

The Jasmine Star Show
Jasmine Star
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
Episodes
Mentioned books

Jan 16, 2024 • 9min
The Mindset to Embrace When Creating a New Offer
Shift your mindset when creating a new offer, understand target audience needs and willingness to pay, create tailored offers for different segments, and join Social Curator for business growth

Jan 9, 2024 • 55min
Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio
This is a full-circle moment right here…A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show!And lemme tell you - I couldn’t be more THRILLED.Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM. And even though the podcast seemed like a failure at the time, it eventually led to *The Pitch* podcast, which has been downloaded tens of millions of times. (OK, I see you, Josh!)I mean, the show is so good that Spotify bought it. Hot dang!In this episode, Josh shares his very honest story that led to his wildly successful podcast, the challenges and setbacks he faced, and a breakthrough moment that every business owner needs to hear.Click play to hear more about…(00:02:04) How "The Pitch" podcast came to life (inspired by the idea of telling the true story of how deals are done).(00:02:44) How listening to "The Pitch" podcast helped me gain a deeper understanding of fundraising, company evaluation, and investing.(00:04:54) How Josh accidentally built an e-commerce company in college and then sold it.(00:10:48) The pivotal moment that led to over $1 million committed to companies on the show.(00:14:22) The loneliness and isolation Josh experienced while building his podcast.(00:21:37) The story of Spotify buying “The Pitch” in an effort to make a big splash in the podcast industry.(00:24:00) The impact of COVID-19 had on the podcast production of "The Pitch" in creating new episodes.(00:27:26) The HUGE realization Josh had that every business owner should know.(00:30:12) How Josh bought back "The Pitch" from Spotify.(00:37:28) My story of missing out on investing in Lululemon (and how it influenced my decision to invest in The Pitch's fund).(00:50:46) My experience of investing in a company through The Pitch show fund and why I chose to invest in it.For full show notes, visit https://jasminestar.com/podcast/episode389Josh Muccio is a founder turned podcaster turned VC. After exiting his first company in 2015, Josh got bored and started a podcast. That podcast failed of course, but it eventually led to The Pitch, a show that's been downloaded tens of millions of times. Now he's bringing listeners behind the scenes by letting them invest in the startups featured on the show.

Jan 2, 2024 • 23min
Lessons I Learned Being The Only Woman In The Room
It hit me out of nowhere like a drive-by bullet…“Selfish, money-driven women like you who adopt are shameful.”And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.)What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before.In this episode, I’m sharing the lessons I learned from the mastermind hike we took in the Phoenician Desert, my breakthrough moment while feeling uncomfortable and different, and how to access high-level business networks before you have the money to invest.Click play to hear all of this and…[00:01:20] The negative DM I got from my Instagram stories and how it made me feel.[00:07:00] My fear of feeling different and how I’m starting to embrace my differences.[00:09:36] How the Phoenician Desert hike prepared me for the negative DM I received.[00:01:13] How I felt being the only woman in a group of founders at a mastermind event.[00:09:54] The three lessons learned from hiking through the Phoenician desert and how they can be applied to dealing with challenging situations.[00:12:48] Answers to the questions I’ve gotten most about being the only female in the mastermind.[00:15:26] What you need to know to “get in the room”.For full show notes; visithttps://jasminestar.com/podcast/episode388

Dec 26, 2023 • 48min
Hiring, Training, and Retaining High-Performing Team Members with Natalie Dawson
Do you want to learn how to hire, train, and retain high-performing team members?Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win.Listen now for all this and….[00:01:23] Natalie's background as a co-founder, best-selling author, and podcast host.[00:03:16] How Natalie began leading massive teams at the age of 20.[00:06:24] The most important lessons that Natalie has learned about building teams.[00:06:56] What the employee life cycle is and how to use it to discover where problems may exist in your business[00:09:53] The importance of asking employees about their personal, professional, and financial goals[00:12:03] The three lessons that will transform the way you build a team.[00:13:32] Natalie’s proven 3-part interview process.[00:22:43] How Natalie became a cofounder, met her husband, and began her current business[00:36:04] How to get creative and find ways to get the attention of people you want to collaborate with.[00:39:18]: Why collaboration is the new currency.[00:40:54] What Natalie has learned about working with family (and how to do it well).Natalie graciously offered podcast listeners a free copy of her book - you can get it now at cardoneventures.com/teamwork and follow her on Instagram, TikTok, YouTube and more @nataliedawson.(And don’t forget to tag us both on social media when you listen to this episode - we’d love to know what you found most helpful!)To view the full show notes for this episode visit: jasminestar.com/podcast/episode387

