The Thoughtful Entrepreneur

Josh Elledge · UpMyInfluence.com & PodVerified.com
undefined
Mar 18, 2022 • 20min

1123 - Building a Holistic Payment Software for Service Providers with Fons's Eric Branner

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of Fons, Eric Branner. Fons schedules payments on autopilot. Before he began his business, Eric was a classical musician. Eric found that operating his own studio saw most pain points in its payment process. This is what led him to start Fons. Fons offers a robust platform that focuses on the client-business relationship. They’re differentiated by the fact that they iron out the kinks in the client journey. Fons eliminates the awkward moments with collecting invoices. Scheduling payments should be integrated, Eric shares. He shares an anecdote – when he met the initial investor for Fons, he realized they weren’t executing things efficiently. What they developed over time was a fully integrated payment, booking, reminder, and cancellation system. They’ve also set up a subscription system for businesses that want to offer a membership experience for their clients. What matters most to Fons is that their clients use a system that gets them paid on time, every time. One of the top pain points? When cards get declined. Fons has a solution for that, too. When cards get declined, their system sends a friendly reminder to get that information updated. The system is designed to chase someone for you, and more often than not, you aren’t even aware there was a failed payment before it’s fixed. Eric isn’t a programmer, but was fortunate enough to be offered an opportunity to build a business. His father was an entrepreneur, so he was able to garner business wisdom while also being supported as a creative artist. Eric shares he wanted to do something different when this opportunity presented itself. Eric was mentored in the early cloud computing space, which also contributed to the business’s origins. It’s been more challenging than he expected, but with a team of world class engineers and developers and savvy investors, Eric and his team are now agile and adaptable. The system they built is holistic and stands out in its vertical because Fons focuses on relationships and opportunities. There are all types of service providers that would benefit from using Fons’s platform. Anyone from artists, tutors, and creatives to dog walkers and personal trainers use Fons. Eric’s mission is to serve those who make a positive impact in their space. Fons wants to actually help them make that impact, or help them make an even bigger impact, in the world. This type of service can keep these types of service providers on track with an unparalleled customer experience.  Want to learn more? Check out Fons’s website at https://fons.com/. Check out Fons on LinkedIn at https://www.linkedin.com/company/getfons/.  Check out Eric Branner on LinkedIn at https://www.linkedin.com/in/eric-branner-6a113b13/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 17, 2022 • 20min

1122 - Finding Your Brand's True North with Lauren Clemett

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the Brand Navigator, Lauren Clemett.Lauren grew up in New Zealand very independently near the bush of the country. That was where she learned her bushcraft skills which is something she’s always carried with her. This upbringing really shaped who Lauren became; in the bush, they never became lost, only temporarily displaced. When you have the right tools, in this case a map and a compass, you’re never lost. But you also have to know how to use them and you need the combination of tools to work. If you’re lost in life or in business, the same logic applies. It’s easy to get overwhelmed, as we all know. Your marketing is your map and your brand’s mission is your true north. When you combine them both and work them strategically, you’re never lost. Lauren helps brands find their true north and seeks to inspire brands to find their purpose, which comes before everything else. When you know what you’re really marketing for and you apply strategy before tactics, you’re aligning to your true north. Lauren just wrote a book, Finding Your Brand’s True North, and she’s also a professional keynote speaker. Lauren uses the study of neurobranding to help her clientele, she explains. Neurobranding is how the brain processes and relates information about brands. When you give a confusing or unclear message with your marketing and branding, consumers are confused. You have to establish safety and clarity in order to see conversions. Neurobranding shows that clarity is key. One of the biggest faux pa’s in business right now is the misconception that “if you build it, they will come.” Creation is important, but you have to exert as much or more effort into marketing whatever it is you offer. You can’t just create an amazing program, service, or product. At the end of the day, you have to sell it. Whatever it costs to create an offering, expect it to cost three times as much effort, time, and money to execute effective marketing. Lauren shares another big mistake is that businesses aren’t looking after their existing customers because they’re too focused on getting new ones. When you don’t stay top of mind with your existing customers, you retain nothing. Your customers will be loyal to you and send business to you; you have to make steps to show them you care, even after the sale is made. Ask your customers how you can help them and listen. Now and after they buy from you, you should be invested in maintaining old relationships as much as you are in creating new ones. Want to learn more? Check out Lauren’s website at http://yourbrandtruenorth.com/.  Check out Lauren Clemett on LinkedIn at https://www.linkedin.com/in/laurenclemett/.  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 17, 2022 • 23min

