Music Tectonics

Did you ever hear the one about the song produced to sneak morse code to hostages in Colombia to help set them free? That was produced using Reason's music production software. Hear about it in this compelling conversation that host Dmitri Vietze had with Reason content marketing lead Ryan Harlin during the NAMM Convention in Anaheim, California. Ryan also explains how the growing ease of access to music production helped Kendrick Lamar collaborate with a young artist who solely used iPhone apps for his contributions. As comfortable playing banjo with fiddlers or making video game soundtracks, Ryan offers up gem after gem about how music tech is transforming the new era of music creation and listening. Music Tectonics is at the 2020 NAMM Show. When Dmitri's not playing with the most exciting new gear on the trade show floor, he's talking to the companies who are trailblazing with new musical instruments, controllers, and software— or reviving old sounds with new tech. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram, and let us know what you think!

Auto-Tune at NAMM with David Przygoda: You've probably heard of Auto-Tune, the pitch correction software that is used in thousands of songs not only as an aesthetic effect, but to... correct pitches! Join Dmitri as he interviews Prz and finds out the little known origin of Antares Tech, the company behind Auto-Tune. Find out about the other types of applications Antares makes available and hear Prz's top tips for NAMM, the 126,000 person trade conference of the National Association of Music merchandisers. Music Tectonics is at the 2020 NAMM Show. When Dmitri's not playing with the most exciting new gear on the trade show floor, he's talking to the companies who are trailblazing with new musical instruments, controllers, and software— or reviving old sounds with new tech. Listen in! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram, and let us know what you think!

Moog Music defined the sound of analog synthesizers in the 1960s, and the company is still focused on innovation. Hear the astonishing story of Moog, from the theremins Bob Moog built to put himself through school to this year's release, the Subsequent 25, from Moog Music President Mike Adams and CTO Cyril Lance. Music Tectonics is at the 2020 NAMM Show, the National Association of Music Merchandisers annual event in Anaheim. When Dmitri's not playing with the most exciting new gear on the trade show floor, he's talking to the companies who are trailblazing with new musical instruments, controllers, and software— or reviving old sounds with new tech. Listen in! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

On the trade floor at NAMM, Dmitri talks audio innovation with Rob D'Amico, director of product marketing for audio solutions at Avid Technology. They dig into Avid's ProTools DAW, long the standard for audio production and post-production, and its role in bringing music creation and production to the masses. Music Tectonics is at the 2020 NAMM Show, the National Association of Music Merchandisers annual event in Anaheim. When Dmitri's not playing with the most exciting new gear on the trade show floor, he's talking to the companies who are trailblazing with new musical instruments, controllers, and software— or reviving old sounds with new tech. Listen in! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, find us on twitter, facebook, and Instagram, and let us know what you think.

We're launching a new miniseries on innovation in the world of musical instruments, gear, and software! It's also the first day of the 2020 NAMM Show in Anaheim, California, where gear makers gather to show off their latest and greatest. Our first gear guest is Nick Kwaś, product specialist at KORG. 2020 is set to be the electronic musical instrument maker's biggest launch year ever: find out how their new Wavestate digital synthesizer reimagines wave sequencing, and how their new DIY brand, Nu:Tekt, is designed for customizability with open-source hardware and software. Explore the analog resurgence that's bringing more musicians back to the sound of analog synthesizers and gear (just as many are turning back to vinyl and other analog listening formats). Learn about the retro innovations KORG is contributing to that trend, like the Nutube, a new generation miniaturized vacuum tube for that warm tube sound, and their reissue of the ARP 2600, the groundbreaking synth that inspired Steve Wonder, Herbie Hancock, Edgar Winter, and Pete Townsend. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

