The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Speaker & Coach of The Productivity Specialist, Amber De La Garza. Amber is a productivity specialist, who shared five tips for achieving more in less time. She emphasized the importance of working smarter, not harder, and learning the skills of productivity and time management. Small business owners often wear many hats and juggle multiple responsibilities, leading to burnout and stress. The tips included consistent planning, personalizing your schedule, and focusing on behaviour and habit. She also added that using a task and project management app like ClickUp creates boundaries between work and personal life.   About Amber De La Garza: Amber is a professional coach, trainer, speaker, and writer dedicated to empowering small business owners. Through her Peak Performance Program and the Productivity Straight Talk Podcast, she helps clients enhance time management skills, raise productivity levels, and accomplish vital goals. Amber ensures maximized profits, reduces business stress, and fosters a healthy work-life balance. Her work also extends to promoting mindset growth, leadership training, and establishing business systems. Passionate about off-road adventures, an ACDC fan, and a guacamole lover, Amber balances her professional pursuits with a fulfilling personal life.   About The Productivity Specialist: The Productivity Specialist offers on-demand programs designed to improve the efficiency and effectiveness of small business owners. These programs leverage proven time management systems and productivity strategies to help clients overcome productivity challenges, maximize profits, reduce stress, and prioritize what truly matters. The services are versatile, accommodating diverse business needs, from developing tailored strategies and overcoming productivity issues to guiding entrepreneurs toward successful results. These programs offer the flexibility and convenience of learning at one's own pace and comfort. With the ultimate objective of optimizing time management and enhancing productivity, The Productivity Specialist is a beneficial resource for small business owners seeking substantial progress in their business and personal lives.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out The Productivity Specialist website at https://amberdelagarza.com/ Check out The Productivity Specialist on Linkedin at https://www.linkedin.com/company/theproductivityspecialist/ Check out The Productivity Specialist on Facebook at https://www.facebook.com/theproductivityspecialist Check out Amber De La Garza on LinkedIn at https://amberdelagarza.com/ Check out Amber De La Garza on Twitter at https://twitter.com/Amber_DeLaGarza Check out Amber De La Garza on Instagram at https://www.instagram.com/amber_delagarza/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive & Board Member of BigLeaf Networks, Greg Davis.   Today's businesses rely heavily on cloud-based applications for their daily operations. From call centres to healthcare facilities, there is a growing need for a consistent and reliable internet connection that can support these mission-critical applications. Greg talked about the importance of maintaining a reliable internet connection and its impact on the customer experience. Davis emphasized that the pandemic has accelerated the adoption of cloud-based technologies, making it more critical for businesses to prioritize the customer experience.  With the rise of remote work and online shopping, companies must ensure that their Internet connection is fast and reliable to meet consumer demands. A slow or unreliable Internet connection can lead to frustrated customers and lost business. Big Leaf Networks offers a solution for businesses that need a consistent and reliable Internet connection. Their perfectly elastic product can benefit any business that relies on the Internet for mission-critical operations. Even single-site locations can benefit from their product, making it appealing to the mass market.   About Greg Davis:  Greg is a seasoned executive with 25 years of successful business growth experience. His leadership expertise lies in strategic revitalization, which optimizes companies' value. Davis has a notable reputation for enhancing profitability, minimizing capital requirements, and bolstering revenue growth.   His seasoned acumen in business scaling has led to significant enterprise value enhancement, demonstrating his competency and commitment to fostering organizational development and progress.   About BigLeaf Networks:  Bigleaf Networks, founded in 2012 in Portland, Oregon, specializes in Internet connectivity solutions. Its unique network optimization technology simplifies the internet usage experience for IT professionals and organizations, assuring optimal productivity. By dynamically adjusting traffic based on real-time conditions, Bigleaf preserves application performance and compensates for potential outages. The system integrates smoothly with existing firewalls, ISPs, and applications, provides immediate benefits post-installation and operates autonomously. Backed by investors, Bigleaf extends its services throughout North America and Europe.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Bigleaf Networks website at  https://www.bigleaf.net/ Check out Bigleaf Networks on Linkedin at  https://www.linkedin.com/company/bigleaf-networks Check out Bigleaf Networks on Twitter at  https://twitter.com/BigleafNetworks Check out Bigleaf Networks on Facebook at  https://facebook.com/bigleaf-networks Check out Greg Davis on LinkedIn at  https://www.linkedin.com/in/davisgj/ Check out Greg Davis on Twitter at  https://twitter.com/GregDavis13715 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.    

