The Thoughtful Entrepreneur

Josh Elledge · UpMyInfluence.com & PodVerified.com
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Mar 8, 2022 • 17min

1103 - A Groundbreaking Approach to Operating a Veterinary Clinic with Cheap Pricks' Matt Bowler

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the co-founder of Cheap Pricks, Matt Bowler. Cheap Pricks (it’s not what you think!) is a brand that provides low cost wellness and preventative care by licensing to veterinarians who can operate under the brand. Matt shares that he and his partner have run pet facilities for over a decade and they saw inefficiencies in how pet appointments were scheduled and in the day to day operations of vet offices. Vets aren’t known for their timeliness because time in their offices isn’t used efficiently. Matt realized the customer experience shouldn’t be rigid; they lighten their branding on the front end, which can only ease a stressed pet parent in the moment on the backend. Matt shares that he and his partner aren’t actually vets but they wanted to bring their vision of an efficient practice to market. What they decided to do was define their brand by offering distinct services at competitive prices by providing all non clinical tech and administrative components. This approach is groundbreaking, and not all veterinarians are embracing the change, but their approach is definitely innovative. There was pushback to their system initially, but there are also many practices embracing Cheap Pricks and its approach to handling the non-clinical elements of a veterinary clinic. Cheap Pricks reached out to the known vets in their network and haven’t needed to expand beyond that circle yet to see success. Matt shares that most veterinarian practices grow by accident, and those that intend to grow do so exponentially. It’s a field with good opportunity, but with definite room for improvement. With so many issues with time efficiency rampant across the industry, better practices are on the horizon. Cheap Pricks uses a licensing model to work effectively with vets and give them the hands-off approach to the business elements of running a practice. They cover everything from marketing to customer service to cleaning the office. They help these offices grow strategically and find their target audience. Even in such an opportunistic industry, you want to care about the details of your messaging as a veterinary practice. Matt shares that you want to know what your target market looks like and who your customers are. He also shares his philosophy behind both the name of his business and his business model; you might turn off some of the market by being authentic and groundbreaking, but you’ll also attract a lot of amazing clients that are perfect for you. Want to learn more? Check out Cheap Prick’s website at https://cheappricks.com/. Check out Cheap Pricks on LinkedIn at https://www.linkedin.com/company/cheap-pricks/. Check out Matt Bowler on LinkedIn at https://www.linkedin.com/in/mattbowler/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 7, 2022 • 18min

1102 - A Franchise Model Tutoring Center with Huntington Learning Center's Anne Huntington Sharma

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the President and Board Member of Huntington Learning Center, Anne Huntington Sharma. Huntington Learning Center is the nation’s leading K-12 tutoring and test prep provider. They were founded in 1977 by Anne’s parents. They change lives and are mission-driven; their mission is to provide the students that come through their doors with the best education possible. They help students build the skills and confidence they need to succeed. Huntington Learning Center began franchising in 1985 and they have about 300 locations in 42 states. They’re still growing, and this growth is driven by their goal to help business owners and students across the country.Anne shares that some of their franchise owners participate day to day and others take a more delegated approach. No matter their system, Huntington Learning Center works with business owners where they are. Anne also shares that the tutoring industry has grown immensely in recent years, especially during the age of COVID. Teachers and schools are doing the best they can, and Huntington Learning Center partners with them to help supplement the education crisis occurring in America today. Josh and Anne also discuss what business owners should learn from the current climate. She shares that we should be going away from a culture of blame and move towards a culture of collaboration. When you foster a business and a team, get the key stakeholders around the table to ensure that everyone involved is working towards the business’s vision. Everyone should have a voice and your business team should work together and avoid a siloed approach. What impact is your leadership team having? If that impact is not all positive, come back to center and collaborate with your team to problem solve. Anne also explains their franchise model; they do offer manuals and booklets, but moreover they feature an award winning training department. This helps franchise owners new to the space develop a good understanding of how Hunting Learning Center operates across the board. Many of their top franchisees aren't even in the tutoring field; their training process is so comprehensive and organized that entrepreneurs across many verticals can open a franchise with Hunting Learning Center. It’s a very individualized style of business growth, and Anne and her team work to make sure no matter how their franchisees approach business, they're ready to help students learn. Want to learn more? Check out Huntington Learning Center’s website at https://huntingtonhelps.com/. Check out Huntington Learning Center Franchising at https://huntingtonfranchise.com/. Check out Huntington Learning Center on LinkedIn at https://www.linkedin.com/company/huntington-learning-center/. Check out Anne Huntington Sharma on LinkedIn at https://www.linkedin.com/in/anne-huntington-sharma/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 7, 2022 • 20min

