

The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
The Thoughtful Entrepreneur features candid, commercial-free conversations with the founders, CEOs, and B2B leaders building the companies and ideas shaping their industries.
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Episodes
Mentioned books

Jun 17, 2024 • 24min
1944 – Overcoming Burnout in Business with TJB Media’s Julie Bee
Overcoming Burnout and Fueling Success
In a recent podcast episode, Julie Bee, a renowned burnout strategist, author, speaker, and coach, shared her expertise on how business owners can overcome burnout and fuel success. Julie, the author of "Burned: How Business Owners Can Overcome Burnout and Fuel Success," primarily works with B2B service providers and has a rich background in accounting and 15 years of experience running businesses. The host, Josh, delved into various aspects of burnout, including its causes, financial stress, time management, self-care routines, and leadership roles in preventing burnout. This blog post will break down each tip Julie shared, offering actionable advice and thorough explanations to guide business owners and leaders.
Julie emphasized the importance of identifying the root causes of burnout, such as excessive workload, lack of control, insufficient rewards, and poor work relationships. To address these issues, she advised conducting regular assessments to ensure workloads are manageable, empowering employees by giving them more control over their tasks, recognizing and rewarding their efforts, and fostering a supportive environment with open communication. Financial stress is another significant contributor to burnout, and Julie highlighted the importance of effective financial planning and management. She recommended creating a detailed budget, monitoring cash flow, and using financial forecasting to anticipate future needs. Hiring a financial advisor and utilizing financial software can also help streamline these processes.
Effective time management is crucial in preventing burnout, and Julie shared strategies like prioritizing tasks, delegating responsibilities, and setting boundaries between work and personal life. She suggested using time management tools, time blocking, and scheduling regular breaks to maintain energy levels. Additionally, Julie stressed the importance of self-care routines, including physical exercise, mindfulness practices, and healthy eating. Leaders play a crucial role in preventing burnout by promoting work-life balance, providing support, and leading by example. Regular check-ins, offering training on stress management, and fostering a positive work environment are essential strategies for leaders. Julie Bee's insights provide valuable guidance for business owners and leaders looking to overcome burnout and fuel success. For more in-depth strategies and insights, consider reading her book and exploring her coaching services.
About Julie Bee:
Julie Bee is the business owner burnout strategist, author, and speaker. She’s been dubbed the “small business fixer" by her clients and peers. Her book, Burned: How Business Owners Can Overcome Burnout and FUEL Success, is available for pre-order now, and will drop on June 18, 2024.
With over 15 years in the entrepreneurial field, Julie has solidified her reputation as a dynamic consultant, a riveting speaker, and a leader who sheds light on the darker side of business ownership. She has a knack for transforming businesses from the ground up. Whether it's reshaping workplace cultures or empowering leaders, her influence proves game-changing for those who collaborate with her. Having been celebrated by Fast Company and Forbes, her insights are in high demand across the industry.
About TJB Media:
Successful email marketing programs are built on meeting the expectations of consumers — delivering what they want, when they want, and how they want it — and aligning those expectations with the economic interests of the enterprise. At TJB Media we combine deep expertise in all aspects of email marketing, from ESP consulting, strategy, creative, and client services to platform management, email production, lead generation, and reporting & analytics.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out TJB Media website at https://tjb-media.com/
Check out Julie Bee on LinkedIn at https://www.linkedin.com/in/thejuliebee/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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Jun 16, 2024 • 17min
1943 – Achieving Peak Performance with Mach 2 Consulting’s Anthony Bourke
Leadership in High-Stakes Environments
In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge conversed with Anthony "AB" Bourke, the founder and CEO of Mach 2 Consulting. AB, a former fighter pilot, keynote speaker, and entrepreneur, shared profound insights on achieving peak performance and leadership skills. Drawing from his military experience, AB provided valuable lessons applicable to both personal and professional development. This blog post delves into the key themes discussed in the episode, offering actionable advice and detailed explanations to guide listeners in their journey toward excellence.
