Strictly Business

A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Rachel Ghiazza, Audible's U.S. head of content, discusses content strategy amid podcast competition on Variety's Strictly Business podcast. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Laura Miele, chief operating officer of Electronic Arts, details how the video game giant is leveraging disruption to expand the reach and appeal of gaming. The 25-year company veteran, who helped launch EA’s long-running partnership with Lucasfilm on “Star Wars” titles, explains how EA works best with Hollywood IP and how gaming fits into the streaming wars. “I love (the) position that games have. It's incredibly engaging. It is interactive. And it's very social,” she says.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Even if you’ve never heard of the online music marketplace Splice, you’ve certainly heard its sounds in hit songs by Dua Lipa, Doja Cat, Justin Bieber and more. Founder and CEO Steve Martocci talks about his entrepreneurial journey and the DNA of his company, which has paid out more than $55 million to music creators since launching in 2015. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The studio chief details the moves he’s made since 2017 to sell or shutter underperforming assets and to bulk up in content production and anime. Vinciquerra explains how the studio has sought to reposition itself for the streaming future and the disruption in Hollywood that he saw coming after decades of experience in television and media.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Kelly Edwards, a TV writer-producer and a former executive at UPN, HBO and NBCUniversal, divulges the secrets every aspiring TV writer needs to know to navigate Hollywood in her new book “The Executive Chair: A Writers Guide to TV Series Development.” Edwards offers insights that writers need to know on everything from pitching to production. Here she explains how crafting the book helped her gain perspective on a fast-changing industry.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

TaP Music's Ed Millett and Wendy Ong oversee the careers of some of the most popular and powerful female artists in the business, including Lana Del Rey, Dua Lipa and Ellie Goulding. They also see first-hand the online abuse female artists receive, which is far worse than it is for male counterparts. Here, they talk about keeping their artists focused and positive — and the decision to release Dua Lipa's party-themed "Future Nostalgia" right when the world entered lockdown.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Bryan Thoensen, head of content partnerships at TikTok, talks about expanding the popular short-video app’s work with creators and entertainment companies — to capitalize on its recent momentum. TikTok now has 1 billion monthly active users, challenging the likes of YouTube, Instagram and Snapchat for viewing time with its personalized video feed. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.