

The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
The Thoughtful Entrepreneur features candid, commercial-free conversations with the founders, CEOs, and B2B leaders building the companies and ideas shaping their industries.
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Episodes
Mentioned books

Nov 27, 2021 • 23min
993 – Relaunch with Life Altering Events’ Frank Zaccari
Changing Procedures; Changing the OddsOn today's episode of the show we're joined by Frank Zaccari, CEO of Life Altering Events.Author, Speaker, Media Personality; Frank is an engaging key note speaker and written communicator, with a successful history of guiding companies through transitions and turnaround environments, Frank is also a gifted listener with an ability to facilitate discussions that offer value to everyone in the room and is known for his professional interview style.Frank has had a long and successful career as a professional problem solver committed to growth and process improvement. He has helped countless organizations and quickly determine what is and isn't working, make the necessary changes, create a foundation and establish processes and procedures to sustain success.His success includes computer hardware, computer software, professional services, software development, wholesale, manufacturing, college athletics, the insurance industry, and nonprofits.Frank also hosts a TV show called Life Altering Events. It is Frank’s overarching brand and signifies those “aha” moments or events that change our lives for better or worse. These life altering events occur in every aspect of our professional, personal, and family lives. Life altering events present us with opportunities to seize the moment and make difference in our own life, and those of our loved ones, friends, and business associates.There also can be a fork in the road where we can fall apart or pick up the pieces and start moving forward toward better times and better people. His many interactions with people from all walks of life are the basis for Frank’s interview shows and writing career. His goal is to show people they are not alone and encourage them to keep moving forward. One of his favorite quotes is "The secret to walking on water is to know where the rocks are. Frank will help you find the rocks.Frank knows that change is coming faster than our ability to understand it and create a plan of action. Being "smart" is no longer enough. The intellectual that is required to research, create, design, invent, develop, and test, is very different from the innovative mindset needed to start, scale, and sustain a businessHe feels that too often we are living the life we were told to live – not the life we want. For many of us, the reason is fear. Fear is a powerful emotion. It motivates some people to take action while paralyzing others. We will never rid ourselves of fear. It is an emotion we all have, but we can learn how to prevent fear from dominating our life.Frank is a business change expert. He knows how to introduce processes that will make you more effective, identify hidden opportunities to make you more competitive, and transform struggling teams into profitable businesses. He doesn't hold back; he helps you see what's required to get your intended result and he goes home. What Frank does isn't magic but the result is nothing but magic! If you feel your story would be compelling to a wide audience, join Frank as his guest of either of his shows, Life Altering EventsLearn more about Life Altering Events and what Frank does as CEO on this episode of The Thoughtful Entrepreneur. More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Nov 26, 2021 • 23min
992 – Not the Marketing Girl with North Star HQ’s Katrina Padron
Digital Marketing SuccessWith us today is our guest Katrina Padron, the Founder and CEO of North Star HQ.North Star HQ is a full-service digital agency in which can outsource marketing or you can help your internal team become more successful at marketing. They also train internal marketing teams with our strategies. North Star HQ is a team of thinkers, tinkers, innovators, and thought leaders driven by helping clients solve business problems with solutions that combine data, aesthetics, and effectiveness. They help businesses reach new heights using top-level strategy and digital creativity throughout their full-service marketing solutions. It is Designed For growth stage companies seeking sustainable marketing, sales, and lead generation programs. Companies in advanced B2B industries such as advanced manufacturing, business services, energy, engineering, and technology, as well as companies navigating essential technologies to support the complete marketing cycle.With Not the Marketing Girl your own staff will still plan and implement campaigns that build clout in your field and consistently attract your ideal clients. With Rescue Blocks, you do the heavy lifting, they make sure you’re focusing your energy in the right places. They embolden your marketing lead to champion your brand. You’ll generate leads, eliminate knowledge gaps, and reduce turnover.Katrina envisioned a different kind of agency that sits at the intersection of marketing and technology. Holding a Master’s Degree in Sociology from DePaul University, Katrina is an award-winning marketer with nearly 15 years of industry experience. She also has passionately served as a voice for technological advancement. Additionally, Katrina