

The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
The Thoughtful Entrepreneur features candid, commercial-free conversations with the founders, CEOs, and B2B leaders building the companies and ideas shaping their industries.
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Episodes
Mentioned books

Mar 19, 2024 • 20min
1854 – The Backbone of Business Success with Ashley Chamberlain
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Accountant, Ashley Chamberlain.Ashley Chamberlain is not just an entrepreneur; she's a beacon of clarity in the often murky waters of business finance. Her company's mission is to illuminate the financial path for business owners, helping them understand their cash flow and bottom line and optimizing their tax liabilities.One of Ashley's first gems was the importance of utilizing home office deductions. For many entrepreneurs, the home office is the command center where all the magic happens. Yet, many overlook the potential tax deductions available. Ashley underscored the significance of this deduction, explaining how it can substantially lower your taxable income.Another key point Ashley brought up was tracking mileage for business travel. It's not just about logging miles; it's about understanding the value of each business trip you take. By meticulously tracking your mileage, you can ensure you're not leaving money on the table regarding tax time.Chamberlain and Good Company don't believe in a one-size-fits-all approach. Ashley detailed the different service packages they offer, designed to cater to the unique needs of each business. What struck me was the affordability and flexibility of their services. Ashley and her team are committed to providing value and support to their clients, regardless of their size or industry.Key Points from the Episode:Introduction of Ashley Chamberlain, founder and CEO of Chamberlain and Good CompanyServices provided by Chamberlain and Good CompanyBenefits of using their services: gaining clarity on cash flow, understanding bottom line, and optimizing tax liabilitiesImportance of utilizing home office deductions, tracking business travel mileage, and strategically purchasing vehicles to lower taxable incomeDifferent service packages offered by Chamberlain and Good CompanyEmphasis on affordability and flexibility of their servicesAbout Ashley Chamberlain:Ashley Chamberlain is the visionary founder of Chamberlain And Good Company, a boutique financial services firm tailored to support entrepreneurs at various stages of their business journey. With a keen focus on fostering business growth, Chamberlain's company offers a suite of services, including bookkeeping, tax preparation, and cash flow strategy, to optimize profitability and minimize business liabilities.Ashley innovative approach to financial management emphasizes personalized solutions that meet each client's unique needs, ensuring that entrepreneurs have the tools and insights needed to navigate the complexities of financial planning and execution. Through Chamberlain And Good Company, Ashley Chamberlain has established herself as pivotal in empowering businesses to achieve their financial goals with confidence and clarity.Tweetable Moments:02:40 - "The biggest deduction that I think people underutilize is the use of your home office."Links Mentioned in this Episode:Want to learn more? Check out Ashley Chamberlain on LinkedIn athttps://www.linkedin.com/in/ashley-chamberlain-385029266/Check out Ashley Chamberlain on Facebook athttps://www.facebook.com/chamberlainandgoodcompany/Check out Ashley Chamberlain on Instagram athttps://www.instagram.com/chamberlaingoodco/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 18, 2024 • 17min
1853 – From Micromanagement to Leadership with Valerie Delforge
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of The Delforge Group LTD, Valerie Delforge.
Valerie Delforge is just the founder and CEO of The Delforge Group. She's a visionary who has carved a niche in the consulting world, guiding business owners toward exponential growth. Although rooted in the spa and beauty sector, her expertise transcends industries, offering a universal blueprint for entrepreneurial success.
Valerie began her career immersed in the beauty industry, climbing the ranks to oversee spa operations for a leading corporation. Her experiences there sparked a realization: she had more to offer. This epiphany led to the birth of her consulting firm, where she now nurtures the growth of businesses, helping owners refine their strategies and mindsets.
Valerie's book, "I'd Rather Do It Myself: From Micromanagement to Leadership," serves as a manifesto for entrepreneurs trapped in the cycle of micromanagement. She delved into the heart of this challenge—relinquishing control—and its profound effects on leadership dynamics and team morale.
Through her work, Valerie has witnessed firsthand the destructive nature of micromanagement. It erodes trust, stifles creativity, and upsets the delicate work-life balance. She recounted stories of clients who, despite their best intentions, suffocated their teams under the weight of excessive oversight, leading to diminished business performance.
