Strictly From Nowhere: A Podcast Experiment by Cause of a Kind

Justin Abrams
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Jul 23, 2025 • 49min

Brian Fletcher, Co Founder of Build FM | Building an Ai First Engineering Consultancy of the Future

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Brian Fletcher, co-founder of Build FM. They discuss Brian's unique journey from a musician to a technology entrepreneur, the intersection of creativity and engineering, and the challenges of building a startup in today's fast-paced tech landscape. Brian shares insights on the importance of continuous learning, the brutal realities of entrepreneurship, and the vision behind Build FM, which aims to revolutionize custom software development through AI. The conversation emphasizes the need for collaboration, community support, and the pursuit of mastery in one's craft.TakeawaysBrian Fletcher's journey from musician to tech entrepreneur showcases the importance of adaptability.Continuous learning is a core value for Brian, driving his career decisions.The intersection of creativity and engineering can lead to innovative solutions.Building FM is about helping businesses leverage custom software and AI.Entrepreneurship is a challenging but rewarding journey that requires resilience.The importance of community and support in the entrepreneurial journey is emphasized.Navigating the go-to-market strategy is crucial for startup success.Brian's vision for FM includes creating a new market for custom software solutions.The conversation highlights the need for businesses to increase their surface area for luck.Collaboration and helping each other are key themes in the entrepreneurial landscape.Chapters00:00Introduction to the Podcast and Guest01:59Brian Fletcher's Early Career and Musical Background06:44Transition from Music to Technology13:55The Journey to Becoming a Global CTO18:37Introduction to Build FM and Its Vision22:57The Impact of AI on Software Development25:37Entrepreneurial Spirit and Building from Zero to Market26:01The Brutal Reality of Entrepreneurship26:45Navigating Risk and Support in Business28:30The Journey of Building FM30:22Calibrating to Market Needs31:47The Pressure of Entrepreneurship32:57Understanding the Buyer’s Journey34:11The Challenge of Lead Generation36:03The Unpredictability of Marketing38:10The Importance of Networking39:41Leveraging AI for Business Growth41:26Increasing Your Surface Area for Luck42:13The Vision for FM's Futurehttps://www.virtuosos.dev/https://www.buildfm.com/
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Jul 23, 2025 • 46min

Dean Curtis, CEO @ Ingage.io | Building a People First Tech Company

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Dean Curtis, CEO of Ingage.io. They discuss Dean's journey from being a teacher to a tech entrepreneur, his leadership philosophy, and the importance of coaching and mentorship. Dean shares insights on building a strong team culture, retaining talent, and the evolution of Ingage.io in the sales enablement space. The conversation emphasizes the significance of customer focus, adaptability, and the challenges of entrepreneurship, providing valuable advice for early-stage founders.TakeawaysDean Curtis emphasizes the importance of lifelong learning and curiosity.Coaching is a vital part of leadership and team development.Building a strong team culture is essential for retention.Mentorship plays a crucial role in personal and professional growth.Engage.io focuses on helping sales teams present better and sell more.The company differentiates itself by providing on-brand, interactive presentations.Understanding customer needs is key to business success.Simplicity in processes leads to better scalability.Making hard decisions early can save time and cash.The future of Ingage.io includes leveraging AI for content creation.Chapters00:00Introduction and Guest Introduction06:38The Journey to Entrepreneurship12:16Hiring for Problem Solvers and Customer Focus18:06The Importance of Mentorship23:40Navigating the Competitive Landscape: Ingage's Differentiators29:09Simplicity in Sales: The Law of Averages35:12Future Outlook: Scaling with Purpose41:44Making Hard Decisions: Cash Flow and Business Resilience
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Jul 18, 2025 • 47min

