can use the Internal Launch, JV Launch and Quick Launch. Jeff Walker teaches all of these in Product Launch Formula. He is getting ready to release PLF and kick off the training. Do you want to learn more? Do you want to see how this can propel your revenue? The free video series Jeff releases to promote PLF is training Jeff calls the "Second Best Training" on the internet just after the PLF course itself. I own PLF and have watched his free video series three times AFTER I made the purchase. It is a great business resource. If you want access to course, sign up at PodcastTalentCoach.com. You will learn a great deal with regard to making money with your podcast. Just for signing up, I'll send you two of my best resource guides, "16 ways to make money with a free podcast" and "75 ways to drive engagement with your podcast". Sign up online at PodcastTalentCoach.com. Hurry. Jeff's free training begins on February 8th. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Make Friends Using Your Stories – Episode 183 Our goal with our podcast is to create meaningful relationships with our listeners. Powerful, profitable relationships. People do business with those they know, like and trust. That is the definition of a relationship. The best way to create meaningful relationships is to use engaging content. One of the best ways to create content that is engaging is to use stories. Stories reveal who we are and what we value by the pieces of ourselves we reveal within those stories. This is how your listeners get to know and like you. Your stories tell your audience why they should trust you. WHAT ARE YOU REVEALING? What did you reveal about yourself on your podcast this week? My radio coach taught me that from self-revelation comes friendship. Can you think of a true friend that you know very little about? Friendship becomes stronger the more you share with each other. How can you use the stories you tell to solidify your brand and strengthen your relationships? We have discussed storytelling in past episodes. Check out "Essential Elements of Powerful Storytelling" in episode 129, "Can You Tell Stories Like Walt Disney" in episode 130, and "How to Tell Better Podcast Stories" in episode 169. We cover the power of great storytelling, the parts of a great story, and how to structure a story. Today, I want to teach you about three other areas of storytelling that can help transform your podcast into powerful, engaging entertainment. How can details elicit fantastic imagery in the theater of the mind of your listener? How can the words you use become memorable? How can you create anticipation that will hook your listeners and make them listen to the end? VIVID DETAILS When you tell stories on your podcast, you reveal things about yourself. Vivid details are critical elements of great storytelling. Details are more believable than generalities. Details reveal specifics about your thoughts, beliefs and character. Details put your listener in the moment helping them envision your story in their mind. How can details elicit fantastic imagery in the theater of the mind of your listener? My wife and daughter are big fans of the Harry Potter book series. They read all of the books long before the movies hit the theaters. Have you ever read a book and then seen the movie? The experience isn't quite the same, is it? My wife and daughter have that issue with Harry Potter. The movie doesn't include every part of the book. More importantly, the scenes in the movie didn't look like the images in their head. They would tell me, "That wasn't what I thought the room would look like." My daughter would say, "I didn't picture the professor like like." That is the wonderful thing about audio. Everyone sees their own personal, mental images in their own way. Those differences add to the enjoyment and entertainment of the story. Each listener can enjoy the unspoken details in their own way. The listener is not at the mercy of the interpretation of a movie director. Coaches often use stories to inspire their team. I've done it myself with teams I have coached in hockey, baseball, and lacrosse. Growing up, I played a few sports. I competed in baseball, ice hockey and bowling. I was a national champion in bowling. That is something no one can ever take from me. It is pretty cool. That is exactly what I told the hockey team I coach as we were headed into the state championship game. Win and you will always be a champion. My bowling championship came when I was a freshman in high school. I was in a child-adult doubles tournament with my dad. We had won the various stages at the local house, city, district, and state levels. That got us to the national tournament where one team from each state competed. After three series of the national tournament, which are 3 games each, we were in the lead going into head-to-head competition. The head-to-head finals put the fifth place team against the fourth place team for one game. The winner of that would play the third place team. That winner would play number two. Finally, we would face that winner in one game for the championship. We got to the last frame of the final game. It was close the entire time. When the last pins fell, we won by 3 pins. The championship was ours, because we did the little things right. When we knew we could not get all 3 pins in a split, we would get the two. When we didn't strike, we focused on the spare. Step-by-step we won. As my players on that high school hockey team sat there before the championship game, I told them that story. They were preparing to face a team who had only lost two games over the past two seasons. One of those games was to our team the night before. Winning a second game in a row against this level of competition was a very challenging task. That group of boys dominated the game from start to finish by doing the little things