Packaging Unboxd with Evelio Mattos

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results?  Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Dr. Andrew Hurley is the founder of Package Insight, a research team that can convert their lab into any environment needed to test packaging design to gather real-time consumer data. Their lab can be a Home Depot one day and a Whole Foods Market the next complete with a refrigerated aisle and everything. By recreating the shopper's environment Package Insight is able to capture over 50 bits of data per second using their eye tracking glasses each consumer is outfitted with in their lab.  A/B test your packaging in real-time against your competition on shelf and learn what consumers are actually looking at when they browse the aisle.  Learn more about Package Insight. https://packageinsight.com Connect with Dr. Andrew Hurley Connect with Evelio Mattos Thanks to International Direct Packaging for their sponsorship: IDPdirect.com Thanks for listening.

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose. Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers. If you’re enjoying the show, please leave us a review whereever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Connect with Guests: Audra Nebolini on LinkedIn Chris Cook on LinkedIn Learn more about CBX online Connect with Evelio Mattos on LinkedIn Our Sponsors: Intl. Direct Packaging Because IDP doesn’t source factories, they are the factory. IDPdirect.com Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s guest is Dr Andrew Hurley - Associate Professor at Clemson University Founder of The Packaging School.com Today Dr Andrew shares how he started The Packaging School, some of the curriculum, and we discuss how this program is the future of packaging education for working professionals worldwide. We also get into packaging sustainability and how to educate yourself when it comes to sustainable materials, certifications, and the questions you should be asking. If you’re enjoying the show, please do leave us a review wherever you listen to podcasts, it would mean a great deal to me and help others interested in packaging discover the show. Follow Dr. Andrew Hurley on LinkedIn Get more information about PackagingSchool.com here Follow Evelio Mattos on LinkedIn Follow the Package Design Unboxd podcast on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling)

Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand.  We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand.  Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn Smashbrand online Evelio Mattos on LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Listen, Rate, and Review.  Thanks for Listening!

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of the world, and the differences in their approach to education.  Connect with Markus Joutsela - LinkedIn Learn more about the Pack-Age program - http://pack-age.aalto.fi/ Aalto University's School of Design & Architecture - https://www.aalto.fi/en/school-of-arts-design-and-architecture Helsinki's Design Week - https://www.helsinkidesignweek.com/series/purposeful-packaging/ Connect with Evelio Mattos - LinkedIn Evelio's number one hidden packaging design productivity hack (shhh nobody looks here so you're the only one I'm telling) Thanks to Intl. Direct Packaging for Sponsoring this episode - IDPdirect.com

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermind.com available soon! Connect with Lisa on LinkedIn Connect with Evelio on LinkedIn

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and strategies to grow, get noticed, and connect with consumers with experience-driven packaging design. Did you enjoy the show? If you did, let us know and leave a quick review. Connect with Jared Mirsky: LinkedIn Wick&Mortar Instagram Connect with Evelio Mattos: LinkedIn

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's. Connect with Logan on LinkedIn: http://bit.ly/Logan_Steinfeld Learn more about Coastwide: https://www.coastwideprofessional.com And connect with Evelio Mattos: https://bit.ly/EvelioMattos

1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.  2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods. 3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today. 4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship? 5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging. Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos

Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future. Deon: "But one thing I never failed to notice was: (1) I'm one of a very few Black American graphic designers in my immediate community and (2) no one really knows what graphic design is!" Listen and learn how this game is designed as an introduction to the six disciplines of design including packaging design.  Learn more about the game on Kickstarter: https://bit.ly/DesignEyeGame Connect with Deon Mixon on LinkedIn: https://www.linkedin.com/in/deonmixon/ Deon's Website: https://deonmixon.com Connect with Evelio Mattos https://bit.ly/EvelioMattos