1101 - The Power of Effective Language with Verbal Identity's Chris West

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the author of Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using and CEO of Verbal Identity, Chris West. Chris shares that he and his company helps businesses use language better. As a niche business, Verbal Identity focuses solely on helping companies earn more customers, loyalty, and sales through effective language. Josh and Chris explore what makes the betterment of language authentic. Many companies feel they’re just “okay” with their language, but know there’s room for improvement. But how do you improve something like tone and language? Companies should always be authentic to what their brand and mission are – but remain relevant and up to speed on changes with the times. Chris also shares that most brands have sweated and stressed over how they front face -- everything is curated and tailored. The problem is that they don’t have their language dialed in. Being friendly and approachable is the bare minimum. You have to deliberately design language that resonates with your audience. Magic and mechanics are what make language so powerful, Chris explains. Josh and Chris also explain the process with how Verbal Identity works. Their first meetings with clients are often revealing. While a business owner or marketing executive may know something isn’t dialed in with their language, they don’t know why. Chris helps to diagnose the issues with a brand’s language and then come up with a writing framework that they can use going forward. Writing for your company should always create a clear picture of who you are and how you sound via tone. Verbal Identity’s work creates more customers and deepens loyalty for the businesses they work with. They create language style guides for brands so that when they’re done refacing the brand’s tone and language, they can continue being consistent with their messaging. Consistency is key, Chris shares, and he teaches brands ‘how to fish’. He wants them to know how to design their language for years to come. Their style guides are bespoke and curated personally for their clients. They can write 40-page guides or 8-page frameworks depending on the needs for the business as well as its size and vertical. You have to paint a three-level picture with your writing to make your ‘voice’ unique; what world do you believe in, what do you stand for, and what do you stand against?Want to learn more? Check out Verbal Identity’s website at https://www.verbalidentity.com/. . Check out Verbal Identity on LinkedIn at https://www.linkedin.com/company/verbal-identity/. Check out Chris West on LinkedIn at https://www.linkedin.com/in/chriswestverbalidentity/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 6, 2022 • 20min

1100 - Living with Holistic, Mindful Intention with Intentionality's Finnian Kelly

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of Intentionality, Finnian Kelly.Finnian shares that he loves to activate the light within others. He offers keynote speaking, facilitates retreats and breath journeys, and generally he loves to help people unveil the extraordinary traits already within them. He shares that many of his clients know something is missing but can’t put their finger on it. Many of his clients are successful entrepreneurs, but there’s still an emptiness they experience despite their accolades and achievements. Finnian also talks about how it’s impossible to separate your personal life from your work; humans are designed to live holistically. It’s against our natural order to disconnect these aspects of your life; you shouldn’t seek to separate your life and your work, you just need healthy boundaries between them. Entrepreneurs are visionaries who live in the future. Finnian shares that this mindset is a two sided coin; it can push innovation and drive success, but it leaves many business owners feeling dissatisfied because they’re never existing in the present moment, they’re always striving for the next ‘big thing’ in their business. You don’t want to spend all of your time focusing on what you feel still (and likely in your eyes, will never be) isn’t ‘good enough’ when it comes to advancing your business. There are better factors to assess to determine where you’re really at. For one thing, don’t run everything with your mind. You need to address things from a heartfelt perspective in order to operate away from your ego and from the grind of your business. Operating from a heartfelt perspective will afford you more extraordinary days where you can discover what it is you really want. You define what your intentions and successes are when you think about your own personal sense of joy, peace, and fulfillment. Balancing logic and emotion requires you recognizing how these aspects work together. The truth is that life is unpredictable; don’t expect things to go your way. Exist in the present, work on what matters NOW (not later), and live productively. In this life, time is finite, so when you choose to do one thing, you’re choosing not to do something else. How much time with your loved ones are you literally willing to delete from your life for an unexpected meeting or work related task? There are consequences for every choice, and the only solution to this is to live with intentionality. Want to learn more? Check out Finnian Kelly’s website at https://www.finniankelly.com/. Check out Intentionality on LinkedIn at https://www.linkedin.com/company/beintentionality/. Check out Finnian Kelly on LinkedIn at https://www.linkedin.com/in/ACoAAAVE8P0B4VaYOliTU5ArQpsk5-g8seZqKBQ/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 6, 2022 • 18min