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of CoachHub, Yannis Niebelschuetz. Are you looking to unlock your full potential and improve your leadership skills? Do you want to enhance your company's culture and performance? CoachHub is the global leader in digital coaching. CoachHub offers a pool of over 3,500 certified business coaches who are highly vetted and available through an app or the web, making it accessible and convenient for employees of all company sizes. With an unlimited coaching model, employees have access to their coach for an entire year, allowing for continuous growth and development. But how did CoachHub come to be? Founder Yannis Niebelschuetz shares that his and his brother's experience leading a company sparked their passion for coaching. After hiring a coach who changed everything, they started CoachHub in their living room. With hard work and perseverance, CoachHub has grown to have offices in 15 countries and 700 full-time employees globally and have raised over $330 million in venture capital. Coaches love working with CoachHub because they can focus on helping individuals grow and achieve their goals. The platform offers coaching in various categories, including organizational employee experience, culture, leadership, executive coaching, performance, and talent. With a philosophy centred around personal growth and leadership inspiration, CoachHub is the future of coaching.   About Yannis Niebelschuetz: Yannis is the Founder and CEO of CoachHub, a digital platform revolutionizing corporate coaching. Under his leadership, CoachHub democratizes global access to personalized coaching for companies, fostering talent development and organizational transformation. Niebelschuetz's innovative approach to integrating technology and coaching accelerates workforce empowerment and productivity, establishing him as a visionary leader in the professional development industry. Firms of all sizes leverage his expertise to initiate meaningful change through coaching.   About CoachHub: CoachHub is a global leader in digital talent development, providing personalized, measurable, and scalable coaching programs for all workforce levels. Their service fosters increased engagement, productivity, and employee retention. Featuring a diverse network of over 3,500 certified business coaches across 90 countries, it offers sessions in 60+ languages, ensuring accessibility. CoachHub's team, comprised of 900 employees from 63+ countries, upholds its mission to unlock individuals' full potential. Recognized on Glassdoor for its impactful work and strong company culture, CoachHub exemplifies an engaging, inclusive, and growth-oriented workplace environment.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out CoachHub website at https://www.coachhub.com/ Check out CoachHub on Linkedin at https://www.linkedin.com/company/coachhub/ Check out CoachHub on Twitter at https://twitter.com/CoachHub_IO Check out CoachHub on Facebook at https://www.facebook.com/CoachHubIO/ Check out Yannis Niebelschuetz on LinkedIn at https://www.linkedin.com/in/yniebelschuetz/ Check out Yannis Niebelschuetz on Twitter at https://twitter.com/YNiebelschutz Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder, Visionary & CTO of INK, Alexander De Ridder. Are you tired of creating static pages with generic content? Do you want to improve your chances of ranking in less time? Look no further than Ink, an AI-powered content optimization tool that can help you achieve spectacular results. Ink's third-generation semantic AI empowers you to gain valuable insights into your competitors' SEO strategies, enabling you to produce engaging and evidence-based content. Additionally, this AI technology can help optimize your writing for emotional impact, ensuring that your content resonates with your audience.ly accurate but also emotionally stimulating. But what about concerns about an Internet where AI potentially writes all content? Alexander De Ridder, Co-Founder of Ink thinks the new Internet will only focus on factual content, not who creates it. And he's not alone in his prediction that the future of SEO and content marketing lies in AI-generated content and personalized user experiences.   About Alexander De Ridder: Alexander is the co-founder and CTO of INK, the first AI-powered content optimization software. A visionary and innovator, Alexander crafts pioneering web marketing tools. He is keenly interested in the decision-making processes of humans and AI. De Ridder was also a co-founder and CTO at Edgy Labs, LLC, a successful marketing agency serving Fortune 500 companies, acquired by Compass.uol in 2021. Known for his versatile roles, Alexander brings expertise as a project manager, strategist, leader, and technology officer to his teams.   About INK:  It was established in 2017, as a pioneer in search marketing optimization aimed at facilitating purposeful communication. The company specializes in developing Natural Language Optimization AI models to decode content semantics and discover performance-enhancing nuances. INK's cutting-edge technology empowers your content to be found, engages audiences, and drives conversions, providing a competitive edge in a cluttered digital environment. Its mission is to assist in creating compelling content and aid businesses in standing out amidst the noise.