has served as medical support for underrepresented, as well as, underserved populations.In just a few quick years, Katrina bootstrapped a digital marketing agency to a top choice firm. Additionally, she landed herself on national stages, shared thought leadership concepts on social media Today and social media Examine. She also wrote a sought-after book, “Ideas Worth Stealing: 42 Social Media Strategies to Build a Brand, Create an Audience and Increase Sales.”Katrina loves to build brands. She also loves to communicate messages and grow business success stories. North Star HQ has grown to a team of ten with globally recognized clients. She’s a CEO that’s never afraid to get her hands dirty, Katrina can read astrology charts and a P&L. With over 15 years of experience, and changes the way growth-minded teams bring in business. She we realized how important it was for to design the employer marketing strategy as well as the marketing message. Katrina wanted everything designed for the clients’ internal message to have the same care she poured into their external message, and create a seamless experience for their employees. There are some agencies that want worldwide domination — but Katrina just wants to work with great people to create things everyone is proud of.Lots of companies have the same problem you do. Your digital marketing team creates some exposure but their efforts don’t perform in any meaningful way. If your marketing people know your brand, know how to write, and are comfortable with new web-based tools- but just can’t get the parts to work together, you need to meet Katrina.Learn more about North Star HQ and what Katrina does as Founder and CEO on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Nov 25, 2021 • 21min
991 – Efficient Brand Growth Solutions with Regax SEO’s Dmitrii Kustov
Explosive Business GrowthJoined with us today is Dmitrii Kustov, the Founder of Regex SEO.Regex SEO is fully custom digital marketing company. By using in-depth marketing and industry research to take your measurements. They sit down and discuss your background and expectations before making recommendations. Once the research is done, they’ll put together a personalized execution strategy so you can see exactly how they are going to push you to the front page. With high performance marketing plans for companies looking to expand their SEO capacity and reach new markets.Your brand is a visual representation of what you stand for. It shapes how clients perceive your products, services, and company as a whole. With Regex SEO’s team of professional designers and marketers, they collaborate with you to develop a branding strategy that gives your brand a distinct voice and personality. Your website should have an engaging feel without sacrificing functionality. Their web developers and designers are capable of building custom layouts and applications that help turn your vision into a reality. The final element is consistency. With an in-house creative development team, they will work with you to ensure consistent branding across logos, websites, email graphics, and even print media.Dmitrii is an entrepreneur and founder of Regex SEO, he has produced websites and run marketing campaigns for major companies. As the Internet Marketing Director, Dmitrii works with Regex SEO to help businesses big and small grow their online presence. His interests are diverse and he loves a challenge. Dmitrii looks for clients that inspire his passions and push his limits.Regex SEO was built To Solve A Problem. Like all great innovation, Dmitrii started this company as a response to a problem. In the digital marketing industry, pre-packaged plans, over-promised sales, and under-delivered results became the norm. Sick of the absent clarity and bad work, he decided to start his own company. The same thirst for honest, personal work that sparked his company’s start is what is brought to clients every day.The Houston SEO experts developed a research-based process that generates higher rankings and more leads by accounting for the unique qualities of each business or industry that we service. It’s the same process they use internally because they know it works. The founders met working for larger firms in the digital marketing industry. They regularly saw clients sold things they didn’t need, or convinced to overspend on poorly optimized marketing plans which didn’t sit well with them. That’s when they decided to start their own company and do something about it. Regex is based on honesty and data-driven research. Regex SEO is all about telling clients what they really think they need. Studying their business, background, and industry, and then craft a custom marketing plan that actually makes sense for their specific situation.Whether you want to drive more traffic to your website or convert more visitors into paying customers - contact Dmitrii for a personalized consultation. He’ll help you find the best solutions for your project and deliver a custom quote to get the job done.Learn more about Regex SEO and what Dmitrii does as Founder on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Nov 24, 2021 • 22min
990 – Digital Marketing for Serviced-Based Businesses with Buzzworthy Website Marketing’s Michael Buzinski