The growing momentum of Independent music is causing shifts in the music industry that could prove more powerful even than streaming. At the 2019 Music Tectonics Conference, the Independent Era panel brought together some of the people driving that trend, helping self-empowered artists take control of their careers and change the music industry along the way. Their tools and resources make creating, distributing, promoting, and getting paid for music easier than ever. Did you know Lil Nas X got the beat behind his record-crushing song Old Town Road for free on Beatstars in a BOGO offer? Being an indie musician used to mean trying to do what the major label mainstream music did, but on a budget. With so many resources to get their music to listeners and see what works, nimble indies are teaching the majors a thing or two. Find out what happens when artists approach their careers like they're founding a start-up, and what will fuel the indie sector's next growth spurt. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

Music Ally just released Stuart Dredge's "The 42 Trends of 2019," a comprehensive end-of-year report for the music biz. With the digital ink barely dry on the virtual page, Stuart sits down with host Dmitri Vietze to explore 5 overarching megatrends that emerged from his report—and his predictions for 2020. Stuart is uniquely placed to reflect back on the year in music: he writes Music Ally's daily newsletter, a herculean task that gives him a granular view of music industry trends as they shift like sand dunes. Follow Stuart and Dmitri along on a wild ride through the coming of age of the global digital music industry (and how markets like India, China, Africa, and Latin America are driving innovation and ripping up rule books) to the state of AI music generation, from gaming and Esports to AR (and why you shouldn't write off VR just yet). How are legal and licensing frameworks shifting in response? Is music listening changing in a shifting audio landscape that includes podcasts, high res streaming, and smart speakers? Why do analysts predict the death of the record label every time an indie artist forges a new path? What trends get Stuart excited—or terrified—for 2020? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

What does the music tech landscape look like from the investor's point of view—and what are start-ups getting wrong? Listen to the Music Tech Investor Panel, recorded at the 2019 Music Tectonics Conference, to find out. Moderated by writer Cherie Hu (who has her own podcast/newsletter Water & Music), the panel brought together decisionmakers from across the emerging landscape of music tech investment: Rishi Patel (Plus Eight Equity), Zach Katz (Raised In Space Enterprises), Larry Marcus (Marcy Venture Partners and Walden Venture Capital), and Virginie Berger (DBTH Capital). What mistakes should start-ups avoid, in their business plan and in their pitches? What roles are artists playing in investment and product development? How do investors make decisions about which companies to fund? Should start-ups stake their claim in saturated areas of music tech like streaming and VR, or strike out in unoccupied territory? Is it more important to demonstrate profitability or growth? What special challenges face Rights Tech founders? Get answers straight from the investors.The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!

Take a deep dive into the rapid growth of the indie sector, one of the seismic shifts that gained the most attention at the Music Tectonics Conference. Our guide to this shifting terrain is Tracy Maddux, CEO of AVL Digital Group, the parent company of CD Baby, AdRev and DashGo, which all provide DIY Musicians with trusted tools for distribution, marketing, and monetization. Being independent doesn't mean being alone: learn how Merlin, A2IM, and other organizations unite indie players to multiply their advocacy and negotiating power with governmental bodies and DSPs. As Tracy explains, indie growth is not just about scale. It's about options, audiences, and working together. Tracy places independent music's growing market share in the context of the music biz and beyond, and shows how that growth interacts with other trends like globalization and the crumbling of the mainstream to shake up power structures. Get a deeper understanding of Mark Mulligan's prediction in last week's podcast that the rise of the self-empowered artist will be a more powerful shift than music streaming! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!

Explore fault lines in the recorded music industry from Teddy Boys to TikTok with Mark Mulligan of MIDiA Research. When Mark opened the first annual Music Tectonics Conference in October in Los Angeles, he lobbed visions from the future into the audience. We captured the audio of his unique mix of trendspotting, economic analysis, and prediction so you can hear what you missed. What does "peak attention" mean for the music biz? Why are mobile games the canary in the digital coalmine? Which approaching seismic shift does Mark think will be even bigger than streaming? How is the digital music market like the gold rush, and who is holding the picks and shovels? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Stay tuned for more audio from the first Music Tectonics Conference! Visit MusicTectonics.com to learn more, and find us on twitter, facebook, and Instagram. Let us know what you think!