Key Points from the Episode:
Valerie Delforge's background in the beauty industry and her transition to founding The Delforge Group
Challenges entrepreneurs face in letting go of control as their businesses grow
Impact of micromanagement on leadership and team dynamics
Importance of understanding one's leadership style and its impact on the business
Negative consequences of micromanagement on trust, team culture, and work-life balance
Examples of clients who struggled with micromanagement and its effects on their businesses
Valerie's approach to helping leaders, focusing on soft skills of leadership
About Valerie Delforge:
Valerie Delforge, an International Business Strategy Consultant since 2013, leverages her extensive experience in the beauty and wellness industry to guide entrepreneurs, owners, and CEOs towards success.
With a remarkable career that includes roles at Clinique, Clarins, Urban Retreat, L’Occitane, Bliss Spa, and as Head of Spa Operation for Steiner Europe, Valerie founded The Delforge Group®. This online training hub offers a mix of one-to-one coaching and online training programs focusing on retail training for teams and managers, management to leadership, and reception.
Valerie’s mission is to boost her clients’ profitability and cash flow while helping them achieve their dreams. She shares her vast knowledge and passion for coaching to empower businesses to reach new heights.
About The Delforge Group LTD:
Founded by Valerie Delforge in 2013, The Delforge Group® LTD specializes in bespoke programs designed to set businesses up for success. With a strong foundation in operational management, the company offers comprehensive support for various business needs, including launching new ventures, restructuring existing ones, or reviewing current performance.
The inception of The Delforge Group® stemmed from Valerie's recruitment to support a large-scale project, showcasing her expertise and leading the company to flourish. Focused on achieving clients' goals, The Delforge Group® combines Valerie's vast industry experience with personalized strategies, ensuring tailored solutions that drive growth and efficiency for businesses across different stages of their development.
Tweetable Moments:
08:04 - "I think the lack of trust becomes a real impact in a team."
10:59 - "We want them to succeed. I want them to be better than me because if you're better than me, you're going to do even more things."
Links Mentioned in this Episode:
Want to learn more? Check out The Delforge Group LTD website at
https://www.thedelforgegroup.co.uk/
Check out The Delforge Group LTD on LinkedIn at
https://www.linkedin.com/company/the-delforge-group%C2%AE-ltd/
Check out The Delforge Group LTD on Facebook at
https://www.facebook.com/thedelforgegroup
Check out The Delforge Group LTD on Instagram at
https://www.instagram.com/thedelforgegroup/
Check out Valerie Delforge on LinkedIn at
https://www.linkedin.com/in/thedelforgegroup/
Check out Valerie Delforge on Instagram at
https://www.instagram.com/stephanamjohnson
Check out Valerie Delforge on Twitter at
https://www.twitter.com/stephanajohnson
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 17, 2024 • 20min
1852 – The Vital Intersection of Leadership and Self-Care with Stephana Johnson
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Powerhouse Leaders, Stephana Johnson.
Stephana opened up about her personal journey, which has marked exposure to high-stress, high-performance environments. She witnessed firsthand the toll such pressure can take on individuals, shaping her belief in the necessity of recovery time and self-care. As leaders, we often push ourselves to the brink. Still, Stephanie's experiences remind us that to sustain the energy and engagement required for impactful leadership, we must prioritize our well-being.
Stephana stressed the need for leaders to be acutely aware of potential imbalances within themselves and their teams. Recognizing and addressing these imbalances is crucial to prevent burnout or diminished performance. She highlighted that, as leaders, we are responsible for empowering our teams to maintain optimal engagement and energy levels.
Stephana's philosophy and gaining access to more resources, she invites listeners to subscribe to her energy and performance newsletter available on her website, stephaniejohnson.com. This is an opportunity to stay connected with a thought leader who is genuinely invested in the intersection of leadership and self-care.
Key Points from the Episode:
Importance of self-care for leaders
Impact of self-care on leadership and making a positive impact
Stephana Johnson's journey and insights on high-stress environments
Introduction of "Vita Five" principles: sleep, water, movement, nutrition, and stress management
Significance of each principle in maintaining physical and mental well-being
Concept of balance and the need for leaders to be aware of potential imbalances
Empowering teams to maintain optimal engagement and energy levels
About Stephana Johnson:
Stephana Johnson is a comprehensive guide for high-level executives, business owners, and public figures navigating critical moments in their personal and professional lives. With over 25 years of experience, she offers confidential, holistic, and intuitive support to foster significant positive transformations.
Stephana focuses on root-cause solutions to ensure sustainable results without resorting to superficial fixes. She differentiates herself by providing an all-encompassing approach that addresses overall well-being and performance, steering clear of the fragmented assistance typical of multiple specialists.