right all night long. They won the races to the puck, finished their checks, and didn't give up when bad passes didn't connect. When the final buzzer sounded, they became state champions. Once a champion, always a champion. The details make your stories intriguing and believable. Tell great stories. Use vivid details. What will you reveal on your podcast this week? MEMORABLE WORDS American children's author Dr. Seuss (Theodor "Ted" Seuss Geisel) was more interested in telling a good story than he was in telling a true story. He often exaggerated. He always used wonderful, colorful words. The good story approach is even described in his biography at www.Seussville.com. Dr. Seuss and his wife were unable to have children. "To silence friends who bragged about their own children, Ted liked to boast of the achievements of their imaginary daughter, Chrysanthemum-Pearl. … He included her on Christmas cards, along with Norval, Wally, Wickersham, Miggles, Boo-Boo, Thnud, and other purely fictional children. For a photograph used on one year's Christmas card, Geisel even invited in half a dozen neighborhood kids to pose as his and Helen's children. The card reads, 'All of us over at Our House / Wish all of you over at / Your House / A very Merry Christmas,' and is signed 'Helen and Ted Geisel and the kiddies.'" Part of the magic that was Seuss was created by the words he used. Oftentimes, he used words he created himself, like whisper-ma-phone, fiffer-feffer-feff, and schloppity-schlopp. His words were memorable and unique. His words have sounds that catch your attention. If you want to catch the attention of your audience, use great words like Dr. Seuss. You don't need to create your own vocabulary. Simply use words that stir emotion. Your words do not need to be long, flamboyant words. They simply need to be emotional. Betraying. Jubilant. Downtrodden. Passionate. Unmovable. Use words that paint pictures. Great storytellers use delightful details created by fabulous words. Use delightful details. "It was a muggy, hot lunchtime. We had ducked into the cool, dark shade of the woods where the sun was barely visible through the dense leaves. My eyes hadn't yet adjusted to the leave-covered path when I lost my footing near the edge of an embankment. I ended up landing on my hip, a fall that was sure to leave a strawberry, rolling head-over-feet down the fairly steep, 10-foot drop where I promptly landed on my butt in the muddy mess below. My legs were completely covered in mud as if I had been rolling in it for hours." With the delightful details of that story, you can almost feel yourself in the woods. You can see the muddy mess in your mind. You can smell the thick, wooded area. Details help your listener experience the story rather than just hearing it. Capture the attention of your listener by putting your listener in the moment. Always include delightful details in your story. Use fabulous words that paint pictures. Grab attention like Dr. Seuss. CREATE ANTICIPATION Anticipation is a key feature to storytelling. Your story should build just like a good plot builds in a movie. You need to make your audience anticipate the content that is on the way. Remember when you were planning a vacation? The fantastic anticipation for the trip is almost as pleasurable as the trip itself. You can't wait for the trip to arrive. You want your listener to feel the same way about your content. When they can't wait for the story to arrive, you have created some great content. Teasing is the art of creating anticipation for your audience to entice them to stick around for the payoff to your setup. It is a critical element of your show. Teasing helps create momentum for your podcast. When you promote parts of the show that are coming up, you must creatively tease your audience. You must give them a reason to stick around. It isn't enough to simply say, "A great story about this weekend is coming up." Few will stick around for the payoff. Tease. Create anticipation. Instead, use something like, "You're never gonna believe what I found in the attic this past weekend." Television news does a wonderful job at teasing. Create anticipation. Tease me. Use details to elicit fantastic imagery in the theater of the mind of your listener. Use memorable words Use stories to create anticipation that will hook your listeners and make them listen to the end Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

7 Steps To Push Past The 7-Episode Wall of Podfading – Episode 178 Many podcasts start only to soon fade away. I'm sure there are many reasons podcasters quit. If you are diligent, you can follow these 7 steps to push past the 7-episode wall of podfading. Seven episodes. Many podcasters fade at that mile marker. Maybe podfading kicks in because the podcaster didn't realize how much work it would take. Or they ran out of things to say. Or life got in the way and they couldn't find the time. Or the fun ran out. There are many, many reasons. Podcasting just sounded good at the time. Whether you are launching your podcast, or you are midstream in creating your content, there are steps you can take to help you fight the urge to quit. These steps will help you break through that 7-episode wall of podfading. [DOWNLOAD THE PODFADING PREVENTION WORKSHEET HERE] Make sure what you think is your passion is truly your passion. Niche your target, so you know exactly how to filter your content. Try to brainstorm 50 show topics in 10 minutes. Create a schedule and break the tasks into parts. Look at the big picture so episode build seasons or themes. Work when you feel most creative and productive. Find an accountability partner. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Your Self Doubt Is Not So Different – Episode 177 We all fear that no one will have any interest in our art. We fear that we will be discovered as a fraud by the true professionals. We all have that little voice in our head creating that self-doubt. I want you to understand that your self-doubt and fears are not so different from everyone else. Does that happen to you? Do you get a little nervous when you get ready to publish an episode? What happens if I check my stats and it says zero? Yep, we've all been there. Fear and self doubt happens to the best of every industry and niche. THE AUTHOR'S FEAR John is an author. He wasn't always an author. He was an attorney and served in the state House of Representatives for ten years before he turned to writing full time. Reading fiction was always a big part of John's life. He discovered the classics in high school. He would eventually go on to collect first editions. As he was starting to get the hunger for being a writer, John would visit his local bookstore. He would look at all of the best sellers and huge authors and think, "Who wants to hear from me." It took John three years to write his first book as he was practicing law in Mississippi. As he shopped it around, the book was rejected by 28 publishers. John finally found a small publisher that agreed to release a small run of the book. The publisher printed a small run of 5,000 copies of that first book. As John tells it, the publisher didn't have the funds to promote the book. So, he bought 1,000 copies of the novel himself and sold them out of his trunk all around Mississippi. John also began writing his second novel as soon as the first was published. The first book wasn't selling. It book selling terms, it failed. No one bought the book. John did all he could trying to sell the 1,000 copies he had in his garage. The second novel was published by Doubleday, which was a much larger publisher. When Hollywood released the film version of that book starring Tom Cruise, John's original publisher decided to release the paperback version of the first. Both books suddenly became best sellers, and John gained widespread popularity as an author. After 10 years practicing law, John Grisham was now a best selling author. With the success of "A Time To Kill" and his second novel "The Firm", John gave up his law career to become a full-time author. His books have now sold over 275 million copies worldwide. It all started with Grisham asking himself, "Who wants to hear from me?" Then, he paid no attention to the answer and wrote anyway. Here is a best selling writer of legal thrillers who has written 38 books. Many of his books have made the New York Times best sellers list. He is arguable one of the most successful authors of our time. Grisham would never have started if he didn't find the confidence to overcome the impostor syndrome. He had to push past that voice in his head and write anyway. You can hear him discuss his career on his podcast "Book Tour With John Grisham". TAKE THE FIRST STEP Here is the secret … once you push yourself to take the first step, release the first work, you begin to gain a little confidence. It is enough confidence to keep you pushing forward to release the next piece. However, that little voice will always be there. Whether you are an author, podcaster or other artist, chances are you create your art alone in a room. We are all on the introverted side. The magic secret is that introverts become extroverts when he gets behind the mic. Does that happen to you? When you hit the record button, do you find a little more confidence each time? We can be whomever we'd like behind the mic. Be as confident as you'd like. Belief. Bragadoccio. Ego. Confidence. Expert. Anything you would like. Just make sure it is a healthy level. Over time, that confidence will creep into your everyday life. The introvert will remain. There will be times when you just want to sneak away by yourself for awhile. The introvert will just rule your life less and less as time passes. It happens to all of us. We bury ourselves in our art, so we are not forced to deal with other people. "I'd love to go out this weekend, but I need to work on my book/podcast/art." The next thing you know, you are being invited to be interviewed, speak to groups, and coach others. The extroverted you begins to come out. When John Grisham was writing that first novel, his wife was providing support and encouragement. He wrote the first chapter and gave it to his wife to read. She didn't even know he was writing a book. After Mrs. Grisham read the chapter, she told John, "I'd like to read more." That simple sentence encouraged him to push forward and write additional chapters. FIND YOUR ENCOURAGEMENT We all need encouragement. We need that voice of reason to offset the little voice in our heads that says, "Who would ever want to hear from you?" Find someone who is close to you. That person needs to have your best interest at heart and care enough to tell you the truth, even when it hurts a bit. If you need someone like that to help you accomplish your goals, someone that can encourage you and hold you accountable, consider a coach. Get info on my one-on-one coaching program here: PODCAST TALENT COACH ONE-ON-ONE COACHING Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