1121 - Put Yourself In Your Prospect's Shoes with Kexino's Gee Ranasinha

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder and CEO of Kexino, Gee Ranasinha. Kexino is a small business marketing agency. They started 14 years ago and since then have helped around 400 businesses, from all sorts of industries, with strategic marketing solutions. They attack every project from a business perspective and they focus heavily on messaging and value articulation. Tactics are overrated, as both Gee and Josh agree. You have to differentiate yourself with cutting edge strategy. Gee shares a few insights. For one, too many small business owners self diagnose their issues before even approaching an agency. They are mostly operating off of their intuition rather than data.  More often than not, the business owner hasn’t actually identified the root issue. The first mistake is trying to diagnose your own issues. You have to consult an expert, just like you would if you went to your doctor with a medical issue. Usually, the issues around websites relate to conversions. The issue isn’t just whether or not the website looks nice, the content has to actually interest your audience. If you aren’t saying anything worth reading, no amount of aesthetics will fix your conversion rate. The other issue is developing value articulation around the customer problem. Don’t focus on what you do and why as much as you focus on telling them what you will fix for them. Make an emotional connection by speaking about what you offer your customer, how you’ll solve it, and the deliverable. You need to tell them what they’ll be able to tangibly measure at the end of working with you. Gee shares that when a marketer starts with tactics first, that’s a red flag. You have to do strategy first, up front, to make a tangible difference and save money when it comes to your marketing. You have to identify the issue the consumer thinks they have and you have to be concise in telling them why exactly your solution can help them. If you articulate your brand narrative succinctly, you’ll see conversion. If they have to connect the dots or dig, they won’t see you as any more unique than your competitors and move on. The consumer is savvier than ever, so you need to stand out as their advocate and shining solution – you need to set yourself apart from your competitors. You have competitors you may not even know about; your competition isn’t just the businesses that offer exactly what you do.  You need to understand your competitors the way your customers see them; they’re comparing all sorts of solutions for the same issue. Want to learn more? Check out Kexino’s website at https://kexino.com/. Check out Kexino on LinkedIn at https://www.linkedin.com/company/kexino/. Check out Gee Ranasinha on LinkedIn at https://www.linkedin.com/in/ranasinha/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 16, 2022 • 23min

1120 – Hosting Successful Mastermind Groups with The Success Alliance’s Karyn Greenstreet

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of The Success Alliance, Karyn Greenstreet. The Success Alliance educates people about what mastermind groups are and how powerful they can be when executed properly. Karyn shares what a mastermind really is; it’s a group of likeminded people who share the same goals. The topics are endless and they meet to advise one another and get to their goals faster through the power of combined, great minds. The facilitator isn’t the center of attention, either. They’re there to offer ideas, focus, and guidance. Workshops and classes aren’t masterminds; what makes a mastermind group is that the participants help each other and are the main focus. Coaches, consultants, business owners, B2B service providers, and more should leverage mastermind groups. Karyn shares that she’s seen them utilized in two ways by business owners; it’s either to bring their clients together to overcome challenges and build community, or it’s the next logical step as a product offering. Karyn shares she wanted to operate something deeper than just teaching a class when she founded The Success Alliance. Karyn also describes how to frame your mastermind group; it should be your highest tier offering. Yes, some business owners will actually set their masterminds at the lowest tier, but that’s simply not scalable. You can’t deliver the intimate, tight knit experience to a couple hundred people. The mastermind group should be your highest ticket clients and be a high ticket experience for them. You want to keep track of your clients’ progress, Karyn explains. In an intimate mastermind setting, you can actually pay attention and offer that support when needed. A classroom setting doesn’t offer the same level of awareness on your part of how they’re doing when they stumble. This is another unique benefit of hosting a mastermind group. What about the finances behind it? Karyn and Josh talk about how you need to first find where your mastermind will fall into your funnel. Your pricing needs to match your brand’s vision and purpose. Where does it fit into the ladder of what you’re offering? You can also offer various levels or tiers of masterminds if you want to make things more sophisticated. The sweet spot with pricing? Somewhere between $350 to $1,500 monthly, according to Karyn. You have to know exactly what value you’re providing as well as the type of experience. The price has to match what you’ll deliver, so a high ticket price needs a white glove customer experience. Want to learn more? Check out The Success Alliance’s website at https://www.thesuccessalliance.com/. Check out Karyn Greenstreet on LinkedIn at https://www.linkedin.com/in/karyngreenstreet/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE. ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here. ✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 16, 2022 • 17min

