The Jasmine Star Show

“Here's to strong women. May we know them. May we be them. May we raise them.” -Maya AngelouOh friend, if you love this quote you are going to love today’s guest, Sandra Chuma. For more than 15 years, Sandra has successfully blended business leadership, entrepreneurial innovation and creativity. Sandra hopes to provide access to the untold stories of exceptional African women that will resonate, inspire and ignite strength through her podcast, Ndini.>>She believes that our greatest responsibility is to share our stories so we can inspire, and create possibilities for others.<<Today, we talk about how Sandra went from being raised in a mud hut in Zimbabwe to attaining her Masters degree from Columbia Journalism School, her mission of changing the singular narrative the world has about African women and so much more.Sandra is undoubtedly one of the most educated, inspiring, and powerful women I have ever known and I am so honored to have shared this vulnerable conversation with you. Click play to get inspired!If you loved mine and Sandra’s interview, please leave a review on Apple Podcasts by simply searching for the Jasmine Star Show on iTunes and clicking “write a review.” After you leave an iTunes review, head to https://www.jasminestar.com/igbranding  to snag my 3-part Instagram Branding course for FREE!

Friend, how often do you think about your pre-Coronavirus life? Is it filled with nostalgia and longing?For me, I think about receiving a call that we are able to adopt our baby girl and packing in about 30 minutes for a trip to Vegas… and that’s exactly what you’re going to hear today.Right before the quarantine, I had a conversation with Vivian Nunez on her podcast, What Happened After?Although I feel that while the changes in this episode feel different with what we’ve been through since then, the same lessons apply… Which, mostly, is to embrace the suck.>>I mean it, friend: embracing the suck shows you where to go next!<<If you are ready to feel inspired, take action and embrace the suck, click play!And if you loved hearing my conversation with Vivian, you’re in for a treat. If you leave a review on Apple Podcasts you are able to snag my 3-part Instagram Branding course for FREE! This is a mini audio course designed to help you intentionally show up on Instagram and create a recognizable brand for your business by creating a purpose-driven account, playing up your profile so your followers recognize you instantly, and getting real engagement with your audience. And it’s all yours if you leave an iTunes review, then let me know at https://www.jasminestar.com/igbranding!

Friend, do you feel like you’re doing #allthethings on Instagram but you aren’t seeing results?*Cue the sweaty palms!*You’re not alone, boo boo. Jamie asked the same question on a recent Ask Me Anything video I did on Facebook Live.In this podcast episode, you’re about to hear my response about when she should change her strategy or have more patience. And in addition to changing strategies, in this conversation I also answer questions on:What to share in your free resources vs. what you teach in your paid courseThe best Pinterest strategy for business ownersHow to start building a teamSo click play  to dive in and hopefully your questions will be answered as I chat with other business owners live!If you enjoyed this episode of the Jasmine Star Show, take a screenshot, post it on your Instagram story and tag me @jasminestar! I love putting faces to those who tune in to the Jasmine Star Show, so let me drop a love-bomb in your DM’s for being an amazing supporter of the podcast.

You’ve started a business... great! Now how do you go about setting yourself apart from all the competition? When I hear business owners talk about how to stand out in a saturated market, they paint the picture of feeling like they will get lost in a crowd *especially on social media*Friend, you’re in for a treat because that’s exactly what my friend Amanda Tress and I help you with in this episode! Amanda founded the FASTer Way to Fat Loss in 2016 and quickly scaled it to become one of the fastest-growing health and fitness companies in the market today.Hustler, it’s time for you to cut through the clutter and break through the white noise. Amanda and I are here to help you along the way, so click play play to join us! If you enjoyed this conversation, I would love for you to leave a review and gain access to my FREE three-part Instagram branding course  at https://www.jasminestar.com/igbranding! This is a mini audio course designed to help you intentionally show on Instagram and create a recognizable brand for your business and I know you’ll love it… So leave a review and I’ll see you inside the course at https://www.jasminestar.com/igbranding.

Have you hopped on the hashtag train or are you still sitting at the station too scared to get aboard? I get it friend, hashtags are a beast to conquer. You don’t know which ones to use, how many to throw on a post, and in the end wonder if they even do anything.But guess what Buttercup: you can’t sit on the side of the tracks forever, because Instagram *wants* you using hashtags and using them is  one of the best ways to get discovered! Want to hear a crazy statistic? An instagram post gets 12.6% more engagement if there’s at least one hashtag on it. Simply put: if you want more Instagram followers, comments and likes, using hashtags are the best way to make it happen... faster. If you want to hear my strategies for mixing and testing hashtags that are the right blend for your business, click play! And if you’re looking for additional resources check out my FREE Hashtag Strategy Guide by visiting https://www.jasminestar.com/hashtagstrategy so you can get savvy and get discovered on the ‘gram. 