Her services are geared towards individuals and teams facing the challenges of early burnout and the pressures of high-stakes environments, advocating for a balance that prioritizes self-care and professional achievements. Stephana is committed to her clients’ goals, guaranteeing outcomes that enhance their leadership capabilities and overall success.
About Powerhouse Leaders:
Powerhouse Leaders, founded by Stephana Johnson, addresses leaders' distinct challenges by providing a transformative solution designed for lasting excellence. This program empowers leaders to unlock their full potential, fostering personal growth and inspiring their teams.
Stephana's proven methodologies promote the development of a culture centered around alignment, engagement, and energy, which translates into high-performing teams and outstanding organizational outcomes.
Through Powerhouse Leaders, participants are guided to revitalize their approach to leadership, ensuring they are equipped to navigate the demands of their roles effectively and achieve superior results. The focus is creating a sustainable environment where leaders and their teams can thrive together, setting new benchmarks for success in their respective fields.
Links Mentioned in this Episode:
Want to learn more? Check out Powerhouse Leaders website at
https://www.powerhouseleaders.com/
Check out Powerhouse Leaders on Facebook at
https://www.facebook.com/powerhouseleaders
Check out Stephana Johnson on LinkedIn at
https://www.linkedin.com/in/jeremyshapiro/
Check out Stephana Johnson on Instagram at
https://www.instagram.com/stephanamjohnson
Check out Stephana Johnson on Twitter at
https://www.twitter.com/stephanajohnson
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 16, 2024 • 21min
1851 – Power of Collaboration with Jeremy Shapiro
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Facilitator of Bay Area Mastermind, Jeremy Shapiro.
Jeremy illuminated the concept of mastermind groups, a term that might be familiar to some but remains a hidden gem to many. These groups are not just about networking but about creating a supportive community of like-minded individuals focused on growth. As Jeremy explained, being part of a mastermind group means accessing valuable insights, advice, and resources that can propel your business forward.
Jeremy shared the inner workings of Bay Area Mastermind, which he has meticulously structured to maximize strategic business growth and accountability. The group meets monthly for full-day sessions, where the primary goal is to challenge each member to think bigger and achieve more. This rigorous yet supportive environment has led members to launch new ventures and reach new heights in their existing businesses.
One of the most striking points Jeremy made was about the power of cross-pollination of ideas within the group. When entrepreneurs from various industries and backgrounds come together, exchanging ideas can lead to innovative solutions and unexpected opportunities. This collaborative spirit is the heartbeat of Bay Area Mastermind and a testament to the transformative outcomes its members have experienced.
Jeremy emphasized that the group is open to members from diverse locations, offering a hybrid approach accommodating in-person and virtual participation. This flexibility ensures that you can be part of this dynamic community no matter where you are.
Key Points from the Episodes:
Mastermind groups and their benefits for entrepreneurs and business owners
Structure and format of Bay Area Mastermind
Power of cross-pollination of ideas and transformative outcomes for members
Accessibility and hybrid approach of Bay Area Mastermind
Application process and criteria for joining the mastermind
Value of being part of a mastermind group for personal and professional growth
About Jeremy Shapiro:
Jeremy B. Shapiro is a seasoned entrepreneur specializing in SaaS, technology, and information marketing. Known for guiding small business owners from solopreneurs to full-fledged business owners, he emphasizes working "on" rather than "in" the business.
Since 1998, Shapiro has been instrumental in helping entrepreneurs leverage their core strengths, passion, and expertise to scale their ventures and achieve freedom through masterminded business opportunities to maximize profits.
Recognized for masterminding, coaching, and consulting his real estate and business acumen, Shapiro has been featured extensively in the media, including NPR, Fox News, ABC, NBC, and the Boston Globe. Outside his professional endeavors, he eendeavoursveling with travellingy, absorbing diverse cultures, engaging in outdoor activities, and cooking.
About Bay Area Mastermind:
Bay Area Mastermind empowers business owners seeking to enhance their profitability, streamline their processes, build equity, or reduce their operational involvement. Members gain a competitive advantage through monthly meetings concentrating on individual businesses, fostering idea generation for profitability.
The program offers cutting-edge strategies for thriving in challenging economic conditions and provides continuous social support through online group interactions. It facilitates collaboration opportunities among members, paving the way for new business ventures. This supportive environment is geared towards those looking to leverage collective wisdom and innovative approaches to grow their businesses.