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out INK website at https://inkforall.com/ Check out INK on Linkedin at https://www.linkedin.com/company/inkcoinc/ Check out INK on Instagram at https://www.instagram.com/ink_4all/ Check out INK on Twitter at https://twitter.com/INK_4all Check out INK on Facebook at https://www.facebook.com/inkcoinc Check out Alexander De Ridder on LinkedIn at https://www.linkedin.com/in/adridder/ Check out Alexander De Ridder on Twitter at https://twitter.com/adridder Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer of EmergeLabs, Brad Hunter. As software development continues to evolve, there is no doubt that AI is playing an increasingly important role. But what impact does it have on the industry? Brad Hunter, the President and Founder of EmergeLabs, shares his thoughts in a recent podcast episode. According to Brad, AI can be a valuable tool in software development, especially for chat GPT, which can quickly solve problems. However, he notes that AI is not taking over the industry, as some may believe. While it can assist with coding, it cannot replace the need for human expertise and a holistic approach to software development. Brad emphasizes the importance of taking a balanced approach to software development, combining technical skills with a broader understanding of business operations. This allows development teams to create a successful end product considering the client's entire business and long-term strategy. In addition to his insights on AI, Brad also highlights the importance of communication when working with development teams. He suggests that communicating directly with the developers can help avoid misunderstandings and frustration. Over-communicating in the beginning stages of a project is also crucial to ensure that everyone is on the same page.   About Brad Hunter: Brad is a skilled professional who solves complex problems through highly-customized software solutions. With expertise in wireless, agriculture, and healthcare industries, Brad's team assists clients in retaking control of their core businesses. They develop scalable software solutions tailored to specific requirements, ensuring user-friendliness and delivering a positive return on investment (ROI) within a few years. Brad's notable projects include Carrier Insight, a solution designed for a 500-location wireless carrier. By leveraging automation, this software replaced an outdated and labour-intensive commission reconciliation process, resulting in over $3 million in annual savings and widespread adoption by 2,500 Verizon locations.   About EmergeLabs: EmergeLabs is a client-centric software development company. Direct communication between clients and the entire team eliminates the communication breakdown often seen in conventional project management. The firm boasts an experienced team skilled in developing SaaS platforms and custom solutions, employing a unique methodology prioritizing frequent interaction with clients to keep projects on track. Quality assurance is integral to their service, with rigorous testing procedures guaranteeing a bug-free, secure, and user-friendly product. Their software solutions are scalable and future-proof, designed to adapt to evolving market trends and technological advancements, promoting cost-effectiveness. EmergeLabs places significant importance on customer satisfaction, striving to exceed expectations and foster long-term partnerships. Their services extend beyond development to include comprehensive post-development support.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out EmergeLabs website at https://emergelabs.us/ Check out EmergeLabs on LinkedIn at https://www.linkedin.com/company/emerge-labs/ Check out Brad Hunter on LinkedIn at https://www.linkedin.com/in/brad-hunter-b6346a5/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Rampiq Agency, Inc, Liudmila Kiseleva. Do you need help generating leads for your IT or SaaS company? Rampiq is a B2B digital marketing agency founded by Liudmila. She shared her insights on the importance of organic growth and content creation in generating leads and the use of AI tools and SEO to improve rankings and conversion rates. But what caught our attention was Ludmilla's emphasis on the power of personalization in content creation. By adding a personal touch to articles, businesses can improve the stickiness of their content and drive more engagement from potential clients. She suggests using personalized CTAs that offer value, such as a free consultation or a relevant case study, to encourage potential clients to book a meeting with your team. Rampiq's blog is a prime example of the power of personalization in content creation. Ludmilla shared an article that has been driving call bookings for their business and explained their content creation process, which involves background research and content recycling to provide practical and valuable resources for their audience.   