AB emphasized that leadership in high-stakes environments, such as the military, requires a unique set of skills that are equally applicable in the business world. Effective leaders must balance humility with confidence, make rapid decisions, and be adaptable to changing circumstances. Teamwork is another critical component of success, with clear communication, a safe environment for feedback, and disciplined execution being essential strategies for building a cohesive team. AB also introduced the practice of briefing and debriefing, integral to military operations and highly beneficial in business settings, ensuring clear objectives, identifying potential challenges, and reviewing performance.
Josh inquired about the traits and skills required to excel as a fighter pilot, and AB provided insights that are equally relevant to business leaders. The selection process for fighter pilots is rigorous, ensuring only the best candidates are chosen, and continuous training is essential for maintaining peak performance. AB also discussed current challenges faced by leaders, such as hiring and retaining talent, adapting to a rapidly changing global economy, and integrating artificial intelligence. Through Mach 2 Consulting, AB offers interactive programs and consulting engagements designed to help organizations implement principles of peak performance and leadership, making this episode a compelling resource for aspiring entrepreneurs and business leaders.
About Anthony Bourke:
Major Anthony “AB” Bourke is a highly experienced F-16 fighter pilot who has flown tactical missions in countries all over the world. He has accumulated more than 2,700 hours of flight time in numerous high-performance aircraft and was one of the first pilots to fly his F-16 over New York City in the homeland defense efforts on September 11th.
“AB” has added to his combat experience in the business world. He ascended early in his career to become the top-producing mortgage banker in the Western US for a prominent mortgage bank. From there he helped build a low-tech startup which grew from $500K to $65M in revenue over 3 years. Following these two endeavors, AB combined his love of business with his passion for tactical aviation to build a global training company based on the lessons he learned in the military. As CEO he has shared his message of peak performance to over 50,000 people in 9 different countries. In his latest venture called Mach 2 Consulting, Bourke shares how fighter pilots, and other organizations where performance truly matters, have developed a feedback system to ensure continuous improvement and peak performance. He challenges businesses to employ similar systems in their own organizations, and teaches them how to incorporate these invaluable techniques to achieve their full potential as individuals and as a team.
About Mach 2 Consulting:
Mach 2 Consulting is an independent consultancy established to deliver specialist business innovation, technical and project management consultancy services for the Aerospace and Defence sector.
Providing critical support to meet our customers’ time, costs and quality requirements is our primary focus. Contact our friendly and professional team here or continue to browse our website for further information on how we can help you succeed.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Mach 2 Consulting website at
https://mach2consulting.com/
Check out Mach 2 Consulting on LinkedIn at https://www.linkedin.com/company/mach-2-consulting
Check out Anthony Bourke on LinkedIn at https://www.linkedin.com/in/anthonybourke/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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Jun 15, 2024 • 20min
1942 – Unconventional Tactics for Achieving Business Success with Apollo 21’s Danny Nathan
Strategic Marketing, Financial Management, and Innovation
In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Danny Nathan, the founder and CEO of Apollo 21, to discuss the intricacies of entrepreneurial success. This episode is packed with valuable insights and actionable advice for entrepreneurs at all stages of their journey. Below, we break down the key themes and tips from their conversation, providing you with a detailed guide to mastering your entrepreneurial endeavors.
Danny Nathan emphasizes the importance of a growth mindset. Entrepreneurs must be willing to learn, adapt, and grow continuously. This mindset allows you to see challenges as opportunities rather than obstacles. Actionable advice includes investing time in continuous learning, being open to pivoting your business model based on market feedback, and developing resilience to bounce back from failures.
In today’s digital age, having a robust online presence is non-negotiable. Danny Nathan highlights the importance of leveraging digital marketing strategies to reach and engage your target audience. Effective financial management is also critical for the sustainability of your business. Monitoring cash flow and financial health, creating a budget, and using financial management tools are essential practices. Staying ahead of industry trends through market research and customer feedback, and building strategic relationships through networking and partnerships, can open doors to new opportunities and resources. Implement these actionable tips and insights to navigate the entrepreneurial landscape with confidence and achieve your business goals.