Jonathan Willbanks, Founder @ Arterra Pet Science | The Pursuit of Pet Longevity

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Jonathan Willbanks, the CEO and founder of Arterra Pet Science. They discuss Jonathan's unique journey as a founder, his experiences with entrepreneurship, and the challenges he faced growing up. Jonathan shares his passion for animal health and longevity, detailing how his personal experiences with his dog led him to create a product aimed at improving the healthspan of pets. The conversation also covers valuable advice for aspiring entrepreneurs and the importance of understanding the science behind pet nutrition and health.TakeawaysJonathan's early challenges shaped his entrepreneurial spirit.The importance of self-advocacy in health and wellness.Building a business requires deep passion and commitment.Understanding your strengths as a founder is crucial.Healthspan is as important as lifespan for pets.The pet supplement industry is often underwhelming in quality.Innovative approaches can lead to better health outcomes for pets.Personal experiences can drive meaningful business ideas.Collaboration with experts enhances product development.Entrepreneurship is a journey filled with learning and iteration.Chapters00:00Introduction to the Host and Guest01:50Jonathan Wilbanks: A Unique Journey04:45The Entrepreneurial Spirit and Early Experiences18:15From Zero to Market: Insights and Playbook22:26The Pillars of Entrepreneurship24:22Personal Journeys and Health Challenges28:30The Intersection of Health and Animal Care36:57Innovations in Pet Supplementation45:04The Mission Behind Artera
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Jul 18, 2025 • 45min

Rosanna Santiago, Founder @ Wild Vines Marketing | Navigation the Marketing Landscape

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Rosanna Santiago, CEO and Founder of Wild Vines Marketing. They discuss Rosanna's journey from her early entrepreneurial ventures to her current role in marketing and consulting. The conversation covers the importance of authenticity in branding, the impact of AI on marketing strategies, and the need for businesses to adapt to changing consumer behaviors. Rosanna shares her insights on teaching and guiding entrepreneurs, as well as the significance of building genuine relationships in business.TakeawaysRosanna's entrepreneurial journey began in childhood with small ventures.She transitioned from accounting to marketing, leveraging her skills.Wild Vines Marketing focuses on teaching and consulting for entrepreneurs.The marketing landscape is rapidly changing due to AI and digital trends.Authenticity is crucial for building a personal brand.Networking and building relationships are key to success.Understanding data and analytics is essential for effective marketing.Businesses must adapt to the decline of traditional clicks in marketing.Curiosity and continuous learning drive entrepreneurial success.Taking risks and being open to opportunities can lead to unexpected rewards.Chapters00:00Introduction to the Journey02:12Rosanna's Unique Background04:50The Entrepreneurial Spirit Origins11:10Transitioning to Wild Vines Marketing16:36Core Services of Wild Vines Marketing21:22Navigating the AI Landscape in Marketing23:21Preparing for the AI Takeover27:46The Importance of Authenticity in Marketing30:10Building a Personal Brand33:32The Power of Networking and Community38:43Embracing Opportunities and Taking Risks
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Jul 15, 2025 • 44min

Charlie Cimitile, Co-Founder @ Day 1 Distro | Building a B2B Business in the Cannabis Industry

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Charlie Cimitile, CEO and founder of Day 1 Distro, exploring their shared history and Charlie's entrepreneurial journey in the cannabis industry. They discuss the challenges and rewards of entrepreneurship, the importance of relationships, and the dynamics of running a business in a rapidly evolving market. Charlie shares insights on navigating the cannabis distribution landscape, managing inventory, and the significance of trust in partnerships.TakeawaysEntrepreneurship often starts from personal experiences and challenges.The grind of entrepreneurship can be compared to parenting.Finding a niche in the cannabis industry can lead to success.Building a customer-centric business model is crucial.Trust between partners is essential for business success.Navigating inventory and supply chain is a constant challenge.Sales experience is invaluable in any career path.The cannabis industry is relationship-driven and community-oriented.Adapting to market changes is vital for survival.Taking risks in business requires careful consideration and communication.Chapters00:00Introduction and Background02:40Personal Journeys and Entrepreneurial Spirit04:27The Hustle of Entrepreneurship09:44Navigating the Cannabis Industry11:41Finding the Niche in Cannabis Distribution22:56Navigating the Evolving Cannabis Market30:14Managing Inventory and Customer Relationships36:30The Importance of Trust in Partnerships40:29Breaking into the Cannabis Industry
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Jul 10, 2025 • 47min

