

The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
The Thoughtful Entrepreneur features candid, commercial-free conversations with the founders, CEOs, and B2B leaders building the companies and ideas shaping their industries.
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Each episode runs 15-25 minutes, built for busy professionals who want substance without the filler. Guests include agency owners, consultants, coaches, and executives with real stories, hard-won lessons, and specific insight for business leaders focused on growth.
Host Josh Elledge has conducted 3,000+ interviews, helped launch 300+ podcasts, and has been directly involved in generating $40M+ in client results through relationship-driven media. He knows what makes a guest worth featuring and what makes an appearance actually worth the guest's time.
Want to be featured?
Guests are selected through PodVerified, the platform built by podcast hosts to restore trust and quality to podcast guesting. If you're a serious B2B expert with a clear message and a story worth sharing, apply here:
👉 https://PodVerified.com/podcast
Episodes
Mentioned books

Jun 12, 2022 • 18min
1223 - Share Your Smarts with Predictive ROI's Erik Jensen
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Strategy Officer of Predictive ROI, Erik Jensen.Predictive ROI helps agencies, businesses, and consultants build a position of thought leadership and monetize it. There are many strategies to get into a thought leadership mindset and monetize it. The main way it is being done is through building lasting relationships which help with clientele and leads. Erik explains that thought leadership can be shown through sales cycles being shorter, charging more, keeping clients longer, and having better-fit clients. Being an authority figure is important for a business because it allows you to share the knowledge you have learned to help others and bring in individuals that fit your audience. Creating an audience ecosystem is beneficial because it allows for many people to help the same audience while creating connections with one another to deepen relationships and reach. Authority sales machine is Predictive ROI’s membership organization. Within this membership, there are training and guides to allow members to find the resources they need to help their business as well as personal coaching with Erik himself. Erik explains increasing authority as planting a flag in one's territory. The flag is how one serves, who one serves, and why one serves. Anytime new content is put out, conversations are had, case studies are released, etc., it is driving that flag of authority deeper. Erik explains that a business owner does not have to be everywhere at once, just where their audience is. This ensures that opportunities are not missed, and the audience is satisfied with the services being provided to them. Key Points from the Episode:What Predictive ROI is and does Thought LeadershipAuthorityAuthority sales machineIncreasing authorityAbout Predictive ROI:Predictive ROI turns clients into authorities so they become relevant and important to key prospects that are difficult to get in front of. Predictive’s proven process is called "The Trojan Horse of Sales", which results in a sales pipeline delivering a predictable, measurable, and repeatable return on investment to clients.Want to learn more? Check out the Predictive ROI website at https://predictiveroi.com/Check out Predictive ROI on LinkedIn at https://www.linkedin.com/company/predictive-roi/Check out Erik Jensen on LinkedIn at https://www.linkedin.com/in/erik-jensen-b9946068/Check out Predictive ROI on Facebook at https://www.facebook.com/PredictiveROIDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 11, 2022 • 19min
1222 - Reduce The Barrier to Entry with Real Defense's Gary Guseinov
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of RealDefense, Gary Guseinov.RealDefense is a consumer and privacy software development company that sells its products to customers directly as well as licenses its technology to companies in the antivirus, cyber security, hardware, or media sectors. Due to the licensing of the technology, consumers are most likely using RealDefense technology without knowing it. These technologies are typically already installed into a computer before the consumer buys it. RealDefense was created in 2017 as a vehicle to acquire smaller companies within the spectrum. They focus on entities that are divestitures of larger businesses and will keep the staff as well as the technology to then grow it into something better. Gary advises that creating relationships to get into his type of business starts with maintaining the least amount of barrier to entry possible. This can be done by creating offers that are easy to understand and creating a contractual agreement that is easy to cancel. Gary explains that many cyber security software applications are successful at keeping attacks from happening. The most common attack is from attachment emails. The best way to avoid this is to not open attachments from emails one is not familiar with. Other good practices Gary recommends are maintaining antivirus software and VPN access as well as terminating usernames and passwords for staff that has been let go so a breach cannot occur through their account. Key Points from the Episode:What RealDefense is Where does RealDefense fit in for a consumerThe inception of RealDefense Advice from Gary about how to pursue relationships Best practices for cyber security About Gary Guseinov:Gary Guseinov is an entrepreneur and investor who founded his first company straight out of college. Currently, Gary is CEO of RealDefense (a cybersecurity company) and also Managing Director of International Equity Partners, a private equity firm focused on emerging technologies in cybersecurity, big data analytics, and marketing automation. He is also a board advisor to 8 startups, and a long-time mentor at the venerable venture capital accelerator 500 Startups. Previously, Gary also served as the CEO and Chairman of the Board of CyberDefender, which he took public in 2010 (NASDAQ: CYDE), and he has co-founded several startups.Want to learn more? Check out the RealDefense website at https://www.realdefen.se/home/Check out RealDefense on LinkedIn at https://www.linkedin.com/company/realdefenseglobal/Check out Gary Guseinov on LinkedIn at https://www.linkedin.com/in/garyguseinov/Check out Gary Guseinov on Facebook at https://www.facebook.com/gary.guseinovDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 10, 2022 • 22min
1221 - Media is Your Audience and Your Clients with RPR Firm's Emily Bergh