1119 - Simplifying Technology Solutions with Nuclius's Pace Ellsworth

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of Nuclius, Pace Ellsworth. Nuclius builds software, websites, and mobile apps. They work with any business that wants to simplify technology and use modern technology to automate processes – and potentially double their margins. Nuclius finds the solutions to simplify technology. Pace shares that Nuclius operates as a strategic partner rather than an outsourced firm. They go into a business with fresh eyes and not only solve the development side of issues, but also the project management and planning. You need to deeply know the lay of the land when it comes to software development and you have to interconnect business processes in order for automation to be possible. This is what Nuclius does. Pace also shares that software development has seen a boon during the pandemic, and remote work is now a permanent change that isn’t ever going away in this industry. This flexibility makes for less burnout and more satisfaction for employees, which results in more productivity. Going remote has also pushed companies to invest in software development – you need it at this point to get in front of audiences in a virtual sense. Automation is integral to streamlined and efficient business in this day and age, so don’t spend less money on tech solutions without spending more time on your plan. If tech and automation aren’t your areas of genius, deeply consider the risks of forgoing hiring a high-ticket company with experts. Pace and Josh also explore what to look for when hiring a developer. He shares this wisdom; you get what you pay for. You can outsource to a cheaper developer, but you better have your plan down exactly. If you don’t tell these developers exactly what to do, there will be all types of mistakes and assumptions when executed that will cost you a lot of time and headaches. Hiring a strategic partner can offer not only deep brand and business knowledge readily applied during development,  but also intimate knowledge of the software space. Invest the money to hire an expert to give your business the personalized software solution it deserves. According to their website, Nuclius is a cross-functional software development, project management, and design team with a wealth of experience, remotely based in the United States.They  are here to meet the needs of projects of any size. Their talented designers, developers, and project managers guide their clientele through the process of development from beginning to end.Want to learn more? Check out Nuclius’s website at https://www.nuclius.com/.  Check out Nuclius on LinkedIn at https://www.linkedin.com/company/nuclius/. Check out Pace Ellsworth on LinkedIn at https://www.linkedin.com/in/paceme/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 15, 2022 • 24min

1118 - Get Booked as a Speaker in 2022 with Book Speak Repeat's Kerry Heaps

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Book Speak Repeat, Kerry Heaps. Kerry started her business in 2005. Kerry shares her business began in the acting industry before she became an event planner. That path eventually led to an interest in marketing and speaking. She explains that she loves process and she figured out the routine of speaking and how to get booked. Now, she helps other speakers with these pain points through Book Speak Repeat.Kerry explains that the speaking industry didn’t die during the pandemic – this is a misconception. In 2020, there were speakers who wanted to be booked regardless of COVID, especially for larger events that are planned far in advance. There is at least a 3-6 month lead time for speakers, not to mention the fact that there are now virtual events. While speaking virtually might pay less, speakers can still get themselves in front of their ideal audience. Kerry shares that there are many keynote events that are actually now making speakers pay to be on stage. This system used to be reversed (events would pay the speaker), but now, events charge to get speakers in front of audiences. She stresses that this model can only work when the speaker’s content is made to be educational, not an editorial opportunity. Kerry says that you have to be able to make money from any event you speak at…. Sell your book, collect information, and build relationships throughout. Bottom line, Kerry is against the pay to play model when it comes to booking speakers for events. Kerry shares that she advises against speaking at pay to play events. If you know you can speak at events that do have your ideal audience attending, even smaller events, go for those opportunities. What matters most is that they’re in front of you – there is enough organic business out there to avoid engagements where you need to pay to speak. There are more speakers than there are engagements, now. There’s competition, which means the days of showing up for a keynote, getting paid a hefty fee as a speaker, and leaving immediately are over. You need to be the right fit for an event and you need to forge relationships with your audience. It’s more competitive now than ever to be a speaker, so you have to seek out the right events and put in the leg work to see results. Want to learn more? Check out the Book Speak Repeat  website at https://bookspeakrepeat.com/. Check out Kerry Heaps on LinkedIn at https://www.linkedin.com/in/kerry-kathleen-heaps-6783a6a6/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 15, 2022 • 23min

