The Thoughtful Entrepreneur

873 - Empathetic Branding and Marketing with True Thirty's Joey Dumont

Building tech to scale. On the show is Rich Rudzinski, the Founder and CEO of Tragic Media. Tragic Media is a San Diego based technology agency. They help growing businesses or entrepreneurs build, scale, and support their businesses. They're willing to work with anybody that really wants to thrive in the modern digital landscape, but doesn't have that really solid engineering team to do so. Choosing the right platforms and frameworks, and understanding their limitations, is imperative to the success of any digital project. Tragic Media understands the infrastructure, frameworks, and integrations needed to make your organization great and allows you the choice of the best option. Learn more about what types of technology work that Tragic Media does and much more on this episode of The Thoughtful Entrepreneur. More from UpMyInfluence ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE. ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here. ✅ Check out our free Authority Transformation Masterclass.

Unlock Your Peak Potential: Mindset Coaching with Lisa Schermerhorn & Kevin Martin In this episode of The Thoughtful Entrepreneur, we sit down with Lisa Schermerhorn and Kevin Martin, co-founders of Peak Performance Mindset Coaching. Together, they help individuals and business leaders break free from limiting beliefs and align with their authentic purpose to achieve peak performance. What Is Peak Performance Mindset Coaching? Lisa and Kevin specialize in mindset transformation by tapping into the subconscious mind. As certified hypnotherapists and masters in neuro-linguistic programming (NLP), they use proven tools to identify the root causes of mental blocks—particularly those surrounding money, success, and self-sabotage. A key element of their work is guiding clients to discover their “WHY,” using a process pioneered by Gary Sanchez of the WHY Institute. Understanding your “WHY,” combined with your “HOW” and “WHAT,” allows you to embrace your authentic self and live with ease. As Lisa points out, “Being you should not be a struggle.” Breaking Through Limiting Beliefs The episode dives into some of the most common mental blocks business leaders face: Fear of Success or Failure: Many professionals unconsciously sabotage themselves when they approach a new level of success due to deep-seated fears. Scarcity Mindset: Whether you’re financially struggling or wealthy, a scarcity mindset can keep you on an endless hamster wheel of anxiety. Self-Sabotage: Unresolved beliefs from childhood, teachers, or societal programming can prevent you from reaching your full potential. By addressing these beliefs, Lisa and Kevin empower their clients to reframe their perspectives, heal past wounds, and replace limiting thoughts with empowering ones. Practical Tools to Quiet the Mind For listeners looking for actionable steps, Kevin and Lisa share simple techniques: Reframing Perspectives: Focus on what you want, not what you fear. Breathwork and Meditation: Calm the “monkey mind” with deep belly breaths. Peripheral Vision Technique: A practical method to reduce anxiety and enter a calm, focused state. Who Can Benefit from Mindset Coaching? Lisa and Kevin work primarily with successful individuals who “have it all” but still feel unfulfilled. Whether you’re a CEO, entrepreneur, or sales leader, their work helps you uncover your purpose, align with your true self, and break through performance barriers. Call to Action: Ready to align your mindset with your goals? Visit Peak Performance Mindset Coaching and hit the green “Get Started” button to book a session with Lisa and Kevin. Additional Resources: WHY Institute - Learn about discovering your WHY. Gary Sanchez - Creator of the WHY process. Simon Sinek’s Start With Why – Learn more about Simon Sinek’s foundational philosophy of finding your WHY, which inspired Gary Sanchez’s work. Mind Tools – Overcoming Limiting Beliefs – A practical resource offering strategies to identify and overcome limiting beliefs in your professional and personal life.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

870 - Opportunistic and Forward-Thinking Recruiting with NextPath Career Partners' James Hawley

869 - Turning Your Service Into a Product with Christine Scalera

867 - Attraction Marketing with Jen Devore

866 - Wealth Management for Business Owners with Jacobi Wealth Advisors' Anthony Martinelli

865 - Creating an Aligned Launch Strategy with Jess O'Connell

The Overwhelmed CEO Dilemma Many founders start businesses for freedom and flexibility but quickly find themselves consumed by countless roles—operations, sales, marketing, and more. Theresa highlights the common struggle of working 50-70 hour weeks, which often extends into weekends. “CEOs find themselves working more than full-time jobs, and their freedom slowly fades.” This is a challenge highlighted in Harvard Business Review, which explores why so many founders struggle to let go and delegate effectively as their companies grow. Where to Start: Identifying CEO Priorities To help business leaders escape the overwhelm, Theresa advises: Define the CEO’s ideal role in the business. Identify gaps where administrative tasks, like emails or invoicing, can be delegated. Use digital tools and automation to reduce manual workloads. For those looking for tools to delegate effectively, platforms like Zapier and Trello can help automate workflows and manage tasks efficiently. Theresa emphasizes leveraging technology and empowering teams: “Go from ‘I’ to ‘We’—transitioning client relationships to trusted team members is key to scalability.” The Importance of Streamlined Processes Theresa shares a case study of a SaaS company she worked with pre-COVID. By addressing communication gaps in the onboarding process, the company reduced churn rates and increased their capacity to handle new clients. For businesses looking to improve onboarding, check out HubSpot's guide to client onboarding, which offers actionable frameworks and templates. “One key improvement in onboarding created a domino effect, improving ROI, retention, and scalability.” Free Resources to Get Started Theresa offers valuable tools on her website to help businesses build strong operational foundations: Free SOP Bundle: Standard Operating Procedure templates to organize and document business processes effectively. Playbooks and guides to optimize workflows. To further explore standardizing processes, Process Street offers resources and tools to manage and create SOPs. Who Should Work with Loop Link Inc.? Theresa specializes in helping online-based businesses, such as: Digital marketing firms SaaS (Software as a Service) companies Creative consultants (e.g., SEO specialists, course creators) She works with teams ranging from solopreneurs to companies of up to 25 people—delivering the most impact for growing businesses. Listen to the Full Episode For more tips and actionable advice on reclaiming your time, scaling sustainably, and refining your business operations, listen to the full conversation with Theresa Truong Baretta on The Thoughtful Entrepreneur. Visit Loop Link Inc. to explore free resources and book a consultation with Theresa today. Additional Resources: Harvard Business Review – Why Founders Often Fail as CEOs Zapier – Workflow Automation Tools Trello – Project Management for Teams HubSpot – Guide to Client Onboarding Process Street – SOP Creation and Management   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.