Sam Tooley, Founder @ Alpha Fit Club | The Business of Fitness

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams discusses the intersection of fitness and entrepreneurship with Sam Tooley, founder of Alpha Fit Club. They explore personal fitness journeys, the importance of community in the fitness industry, mental health, and the challenges of entrepreneurship. Sam shares his experiences of building a business from the ground up, the significance of trust and leadership, and how to create gainful employment opportunities in a competitive market. The conversation emphasizes the entrepreneurial spirit and the importance of enjoying the journey while pursuing one's passions.TakeawaysFitness led me to a life of freedom.I was super inspired by my fitness coaches.I want to show up for them.Trust is earned through showing up.We are the new kids on the block.I needed to make real money.You have to be willing to take your licks.If you can enjoy the journey, that’s what matters.I want to build a business I never need to walk away from.I see everything on social media.Chapters00:00The Journey to Fitness and Freedom02:56Sam Tooley's Entrepreneurial Path08:29Building Community and Trust in Business14:02Navigating Challenges as an Entrepreneur19:42Creating a Thriving Fitness Community25:08The Journey of Growth and Connection28:51Entrepreneurial Spirit and Taking Risks32:23Going All In: The Entrepreneurial Mindset37:43Creating Gainful Employment in Fitness43:54Future Aspirations and Community Engagementhttps://alphafitclub.com/https://www.linkedin.com/in/coachsamtooley/https://www.instagram.com/coach.samtooley/
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Jul 7, 2025 • 51min

Cristobal Murrilo, Founder @ Selk'bag | Customer Led Innovation

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams speaks with Cristobal Murillo, founder of Selkbag, about his journey from Chile to the U.S. and the evolution of his innovative outdoor product. They discuss the challenges and realities of entrepreneurship, the importance of customer feedback, and how to build a brand that resonates with consumers. Cristobal shares insights on the outdoor industry, the significance of storytelling in marketing, and the need for flexibility in business. The conversation highlights the power of community and the role of customer experience in driving success.TakeawaysCristobal's journey from Chile to the U.S. shaped his entrepreneurial spirit.The importance of working hard and being patient in entrepreneurship.Customer feedback is crucial for product innovation and brand growth.Building a brand is about creating a community and treating customers like family.The outdoor industry is evolving with new consumer needs and preferences.Storytelling is essential for connecting with customers and building a brand.Entrepreneurship can be a lonely journey, but it's also rewarding.Flexibility and adaptability are key to surviving in business.The digital age has transformed how businesses can test and market products.Success often comes from listening to customers and being open to change.Chapters00:00Introduction to the Host and Outdoor Passion02:03Cristobal Morillo's Journey from Chile to Entrepreneurship08:03The Path to Entrepreneurship: Early Influences and Experiences11:17The Reality of Entrepreneurship: Challenges and Misconceptions16:33Embracing Opportunity: The Entrepreneurial Spirit22:56Innovating in Outdoor Gear: The Selkbag Story25:38The Journey Begins: From Chile to Global Markets26:51Overcoming Market Resistance: The Challenge of Innovation28:53Reimagining the Sleeping Bag: Expanding Use Cases30:54Licensing with Marvel and Star Wars: A Game Changer33:27Customer-Centric Evolution: Listening to Feedback34:47The Rise of Small Brands: Flexibility and Customer Connection36:55Customer-Led Innovation: The Key to Success39:13Marketing Through Customer Experience: Real-Life Applications43:05The Importance of Storytelling in Branding46:26Building a Community: Treating Customers Like Family
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Jul 2, 2025 • 35min

Mike Fata, Co-Founder @ Manitoba Harvest (exited) | Finding the Rhythm of Entrepreneurship