Links Mentioned in this Episode:
Want to learn more? Check out Bay Area Mastermind website at
https://bayareamastermind.com/lplong/
Check out Bay Area Mastermind on LinkedIn at
https://www.linkedin.com/company/bay-area-mastermind/
Check out Bay Area Mastermind on Facebook at
https://facebook.com/BayAreaMastermind/
Check out Bay Area Mastermind on Instagram at
https://instagram.com/bayareamastermind/
Check out Bay Area Mastermind Group for qualified founders and entrepreneurs at https://bayareamastermind.com/events/
Check out Jeremy Shapiro on LinkedIn at
https://www.linkedin.com/in/jeremyshapiro/
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 15, 2024 • 17min
1850 – Stop Internet Crime with Dylan Evans of Simple Salt
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Simple Salt, Dylan Evans.
Evans shared alarming statistics from the FBI, indicating a 40% year-over-year increase in internet crime. This trend underscores the inadequacy of traditional security measures and the urgent need for businesses to evolve their cybersecurity strategies. The stakes are particularly high for firms managing sensitive client data, where breaches can lead to devastating consequences beyond financial loss.
A reliable password manager is an essential component of a cybersecurity toolkit. Evans recommends a premium option for Mac users and suggests Bitwarden as a budget-friendly alternative. The aim is to eliminate the need to memorize complex passwords, thus enhancing security and convenience.
Evans advocates for a philosophical shift in security: doing less by delegating and automating, particularly in high-risk areas like finance and IT. Utilizing fintech companies and fractional CFOs can mitigate security and operational risks.
Simple Salt, led by Evans, specializes in serving high-trust professional services firms with much at stake. The company offers innovative, data-driven security solutions that transcend conventional high-cost, high-tech approaches. Their services, including compliance readiness and virtual risk officer support, are available on a flexible month-to-month basis, ensuring ongoing value for clients.
Key Points from the Episode:
Cybersecurity and best practices for business owners
Increasing internet crime and the need for improved security measures
Misconceptions about the severity of cybersecurity threats
Recommendations for improving security measures, including the use of password managers and two-factor authentication
The importance of using a YubiKey for better protection
The impact of automation and fintech companies on reducing security and operational risks
Simple Salt's focus on high-trust professional services firms and their services for evaluating alternate security strategies
Simple Salt's engagement model and services offered
About Dylan Evans:
Dylan Evans is a cybersecurity expert and the founder of Simple Salt, a company focused on combating internet crime and enhancing business security. Evans challenges traditional security approaches, emphasizing proactive crime prevention over mere defensibility.
He asserts that compliance checklists must address the real threats businesses face. Simple Salt aims to demystify internet crime by explaining its practical implications on business health and goals. Evans advocates for simpler, more efficient, and stronger security measures to safeguard against cyber threats.
Through Simple Salt, he provides businesses with clear insights into the why and how of internet security, making the complex subject more accessible and actionable for clients.
About Simple Salt:
Simple Salt advises businesses on security risks to prevent potentially catastrophic events such as financial loss, data exposure, or identity theft. Recognizing the severe impact these incidents can have on businesses, Simple Salt offers practical solutions to fortify security measures. The company focuses on implementing low-cost, high-yield process changes across various business operations, including finance, marketing, IT, and HR.
Simple Salt encourages businesses providing trusted services to prioritize client protection. By becoming a Simple Salt partner, these service providers can augment their offerings and contribute to reducing client risk.
The emphasis is safeguarding clients' brands, secrets, and finances through easily implementable security measures. Whether protecting against emptied bank accounts or preventing unauthorized access to sensitive information, Simple Salt aims to empower businesses with effective and accessible security solutions.
Links Mentioned in this Episode:
Want to learn more? Check out Simple Salt website at
https://www.simple-salt.com/
Check out Simple Salt on LinkedIn at
https://www.linkedin.com/company/simple-salt/
Check out Simple Salt on Twitter at
https://twitter.com/simplesaltsec
Check out Dylan Evans on LinkedIn at
https://www.linkedin.com/in/dylanevans-makesecuritysimple/
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 14, 2024 • 23min
1849 – Leadership Development Strategies with Anthony Dicks
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Senior Leadership Consultant of 180 Management Group, Anthony A. Dicks, Jr.
Anthony's passion for coaching and transforming organizations is palpable, and he brings knowledge to the table. Anthony's work with 180 Management Group focuses on providing operations management consulting services, particularly to nonprofit clients, where he plays a pivotal role in fostering intentional leadership development.
Anthony explained the evolution of leadership characteristics and the critical need for intentional development. They delved into the idea that leadership is not a static trait but a set of skills and qualities that can be cultivated over time.