About Liudmila Kiseleva: Liudmila is an accomplished digital marketing professional with extensive experience in online growth strategy planning and execution. She founded Rampiq, a successful company dedicated to helping B2B SaaS and IT companies thrive online. With a team of 20+ skilled digital marketing professionals, Rampiq offers analytics, SEO, paid ads, and content marketing services. They have developed proven frameworks and delivery processes to deliver efficient results despite tight budgets and deadlines. Before Rampiq, Liudmila held various leadership roles in online marketing. She was the CEO and co-founder of QRate, a machine learning-driven recommendation engine that revolutionized finding restaurants for specific occasions. Liudmila's passion for promoting respect, choice, and professional development led her to establish Rampiq as a women-owned and operated business. Liudmila has worked with clients from over 15 countries throughout her career, serving mid to large-scale projects in SEO, paid search, display advertising, remarketing, and web analytics. She has a strong background in business analysis, web analytics, and integrated marketing campaigns.   About Rampiq Agency, Inc: Rampiq is a dynamic and results-driven digital marketing agency that leverages data insights to optimize online marketing efforts. With a dedicated team of skilled online marketers, Rampiq excels in conducting thorough research, developing strategic promotional plans, and executing campaigns precisely. Their expertise is maximizing the return on investment for online marketing initiatives, ensuring that every marketing dollar is effectively utilized. By delving deep into data analytics, Rampiq uncovers valuable insights that inform their decision-making process, enabling them to create tailored strategies for each client's unique needs. From search engine optimization (SEO) to paid advertising and content marketing, Rampiq offers a comprehensive range of services designed to drive online campaign success on a large scale. With meticulous attention to detail and commitment to delivering exceptional results, Rampiq has established itself as a trusted partner for businesses looking to achieve maximum impact and growth in the digital landscape.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Rampiq Agency Inc. website at https://rampiq.agency/ Check out Rampiq Agency Inc. on LinkedIn at https://www.linkedin.com/company/rampiq/ Check out Rampiq Agency Inc. on Twitter at https://twitter.com/rampiq Check out Rampiq Agency Inc. on Facebook at https://www.facebook.com/Rampiq Check out Liudmila Kiseleva on LinkedIn at https://www.linkedin.com/in/lkiseleva/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Revenue Growth Engine, Darrell Amy. Are you a business owner looking to accelerate your success and take your business to the next level? Look no further than a high-performance revenue growth engine! Darrell Amy, a revenue growth architect and founder/CEO of Revenue Growth Engine, shares his expertise in creating a revenue growth cycle through net new business and cross-selling to existing clients. One key takeaway from the podcast episode is the importance of identifying your ideal clients and engaging with them proactively through a strategic mindset shift. Rather than waiting for leads, businesses should figure out a cadence of outbound marketing and sales to engage with their ideal prospects. Doing so allows you to create a filter to focus on what matters to your ideal clients and prospects and effectively market and sell your products or services. Another crucial component of a high-performance revenue growth engine is understanding your ideal clients' current outcomes and creating an outcomes inventory. By focusing on the results buyers seek rather than just selling products and services, you can remove barriers to growth and accelerate your success. Darrell Amy also emphasizes that every season is an opportunity, but the strategies that worked in the past may not work now. Therefore, having your ears to the ground and pivoting your business accordingly is crucial. Remember, the key to scaling your business is to be proactive, strategic, and open to new ideas and opportunities for growth.   About Darrell Amy: Darrell is a seasoned executive specializing in revenue growth strategies. With 27 years of experience in sales and marketing, he's known for assisting businesses in expanding their market presence. Darrell is the author of the best-seller "Revenue Growth Engine" and the co-founder of Convergo, a firm dedicated to aligning marketing and sales efforts for enhanced growth. He's shared his expertise as a trainer for Fortune 500 companies and as an advisor on the Forbes Business Council and the C-Suite Network Advisors team. Darrell hosts the Revenue Growth and Selling From the Heart podcasts and is actively involved in non-profit work, fostering corporate social responsibility.   About Revenue Growth Engine: The Revenue Growth Engine is a strategic model designed to scale the revenue of purpose-driven companies, thereby increasing their impact. This methodology primarily helps businesses identify and focus on their Ideal Clients while crafting messaging that resonates with these clients' desired outcomes. To ensure scalability, it is underpinned by creating documented, repeatable sales and marketing processes. The result of employing the Revenue Growth Engine is consistent revenue expansion with Ideal Clients, leading to sustainable business growth.