Simplifying Your Website MarketingOn today's episode of the show we're joined by Michael Buzinski, Founder and CEO of Buzzworthy Website Marketing.Buzzworthy is a company that will build, optimize, and market websites for service-based businesses. Michael created a system called the Rule of 26 that allows the company to really pinpoint what they need to do to create traffic and conversions of sales from clients’ websites so that they can now rely on a predictable stream of new business coming into their business. It narrows the focus of website revenue growth down to three key performance indicators. The rule helps entrepreneurs take control of their website marketing without having to learn high-level marketing analytics or complex strategies.Michael has been building websites and increasing client's revenues through digital marketing since 1999. By leveraging the power of all things digital, he has drastically increased the profitability of hundreds of websites. Over the years, Michael and his team have developed profitable digital marketing methodologies, web apps, and DIY platforms that allow them to scale their involvement in your marketing as desired. No fluff, no long contracts or lengthy wait times to get the marketing you need to succeed. He is on a mission to double the revenue of businesses across America through digital marketing. This is a journey you should be a part of.The company has three ways to work with them. They understand every business experiences unique challenges at different phases of the business lifecycle. That is why they offer flexible options that meet any challenge you have in digital marketing. Such as doing it yourself; You have more time than money, but don't want to figure out marketing on your own. You can get access to their DIY tools that increase website revenue today. If You have segments of your marketing working, but need help in executing others. They will work together with you and make the most of your digital campaign. If you don’t have the time or interest in managing your digital marketing, they will do it for you. They have proven processes that always deliver results and maximize return on investment. Michael is a dedicated learner and focused professional. Because of his commitment to consistent learning and professional improvement you are dealing with an authentic professional. He has wonderful ideas for improving your business and provides you with the necessary tools to market your business while freeing up your time. Buzz is a valuable member of the digital marketing world with the vision and tools to bring any creative project to life. His work is on point and demonstrates exceptional attention to detail. Michael’s understanding of marketing platforms and architecture has proven useful with work for Web Development, SEO, and video content. His imagination and technical savvy make him well suited to the digital age. He is forward-thinking and brings passion and enthusiasm to his work. Not happy with the amount of sales/leads coming from your website and want to simplify your website marketing process? Stop feeling tired of overpaying for digital marketing and fancy agency fluff and let Michael help you implement the Rule of 26 into your business.Learn more about Buzzworthy and what Michael does as Founder and CEO on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Nov 24, 2021 • 22min
989 – Making It Painless to Go Green with Biofriendly’s Noel Carroll
Going green.
On the show today is Noel Carroll, the CEO of Biofriendly.
Biofriendly Corporation was formed to help humanity tackle the ever-present problem of environmental damage. The company’s first target was to help solve the global problem of air pollution. We live in a world that continues to bloom technologically and the need for electricity, shipping services and high-speed transportation has never been greater. Unfortunately, this still creates more and more pollution despite the worldwide effort to move toward renewable fuels and energy.
This Corporation was founded in 1999 to combat the worldwide problem of air pollution. Since that day Biofriendly has expanded its purpose to include all aspects of environmentalism, with the specific goal of making the topic more accessible and easier for anyone to adopt.
Saving the Earth from the comfort of your desk has never been easier! Biofriendly is here to help your business convert to green and start saving the planet. They are dedicated to providing the most convenient solutions for biofriendly business. Biofriendly makes it a point to support other green organizations that are making a difference to the planet.
Biofriendly wholeheartedly supports the energy transition that we are seeing in developed countries from fossil fuels to renewable energy sources and electric vehicles. They focus their efforts on cleaning the fossil fuels that have the longest path to transition. The company’s purpose is much grander than the fight against air pollution. There are many more problems that affect the health of the planet and they wish to do their part to solve those too. Furthermore, as humans continue to grow and innovate, new environmental problems will certainly arise. To confront this, they have created Biofriendly Planet, an online network that provides, news, education and entertainment to inform and engage the environmental advocates of tomorrow.
A life of marketing and business development has led Noel to an odd career path. Viral video and website promotion, soccer goal manufacturing, feature filmmaking, and now... environmentalism? It has been a winding and diverse career, but he would have it no other way.