1117 - The Truth About Healthy Profit Margins with The Prepared Group's Ken Cook

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the co-owner of The Prepared Group, Ken Cook. The Prepared Group licenses intellectual property around marketing strategies to other marketing agencies. The reality is that most agencies aren’t profitable and they work tireless hours every month for only a few thousand in revenue. They need better strategies to scale and become profitable. As a business owner, you have to both morally and legally make sure your profit margins are healthy. Agencies that want to make an impact and get visibility tend to price their offerings very low. Ken shares that when his group used a high price model and offered higher-ticket services, they were able to tangibly give back to both their team and their community. He explains that because they had healthy profit margins, they were able to work with nonprofits pro bono. Ken offers some candid advice; you can’t make an impact if you’re broke. You have to have the means financially to make an actual impact. If you want to see change in the world, you have to have the wealth to make those changes. Josh and Ken explore how to start increasing your profit margins. First of all, don’t start over and try to find another product. You can grow in many ways, he shares. The number one way to increase your revenue? Adjust your pricing, first and foremost. Ken shares his calculations; you can lose 30% of your customers but increase your profit by 50%, based on the scenario Ken explores. In such a model, you are earning higher ticket prices for your offerings. The reality is that you’ve probably underpriced what you offer to begin with. That’s why this is always step one.  Next, Ken says your product should be something you yourself use as a business. In other words, eat your own dog food. If it really works, you won’t feel the need to change it, so naturally you’d use your own product.  Change what you’re selling fundamentally to align with your ideal prospect. You need to frame your value proposition to meet what they’re looking for. It’s all about how you relay the solution you offer – and who you talk to. As Ken puts it, a prescription without a diagnosis is malpractice. You can’t tell your prospects what the solution is before you’ve even diagnosed the problem. With a clear, repeatable, and proven diagnosis and a clear solution that only you offer, you’ll attract prospects who believe in their investment fully. Want to learn more? Check out The Prepared Group website at https://thepreparedgroup.com/. Check out The Prepared Group on LinkedIn at https://www.linkedin.com/company/prepared-marketing/. Check out Ken Cook on LinkedIn at https://www.linkedin.com/in/kendellcook/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 14, 2022 • 20min

1116 - B2B Marketing Tactics in 2022 with KEO Marketing's Sheila Kloefkorn

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to fractional CMO and the founder and CEO of KEO Marketing, Sheila Kloefkorn.KEO Marketing helps entrepreneurs operate their businesses from a marketing perspective. They work primarily with mid-market B2B companies. They’ve worked with this model for 22 years and Sheila serves as an outsourced CMO. Her team operates as an outsourced marketing team. Marketing is now more sophisticated than ever, Sheila shares, and successful marketing requires specialists and teams that are dialed in and focused. They help companies that are cost-conscious scale faster than ever. KEO focuses on why a fractional CMO and marketing team works for B2B businesses; some of the businesses they work with may not have the budget to flesh out an entire in-house team that specializes in the tactics that see success. This is why a part time, fractional, outsourced team can be more affordable and feasible for many B2B companies. With a fractional CMO, the CEO can be freed up to do what they do best while also having the support and in-house leadership they need. Another benefit of outsourcing a marketing team and fractional CMO is that they’ve probably seen a lot of the issues your B2B business will encounter. They’ve seen the trends, the newer tactics to follow, and the major mistakes and blunders to avoid. Many of their clients are jaded from their experiences in marketing, Sheila shares. They take a limited number of clients at a time, and she saw a lot of discouragement especially after COVID began. With the massive pivots and changes since the pandemic, KEO Marketing has been able to help scale and pivot B2B businesses despite the wrench in the works. This would have been extremely challenging for any business on its own, but hiring specialists is the best way to see fast growth, even during periods of flux. If you’re on the fence or unsure where the biggest issues are in your marketing, KEO offers a complimentary marketing audit. These reports typically cost money with other agencies, but KEO believes in offering value and helping entrepreneurs first. This audit clarifies up front what a company needs to achieve its marketing goals, and many companies return to execute this work with Sheila and her team. Shelia shares some trends she’s seeing today in the B2B marketing space. She shares that you need to personalize marketing. This started in the B2C space, but now it’s becoming relevant in the B2B space. People want to KNOW who you are and what solution you bring for them specifically. Secondly, she’s seeing AI becoming more and more important when it comes to market and consumer research. Arming yourself with machine learning offers unprecedented data and research on your target market. Want to learn more? Check out the KEO Marketing website at https://keomarketing.com/. Check out KEO Marketing’s complimentary marketing audit at https://keomarketing.com/request-an-audit/. Check out KEO Marketing on LinkedIn at https://www.linkedin.com/company/keo-marketing/. Check out Sheila Kloefkorn on LinkedIn at https://www.linkedin.com/in/sheilakloefkorn/.   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 14, 2022 • 24min