About Danny Nathan:
After 20 years of product and technology experience, Danny has developed a habit of helping companies create new products & services and launch new ventures. In the past, he’s been called a product person, a UX guy, a designer, a strategist, a marketer, a creative (and a few other choice names like “The Cleaner”).
Danny has led product build and launch efforts at an international scale, run countless design sprints, and founded multiple companies. He’s applied his expertise to a variety of companies ranging from pre-seed startups to Fortune 100 corporations, including: American Express, Dyson, General Mills, the MoMA, Getty Images, Legendary Pictures, and many more.
About Apollo 21:
Apollo 21 helps organizations leverage venture driven growth and removes barriers to scale by building technology that solves complex business and operational challenges. We sit at the intersection of a product design studio, a venture studio, and a management consultancy.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Apollo 21 website at https://www.apollo21.io/
Check out Apollo 21 on LinkedIn at https://www.linkedin.com/company/apollo21io/
Check out Danny Nathan on LinkedIn at https://www.linkedin.com/in/amongmany/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
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Jun 14, 2024 • 21min
1941 – Unleashing the Power of Self-Awareness in Leadership with Vistage’s Kirsten Yurich
The Importance of Self-Awareness in Leadership
In a recent episode of "The Thoughtful Entrepreneur Show," host Josh engaged in a compelling conversation with Kirsten Yurich, an executive mentor and vintage chair, to explore the nuances of effective leadership. Kirsten shared her extensive knowledge on leadership dynamics, the critical role of self-awareness, and the evolving trends in the corporate world. This blog post will distill the key takeaways from their discussion, providing actionable advice and deep insights for both current and aspiring leaders.
Kirsten underscored that self-awareness is fundamental to effective leadership. Leaders who are attuned to their strengths, weaknesses, and emotional triggers are better positioned to manage their teams and make sound decisions. She offered practical tips such as regular self-reflection, seeking feedback, and investing in emotional intelligence training to enhance self-awareness. These strategies help leaders understand and manage their emotions and those of their team members, fostering a more cohesive and productive work environment.
A positive work environment is essential for employee satisfaction and productivity, and Kirsten highlighted the leader's role in shaping workplace culture. She emphasized leading by example, fostering open communication, and recognizing team members' efforts. By demonstrating respect, approachability, and a positive attitude, leaders can cultivate a supportive and engaging work atmosphere. Regular team meetings, one-on-one check-ins, and various forms of recognition can further reinforce a positive culture, driving both individual and organizational success.
About Kirsten Yurich:
A former CEO and dynamic executive with successful track record of developing leaders, delivering results, and bringing together individuals, teams, and stakeholders to create high-performing cultures that perform past mission. With a clinical background and advanced training I create safe and challenging environments for people to transform into their best selves in life and work. Maximizing their talents so their families and companies are successful. I practice my own personal values of candor, integrity, humanity, and presence on a daily basis in order to be worthy of my clients.
About Vistage:
Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders. We offer the most effective approach to achieve better results, grow your company faster and maximize your impact as a leader.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Vistage website at https://www.vistage.com/
Check out Kirsten Yurich website at http://kirstenyurich.com/
Check out Kirsten Yurich on LinkedIn at https://www.linkedin.com/in/kirsten-yurich/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Jun 13, 2024 • 17min
1940 – Mastering Marketing and Sales to Elevate Your Coaching Business with Zammy Mustaq
Unleashing Your Coaching Business Potential
In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a rich conversation with Zammy Mustaq, a distinguished marketing and sales mentor and strategist for coaches. The episode brimmed with valuable insights and actionable advice aimed at enhancing marketing and sales strategies. This blog post will explore the key themes discussed, offering a comprehensive guide to mastering these crucial business areas.
A deep understanding of your ideal client is foundational to effective marketing and sales. Sammy emphasized the importance of truly grasping your client's pain points, desires, and motivations. To achieve this, create detailed client avatars, conduct thorough market research, and use empathy mapping to visualize your clients' experiences and emotions. These steps will help tailor your messaging more effectively, ensuring it resonates with your target audience.