Learn Podcasting From The Pros – A Critique – Episode 182 We often talk abut coaching and receiving feedback about your show from somebody other than your mother. Today, I want to share with you that process and help you learn podcasting from the pros. I do a show with Dave Jackson from School of Podcasting called "The Podcast Review Show". Dave has 20+ years of experience teaching people technical things. He has also been podcasting since 2005. I have been coaching radio hosts since 1995 and podcasters for the past 4 years. Podcasters pay us to review their show so they can improve. We cover all aspects of the show including content, show structure, style, website and business process. Once Dave and I have listened to the show and reviewed the website, the podcaster appears on an episode with us to discuss the review and promote the show. This is a great opportunity to expose the show to a new audience while getting feedback from two experienced podcast coaches. This week, I want you to get an inside look at a coaching session. This episode will show you the benefit of one-on-one coaching and how those sessions work. On a recent episode of "The Podcast Review Show", Harry Duran of "Podcast Junkies" joined us to get his show reviewed. You get a chance to hear that episode this week. If you would like to be in Harry's seat and have your show reviewed, check out PodcastReviewShow.com. Enjoy the episode with Harry. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

How To Get More Listeners For Your Podcast – PTC Episode 181 How do I get more listeners? How do I grow podcast traffic? How do I create more engagement. How do I get more people to my website? I hear those question quite often. It is a battle every marketer faces. How do I bring more customers in the door? I knew the subject was a hot topic, because I see discussions everywhere. How many product launches have you seen that promise to teach you how to get more traffic? HOW TO FAIL In 1962, Time Magazine called David Ogilvy "the most sought-after wizard in today's advertising industry." David Ogilvy is quoted as saying, "Great marketing only makes a bad product fail faster." Be careful what you wish for. If we use the premise that great marketing simply makes a bad product fail faster, we first must make your product great. Then we can bring people to the party. We are going to take a look at both steps to this process. GREAT CONTENT Let's make your content engaging and memorable before we invite your prospects to the show. If you create a unique experience, your engagement will be much more effective when people come to the party. When I first started programming radio stations, I failed. We didn't win, because I didn't create a unique, memorable experience for our listeners. We were playing the best music at the time. Our on-air talent was solid and experienced. The station was at all of the concerts and bar events. We were checking all of the boxes that made great marketing. There was only one problem. The content between the songs wasn't entertaining. It was simply content. When you listened to that station, there was no fear of missing out. We weren't doing anything unique that you couldn't get somewhere else. It was very pedestrian. Fast forward 4 years when I was creating another brand new station. This time, we were going head-to-head with a radio station that had been in the market for 20 years. We had our work cut out for us. But this time, we would be unique and end up at number one. The other station had been around forever and was very arrogant. They didn't respect their listeners. They played average music. They were too lazy to be on the streets at the right events. Listeners couldn't get on the air. The station also sounded old. Our strategy with this station was to create a radio experience that made the listener feel like they had ownership in our station. As we created the experience between the records, listeners would introduce our new music, so it sounded like friends turning other friends on to new music. Our contests were centered around listener experiences. This allowed listeners to live vicariously through their friends. Listeners hosted our countdown shows and gave shoutouts to their friends on the air all the time. The station truly felt like the listeners had input and control. And it worked. After launching the station, we were number one in the market in 12 months. We did it by becoming unique. Let's discuss how you can become unique. Then, let's discuss a few organic ways to get more listeners. BECOME UNIQUE Start by creating your own style. Be you. Don't try to be somebody else. You are best at being you. Nobody can copy you or do it better than you can. Create your own show structure. There are enough knockoffs. Just because every other podcast does the "lightning round" doesn't mean you need to do a round as well. Highlight your sense of humor. Why do your friends hang out with you? Let those characteristics come out on your show. Tell stories that define your character. Telling stories will allow your listeners to get to know, like and trust you. Discuss topics that interest you. You become interesting by being interested. Remove the clichés from your dialogue. Words become clichés, because they are used too much. Here is the definition of cliché: a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse. Clichés are words that have lost their originality. How can you be unique if you have lost your originality? If you want to sound unique and original, replace your clichés with something fresh. Avoid these top business clichés: Thinking outside of the box Win-win situation Giving 110% Best Practices Synergy Paradigm Shift Low-hanging fruit Push the envelope Take it to the next level A leading provider of... When you use the same phrases used by everyone else, you become vanilla and unoriginal. If you want to be unique, grab a thesaurus and find some new words. BE MEMORABLE What can you do on the show this week that hasn't been done before? Listen to Dave Jackson on his 400th episode of "School of Podcasting" where he was hi jacked by the Binky & The Wiz morning show. You won't hear that on any other show. Some loved it. Some hated it. Everyone that heard it remembered that episode. Removing every flaw and sterilizing your show will not make it memorable. Be audacious. Be adventuresome. Be creative. Be boisterous … sometimes. Be tender other times. Do everything in a way that only you can do it. Brainstorm until you have something exciting. SELL THE SIZZLE People do not buy