The Thought Leader Revolution Podcast
Nicky Billou
MAKE THE DIFFERENCE YOU WERE BORN TO MAKE
The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients.
Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it.
You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world.
We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser.
Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do."
Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months.
Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.
The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients.
Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it.
You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world.
We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser.
Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do."
Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months.
Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.
Episodes
Mentioned books
Feb 6, 2018 • 46min
EP85: Michael Bungay Stanier - Making Sacrifices For Business Success
It is rare that a person understands exactly how much they will have to forfeit while growing their business. Michael Bungay Stanier, founder and senior partner of Box of Crayons, a training company that gives busy managers the practical tools to coach in 10 minutes or less, has some sacrifices and challenges that he faced himself. After he was rejected by a fancy New York publisher, he decided to self-publish his book and it tripled the number of sales inquiries for his training company. As a result, his revenue went up 82 percent. He also took off a program that he loved from his website called, Presentation Genius, which generated $300,000 in revenue just to focus on his own brand, which is to create content around coaching skills for managers. During this interview, you'll learn... How persistence will help you in building your profile The importance of focusing on what it is you really have to offer and validate it Why your strategy should be like "bullets and cannonballs" To find out more about Michael, visit https://www.thethoughtleaderrevolution.com/.
Jan 30, 2018 • 34min
EP84: Dr. Ivan Misner - How Building Relationships Will Generate Referrals & Sales
Networking. It is important in sales, whether you are selling your products, services or yourself as a potential partner. But the key focus of networking is to start viewing your relationships with key clients and contacts as a partnership and cultivate it as such. You have to stop the sales pitch and start a conversation. As for our guest, Dr. Ivan Misner, the founder and chairman of the business networking organization, BNI, he found a way to add value to his client relationships which helped him generate countless referrals and increased sales over time. During this interview, you'll discover... What is the VCP process and how it works The importance of finding the right peers with the same goals as you Why networking matters more than you think To find out more about Dr. Misner, visit https://www.thethoughtleaderrevolution.com/.
Jan 23, 2018 • 30min
EP83: Dr. Shahab Anari - How To Expand Your Realm Of Influence
How do you market yourself? Expanding your influence is not something that happens to people who remain still. Being eager about trying new things, forming new connections, and meeting new people are ways to become more influential. As for Dr. Shahab Anari, he mastered the concept of the "sweet spot" and that brought him a stream of revenue. He leveraged his business to new techniques and that helped him spread his message to a larger audience. During this interview, you'll discover... How to identify your primary target audience and develop your platform The importance of finding your marketing material that will help increase your field of connections Three expert action steps to improve your business and leadership skills To find out more about Dr. Anari, visit https://www.thethoughtleaderrevolution.com/.
Jan 16, 2018 • 39min
EP82: David Priemer - How The Secret Infomercial Formula Can Increase Your Sales
The George Foreman Grill. Proactiv. P90X. Do they sound familiar? Well, chances are they do. These are infomercial products that have been consistently branded on our minds, either late at night or during weekday afternoons, for years. Well, the continuous promotion worked because they all make hundreds of millions of dollars annually and in the case of Proactive, it generated a reported $1 billion in 2015. But how? Aren't most infomericals typically over-the-top, poorly produced TV programs that lack any sort of value? According to our guest, David Priemer, who is the founder of Cerebral Selling, they actually have a clever structure that transforms viewers to buyers. During this interview, you'll discover... Step-by-step what the Secret Infomercial Formula is and how it works The importance of clarity in how you present your brand to the world Why you should use the exclusionary principle in regards to clients To find out more about David, visit https://www.thebusinessofthoughtleadership.com.
Jan 9, 2018 • 32min
EP81: Dr. Nido Qubein - How To Create Loyal Advocates For Your Business
12 words or less. According to our guest, Dr. Nido Qubein, who is a renowned speaker and President of High Point University, if you can't effectively describe what you do and what your company is about in a few words, prospects will not become your clients. He feels that if people are confused, they won't repeat what you do to others which will hurt your chance of developing a loyal following. During this interview, you'll learn... How to create a defined understanding of what you do and how it can people others What questions to ask to find out what truly matters to your prospects in order to craft relevant marketing messages for them The importance of correctly interpreting the value of what you offer so it can powerfully resonate with future customers To find out more about Dr. Qubein, visit https://www.thebusinessofthoughtleadership.com.