Crafting a compelling value proposition is essential for capturing your ideal clients' attention and standing out from the competition. Focus on the benefits your clients will experience, use clear and concise language, and continuously refine your value proposition based on feedback. Additionally, building trust and credibility is crucial for converting prospects into clients. Leverage testimonials and case studies, provide value upfront through free resources, and maintain consistency in your messaging and branding to establish a reliable and trustworthy image.
About Zammy Mustaq:
I help coaches, therapists & practitioners scale their business through client attraction and heart-centred sales.
After spending 5 years at Canada's largest bank, navigating the world of Sales & Marketing and hosting International Business Retreats, I uncovered a universal truth: You can have the most EPIC services, but without an online spotlight, you're the world's best-kept secret. That’s why I’m so passionate about helping business owners increase their visibility online to create massive income & impact while building a freedom based lifestyle.
About Zammy Mustaq Consulting:
One of the most sought after Marketing & Sales Strategists in the online coaching space. She is known for helping business owners double their income in less than 90 days. She helps her clients master the art of predictable heartcentred marketing & sales so they never have to worry where their next client is coming from.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Zammy Mustaq Consulting website at
https://www.zammymustaq.com/
Check out Zammy Mustaq on Facebook at https://www.facebook.com/zammy.mustaq
Check out Zammy Mustaq on Instagram at https://www.instagram.com/zammymustaq/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
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Jun 12, 2024 • 18min
1939 – Understanding Your Business Finances with Synergy CFO Solutions’ Tom Griffiths
Understanding the Importance of Financial Management
In a recent episode of "The Thoughtful Entrepreneur Show," host Josh sat down with Tom Griffiths, the founder and CEO of Synergy CFO Solutions, to delve into the critical role of financial management in small businesses. Tom's expertise in helping business owners understand their numbers, improve profits, and manage cash flow is invaluable for anyone looking to achieve long-term business success. This blog post will break down the key insights from their conversation, offering actionable advice and detailed explanations to guide you in optimizing your financial performance.
Many business owners gauge their success by looking at their bank account balances or growth metrics. However, Tom Griffiths emphasizes that these indicators can be misleading. A healthy bank balance does not necessarily mean a business is profitable or has a stable cash flow. Tom suggests that businesses generating $1 to $4 million in revenue are typically ready for the level of financial guidance a fractional CFO can provide. This is the stage where financial complexity increases, and professional expertise becomes crucial. Evaluate your current financial management practices and identify gaps. If you find that financial tasks are becoming overwhelming or you're not making informed decisions, it might be time to bring in a fractional CFO.
Synergy CFO Solutions offers a range of free resources on their website, including a cash flow forecast, webinars, and a report on the 16 drivers of revenue, profit, and cash flow. These resources are designed to help business owners gain clarity on their financial situation and make informed decisions. Take advantage of the free cash flow forecast tool to get a better understanding of your cash flow situation. Participate in webinars to learn from experts and gain new insights into financial management. For more insights and to access these valuable resources, visit [Synergy CFO Solutions](https://www.synergycfosolutions.com).
About Tom Griffiths:
He founded Synergy CFO Solutions because he realized how many small business owners need a financial guide to help them have a growing, successful business.
Due to his financial background following the first eight years of his career in banking, he can look at a business and spot the underlying reasons why a business is not profitable and has poor cash flow.
He understand both sides of a business (the financial side and the business ownership side). More importantly, he know how to fix it so that the business can grow and become more profitable.
About Synergy CFO Solutions:
Helps small business owners have a growing and more profitable business so they can achieve their personal and professional goals.
The goal is simple: to help clients go from feeling overwhelmed, stressed about the finances, wondering "where did all the money go", to feeling confident, knowing that they're running their business like a CEO, with the numbers driving sound decision making.