Dec 19, 2023 • 26min
The Seven Mindset Shifts I’m Taking Into Next Year
Lemme tell you: it has been A YEAR. I recently took some time to reflect on the lessons I’ve learned over the past 12 months and, as I did, I noted the mindset shifts that I embraced along the way. These shifts were powerful tools in enabling me to move forward and grow, (regardless of how I FELT in any given moment), and I’m excited to share them with you today.Click play to hear about these mindset shifts and…[00:01:08] An overview of the mindset shifts I learned in 2023 and am taking with me into 2024[00:01:46] Mindset Shift #1: Replace the need for motivation with momentum.[00:05:00] Mindset Shift #2: Celebrate continuous improvement. Adopt the belief that small incremental changes lead to bigger changes over time.[00:08:20] Mindset Shift #3: Embrace non-dualistic thinking. Shift your mindset from assuming things must only be a certain way.[00:12:24] Mindset Shift #4: Understand that being present is a choice.[00:15:01] Mindset Shift #5: Embrace an infinite identity. (I share how I learned this mindset shift on my first alone trip ever.)[00:19:14] Mindset Shift #6: Learn the power of “yet.”[00:21:14] Mindset Shift #7: Challenge the story you’re telling yourself.Click play to listen now!

Dec 12, 2023 • 1h 1min
Overcoming Work Addiction and Remaining a Successful Entrepreneur with Chalene Johnson
If you’ve struggled with addiction to work and placing your value in the success of your business, this episode is for you.My amazing co-host, Lori Harder, connected me with the magical, mythical creature that is Chalene Johson. In this episode, we're lucky enough to hear Chalene's candid and fascinating entrepreneurship journey. From flipping cars as a teenager to navigating her husband's gambling addiction AND holding the Guinness world record for most fitness classes taught, Chalene's journey has been nothing short of unique.Click play now to hear her story and all this…[00:01:22] Hear Chalene’s story and more about her life’s mantra of “let's figure out a way”.[00:03:01] Chalene shares how she has to break the belief that she is only valuable because she makes money.[00:06:50] The point at which Chalene shifts to therapy and learning was when she had an implosion in her marriage after finding out about her husband's gambling addiction.[00:08:48] Chalene realized that she also had an addition to work.[00:09:50] It was in high school that Chalene realized she was different. At 16 she had her first business flipping cars.[00:14:12] Chalene learned she’s good at seeing patterns and solving problems which would lead to her success in business.[00:17:47] A mentor told Chalene “You’re just working and working, you need to pick just one thing and pick the thing where there is an opportunity”. This was when she realized she wanted to pick the fitness industry.[00:22:10] Chalene shares her business success was by learning to make something unique even in a saturated market.[00:27:14] Chalene shares what she would do differently if she could go back.[00:31:43] The best advice Chalene would give is to hire the best attorney you can find.[00:33:02] In 2005, Chalene had the most famous fitness infomercial.[00:35:29] After the selling of her business, Chalene learned to trust that there were other people that could do what she thought only she could do.[00:37:23] Despite selling her business, Chalene never worried it was the last idea she would have success at. This thought would lead to her next business venture.[00:49:34] Chalene predicts that the next big thing online will be Long Form Video. She believes that our brains want to slow down and have control over our attention.[00:53:05] The way Chalene sees it, the entrepreneurs who will succeed are the ones who invest in others.[00:54:07] Two common theme Chalene sees throughout her life is that she is a problem solver and that she is a teacher at heart.[00:55:48] Chalene shares her advice to young entrepreneurs that you shouldn’t try to do it yourself. “You save yourself so many headaches and so much trial and tribulation by investing in that person who’s done it”.[00:56:59] Chalene shares how to connect with her online. You can listen to her business podcast, Build Your Tribe, or listen to her personal podcast The Chalene Show. You can also check out her Youtube channel, @chalenejohnson, or follow her on Instagram @chalenejohnson.Don’t forget to tag me, Lori, and Chalene when you listen to this episode!To view the full show notes for this episode visit: jasminestar.com/podcast/episode385