While filmmaking was his dream job, the opportunity to run one of the fastest growing environmental companies in America was too important to pass up. Environmentalism has become an embattled, political topic and it needn't be. At Biofriendly, it is his mission to not only bring easy, green solutions for the world's most pressing planetary problems, but also, to make environmentalism fun and approachable for anyone.
Noel was recruited to take the head job at Biofriendly in March of 2018. Since then, the company has nearly doubled in size and has expanded from an additive sales business to an environmental solutions, education and entertainment company. He focuses on modernizing the company and pushing it toward a leadership role in the environmental space.
It is hard to be positive if you are not doing something that in itself is positive. If your product or service is something that you feel negative about, then thriving is hard and burnout is easy. This does not mean that you need to quit your job or try to sell something else, but it does mean that you may need to rethink your strategy. Noel seeks out and invests in new, green technology, and supports green and humanitarian organizations who share in our quest for a better planet.
Learn more about saving our planet and going green in business on this episode of The Thoughtful Entrepreneur.
More from UpMyInfluence
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.

Nov 23, 2021 • 23min
988 – Making a Positive Impact with Leaders of Transformation’s Nicole Jansen
<h3Going Beyond.
On the show today is Nicole Jansen, Founder and Podcast Host at Leaders of Transformation.
Nicole is here to make waves and create positive change in the world. Her passion for transformation and growth extends to the next generation, where she teaches and empowers aspiring leaders through conferences, webinars, courses, guest podcasting, and mentoring. She encourages everyone to take a step back and figure out what is holding them back.
Nicole's goal within her community is to gather together leaders who want to create this kind of transformation and be part of the solution instead of perpetuating the problem. Each of us is either one or the other. We get to choose.
Her passion for transformation and growth extends to the next generation, where she teaches and empowers aspiring leaders through conferences, webinars, courses, guest podcasting and mentoring. Nicole knows Your time is valuable, and she respects that. Her podcast is packed with pearls of wisdom, tips and stories to inspire, equip and empower you as a Leader of Transformation.
To transform something is to change its condition, character or nature. She believes that the change we want to see in the world can become a reality by transforming the way we see ourselves, the way we see others, and the way we see the world around us. Our world needs more people who will step up and be a Leader of Transformation. Leaders who elevate others, empower them, give them a hand up, and encourage them to be their best. Who replace fear, doubt and judgement with faith, hope and love. Who take the lead and encourage new habits that support the health of our planet, our relationships and our life experience. It starts with leading ourselves first.
This world needs more leaders, who live and lead themselves well, and who uplift and empower others to do the same. Leaders who make this world a better place for everyone. We are experiencing a leadership crisis right now. Too often, leaders at the highest levels are sacrificing ethics, collaboration and generosity for greed, competition and personal gain and setting a poor example for others to follow. There is a cry for change that is reverberating around the globe.
It all comes down to leadership. A great leader doesn’t just accumulate followers. A great leader builds other leaders – because they know it’s not about them. Are you a leader? What motivates and inspires you? How are you using your success and influence to create a better world around you? Is your public persona congruent with your personal integrity? Where is your opportunity for self-growth.
You’re either growing or dying. Lifting up or tearing down. Moving forward or sliding backwards. Who is challenging you to grow, expand, unlock the greatness in others and move forward powerfully? What could you accomplish if you eliminated the pain of past experiences along with the fear of failure and what other people might think? Nicole is confident that no matter how happy, accomplished and influential you are, there is more joy, freedom, fulfillment and impact available for you.
Learn more about Leaders of Transformation and Nicole Jansen in this episode of The Thoughtful Entrepreneur.
More from UpMyInfluence
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.

Nov 23, 2021 • 20min
987 – Data Driven Market Research with Data Driven Insights’ Daniel Cohen
Gain Insights on your Consumers.
On the show today is Daniel Cohen, Head of Business Development at Data Driven Insights.
Data Driven Insights is a full-service market research agency which offer interactive dashboard reporting, market and catchment analysis, geo-mapping, focus groups, mystery shopping, telephone interviewing, face to face interviewing, online surveys, ethnographic research, competitor analysis, the list goes on… If you need to make sense of the data you own, or know you’d benefit from understanding your market better, their specialists can help you navigate through the best choices for your business.