SummaryIn this episode of Strictly From Nowhere, host Justin Abrams interviews Mike Fata, a seasoned entrepreneur and mentor. They discuss Mike's journey from childhood to becoming a successful entrepreneur, emphasizing the importance of personal growth, mentorship, and mental health. Mike shares insights on operational excellence, strategic planning, and the significance of continuous improvement in business. He also reflects on his future aspirations and the treasure hunt mentality he embraces in life. TakeawaysMike emphasizes the importance of viewing life in seasons.He believes in the ebb and flow of work and family life.Mental health is crucial for entrepreneurs to perform at their best.Operational excellence is key to running a successful business.Continuous improvement should be a focus for all aspects of business.Planning is essential; if you fail to plan, you plan to fail.Mentorship and peer support are vital for personal and professional growth.Mike advocates for a customer-centric approach in business.He encourages entrepreneurs to embrace their unique journeys.The treasure hunt mentality allows for exploration and new opportunities.Chapters00:00Introduction to Entrepreneurship and Personal Growth10:14The Journey from Childhood to Entrepreneurship19:54The Importance of Mentorship and Mental Health28:58Operational Excellence and Strategic Planning (SWOT)29:57Future Aspirations and the Treasure Hunt Mentalityhttps://www.mikefata.ca/coachinghttps://www.fatafleishman.org/https://www.mikefata.ca/grow-unstoppable-entrepreneurhttps://manitobaharvest.com/https://www.linkedin.com/in/themikefata/https://www.linkedin.com/in/cuzzinjustin/
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Jun 27, 2025 • 38min

Jeremy Bower, Founder @ Givr Packaging | The First Impression of Product Packaging

SummaryIn this episode of Strictly from Nowhere, host Justin Abrams engages with Jeremy Bower, founder of Givr Packaging, to explore the significance of packaging in consumer experience and the journey of entrepreneurship. They discuss Jeremy's unique background in paper science, the importance of sales and negotiation skills, and the mission-driven approach of Givr Packaging, which aims to provide sustainable packaging solutions without compromising on quality or price. The conversation also highlights the influence of mentorship in Jeremy's career and the transition from employee to entrepreneur.Justin expresses his passion for packaging and consumer experience.Jeremy Bower shares his unique background in paper science.The importance of storytelling and brand innovation in packaging.Sales and negotiation are essential skills for entrepreneurs.Giver Packaging aims to provide sustainable packaging solutions.Customers prefer sustainable options if they are cost-effective.The significance of getting the basics right in business.Mentorship played a crucial role in Jeremy's career development.Jeremy emphasizes the importance of saying yes to opportunities.The mission of Giver Packaging is to offset environmental impact.00:00The Art of Packaging and Consumer Experience02:16Jeremy Bower's Unique Journey10:05The Essence of Sales and Negotiation10:47Giver Packaging: Mission and Vision15:32Transitioning to Entrepreneurship17:59Influences and Mentorship in Entrepreneurship
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Jun 27, 2025 • 31min

Jaime Barrientos, Founder @ Acuity Risk Consultants | Navigating the Insurance Industry

In this episode of Strictly From Nowhere, host Justin Abrams speaks with Jaime Barrientos, founder of Acuity Risk Consultants, about the complexities of entrepreneurship, the insurance industry, and the importance of building strong client relationships. Jaime shares his unique journey from early entrepreneurial experiences to military service and ultimately to founding his own insurance consultancy. The conversation delves into the challenges faced by business owners, the role of technology in the insurance sector, and the need for a more personalized approach to risk management.Entrepreneurs face unexpected challenges like liabilities and insurance needs.Insurance is a complex sector with many avenues to explore.Leveraging experts early in the business lifecycle is crucial.Jaime Barrientos emphasizes the importance of personal experiences in shaping his business approach.Sales can be a natural extension of one's personality and beliefs.The military experience can provide valuable problem-solving skills for entrepreneurs.Acuity Partners aims to redefine client relationships in the insurance industry.Technology, including AI, is transforming the insurance landscape but requires skilled professionals.Business owners need to be proactive about their insurance needs and risk management.The journey to mastering insurance is as important as the outcome.00:00Navigating the Challenges of Entrepreneurship02:23Meet Jaime Barrientos: A Unique Journey05:03Early Entrepreneurial Experiences12:26The Air Force and Its Impact on Business15:38Building Acuity Partners: A New Approach to Insurance18:00Embracing Technology in the Insurance Sector21:59Transforming the Insurance Experience28:23Final Thoughts and How to ConnectTakeawaysChapters

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