Making Data Simple

Send us Fan MailMastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailA chat about leading Fortune 100 clients with Clodagh Daly, Director of Account Technical Leaders at IBM for UKI.  So fun.  Stories, sound bites, charisma and lies.01:41 Introducing Clodagh Daly05:49 Charisma & Lies20:40 Account Technical Leader Magic28:04 C-suite Influence Stories34:41 The Best Account Technical Leaders 37:06 Continuous LearningLinkedin: linkedin.com/in/clodaghdalyWebsite: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailPart 2 : With Roger Premo, General Manager, Corporate Strategy and Ventures.  We transition from 5 truths on GenAI to 5 truths on Hybrid Cloud.  Everything inquiring minds want to know!01:40 Hybrid Cloud02:32 Truth #6, ROI on Cloud13:51 #7, Hybrid Multi-cloud is the Norm18:06 Hybrid Landscapes Today20:50 #8, Hybrid is Not Just for Large Enterprises23:17 Multi-cloud Affordability25:40 #9, Open Source Wins32:23 Lock-in34:53 Final #10, Hybrid by Design40:30 Getting Started45:15 Summarizing IT TruthsLinkedin: https://www.linkedin.com/in/ropremo/Website: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailPart 1 : Let's talk IBM's view on IT Strategy with Roger Premo, General Manager, Corporate Strategy and Ventures.  This is Roger's 5 truths on GenAI.01:31 Roger Premo is BACK02:37 IBM's Ventures08:06 10 Truths of GenAI and Hybrid Cloud08:39 Let's Start with Facts13:37 The First Truth : Multi-model 18:41 Second Truth : GenAI will be Hybrid Multi-cloud23:36 Third Truth : Gov and Security are a Must27:42 Truth Four : Data is the Competitive Advantage33:00 Five : Scaling for ROI Remains Challenging39:12 How to Start with AI47:38 Roger's LearningLinkedin: https://www.linkedin.com/in/ropremo/Website: https://www.ibm.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailWant to go deep into Intelligent Systems, meet Peter Voss, Founder and CEO of Aigo.ai.  Peter coined the term ‘Artificial General Intelligence’ and is perfecting the hyper-personalized Chatbot, WITH a brain.01:56 Meet Peter Voss08:23 Passion for Intelligent Systems12:54 Why only Aigo16:31 ChatGPT? A Different View22:03 A Use Case by Example30:53 What is Included, What is Not34:08 Who are your Clients36:10 The Engagement38:57 The Business Case41:59 AI that Reasons44:26 The Definition of AGI46:51 For FunLinkedIn: linkedin.com/in/vosspeterTwitter: @peterevossWebsite: aigo.ai/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailThis is always a good interview; an interview from last year with Dr. Mindy Weinstein discussing how we try to reach humans through digital marketing, and the power of scarcity. I am reminded of this concept every time I look at the resell price of Taylor Swift tickets.Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. Original episode season 7 Episode 5.01:41 Meet "Marketer" Mindy Weinstein04:42 Technology in Marketing07:50 One of the top women in digital marketing09:12 The power of scarcity19:16 Four types of scarcity20:41 Bourbon scarcity21:47 Businesses leveraging scarcityLinkedIn: linkedin.com/in/mindydweinsteinWebsite: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/Summary of Dr. Weinstein's book:Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply related, demand related, time related or limited edition―affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailKathy Stares, EVP of North America for Provenir talks about AI-powered risk decisioning software, processing more than four billion transactions annually for disruptive financial services organizations in more than 50 countries worldwide.01:14 Meet Kathy Stares04:34 The Start of Summer08:01 AI Powered Risk Decisioning11:31 The Tech Behind Povenir13:42 Models14:32 Data Source16:43 The Business Problem17:33 Banking Strategies18:48 The Extent of the Platform20:28 Automation21:46 Provenir Differentiation 22:47 Millennials and GenZs?29:05 Trends in the Future31:57 The Takeaway33:28 Reaching Provenir35:25 The Wealthy BarberLinkedIn: linkedin.com/in/kathy-mitchell-stares-8150159Website: https://www.provenir.comWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailPart 2: Ayal Steinberg, GM Technical Community and Client Engineering.  A life in Sales is discussed in terms of Tech, leadership insights, and calling your shots.  You're guaranteed to find at least one nugget to operationalize.  00:12 The State of AI03:45 Instruct Lab, Open & Closed Models08:49 Exciting Tech15:51 Ayal the Outlier16:58 Emerging Tech18:14 Fearful? Nope19:51 Leadership Style24:57 Provide Hope, Define RealityJan 29th, 2020 - https://podcasts.apple.com/sk/podcast/ayal-steinberg-discusses-ibmstrategy-moving-to-the/id605818735?i=1000486478375Jan 26th, 2022 - https://podcasts.apple.com/us/podcast/part-1-al-ayal-steinbergdiscuss-data-and-ai-market/id605818735?i=1000549047047LinkedIn: linkedin.com/in/ayalsteinbergWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailPart 1: Ayal Steinberg, GM Technical Community and Client Engineering.  A life in Sales is discussed in terms of Tech, leadership insights, and calling your shots.  You're guaranteed to find at least one nugget to operationalize.  01:24 Tech Community and Client Engineering05:03 Client Sales versus Technical Sales07:27 5 to 10% More Productive via Reducing Friction10:32 Technical Sales Insights12:30 Defining the Technical Community 13:41 Advice to Sales? 15:36 Calling Your Shots17:30 The Biggest Sin 21:12 State of IBMJan 29th, 2020 - https://podcasts.apple.com/sk/podcast/ayal-steinberg-discusses-ibm-strategy moving-to-the/id605818735?i=1000486478375Jan 26th, 2022 - https://podcasts.apple.com/us/podcast/part-1-al-ayal-steinberg-discuss-dataand-ai-market/id605818735?i=1000549047047LinkedIn: linkedin.com/in/ayalsteinbergWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan MailThis week we chat with Rob Thomas, Senior Vice President, Software and Chief Commercial Officer at IBM. Rob talks health and hobbies, the state of AI, and IBM's overall vision. 01:57 Maintaining Health 03:57 Where is IBM Today? 06:58 Modernizing the Data Center 08:08 Acknowledged Mistakes 10:41 The State of AI 13:48 IBM's Position on AI 17:14 The InstructLab Project 19:33 IBM's Vision and Outlook 20:43 What Must IBM Get Right? 21:40 Emerging Technologies 23:30 THINK Conference Announcements 24:25 Artificial General Intelligence 25:48 The Art of Influence 26:46 Hobbies LinkedIn: linkedin.com/in/robertdthomas Website: robdthomas.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.