Anthony shared his approach to coaching leaders. He stressed the importance of guiding individuals to discover their solutions rather than providing direct answers. This empowers leaders to implement organizational changes effectively. He also highlighted the necessity of having a trusted support system, whether it's a coach, mentor, or peer group, to navigate the inevitable challenges that arise in leadership.
Key Points from the Episode:
Anthony Dicks' background as a senior leadership consultant with 180 Management Group
Discussion on intentional leadership development and the role of 180 Management Group in providing consulting services
Misconceptions about leadership being innate and the need for intentional development
The topic of burnout and recognizing signs of fatigue in leadership roles
Insights into Anthony's coaching approach and the importance of a trusted support system for leaders
Emphasis on guiding leaders to discover their solutions and implementing organizational changes
About Anthony A. Dicks, Jr:
Anthony A. Dicks, Jr. is a seasoned leader with over two decades of experience dedicated to developing emerging leaders across diverse industries. His commitment to leadership development is evident in his role as the Senior Leadership Consultant for 180 Management Group, where he applies his extensive knowledge and skills to optimize leadership potential.
Dicks, Jr. earned a B.S. in Applied Mathematics from North Carolina A&T State University, an MBA from Webster University, and an Executive Certificate in Digital Marketing from Cornell University. His transformative leadership style has garnered praise, with testimonials highlighting his loving and nurturing coaching approach.
Douglas Boyce, Chief Software Architect at P.D. Instore, and Cal Thompson, an award-winning St. Louis businessman with over 30 years of experience, attest to Anthony's exceptional coaching value, clarity, and attention to detail.
About 180 Management Group:
180 Management Group is an operations consulting firm specializing in operational strategy and design, focusing on non-profit organizations. The firm is dedicated to equipping Senior Leaders with essential resources, tools, and support, addressing needs that may be lacking internally.
The primary objective is to assist leaders in constructing efficient organizations, enabling them to navigate at the highest level and successfully fulfill their mission and vision. With a clear emphasis on operational excellence, 180 Management Group seeks to empower leaders by providing the necessary expertise to optimize their organizational structures.
The firm's mission is succinct yet impactful: to support and guide leaders in building and managing effective organizations poised for success in achieving their overarching mission and vision.
Links Mentioned in this Episode:
Want to learn more? Check out 180 Management Group website at
https://www.180managementgroup.com/
Check out 180 Management Group on LinkedIn at
https://www.linkedin.com/company/180-management-group/
Check out 180 Management Group on Facebook at
https://facebook.com/180MG
Check out Anthony A. Dicks, Jr on LinkedIn at
https://www.linkedin.com/in/aadicksjr/
Check out Anthony A. Dicks Jr Book: Holy Hardship: How Jesus Turns Your Adversity Into An Advantage at
https://www.amazon.com/Holy-Hardship-Jesus-Adversity-Advantage/dp/1684264510
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 13, 2024 • 18min
1848 – The Most Effective Marketing Strategies for Coaches with Jennifer Tamborski
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Digital Marketing Strategist & Fractional CMO of Virtual Marketing Experts, Jennifer Tamborski.
About ten years ago, Jennifer established a full-service digital marketing agency. She discovered her passion for helping coaches, consultants, and entrepreneurs who were on the brink of scaling but not yet ready to hire an entire agency. This epiphany shifted her business model, turning Virtual Marketing Expert into a more specialized firm focused on assisting business owners to break through revenue plateaus and generate consistent leads and sales.
Jennifer discussed the overwhelming amount of marketing advice bombarding new business owners. From TikTok dances to AI bots, the digital marketing sphere is filled with "hack decks" and promises of quick fixes. Jennifer stressed the importance of foundational work. Crafting a clear message and deeply understanding one's ideal client are key.
Jennifer also discussed less favorable marketing tactics, such as cold DMing, which she doesn't recommend. She likens it to proposing marriage upon first meeting someone at a bar—unlikely to lead to long-term success and, frankly, exhausting. Instead, Jennifer advocates for attraction marketing, where potential clients come to you, making the process more welcoming and less intrusive.
Regarding AI tools like ChatGPT, Jennifer finds them incredibly useful for generating ideas and initiating copywriting tasks. However, she warns against using AI-generated content verbatim. These tools are meant to assist, not replace, human creativity and strategy. They can enhance work but not create a personalized marketing or sales strategy that will endure.