Jan 2, 2018 • 32min
EP80: Jeff Lohnes - How To Talk Like TED
Do you have an idea that is worth spreading? If you do, you're not alone. TED, which is a media organization that posts talks online and through conferences, has had many exceptional speakers contribute over the years. But, to be a part of a TED or TEDx talk, there's a certain formula that you must adopt. It's powerful and will no doubt captivate almost any audience you want to connect with. Our guest, TEDx Toronto Program Director, Jeff Lohnes, will shed some light on it and discuss... Why authenticity is key when connecting with audiences The power of giving the crowd information they need and want to know Why you should strive to inform, entertain and inspire To find out more about Jeff, visit https://www.thebusinessofthoughtleadership.com.
Dec 26, 2017 • 29min
EP79: Rivers Corbett - Why Business Is A Dating Game
Do you have a significant other? Do you remember the honeymoon phase of that relationship? It probably involved you having a strong focus on doing whatever you could to make the love of your life happy. Well, it's similar to business where you do your best to serve your customers. According to our guest, Rivers Corbett, the host of the Startup Canada podcast, you must do whatever you can to remain in the honeymoon stage with your clients. During this interview, you'll also learn... The importance of having the appropriate and consistent messaging that resonate with your customers Why clarity is a true difference maker in how you communicate with potential clients Why you should always zag when everyone else zigs To find out more about Rivers, visit https://www.thebusinessofthoughtleadership.com.
Dec 19, 2017 • 37min
EP78: John King - How To Focus & Make Powerful Business Decisions
Do you have shiny object syndrome? Many entrepreneurs do. They're working away on an opportunity then when presented with a new and more attractive one they focus on that one until the next great thing comes along. At that rate, it's tough to build traction since you're alway leapfrogging. Our guest today, John King, who is the co-author of Tribal Leadership and a former ballroom dancer, believes it's by understanding your priorities that can help you concentrate on the opportunities that are truly worth your time. During this interview, you'll discover... The five levels of priority that will allow you to make better decisions How you can learn a lot about business partnerships through ballroom dancing The importance of making connections with the leaders of tomorrow To find out more about , visit https://www.thebusinessofthoughtleadership.com.
Dec 12, 2017 • 37min
EP77: Russ Ruffino - Why You Should Use Premium Pricing
How much do you charge? You see, many entrepreneurs make the mistake of selling their product or service at a low price which sometimes attracts more customers than they can handle and people who don't take their investment seriously which can ultimately lead to them becoming a nightmare to deal with. When clients are not paying much, the stakes are usually not high enough for them to care. Also, when there are too many customers to assist, your customer service quality will likely take a hit if you don't have the workforce to support them. According to our guest, Russ Ruffino, owner of Clients On Demand, the solution is to offer premium pricing for your offerings. He's found when you charge more and people see your value, they'll buy and are more willing to actually do the work. The beauty of this strategy is that not only will you be working with less clients, but you'll be associating yourself with winners, make more money and have great impact because you're helping people who are committed to getting results. During this interview, you'll discover... What questions to ask yourself before implementing premium pricing Why you should focus on your clients' results FIRST The importance of thinking in outcomes for yourself and your customers To find out more about Russ, visit https://www.thebusinessofthoughtleadership.com.
Dec 5, 2017 • 44min
EP76: James Altucher - Why The Plus, Minus & Equal Technique Is Key To Peak Performance
Who is in your network? Do you know what value those people bring? If you're serious about achieving a new level of excellence in your business and life, it's time to evaluate who you connect with and how those relationships can positively affect you and others. Our guest, James Altucher, who is an immensely successful podcaster, author and investor, has a technique he uses to help himself achieve goals, experience peak performance and help others. It's about knowing the Plus, Minus and Equals in your network. During this interview, you'll learn... What the Plus, Minus, Equal technique is about and how it can help with your decision making The importance of teaching your processes in a public forum Why your actions follow your intentions and why you must choose wisely To find out more about James, visit https://www.thebusinessofthoughtleadership.com.