1099 - Open Source Digital Solutions with Crowd Favorite's Karim Marucchi

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the CEO of Crowd Favorite, Karim Marucchi. Crowd Favorite works with larger Fortune 500 organizations to create what they need to fix their digital problems. Very basically, they create websites. On a deeper level, they help with integrating digital business needs and can address everything from streamlining workflow issues to improving client relations in the businesses they work with. Karim shares that he’s worked with enterprise clients for 27 years, and the one thing that has stayed consistent was that many of his clients weren't utilizing the right technological solutions to address their issues. In short, Crowd Favorite creates bespoke solutions for their clients’ problems. Karim shares that he became a major proponent for open source technologies after seeing how proprietary technologies were forcing businesses down their own closed road maps. Open sourced technology is both community-based and constantly evolving to serve the user base first. The variety and openness in an open source platform makes for a much more unique roadmap for users. Karim and Josh also discuss when to avoid open source architecture. One downside is the security issues; when an open source project first starts, it's prone to hacking attacks. The upside to this is that after a piece of technology has the proper infrastructure and testing added, most corrupted pieces of code are already removed before it can spread to other users. Another caveat to using open source software is that the ‘crowd’ might want to go in one direction and your company wants to go in another. The way to address this is to strategically implement the aspects of an open source software that work for your business, and use it in the way that benefits you (even if you’re only using part of a software.) Karim also shares how he’s helped major brands like Disney transition from building their own proprietary softwares that became money sinks to using open source software, such as WordPress. Josh and Karim also explore how enterprises can work with WordPress. It will run great if you apply the correct infrastructure, he shares. Enterprises need robust hosting and plugins that are to scale in order to use an open source program like WordPress, but when executed in a scalable way, it can do anything. You can also add on other plugins and softwares to improve the personalization with WordPress – these additions can extend your open source software enough that it rivals other expensive, 7-figure solutions on the market. When you have a deep infrastructure with hosting and security in check, you won’t have issues.Want to learn more? Check out Crowd Favorite’s website at https://crowdfavorite.com/. Check out Crowd Favorite on LinkedIn at https://www.linkedin.com/company/crowdfavorite/. Check out Karim Marucchi on LinkedIn at https://www.linkedin.com/in/karimmarucchi/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 5, 2022 • 18min

1098 - Helping Entrepreneurs Get to Their Goals with Joel Gandara

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Morro Capital and president of Joel Gandara Coaching, Joel Gandara.Joel shares that he’s a family-oriented entrepreneur and he loves to share what he’s learned and help others develop and learn. Joel shares that his specialty is addressing the harder issues with his entrepreneurial clients. Sometimes, business leaders need an objective guide who will tell them the truth and help them forge their own path. Joel gets his clients to the next level by addressing the deep issues and helping them improve as business owners and leaders. Joel explains that he focuses on red flags and overcoming issues with his clients as they arise. The number one issue he sees over and over is that business owners overcomplicate things. It doesn’t always need to be a complex web; sometimes you just need a second pair of eyes on things to show you your own blind spots. If you lay out every issue, you can start with step one and go from there. Overcomplicating things is the fastest way to avoid dealing with an issue; Joel helps business leaders face these issues head on. Josh and Joel also explore how to address issues once you realize they exist. Don’t just seek the ‘how’ of the fix – find the ‘who’. Hire an expert, someone more qualified than yourself, to operate in their zone of genius and provide a fast and effective solution. It only costs you more money to try and DIY complex issues when a professional could fast track success for you. Joel also discusses his fulfillment company, Morro Capital, where he invests and acquires various businesses. He works in the eCommerce space and he explains that most of the businesses he has acquired weren’t even for sale; he knows he wants the business, and he knows how to help the current owner get to their own goals where they’re ready to sell. He also talks about looking for businesses to acquire that he knows he can make more profitable; when he knows he can reconfigure and streamline a business, he flips it and turns things around. Between providing better fulfillment and back end treatments as well as getting the previous owners where they want to be, Joel and his team thrive in this space.Want to learn more? Check out Joel Gandara Coaching’s website at https://www.joelgandara.com/. Check out Morro Capital on LinkedIn at https://www.linkedin.com/company/morro-capital/. Check out Joel Gandara Coaching on LinkedIn at https://www.linkedin.com/company/joel-gandara-coaching/. Check out Joel Gandara on LinkedIn at https://www.linkedin.com/in/joelgandara/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 5, 2022 • 18min