products. They buy what the product can do for them. You don't go to a restaurant to buy a steak. You go the restaurant, because you're hungry and want one of your favorite dishes. You want that tender piece of meat that you can cut with a butter knife. The one that will just melt in your mouth, because it is the best steak around. It is cooked perfectly. You are not rushing into the restaurant because the cow was corn-fed and aged to perfection. Who cares. Those are attributes, not benefits. Does it taste great? Will it fill me up? Does it remind me of the great family dinners we used to have when I was a kid? I'm in. Those are the benefits. Sell the sizzle, not the steak. Apple does this really well. When you hear a commercial for Apple, it is about the experience and why they do what they do. Other computer companies tell you all about the features. Their dual-core processors and RAM. I don't even know what that means. I just want to be cool like my friends with the iPhone Ten or X or whatever it is. MARKETING FOLLOWS PRODUCT Now that we have a great product, how to we get more listeners? Sure you could buy all of those expensive products or a bunch of Facebook ads. I'm sure they work. There is an easier way. And, it is free. Get more listeners by getting involved. How many podcasts do you listen to that beg you to get involved with the show? Email us. Leave us a voicemail. Post on our Facebook page. Find us on Twitter. Don't forget that we have a Speakpipe link on the website. Use a carrier pigeon. There are a million ways. Everyone wants engagement. When you reach out and engage with others, they include you on the show. This does two things. First, it puts you in front of the audience of that podcast. That could bring a new audience to your show. Second, through the Law of Reciprocity, the host of the show may be more inclined to engage with your show. A little thank you gesture. What goes around comes around. Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions. When you do something nice for someone, they feel inclined to do something nice for you in return. Gary Vaynerchuk spends an great deal of time discussing this in his book "Crush It". It is a great book that I highly recommend. Gary basically says, "Put your stuff out there. Then, go engage with everyone else." Be seen. Meet people where THEY live. Then, be patient. You won't get 100,000 listeners immediately. Grow slowly. Adjust and get it right as you progress. Build the foundation. As Gary says, "Do it again, and again, and again, and again." Keep engaging. They will come. It only takes your time. Schedule 30 minutes a day to interact with your audience where they are. You will eventually build the traffic you desire and get more listeners. I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com. You can also find tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

How Much Work Is Podcasting? – Episode 180 Many new podcasters getting into the space do not realize the amount of work it takes to create a show on a regular basis. A 30-minute episode doesn't necessarily mean 30 minutes of work. So, how much work is podcasting? Recently, I was contacted by a podcaster for coaching. He wanted help refining his podcast process. He was spending eight hours every week producing his show. This was a podcast that was 45- to 60-min long. We started working through his work flow. We found that he was being more meticulous than he needed to be. He was spending a lot of time on things that didn't move the needed. As we talked about his process, we broke it down step-by-step. There were a few things we eliminated to streamline the process and save time. We were able to take the production time from 8 hours to 2.5 to 3 hours each week. START SLOW Podcasting takes a lot of effort. Be prepared to do a lot of work to create a powerful, consistent show. Develop a process you can follow on a regular basis. You need to use a schedule and be consistent. Start slow. If you publish one show a week and realize you have more to say, increase your output. You can always go from 1 episode to 2 episodes a week. Don't start with a daily show. You will find it difficult to keep up. Your show will fade away. Start slow to figure out who you are, what you're doing and where you're going. IT TAKES WORK Let's take a look at everything it takes to create a podcast each week. Then, we'll figure out how to trim down the time it takes. ONE-TIME EVENTS (Get the Podcast Talent Coach Worksheet Library HERE.) Decide on the overall subject matter of your podcast. Use the Podcast Talent Coach Show Development Worksheet. Define your target audience. Use the Listener Development Worksheet. Create a clock for your show. Use the Podcast Talent Coach Show Clock Worksheet. Review each of these often to keep your show fresh. EACH EPISODE Determine your topic. Use the Podcast Talent Coach Topic Development Worksheet. Arrange your interview if necessary. Use the Podcast Talent Coach Interview Checklist. Prepare your show notes. Use the Podcast Talent Coach Show Prep Worksheet. Record your show. Edit the audio and add post-production elements. Post your show. Share the episode. Market your podcast. Use the Podcast Talent Coach Traffic Worksheet. Review your show. Use the Podcast Talent Coach Show Review Worksheet. WORKSHEETS You can get all of the worksheets for free in the Podcast Talent Coach Worksheet library HERE. WORKBOOK If you would like help walking through each worksheet, use the Podcast Talent Coach Workbook HERE. This book will take you step-by-step through each worksheet explaining each part of the process in great detail. COACHING Would you like one-on-one help? Let's do it together. You can have me take you through the process with my personal coaching. You can find those coaching details HERE. Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.