Data Driven Insights specializes in both data analytics and market research we can offer a suite of products to suit your particular needs. They license data sets and have access to valuable demographic and locational segmentation of the UK population, including lifestyle, behavior, and socio-demographic information. They can tell you all about your catchment, now and in the future. Their powerful custom-built dashboards help you visualize that information in useful ways, using geo-mapping to understand where your potential customers live. They also create dashboards to help you capitalize on any data you own. By building in reporting over time, you can track admissions, sales funnels, or whatever data you need to visualize.
They are special because they do both dashboards and demographics, Data Driven Insights can give you the information you need in an interactive format that will help you create actionable strategies, measurable over time. They also understand that not everybody is into data, that’s what they are there for. Their team will walk you through the options and help you decide what you need to make the best decisions for your organization.
Regular data analysis can help you assess your KPI’s and track your team’s progress, keep on top of your sales funnel, and ensure your business is not only right on target but one step ahead. At Data Driven Insights they specialize in providing bespoke market research based entirely around your needs. On top of this they can develop your own interactive dashboard based around the data that you, and your team, need to track.
They offer interactive reports to help you visualize your data in actionable form. The tools are easy to use, intuitive and don’t require specialist training. And they are always available to help. Drill down, gain insight, make decisions based upon facts and not assumptions. Successful businesses engage with market research. It helps them identify and leverage trends, maximize opportunities in their market, and to find more of their ideal customers.
Daniel is passionate about helping businesses thrive and enjoys the process of making that happen. With over 20 years experience of commercial business, across many industries, he expertly tailors’ projects to suit clients’ needs. He ensures the flow of information, analysis and recommendations are communicated precisely and are on target.
He is an engaging and creative professional with a passion for sales and marketing. He is an excellent negotiator with an easy manner and a sharp mind. He has a knack for understanding the key elements of a situation and I'd happily recommend him for any endeavor.
Daniel knows that understanding your data is the key to understanding your market, finding new customers, and futureproofing your business and he wants to help you leverage that knowledge to achieve your goals…whatever they may be!
Learn more about Data Driven Insights and Daniel Cohen in this episode of The Thoughtful Entrepreneur.
More from UpMyInfluence
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.

Nov 22, 2021 • 22min
986 – Building to Inspire with Rise Projects’ Karen Frome
Beautiful buildings.
On the show today is Karen Frome, Founding Principal of Rise Projects.
Karen is a designed dedicated to making the world more beautiful. She is super passionate about creating spaces, structures, communities, and relationships. She has set out to inspire others to create to color the world.
Karen began as an entrepreneur and gained clients by word of mouth. In this episode we talk about her journey and what kind of work she has done in the past.
Tune in to this episode of The Thoughtful Entrepreneur to hear more from Karen Frome.
More from UpMyInfluence
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.

Nov 22, 2021 • 24min
985 – Investing in the Future of Your Business with 2Y3X’s Felix Velarde
Delivering growth.Here with us today is Felix Velarde, Co-Founder of 2Y3X.2Y3X is a two year program designed to increase your revenue by three times. They are suited up with experienced industry leaders to show you how to scale up and grow. The goal is a transformative change for both your business and you as a leader.Felix and his team have the strategies to help clients convert their teams into thought provoking leaders. With the right tools, any business can transform into a money-making-machine.Learn more about what Felix can do for you and your business on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Nov 21, 2021 • 22min
984 – Public Relations with a Purpose with Scott Circle Communications’ Laura Gross
Public Relations with purpose.
On the show today is Laura Gross, the Founder and President of Scott Circle Communications.
Scott Circle is a public relations firm based in Washington, DC, working with all mission driven clients to raise their profile on issues that matter. So we're working with nonprofits, advocacy organizations and programs helping to advocate for those issues, whether it's getting them press coverage, content creation, or everything in between.
Laura strives to help clients from all over the globe raise awareness on various important issues. SCC is an industry-leading, award-winning agency and proudly certified Women Business Enterprise (WBE). Check out this episode to hear more.
Tune in to hear us chat about PR with a purpose on this episode of The Thoughtful Entrepreneur.
More from UpMyInfluence
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.