1097 - Operating with a Profit First Mindset with Pivot Business Group's Pam Jordan

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Pivot Business Group, Pam Jordan. Pam shares that she worked in the corporate world until the construction company she worked for went bankrupt. After that, it became her personal mission to help business owners really understand their numbers. Pivot Business Group helps business owners translate these numbers into actual sustainable strategies. Josh and Pam explore how Pivot rolls up their sleeves and gets to work. They look at all factors, from profit to revenue to scalability. They go through and make sure businesses are charging enough, offer enough products, have enough clients, and overall, get them closer to true profitability. Pam sometimes encourages clients to have hard conversations, such as when an entrepreneur lives their lifestyle through their business. She shares that, for instance, payroll can’t be met if money is being spent on a lifestyle beyond their means. Most of the time, though, Pam shares that many business owners just need to dig into the details and see where the money sinks are. Josh and Pam also explore how much money pours into things, sometimes without the business owner’s full awareness. Focus on profit first; top line is an ego metric, and the bottom line is a real profitability metric. Sometimes, uncomfortable conversations need to happen to make necessary pivots. A lot can be done and there are many drivers that can tip the scale; Pam and her team are experts at digging down and prioritizing these drivers. CFOs provide the road to a successful business and/or exit, and this is where Pivot Business Group thrives. Pivot starts working with their clients by first conducting a profit analysis. They discover how money is really moving in a business and where things work and where they don’t. They see opportunities and issues and they are completely equipped to renovate and then maintain a sustainable business. Most of Pivot Business Group's industry agnostic clients make 7-figures or more at the topline, but struggle with how they spend money. They’re looking for companies wanting to get to the next level; the answer to their solution is financial clarity. The truth? Everyone thinks that everyone else has it together when it comes to their business finances… But this is a misconception. It’s more common than you’d think. Many businesses share the same struggles relating to financial lack of clarity, across various verticals. Want to learn more? Check out Pivot Business Group’s website at https://pivotbusinessgroup.com/. Check out Pivot Business Group on LinkedIn at https://www.linkedin.com/company/pivot-business-group/. Check out Pam Jordan on LinkedIn at https://www.linkedin.com/in/pamjordan/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 4, 2022 • 22min

1096 - Content That Helps Your Audience Know, Like, And Trust You with Automation Wolf's Matthew Hunt

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Automation Wolf, Matthew Hunt. Automation Wolf, based in Toronto, Canada, works with B2B entrepreneurs to create all of their social media in a single hour. Matthew Hunt shares that busy entrepreneurs never have enough time – and that his company saw a need they could fill. They help these busy business owners consistently post on social media such as LinkedIn in a short form, snackable way. Matthew shares that they pull micro content from an hour long meeting he and his company conduct with their clients. This single hour of answering questions and talking about their business can offer months of evergreen content to post on their platforms. Matthew also shares that consistency is required in order to get your audience to know, like, and trust you. Automation Wolf utilizes three pillars of different types of content; short form, snackable content, long form content, and controlled form content. Not any one of these types of content is enough to see your business transform, but the combination of these pillars with consistency will build your audience’s relationship with you. You don’t get transformation until you demonstrate your abilities via long form content. Controlled content is all community focused – own the relationship and encourage your audience to engage with you. This is how your audience will begin to trust you. The problem, Matthew shares, is that not many entrepreneurs have the time for this. One way to get started is to hold a once-monthly event you conduct for your community. Run a poll and see who signs up – they don’t even need to attend live. An event is an amazing way to get your audience to like you through long-form content. Matthew describes each pillar as corresponding with know, like, and trust; short form content is helping your audience get to know you, long form content will get your audience to like you, and controlled content will help your audience trust you. But who do you invite to your event? Find a way to get yourself ‘in the room’ with those you’re trying to target – virtually or otherwise. Run a mastermind event, break bread, don’t pitch, and you’ll fastrack earning authentic trust from your target audience. The bottom line? The byproduct of strategizing the know, like, and trust process will result in leads and sales. Don’t aim for sales, aim for trust and community. Want to learn more? Check out Automation Wolf’s website at https://automationwolf.com/. Check out Automation Wolf on LinkedIn at https://www.linkedin.com/company/automationwolf/. Check out Matthew Hunt on LinkedIn at https://www.linkedin.com/in/matthewhuntme/#experience. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 4, 2022 • 26min