Done through a unique yet simple process, taking on the role of ‘financial guide’, meeting the business owner on a regular basis. The process identifies the key drivers of the business, which are then used to help make decisions to grow profit and cash flow, in turn allowing the owner to achieve their goals.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Synergy CFO Solutions website at
https://synergycfosolutions.co/
Check out Synergy CFO Solutions on LinkedIn at
https://uk.linkedin.com/company/synergycfosolutions
Check out Tom Griffiths on LinkedIn at
https://uk.linkedin.com/in/tomgriffiths8
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Jun 11, 2024 • 22min
1938 – Pivoting with Purpose: Empowering Mid-Career Men to Thrive with Anna Urnova
Unleashing Potential: Transforming Mid-Career Stagnation into Success
In a recent episode of Josh's podcast, he sat down with Anna Urnova, a career coach helping mid-career men pivot to thrive. Anna, who has worked with executives and leaders at top companies like PwC, Siemens, Visa, and Unilever, shared her expertise on how professionals can navigate the often challenging mid-career phase. This blog post delves into the key themes and actionable advice from their conversation, providing a comprehensive guide for mid-career professionals looking to make a meaningful change.
Anna explains that many of her clients, typically men aged 35 to 55, experience a sense of stagnation and lack of motivation, often referred to as the mid-career plateau. This period can be characterized by feeling stuck, a lack of energy, and a desire for change. One of the central themes Anna emphasizes is the importance of aligning one's work with their purpose. She argues that this alignment can be a powerful remedy for burnout and lack of energy, as professionals who find work that resonates with their core values and passions are more likely to feel invigorated and motivated.
Anna's approach to helping mid-career professionals pivot involves a structured system that she outlines in her free masterclass, "Do What You Love: 5-Step Formula." The steps include gaining clarity about one's strengths, values, and passions, exploring new career possibilities, repurposing existing skills, creating a strategic plan, and executing with adaptability. By following these steps, mid-career professionals can find renewed purpose and energy in their careers. For more detailed guidance, consider exploring Anna's free masterclass and take advantage of her free calls to discuss how the system can be applied to your individual situation.
About Anna Urnova:
An award-winning Career Coach dedicates herself to helping professional mid-career men break free from feeling stuck, stagnant, undervalued, and burned out in soul-sucking jobs. Her mission is to guide them toward discovering their purpose and successfully pivoting to thrive without having to start over or return to school, even if they've attempted and failed before.
Running her online coaching business marks her third career endeavor. Previously, she served as a high-profile executive coach, collaborating with esteemed institutions like INSEAD, The London School of Economics, ESMT Berlin, and the Centre for Creative Leadership. Prior to that, she accumulated over 15 years of corporate HR experience with Fortune 500 companies.
Her coaching successes have earned awards and recognition, with her groundbreaking research on family patterns affecting careers frequently cited in publications like Harvard Business Review, Quartz at Work, and many other global business periodicals.
She holds an MSc Degree from the London School of Economics (1996), a Diploma in Clinical Organizational Psychology (2008), and an Executive Master’s Degree in Consulting and Coaching for Change from INSEAD (2014).
Currently residing in Berlin, Germany, she works globally while cherishing time spent with her family.
About Anna Urnova Coaching:
Our company specializes in facilitating transformative career changes for our clients. We have a proven track record of helping individuals achieve significant milestones in their professional lives, such as:
Securing a larger role and a 50% salary increase after experiencing redundancy twice within the same industry.
Attaining a coveted promotion to the C-suite level.
Relocating to work in a new country, fulfilling a long-held dream.
Leveraging sabbaticals or parental leave to reinvent and propel their careers to new heights.
Successfully launching a start-up from scratch, even after years of previous attempts and failures.
Transitioning from a traditional 9-to-5 job to running a thriving consulting practice, while enjoying freedom and global travel with family.
Transforming a struggling side-hustle into a multimillion-dollar business venture.
Undertaking a comprehensive mid-career overhaul when the current path reaches a conclusion, a dead end, or loses its meaning.
Through personalized coaching and strategic guidance, we empower our clients to navigate these pivotal career transitions with confidence and success.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Anna Urnova Coaching website at
https://annaurnova.com/
Check out Anna Urnova on LinkedIn at https://www.linkedin.com/in/anna-urnova-executive-coach/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Jun 10, 2024 • 20min
1937 – Crafting Compelling Brand Stories with Light Years Ahead PR’s Megan Bennett
Mastering the Art of Public Relations: Understanding the Essence of a Compelling Story
In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Megan Bennett, CEO of Light Years Ahead, to explore the nuances of public relations (PR) and the art of crafting and pitching compelling stories to the media. Megan shared invaluable insights from her extensive PR experience, offering actionable advice on elevating a brand's visibility and authenticity. This blog post distills the key takeaways from their conversation, providing a comprehensive guide for anyone looking to master PR.