Key Points from the Episode:
Interview with Jennifer Tamborski, founder of Virtual Marketing Expert
Jennifer's background and pivot from a full-service digital marketing agency to focusing on helping coaches, consultants, and entrepreneurs
Discussion on the challenges faced by business owners in marketing and scaling their businesses
Strategies for effective marketing and attracting clients
Dislike cold messaging as a marketing tactic
Use of AI tools like ChatGPT in marketing and copywriting
About Jennifer Tamborski:
Jennifer Tamborski is a seasoned marketing strategist and guide dedicated to helping businesses navigate the complexities of marketing with clarity and purpose. With a mission to transform the often overwhelming marketing world into a clear and tailored path, Jennifer specializes in turning efforts into focused and practical strategies that yield tangible results.
Recognizing the challenges of scaling a business in marketing, she prioritizes understanding each client's unique challenges and opportunities. Her approach involves crafting bespoke marketing strategies that resonate with the brand and target audience, eliminating guesswork, and providing personalized solutions.
With a commitment to simplifying the marketing process, Jennifer collaborates with clients to develop a roadmap that reaches ideal customers and fosters sustainable growth.
About Virtual Marketing Expert:
Virtual Marketing Expert is a team that empowers coaches, consultants, and course creators seeking substantial advancements in their businesses. Recognizing the frustration of incremental progress, they cater to individuals eager to make significant strides in their marketing strategies.
This dedicated team collaborates with clients at various stages, from conceptualizing ideas still in their minds to executing comprehensive plans. Virtual Marketing Experts excel in providing a structured framework that enables clients to take decisive and consistent actions, propelling their businesses forward.
With a commitment to breaking free from small-scale approaches, they focus on fostering substantial growth and guiding clients through each step of the process, ensuring a transformative journey from ideation to execution in the ever-evolving landscape of digital marketing.
Links Mentioned in this Episode:
Want to learn more? Check out Virtual Marketing Experts website at
https://www.virtualmarketingexpert.com/
Check out Virtual Marketing Experts on LinkedIn at
https://www.linkedin.com/company/virtual-marketing-experts/
Check out Virtual Marketing Experts on Instagram at
https://instagram.com/virtualmarketingexperts
Check out Jennifer Tamborski on LinkedIn at
https://www.linkedin.com/in/jennifer-tamborski/
Check out Jennifer Tamborski on Facebook at
https://www.facebook.com/jennifer.l.tamborski
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 12, 2024 • 18min
1847 – The iRoc Approach to Marketing and Sales with Cori Fonville Foster
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer of Iroc Marketable Business Solutions, Cori Fonville Foster.
Cori's expertise lies in helping her clients maximize their potential by leveraging what they already have. During our conversation, she detailed how her company specializes in providing affordable marketing and sales solutions tailored specifically for coaches and consultants. The key takeaway from Cori's approach is the emphasis on utilizing existing resources and networks. This strategy is cost-effective and ensures that clients are making the most of their current assets.
One of Cori's first steps with her clients is conducting a thorough audit of their existing resources. This process involves deep diving into the tools and networks they already have and developing strategies to optimize them. By doing so, clients can avoid the trap of constantly seeking new solutions and instead focus on enhancing what's already working for them.
Cori shared compelling examples of how she has guided clients to tap into untapped resources. She recounted stories of clients who had significant, yet underutilized, audiences and networks. By understanding the target audience's preferences and behaviors, Cori helps her clients craft a plan that resonates with their market, increasing engagement and sales.
Key Points from the Episode:
Introducing Cori Bonneville Foster, CEO of iRoc Marketable Business Solutions.
Highlighting Cori's expertise in affordable marketing and sales solutions for coaches and consultants.
Focusing on leveraging existing networks and resources for achieving marketing and sales objectives.
Showcasing examples of Corey's work with clients and the exploration of untapped opportunities.
Detailing Cori's journey from healthcare to entrepreneurship.
Prioritizing support for businesses within their first five years.
Stressing the value of open and honest discussions with clients to ensure alignment on goals and strategies.
About Cori Fonville Foster:
Cori Fonville Foster, founder of IROC Marketable Business Solutions, shifted from a medical career due to Uveitis to entrepreneurship. She identified a gap in affordable marketing solutions for small businesses and launched her company, initially offering virtual assistant services.
This evolved into a full-service marketing and coaching firm, focusing on strategic planning and practical marketing strategies. Despite personal challenges, her resilience and adaptability have allowed her to support small businesses across the U.S. and internationally.