If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to?>>Most business owners I talk to struggle with not knowing who their ideal client is. They try to reach everyone, but by doing that don’t really reach anyone.<<I get it boo, you’re scared to limit your sales by limiting your audience. Some of my Social Curators felt the same way!But in a recent coaching session I explained to them that creating an ideal client profile helps you serve them well, which leads to an increase in sales. In this episode you’ll hear a list of questions to help you build your client profile. By knowing their age, where they live, or where they shop, you can more clearly draw your followers in with a  post that resonates with them, a photo they can relate to, or tutorials to show them how your product or service fits into their lifestyle. Buttercup, there’s already an audience out there looking for what you provide. Now let’s help you resonate and connect with them! Click play to begin building your dream customer profile. If you’re looking for more tips on marketing and engaging with your ideal audience, Social Curator is the place to be! Head to www.socialcurator.com/resources to get a sneak peek of the inside. 

Have you heard of a little show called Shark Tank? In case you haven’t, it’s a captivating one where entrepreneurs pitch their products to investors for the opportunity to get funded. *It has me sitting on the edge of my seat everytime I watch it!*I had the privilege of getting as close as you can get to being on the show… I went live with Daymond John (one of the investment Sharks) on Instagram. I definitely geeked out a little. *Okay who am I kidding, I geeked out A LOT.*This episode is ALLLLLL about using your platform for good and making your voice heard. There’s always going to be haters, there’s always going to be someone bigger and better than us, there’s always going to be uncertainty like COVID or civil unrest going on in the world… but don’t let anything dissuade you from the thing you’ve been called to do. Stand in your power and shine by clicking play! If you loved this conversation between me and Daymond John, I’d love for you to share about it on Instagram and tag @TheSharkDaymond and @JasmineStar so we can continue connecting with you.

Do you ever feel like you’d rather have a root canal than plan out your social media content?It may sound a little dramatic, but I feel you boo: that struggle is all too familiar. I would spend hours each week overthinking, planning, and editing and still not be satisfied with the content I was putting out. It was so exhausting!...That is until I created a system that helped me plan out a week’s worth of content in less than an hour.Let me say that again so sinks in… I can build one week’s worth of content in the time it takes me to watch one episode of 90 Day Fiancé. *You’re going to want to put a ring on this social media plan’s finger!* In today’s episode, I’m going to give you my EXACT Sunday routine that will help you batch content, use categories and pick photo topics to make your life easier.Are you ready? Click play to feel that weight lifted off your shoulders!If you’re looking for more productivity tips I’d love for you to check out my Productivity Planner to help streamline your workflow and kiss stress goodbye. In it, you’ll get a glimpse into my daily routine as well as how to create a daily timeline around your work projects that keeps you focused and productive. It’s yours for FREE at https://www.jasminestar.com/productivity!

Let’s face it: we’re living in a virtual world. For the last several years, online businesses have been coming in hot and with COVID-19 still hanging around like that unwanted party guest, more and more businesses are having to pivot with the times.If you’re a brick and mortar business and have been affected by the shelter in place order or you're a service based business who’s thinking about expanding your services to be offered virtually, there is something in this interview for you!In this episode I interview Stacy Tuschl on growing and adding to your online business. She drops some truth bombs on:  First steps to taking your business onlineFour phases of sending traffic to your site Building a marketing funnelGetting creative during a crisis2020 has shown us that we’re a little bit more fragile than we realized. But the reality is we are always going to have to try new things and put it out there so we might as well start getting good at that now. Stacy and I are excited to come alongside you as you do! Click play to start making the most of this season and learn how to take your business online.If you loved this episode, shoot me and Stacy a DM on Instagram with your favorite part of the episode, because we would love to hear from you, @jasminestar and @stacytuschl. 

Ever wonder if using ads to drive traffic to your business is worth it? In this digital world, online advertising is everywhere. At any given time scrolling through Instagram and Facebook, you will probably be targeted with ads every few minutes. You’ve seen them in action, but do you know how successful they can be?My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ads, teaching thousands of online entrepreneurs for the last 20 years how to create consistent leads and sales with ads. *He’s Mad Men in the flesh.* I know ads can be that giant you just don’t know how to slay but I can’t wait for you to hear all that Rick has to say about:When to start running ads for your business How much money to pour into Facebook ads How to track what’s working What lead acquisitions are This is going to be the best peek behind the curtain into ad strategy and lead acquisition that you can get! Whether you are at a point in your business where you are ready to jump into ads or need to tuck it away for a rainy day, this is information you’re not going to want to miss, boo boo. We’d love to continue connecting with you so tag us on instagram @jasminestar and @rickmulready and if you have any questions, Rick is all ears!