One of the primary challenges in PR is transforming a seemingly mundane product into a newsworthy story. Megan emphasized the importance of finding a unique angle or hook that sets a brand apart. This involves deep diving into the founder’s background to uncover compelling narratives and highlighting unique selling points like innovative ingredients or social causes. Megan shared a success story of Kansas City Cattle Company, a Wagyu beef brand founded by a combat veteran, whose compelling narrative and superior product quality led to significant media coverage and increased sales.
Megan stressed that mass-distributed press releases are often ineffective. Instead, personalized pitches tailored to specific media outlets and journalists are far more impactful. Key elements of a successful pitch include compelling subject lines, engaging first paragraphs, and high-quality visuals. Persistence is crucial in PR, and Megan highlighted the importance of following up multiple times and being prepared to tweak the pitch if it’s not resonating. Authenticity over paid coverage and continuous engagement with media contacts are essential for building lasting relationships and achieving successful PR outcomes.
About Megan Bennett:
Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis.
Megan's forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen.
Megan lives outside of Kansas City. She is married and has two daughters. She holds a Bachelor of Science Degree in Communications from Skidmore College.
About Light Years Ahead PR:
We are a cutting-edge public relations agency dedicated to propelling your brand beyond the competition and into the stratosphere of success. With a team of skilled strategists, creative visionaries, and media mavens, we craft personalized PR solutions that ignite your brand's brilliance. Proudly providing high-level PR services across the nation since 1995.
At Light Years Ahead PR, we understand that every client is unique, and that's why we tailor our services to align perfectly with your specific goals and aspirations. Whether you're a startup seeking to establish a powerful presence or an established brand aiming to reach new heights, we've got the expertise to make it happen.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Light Years Ahead PR website at https://www.lightyearsahead.com/
Check out Light Years Ahead PR on LinkedIn at https://www.linkedin.com/company/light-years-ahead/
Check out Megan Bennett on LinkedIn at
https://www.linkedin.com/in/megan-bennett-6a1b8317/
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.
What is your #1 Lead Generation BLOCKER? Take my free quiz here.
Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.https://www.lightyearsahead.com/

5 snips
Jun 9, 2024 • 19min
1936 – Revolutionizing the Restaurant Industry through Innovative Technology Solutions with PAR Technology Corporation’s Savneet Singh
The Future of Restaurant Technology
In a recent episode of "The Thoughtful Entrepreneur Show," hosted by Josh Elledge, the CEO of PAR Technology Corporation, Savneet Singh. He shared valuable insights into the evolving landscape of technology in the restaurant industry. ParTech, a leading provider of software, hardware, and services to fast-growing or large restaurant chains, is at the forefront of this transformation. This episode delves into the key themes discussed in the episode, offering actionable advice and expert insights for restaurant owners, CIOs, and marketing officers looking to leverage technology to enhance the consumer experience.
ParTech specializes in providing comprehensive technology solutions tailored for restaurant chains. Their offerings include streamlined and efficient Point of Sale (POS) systems, customized loyalty programs designed to increase customer retention and engagement, and robust online ordering platforms that cater to the growing demand for digital convenience. Savneet emphasized the critical role of technology in bridging the gap between consumers and the brands they love, highlighting how advanced technological solutions can enhance customer engagement, improve operational efficiency, and enable restaurants to quickly adapt to changing consumer behaviors and preferences.
The conversation also touched on the future of self-checkout and the increasing role of mobile phones, emphasizing their convenience, speed, and ability to provide personalized recommendations and offers. Additionally, the potential advancements and challenges in the use of AI and robotics in the restaurant industry were discussed, noting how automation of routine tasks can enhance accuracy and efficiency, despite the challenges in implementation.