Cori's expertise includes business planning, marketing, and empowerment coaching, making her a valuable resource for entrepreneurs seeking to enhance their business performance. Known for her effective communication and insightful coaching, Cori helps clients achieve their business goals and improve their confidence in the business world.
About Iroc Marketable Business Solutions:
IROC Marketable Business Solutions is a minority, woman-owned agency that provides budget-conscious marketing solutions to foster business growth. The agency specializes in delivering customized marketing and branding strategies to business owners keen on taking their enterprises to the next level.
With a team of seasoned marketing experts, IROC Marketable Business Solutions offers comprehensive support in social media management, website development, email marketing, and business coaching, all tailored to meet its clients' unique needs and aspirations.
Tweetable Moments:
10:33 - "There is a very simple line between those businesses that will be successful and those that will not, and that does have to do with the idea of being adaptive and being willing to pivot."
Links Mentioned in this Episode:
Want to learn more? Check out Iroc Marketable Business Solutions website at
https://www.irocmarketablebusinesssolutions.com/
Check out Iroc Marketable Business Solutions on Facebook at
https://www.facebook.com/IROCMBS
Check out Iroc Marketable Business Solutions on Twitter at
https://twitter.com/Cori_Iroc88
Check out Iroc Marketable Business Solutions on Instagram at
https://www.instagram.com/irocmbs
Check out Cori Fonville Foster on LinkedIn at
https://www.linkedin.com/in/cori-fonville-foster-72750ba8/
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Mar 11, 2024 • 21min
1846 – A New Approach to Business Success with Juan Taveras
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder and CEO of DEI Pro Finder, Juan Taveras.
Juan Tavares is a pioneer who recognized the untapped potential of creating a platform that bridges the gap between companies and DEI professionals. DEI Pro Finder is his brainchild, a specialized service connecting organizations with experts who foster inclusive work environments. Juan's journey to the helm of DEI Pro Finder is a testament to his commitment to making the corporate world more reflective of the society it serves.
Juan shed light on the myriad challenges companies face when implementing effective DEI strategies. From unconscious bias to a lack of representation at the decision-making table, the road to inclusivity is fraught with obstacles. However, Juan also highlighted the immense opportunities to overcome these challenges. He shared success stories and the positive impact that a robust DEI framework can have on a company's culture and bottom line.
Juan emphasized that it's not just about checking boxes or meeting quotas. It's also about creating a space where diverse voices are heard, valued, and leveraged for the betterment of the organization. He explained how DEI Pro Finder helps companies navigate this complex terrain by providing access to top-tier DEI talent.
Juan also talked about the importance of leadership buy-in, the power of listening to employees, and the need for ongoing education and training. His experience has shown that when companies commit to DEI, they unlock innovation, drive employee engagement, and enhance their competitive edge.
Key Points from the Episode:
CEO of DEI Pro Finder, Juan Tavares
Discussion on diversity, equity, and inclusion in the workplace
Strategies for implementing DEI initiatives
Importance of DEI in business
Challenges and opportunities in DEI efforts
Impact of DEI on company culture and performance
Practical tips for fostering diversity and inclusion
About Juan Taveras:
Juan Taveras is a seasoned Human Resources and Diversity, Equity, and Inclusion (DEI) professional with over 17 years of expertise. His career focuses on developing and promoting inclusive workplace initiatives to enhance psychological safety, organizational alignment, and engagement.
Juan is a passionate advocate for diversity advancement, guiding leaders in creating equitable work environments through his nuanced understanding of cultural transformation dynamics. Known for his intuitive and collaborative leadership style, Juan excels in building strong relationships, providing advice, and convening stakeholders to co-create vision and strategy.
Beyond his professional role, Juan is a devoted husband and father, residing in Phoenix, AZ. He is also the co-founder and CEO of DEI Pro Finder, a public online directory for DEI consultants. In his leisure time, Juan enjoys family activities, house projects, cooking with a touch of dance, and indulging in romantic comedies with his wife.
About DEI Pro Finder:
DEI Pro Finder is a vital public directory for Diversity, Equity, and Inclusion (DEI) consultants, aiming to streamline the connection between HR and business leaders and the essential resources required to optimize DEI strategies. Recognizing the complexity of the DEI industry, the platform is on a mission to alleviate the challenges overwhelmed leaders face. By acting as an online hub, DEI Pro Finder facilitates connections with DEI practitioners, offering a centralized source of information and resources.