1115 - Effective Marketing in the IT Space with Virtua Consulting's Justin Esgar

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Virtua Consulting, Justin Esgar.Virtua Consulting is a management service provider that works in the virtual computing space. Virtua Consulting is a family of businesses including IT Consulting, Business Consulting, Conferences, and Learning. They also develop software and hardware solutions as well as apps. Justin shares that the catalyst for the idea for Virtua started with an app he developed. From there, he wanted to help other companies get through this process smoothly. They can consult on the idea behind an app, to outsourcing development, to launch and management. Virtua works with all types of businesses, even non IT companies like SaaS companies, apparel lines, food service companies, and more. Josh and Justin also explore how much spam and bad information there is in the IT space. Justin explains that MSPs all have one thing in common; they all want more business. He goes on to share that the tactics used for leadgen in the space are too generic. The only way to learn that as an MSP is to go through it, Justin says. Marketers who outsource to IT professionals use the same formula in a consultative sense, so it takes time for MSPs to figure out that those tactics simply don’t work. The only people who succeed in these scenarios are the marketers who are selling to these IT professionals. Be wary of these tactics and strategize how to lead personal, connective marketing. Justin also shares the importance of niche marketing within the MSP space. Virtua’s niche is that it works as an Apple/Mac consultant. However, there are deeper niches than even that. Virtua specializes specifically in being an Apple consultant for non-profit organizations. There are too many generalized MSPs in this space; the key is to dig an inch wide and a mile deep in your niche, not vice versa. You need to be an expert in your one, specific zone of genius to stand out. Don’t throw spaghetti at the wall and try to be extremely broad to try and attract more business. It just isn’t effective in such a saturated space. Focus your business on your area of genius and dial in your marketing accordingly. Look for conversations and communities online where you actually provide value and insight organically. Don’t sell, you don’t need to. The right people will find you if you focus on the right tactics. Want to learn more? Check out the Virtua Consulting website at https://www.virtuaconsulting.com/. Check out Virtua Consulting on LinkedIn at https://www.linkedin.com/company/virtua-computers/. Check out Justin Esgar on LinkedIn at https://www.linkedin.com/in/justinesgar/.  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Mar 13, 2022 • 19min

1114 - Reframing Healthcare and Service-Based Businesses with Dr. Ginger Bratzel

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Dr. Ginger Bratzel. Dr. Ginger is a business developer and strategist. She began her career as a dentist, she shares, and she found out the hard way that business isn’t as easy as just being good at what you do. You need to tweak and reframe your business and serve your customers truly in order to see results. Dr. Ginger shares that once she started talking to her patients about what they wanted, her business turned around. Long story short, she has left practicing dentistry to help other healthcare professionals and service-based companies do the same work she did in reframing her business. Dr. Ginger helps service-based professionals in all verticals besides eCommerce. Josh and Dr. Ginger explore the biggest issues she encounters when working with her clients. They’ll often tell her that marketing doesn’t work and that they need new patients or customers. She’ll pull everything on the table for them to see in full view. She shares that it’s often at that point when her client realizes the issues weren’t what they thought. Marketing might bring in a handful of leads, but they won’t covert or follow through when you aren’t listening to their needs. A traditional marketing set up for a healthcare professional, especially dentists, is a bit non-existent in the space. Major oversights happen when you don’t build up relationships organically. Many professionals in these fields mistakenly think that just putting ads up is enough, but it’s not. Especially in a service-based role, you need your prospects to trust you. Nurture relationships with care and plant the seed over time, especially if you’re in the healthcare industry. If you’ve experienced these types of issues, reconnect with previous prospects and find out why they said ‘no’. Re-engage and learn from them. Listen more than you speak and reiterate what you’re hearing from your patients back to them. Dr. Ginger also shares where healthcare professionals should target their prospects. First of all, you have to actually find out where your target patients congregate. Next, diversify yourself from your competitors, don’t just be another doctor’s headshot on a mailer. Target your messaging about how the patient might feel and how you can help, not your accolades, certifications, or equipment. The work to convert only starts there. You also have to provide a top notch experience in the office. You need to explore how to clone the relationships that work for you and create patient dedication to your practice. Want to learn more? Check Dr. Ginger Bratzel’s website at https://gingerbratzel.com/. Check out Dr. Ginger Bratzel on LinkedIn at https://www.linkedin.com/in/drgingerbratzel/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app