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Revenue Growth Engine website at https://www.revenuegrowthengine.com/ Check out Revenue Growth Engine on Linkedin at https://www.linkedin.com/company/revenue-growth-engine/ Check out Revenue Growth Engine on Facebook at https://www.facebook.com/revenuegrowthengine Check out Revenue Growth Engine on Instagram at https://www.instagram.com/revgrowthengine Check out Revenue Growth Engine on Twitter at https://www.twitter.com/revgrowthengine Check out Darrell Amy on LinkedIn at https://www.linkedin.com/in/rohaankhan/ Check out Darrell Amy on Instagram at https://www.instagram.com/darrellamy/?hl=en Check out Darrell Amy on Twitter at https://twitter.com/darrell_amy?lang=en Check out Darrell Amy on Facebook at https://www.facebook.com/darrell.amy/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Orange Trail Media Ltd, Rohaan Khan.   Are you a business struggling with the complexities of social media advertising? Do you face the frustration of restrictions and account bans? Look no further than Orange Trail Media, the agency that promises to navigate these challenges and support businesses of all sizes. CEO and founder Rohaan Khan shared his journey of starting Orange Trail Media after experiencing the pain points of social media advertising himself. With access to agency accounts that offer unlimited spending limits and priority support, Orange Trail Media can help businesses overcome the hurdles of advertising on social media platforms. But what about the eligibility criteria? Orange Trail Media only accepts clean, white-hat advertisers, and businesses must spend a minimum of $10,000 monthly on advertising. However, the agency works with many clients, from those spending millions monthly to smaller businesses. They even provide compliance support for specific verticals, such as CBD and sports betting. The onboarding process is simple, and once approved, clients can expect 24/5 support and the ability to have multiple ad accounts. The fees are affordable, with a monthly charge of $500 and a 3% ad spend. With decentralized agency accounts, Orange Trail Media provides stability and protection for its clients.   About Rohaan Khan: Rohaan is a champion of perspicacious entrepreneurship. He believes success hinges on not just spotting opportunities but capitalizing on them effectively. His global perspective, shaped by travels to over 35 countries, infuses his business ideas with cross-cultural nuances. This rich tapestry of experiences informs his decision-making process, enabling him to leverage diversified insights to drive his company forward. Rohaan exemplifies how strategic execution paired with a broad worldview can be a powerful catalyst for innovative leadership and business success.   About Orange Trail Media Ltd.: It’s a company founded by experienced professionals who have been transforming businesses for five years. The company has strong ties to top advertising platforms. They provide ad accounts that are only available through their agents. These accounts are designed to lead to success and profitability. Their analytical approach comprises a comprehensive consultation to troubleshoot issues related to landing pages, ad creatives, and Facebook advertising strategies. This tool aids businesses in efficiently expanding their reach through Facebook ads. The firm's widespread success is testament to their tailored quality services and in-depth understanding of the advertising landscape.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Orange Trail Media Ltd. website at https://orangetrail.io/ Check out Orange Trail Media Ltd. on Linkedin at https://www.linkedin.com/company/orange-trail/ Check out Orange Trail Media Ltd. on Facebook at https://www.facebook.com/orangetrailmedia Check out Orange Trail Media Ltd. on Instagram at https://www.instagram.com/orangetrail.io/ Check out Orange Trail Media Ltd. on Twitter at https://www.trustpilot.com/review/orangetrail.io Check out Rohaan Khan on LinkedIn at https://www.linkedin.com/in/rohaankhan/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Goodman Lantern, Content marketing has been around for decades, but with the advent of AI, there have been significant changes in the industry. Raj Goodman Anand, the founder and CEO of Goodman Lantern, a content marketing company, shares his insights on content marketing trends and strategies. According to Raj, understanding the target market and where they hang out is crucial in creating an effective content marketing strategy. He also suggests having a marketing mix and a forte, such as inbound marketing through SEO, to drive leads. However, capturing potential customers who consume content but do not take action can be challenging. Raj advises identifying where customers are getting stuck in the funnel and bringing them to the next stage to increase conversion rates. He also emphasizes the flywheel effect, where satisfied customers can bring in more business through referrals. What sets Goodman Lantern apart from other content agencies is their apparent mission to empower women in technology and marketing, leading to a team of 80% women. Additionally, having a clear vision for the future, such as going public as a company, has helped to align everyone in the same direction. Raj believes in a long-term strategy rather than quick short-term wins when generating leads through content marketing. Education and thought leadership content is essential for companies selling big-ticket items.   