The platform's goal is to empower organizations to maximize the impact and effectiveness of their DEI initiatives, ultimately contributing to enhancing workplace culture. With a commitment to fostering inclusivity, DEI Pro Finder is crucial in navigating and simplifying the intricate landscape of Diversity, Equity, and Inclusion.
Links Mentioned in this Episode:
Want to learn more? Check out DEI Pro Finder website at
https://www.deiprofinder.com/
Check out DEI Pro Finder on LinkedIn at
https://www.linkedin.com/company/dei-pro-finder/
Check out Juan Taveras on LinkedIn at
https://www.linkedin.com/in/juan-taveras-mba-sphr/
More from UpMyInfluence:
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Mar 10, 2024 • 20min
1845 – The Key to Operational Excellence with Ryan Pollyniak
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Cloud Transformation Executive of Western Computer, Ryan Pollyniak.
Ryan Pollyniak represents Western Computer, a company that has carved a niche for itself as a Microsoft Dynamics ERP and CRM implementation partner. They specialize in tailoring Microsoft solutions to fit the unique needs of businesses, ensuring that technology serves the company, not the other way around.
Ryan emphasized that while Dynamics offers a robust feature set, the real magic happens when it's customized to meet the specific operational requirements of a business. Microsoft has made strides in providing tools that allow this customization without the need for developers, making it more accessible than ever.
When asked to explain the role of Western Computer to an eighth-grade class, Ryan broke it down beautifully. He described their work as helping businesses manage inventory, plan for the future, and run more efficiently through accounting, inventory management, and quick decision-making based on insights.
Ryan pointed out that the initial hesitation to put data in the cloud has dissipated as companies recognize the advantages of cloud-based cybersecurity. Moreover, integrating AI into ERP systems is a trend reshaping the industry, with use cases for predicting cash flow, optimizing supply chains, and extracting valuable insights from data.
Key Points from the Episode:
Overview of Western Computer as a Microsoft Dynamics ERP and CRM implementation partner
Customization of Microsoft Dynamics 365 to match operational requirements
Role of cloud ERP in managing inventory, planning, and gaining insights for decision-making
Significant trends in cloud ERP over the past five years and the importance of AI
Excitement about the potential of AI technology
Engagement and working with clients at Western Computer
Differentiation of Western Computer from other solutions providers
About Ryan Pollyniak:
Ryan Pollyniak is a Microsoft Dynamics 365 specialist focusing on medium to enterprise-sized businesses. With expertise in ERP and CRM strategy, he actively contributes to the Microsoft Dynamics Channel. Ryan distinguishes himself by approaching ERP and CRM projects as a guide, emphasizing simplicity and effectiveness.
His signature topics include strategizing cloud upgrades within the Dynamics framework. Ryan is a prolific content creator on platforms like LinkedIn and Western Computer, covering industry-related issues.
Notably, he excels in guiding businesses using legacy systems (Dynamics CRM, SL, NAV, GP, and AX) through successful migrations to the cloud. Ryan Pollyniak stands out as a valuable asset for businesses navigating the complexities of the Dynamics ecosystem.
About Western Computer:
Founded in 1987, Western Computer is a nationwide Microsoft Gold Partner dedicated to empowering individuals and businesses for success. Specializing in Microsoft Dynamics 365 and Power Platform solutions, the company boasts a team of over 180 senior-level experts offering advanced functional and industry expertise across North America.
As a certified Cloud Solution Provider (CSP), Western Computer facilitates the seamless transition of large and small companies to the cloud with a practical and systematic approach. Western Computer has established itself as a paragon of excellence with over 30 years of experience in ERP, CRM, and business intelligence. The company continually innovates to enhance the value of customers' technology investments, emphasizing a commitment to meeting the unique needs of specialized industries through powerful solutions and exceptional service.
At the heart of Western Computer's culture and mission is the commitment to maximizing value, providing an elite experience for every customer that includes a non-billable, dedicated Customer Success Manager and transparent Service Level Objectives.
Links Mentioned in this Episode:
Want to learn more? Check out Western Computer website at
https://www.westerncomputer.com/
Check out Western Computer on LinkedIn at
https://www.linkedin.com/company/western-computer/
Check out Western Computer on Facebook at
https://www.facebook.com/Western-Computer-236693736372775/
Check out Western Computer on Twitter at
https://twitter.com/WesternComputer
Check out Ryan Pollyniak on LinkedIn at
https://www.linkedin.com/in/microsoftdynamicssolutions/
Check out Ryan Pollyniak on Instagram at
https://www.instagram.com/jon.kidwell/
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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