Dec 5, 2023 • 42min
My Honest Audio Diary: A Week of Business “Flops” (and what I learned from them)
Y’all, I’m getting real honest in this episode/audio diary. That’s right - you’re going to hear six real-time voice memos I recorded during my week as a way of documenting the (many) unexpected “flops” that happen in life and business. I hope it encourages you that these moments are VERY normal.Click play to hear all this and…[00:00:40] Why setbacks and challenges are neither good nor bad.[00:02:23] Why I’m normalizing flops/set-backs in business[00:04:37] Audio Diary entry #1: I share a situation where I felt like I didn’t prepare my team the way I wanted.[12:20:00] Audio Diary entry #2: I talk about how I underestimated the time I needed to review content and had pull back even further to look again at my goals.[00:18:36] Audio Diary entry #3: I share about a moment when I needed to request an extension on a few tasks from my team.[00:23:23] Audio Diary entry #4: I talk about dealing with an unexpected change in my work day when we got a last-minute interview for Luna’s preschool[00:29:04] Audio Diary entry #5: I recorded this clip while blowing drying my hair in my pantry because Luna got sick right before I had a speaking event and I had to pivot quickly[00:34:14] Audio Diary entry #6: I share why I’m choosing to work on a weekend, even when I don’t want to.[00:36:26] Review of the lessons I learned this last week from the “flops” I shared with you.To view the full show notes for this episode visit: jasminestar.com/podcast/episode384

Nov 30, 2023 • 1h 2min
Creating the Life You Love with Kathrin Zenkina
Are you ready to let go of the thoughts that are no longer serving you and confidently move towards your full potential in business and life? (yes or yasss?) Grab your favorite beverage and settle in - the wisdom and insights shared on this episode just might change your life.In this episode, Lori Harder (my resident co-host) and I chat with Kathrin Zenkina, aka The Manifestation Babe, and hear her story of how she went from $25,000 in debt and sleeping on her grandma's couch to building a multi-million dollar business that’s in full alignment with who she is and what she believes today.[00:01:36] How Lori unknowingly inspired Kathrin to take a whole summer off to take care of herself.[00:02:20] How Kathrin first became interested in personal development and manifestation[00:03:20] What Kathrin learned in the first 12 months of living like her success was inevitable.[00:06:07] How Kathrin discovered the online business space[00:08:44] What happened when Kathrin went to a Tony Robbins event[00:09:34] The question Kathrin asked herself that changed everything[00:13:26] The importance of “living as though your prayers have already been answered.”[00:14:28] How Kathrin started to build her Manifestation business and what she did to overcome the fear of going live.[00:27:27] Kathrin’s strategy for dealing with those who doubt and those who leave negative comments[00:34:27] How to use the 3rd-person perspective” tool to eliminate limiting beliefs.[00:36:09] How to approach a new idea in business.[00:40:10] How Lori practices manifestation in her business[00:54:48] Key lessons Kathrin learned from her launchesIf you’d like to connect further with Kathrin, you can follow her on instagram at @manifestationbabe or visit her website manifestationbabe.com. You can also listen to her podcast - Manifestation Babe.For complete show notes visit: https://jasminestar.com/podcast/episode383

Nov 28, 2023 • 37min
How to Show Up Bigger in Life and Business
I might be going out on a limb here…But I’m going to say you’ve evolved since first starting your business. And since evolving, you might have noticed yourself getting pulled back down to who you once were or who people WISH you were. (Because it feels safe and cushy!)But holding yourself back to those previous versions of yourself is playing small which serves… Well, absolutely no one.What DOES serve your people well is playing bigger, living to your fullest potential, and embracing the growth that you've worked so hard to achieve.In this episode, I share four strategies (with frameworks, of course) that will help you up-level and gain influence in your business and life. Click play to hear all of this and…[00:01:19] What I learned being the only female in an all male mastermind.[00:04:13] The role I played in my family and the responsibilities I took on for YEARS.[00:06:57] The importance of figuring out what gives you the most purpose in YOUR business.[00:09:52] How to be who you are NOW and not who you were or who people want you to be.[00:11:05] How to set hard boundaries to protect time and energy.[00:12:03] How I’ve reframed "no" as a strategic decision that empowers you to say yes to other things.[00:21:16] My four-part framework for making GOOD decisions.[00:28:34] The importance of forming and communicating your own opinions.[00:32:39] The importance of being vulnerable and transparent to build trust with your audience.For full show notes; visit: https://jasminestar.com/podcast/episode382

Nov 23, 2023 • 53min
How to Build an Irresistible Brand with Brittany Driscoll
If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.[00:01:00] About Brittany Driscoll and her career.[00:01:40] Brit and Lori’s first meeting.[00:04:32] Brit’s background from “hot wheels to hot air”[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.[00:11:13] The structure of the relationship Brit had with her co-founders.[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.[00:18:56] The key ingredients to creating a ‘Love Brand’[00:22:40] How to apply Brit's EIC model for your business.[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.[00:38:44] How to know when to push or take a step back.[00:40:01] Lori and Brit’s relationships with investors.[00:45:55] How Brit and I actually met.[00:51:10] How to connect with Brit and Squeeze.Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdriscIf you’d like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!If you’re ready to learn how to create a ‘Love Brand’, click PLAY to listen now!For complete show notes visit: https://jasminestar.com/podcast/episode381