About Raj Goodman Anand: Raj fervently advocates for gender equality and women's economic empowerment in the tech industry, with 80% of his team being women. An accomplished engineer and entrepreneur, he's successfully launched three startups, including one acquired venture that generated over £45m in revenue. Beyond startups, Raj's influence extends to large and mid-sized organizations where he's spearheaded new product launches. Honored as BusinessWeek's Europe's Young Entrepreneur (2007) and one of Revolution Magazine's 50 Most Influential People in Digital (2009), Raj is a respected speaker and thought leader. His insights have been shared at prestigious institutions and covered by leading media outlets.   About Goodmaan Lantern: Goodman Lantern is a renowned content marketing agency offering comprehensive services from content writing, strategy, and design to motion graphic videos and SEO. Serving clients across five continents, this fast-growing agency assists businesses in establishing industry leadership through compelling storytelling that builds audience trust and drives growth. Goodman Lantern stands out for its commitment to gender equality in tech and marketing, with women making up 90% of its team. This company's Big Hairy Audacious Goal (BHAG) aims to create consistent, reliable, and equitable income opportunities for women in these sectors, aspiring to bring about global change.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Goodman Lantern website at https://goodmanlantern.com/ Check out Goodman Lantern on Linkedin at https://www.linkedin.com/company/goodman-lantern/ Check out Raj Goodman Anand on LinkedIn at https://www.linkedin.com/in/rajanand/ Check out Raj Goodman Anand on Twitter at https://twitter.com/rajanand Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founders of Wake-Up, Shake-Up, Thrive!, Ellen Kocher & Dominique Ben Dhaou. Wake Up Shake Up Thrive is a company and book that aims to challenge the misconception that starting a business after 50 is not exciting. Co-founders and co-CEOs, Ellen Kocher and Dominique Ben Dhao argue that people over 50 are five times more successful in entrepreneurship than younger startups due to their experience, financial stability, and resilience. Their book covers the five dimensions of well-being and guides how to thrive in all of them. They emphasize the importance of aligning with one's purpose and values when starting a business, which becomes easier after 50. The company's website offers free resources, including interviews with successful mothers and two free book chapters. Wake Up Shake Up Thrive provides valuable insights and practical tools for aligning with your purpose, utilizing experience and networks, and prioritizing sustainability.   About Dominique Ben Dhaou: She is a Swiss National who has been working in Human Resources leadership roles in international organizations for over 30 years. She has experience in 12 different industries across continents. As the Founder and Managing Director of PointNorth International, she helps professionals and executives reinvent a career that truly fits their experience, values, skills, and purpose. In 2016 and 2017 Dominique was recognized with the Lifetime Achievement Award and Top Professional in Human Resources award by the International Association of Top Professionals. She has her CEB Black Belt in Internal Communications and is an accredited Board of Directors Advisory member. Dominique holds a bachelor’s degree in hospitality management and resides with her family in Geneva Switzerland.   About Ellen Kocher: She is an Economist and Certified Workplace Wellness Consultant. Master’s degree in health and Wellness Coaching, ICF PCC, NBHWC, Health and Mindful Eating Coach, Holding multiple global leadership roles in the Workplace Wellness Field. Educated in the USA, Ellen made some major lifestyles change and has dedicated the past 20+ years to walking her talk through workplace well-being, promoting a holistic approach to eating, physical activity, health, resilience, and self-care. Through her company, Whealthness, Ellen has coached hundreds of individuals and groups in dozens of organizations to make sustainable lifestyle changes empowering them to go from knowing what to do to actually doing it! Ellen resides in Geneva Switzerland with her husband and 3 children.   About Wake-Up, Shake-Up, Thrive!: It is a powerful resource for the 50+ demographic, helping them understand and navigate the modern paradigm of aging. It seeks to inspire a shift in mindset to embrace future possibilities and provides practical tools to thrive in the present. The initiative acknowledges the substantial presence of this age group, nearly a fifth of the EU workforce, and aims to address both individual and organizational challenges associated with aging. The platform empowers older adults and organizations to capitalize on their rich experience while overcoming potential obstacles through innovative strategies and resources.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Wake-Up, Shake-Up, Thrive! website at https://www.wakeupshakeupthrive.com/ Check out Wake-Up, Shake-Up, Thrive! on Linkedin at https://www.linkedin.com/company/wakeupshakeupthrive/ Check out Wake-Up, Shake-Up, Thrive! on Facebook at https://www.facebook.com/wakeupshakeupthrive/ Check out Wake-Up, Shake-Up, Thrive! on Instagram at https://www.instagram.com/wakeupshakeupthrive/ Check out Dominique Ben Dhaou on LinkedIn at https://www.linkedin.com/in/dominiquebendhaou/ Check out Dominique Ben Dhaou on Twitter at https://twitter.com/DomBenDhaou Check out Ellen Kocher on LinkedIn at https://www.linkedin.com/in/ellenkocherwhealthness/ Check out Ellen Kocher on Twitter at https://twitter.com/kocher_ellen Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.