1095 - Partnership-Driven Growth with Hawke Media's Ashley Scorpio

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the VP of Partnerships at Hawke Media and an advisor to Partnerhub, Ashley Scorpio. Ashley’s work revolves around business partnerships. She shares that not all industries have established ‘partnerships’ as a common business function. Ashley would love to see a variety of verticals adopt smart partnerships more broadly. Partnerships offer unique opportunities in the way of scaling. Hawke Media, the company Ashley works for, has over 1,200 partners over several different categories. Not only can partnerships be beneficial in the way of scaling, they’re also lucrative.Ashley shares that at the end of the day, business is relationships. Partnerships are dedicated relationships in business; make smart partnership choices and you’ll experience unprecedented growth and success. A partner leader can even become the face of your business if that’s what you need to generate revenue. A combined effort can make all the difference when trying to become more profitable. In the B2B world, if you and someone you know resonate and there is target audience overlap, why not collaborate? You don’t have to compete with those in adjacent niches. Collaboration should be the first thing you think of when networking, not competing. Josh and Ashley explore what partnerships look like today. Josh shares his philosophy in that he likes to be authentic and share his real experience in a partnership rather than just blast his email list with information about someone else. You know your audience better than anyone, Ashley shares, and co-marketing should be tackled strategically. There are all types of partnerships, but you have to go about them in the structure that makes the most sense for your audience. Ashley shares that you need to discover what it is your company’s marketing needs in relation to working with a partner, and then choose a partner that resonates with that need. Partnerships shouldn’t be embarked upon lightly, remember that you don’t want to rush into these types of relationships. They should build up organically over time, and both companies should resonate with each other’s missions. Ashley also shares that there are community building opportunities in the partnership co-marketing space. There are community-wide events across different partnerships that simply exist to help everyone in the community. This sense of giving and assisting with co-marketing is one amazing way to not only be a part of a community of partnerships, but also helps you discover new partnership opportunities to build upon. Want to learn more? Check out Hawke Media’s website at https://hawkemedia.com/. Check out Partnerhub at https://www.partnerhub.app/. Check out Hawke Media on LinkedIn at https://www.linkedin.com/company/hawkemedia/. Check out Ashley Scorpio on LinkedIn at https://www.linkedin.com/in/ashleyscorpio/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 3, 2022 • 18min

1094 - Email Marketing Best Practices with Liz Wilcox

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with email marketing expert, Liz Wilcox. Liz is an expert on how to write amazing emails to send to your network and client base. Her philosophy is to make email marketing as simple as possible for entrepreneurs. Josh explains that he feels the best emails are personal, relevant, and are all focused on what the recipient needs. Liz shares her three step email marketing framework; first, you earn a follower through some medium online, you get them onto your email list, and then you strive to become their friend. You need to catch their interest with whatever your common interests are and then deliver information and legitimate value with each and every correspondence. Treating your email list like they’re your friend and feeding the commonalities between yourself and your network is everything. Interact in your inbox the same way you would send letters to friends in the mail. Be that one person your recipient wants to hear from, the person whose correspondence they want to open. Liz and Josh also explore open rates. For one thing, make each email high value and make sure it’s always within whatever you promised your email list upon sign up. How do you turn your email list into your friends, though? Number one, invest time into building a genuine relationship. NEVER lead with sales, share in a relatable and authentic way, and be interested in what your network has to say. When you appear in their inbox consistently, you also stay top of mind. If once a week is overwhelming, send biweekly or once monthly. As long as you actually stay consistent with whatever you set as the expectation, you’re starting to build a friendship. As for tone when writing emails, write how you speak! Liz shares that however your demeanor is when you talk to people in person should be how you write in an email. It needs to actually sound like you to resonate and build the friendship. If you’re only just getting into email marketing, consider writing a newsletter for your business. This also allows you to evolve your brand and practice maturing your email tone. It’s the same with every medium of communication; with media, you adapt with your audience’s needs. The same applies to email marketing. There are four essential types of emails to send to your email list, especially if you’re trying to regengage a list you haven’t consistently emailed for some time. For one, send your freebie to them (again, if needed.) Next, add emails with your best content and valuable information. The third email type to send is a newsletter expectation – let them know what you’re going to be offering, especially new content and new free or paid products. The final email to work on is the friendship reengagement email; this is where you share your story and your why. Liz stresses that this should never be the first email you send; by the fourth email, the subscriber is invested, so this is when to send this message. Want to learn more? Check out Liz Wilcox’s website at https://metriccollective.com/. Check out Liz Wilcox on LinkedIn at https://www.linkedin.com/in/liz-wilcox-58740b1b0/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

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