About Savneet Singh:
Savneet Singh is an award-winning software / SaaS CEO with deep expertise across the retail, fintech and payments industries.
Savneet is currently CEO of PAR Technology Corporation, a provider of point of sale software to the retail industry. Under his tenure, the Company has transformed from a distressed provider of hardware to a fast-growing SaaS business. This work has included two significant capital raises, two large acquisitions and a dramatic change in workplace culture.
Prior to PAR, Savneet has extensive experience as both an investor and Board Member, having served on a number of both public and private Boards, including a listed SPAC.
About PAR Technology Corporation:
PAR Technology Corporation develops and markets products that assist hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided solutions, including software, hardware and services to the world’s largest restaurant chains and their franchisees for 40 years. Today our extensive offering includes technology applications for the full spectrum of hospitality and restaurant operations, from independent table service restaurants to international QSR chains and five-star destination resorts, all backed by PAR’s global service network.
The Company has nearly 100,000 installations in 110 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies.
Links Mentioned in this Episode:
Want to learn more? Check out PAR Technology Corporation website at
https://partech.com/
Check out PAR Technology Corporation on LinkedIn at
https://www.linkedin.com/company/partechnology
Check out Savneet Singh on LinkedIn at https://www.linkedin.com/in/savneetsingh/
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Jun 8, 2024 • 21min
1935 – Creating Inclusive Work Environments in a Changing World with Potential Unleashed Consulting’s Jahmad Canley
Navigating Leadership and Culture Transformation in the Post-Pandemic Era
In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged with Jahmad Canley, CEO of Potential Unleashed Consulting, to explore the shifting dynamics of leadership and organizational culture in the post-pandemic era. Potential Unleashed collaborates with a diverse clientele, including Fortune 500 companies, nonprofits, educational institutions, and athletic teams, to drive leadership development and culture transformation. Their discussion highlighted the emerging trends, challenges, and strategies for fostering adaptive, inclusive, and high-performing work environments in today's evolving landscape.
One significant trend Jahmad pointed out is the balance between in-office and remote work, which has become a pivotal aspect of organizational culture post-pandemic. Companies are now tasked with creating environments that support both remote and in-office employees. Actionable strategies include developing flexible work policies, investing in technology for seamless communication, and scheduling regular check-ins to maintain team cohesion. Additionally, Jahmad emphasized the importance of creating adaptive cultures that can evolve with new challenges while retaining their core strengths. This involves continuous feedback loops, leadership training, and celebrating organizational successes to reinforce positive behaviors and morale.
Jahmad also discussed the impact of remote work on diversity and inclusion, noting that it can remove geographical barriers and create a more diverse workforce. However, leaders must be equitable and considerate of individual situations to foster an inclusive environment. Actionable tips include developing inclusive policies, providing diversity training, and encouraging employee resource groups. Creating a culture of belonging through proactive DEI assessments, coaching, and inclusive practices is crucial for fostering a high-performing and inclusive work environment. Jamal's insights underscore the importance of proactive assessment and support for leaders to navigate the post-pandemic landscape successfully.
About Jahmad Canley:
Jahmad Canley has an endless dedication to empowerment and education for all people. He is internationally known as a top level culture transformation consultant, peak performance coach, author and masterful story teller. Jahmad focuses on helping people and organizations accomplish their goals and fulfill their potential in their personal, professional, and organizational lives. His passion for helping others unleash their potential has provided him the privilege of working with top organizations such as Microsoft, Amazon, Western Union, LA Phil Harmonic Symphony, USA Swimming and many more.
About Potential Unleashed Consulting:
Potential Unleashed is a business coaching company specializing in providing solutions to companies, teams, and individuals of every description through improved performance and increased human effectiveness.
Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest
Links Mentioned in this Episode:
Want to learn more? Check out Potential Unleashed Consulting website at
https://potential-unleashed.com/
Check out Potential Unleashed Consulting on LinkedIn at
https://www.linkedin.com/company/potential-unleashed-consulting
Check out Jahmad Canley on LinkedIn at https://www.linkedin.com/in/jahmad-canley-he-him-his-b70ba9a
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.
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