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of R Public Relations Firm, Emily Bergh.R Public Relations Firm works to help clients get their name out in the public and has taken on clients in the lifestyle, hospitality, and business sectors to name a few. They also have a technology side to the business that helps startup technology brands launch as well as helping already established technology brands with their public relations. Journalism is an important skill set within public relations because you are writing and oftentimes pitching your clients if media coverage is the goal. If a public relations firm does not have much journalism experience, that may be a nonstarter because journalism is a major aspect of what it takes to be a successful public relations firm. Emily explains a recent non-profit client they worked with, Gentle Barn, they had managed to get them into the New York Times and Martha Stewart’s magazine. They worked with Carey Bringle to get voted as the best in Tennessee through a reader's poll. They also worked with a technology company, Pro-Fit X, to secure press and high-profile media outlets as well as create relationships with sports figures to help with licensing. Emily explains that using public relations principles to help broaden her pull as a public relations firm has proved to be useful as they are putting themselves out there and it helps them better understand their clients. Key Points from the Episode:What R Public Relations Firm does The importance of journalism in public relationsClients Emily has worked with and the outcomes Using public relations practices for a public relations firmAbout Emily Bergh:Emily has garnered more than ten years of marketing and public relations experience through owning her own business, R Public Relations Firm, and also through her previous experience running her award-winning website Defining Delicious and working for the Jason Dady Restaurant Group in San Antonio, Bread & Butter Public Relations in Austin, and Bay Bird Inc in San Diego. While helping businesses and brands flourish is Emily’s passion — with degrees in Psychology and Philosophy and a Master’s in Social Work — empowering her clients and her employees is what drives her. Emily can proudly say that each client she signs is one she admires and knows is helping the world become a better place. Emily’s priority in life is enjoying time with her husband Colter and their five children (no, that was not a typo) whom she calls “her peaches,” while simultaneously exploring the country and seeking the next client for R Public Relations. As the helm of R PR, Emily’s philosophy on life and lifestyle are one and the same: words have power, make them move mountains! Want to learn more? Check out the R Public Relations Firm website at https://rprfirm.com/Check out R Public Relations Firm on LinkedIn at https://www.linkedin.com/company/r-public-relations-firm/Check out Emily Bergh on LinkedIn at https://www.linkedin.com/in/emily-reynolds-bergh-rprfirm/Check out R Public Relations Firm on Facebook at https://www.facebook.com/rprfirmCheck out R Public Relations Firm on Instagram at Https://Instagram.Com/rprfirmCheck out R Public Relations Firm on Twitter at Https://Twitter.Com/rprfirmDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 9, 2022 • 18min
1220 - Making Your Money Work For You Before and After Retirement with Wealth With No Regrets' Barry Spencer
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder and Co-Creator of Wealth With No Regrets and Director of the Donor Motivation Program Georgia, Barry Spencer.Wealth With No Regrets is helping show business owners, entrepreneurs, CEOS, and executives how to give more generously before and after retirement to make their money work for them and the things that matter to them most. Barry explains that individuals are not generating the income they could generate, investing to build confidence, and reduce their taxes, and Wealth With No Regrets helps these individuals navigate through those issues. Barry states there are many avenues in which individuals such be focusing on their taxes within a business through QBI deductions and 401k plans for staff and the business. Properly maintaining and delegating taxes allows for more income to be brought in over time. Barry explains that it is important to know what an individual is building their business for whether to sell it in a few years or if they plan to stick with the business until retirement because it determines how one will handle their income. Each avenue for the building has different aspects that need to be taken into account so the correct amount of money is obtained to be stable in one's lifestyle. Barry states that leaving a business to a family member is not always the best case because other generations will not appreciate and value it as much as the creator of a business does. Barry explains that no regrets come from the experience he had dealing with his father's passing. Through this, he has made it his job to help others live their lives to the fullest with no regrets. A charitable trust allows for business owners to avoid the extra taxes by taking assets, selling them within the trust, diversifying the assets, as well as getting a tax deduction from it. Key Points from the Episode:What Wealth With No Regrets is and does Taxes Reasons for building a businessNo Regrets Charitable trusts About Barry Spencer:Barry is the Co-Creator of Wealth With No Regrets, where they help individuals donate to charities of their choice, so they can save hundreds of thousands (sometimes millions of dollars) on tax while supporting causes they care about and cementing a meaningful legacy.Barry has written and contributed to 4 books, including a book with Kevin Harrington - an original 'shark' on the hit TV Show "Shark Tank"! Barry works with successful business owners, executives, high-level managers, and women on their own. Professionals from various industries tend to be high-income earners who have done a good job saving for the future through their 401k/IRA accounts and even investment accounts but rarely have a strategy for tax optimization, investment confidence, and income security allowing them to continue their lifestyle with confidence. As a Keynote speaker Barry has addressed charity professionals, board members, and executives, and attorneys, CPAs, financial advisors, and CFPs sharing insights about the importance and details of integrated planning, investing, strategic charitable giving and retirement income strategies.As the CEO and co-creator of Wealth With No Regrets®, he advises business owners, executives, and professionals on how to redirect tax dollars to charity, secure retirement income, invest with more confidence, and create a living legacy.As an advisor, speaker, author and financial educator Barry often share experiences and stories from competing as a four-time Ironman athlete and elite triathlete. Want to learn more? Check out the Wealth With No Regrets website at https://wealthwithnoregrets.com/Check out the Donor Motivation Program Georgia website at https://donormotivationgeorgia.com/Check out Barry Spencer’s website at http://barryhspencer.com/Check out Barry Spencer on LinkedIn at https://www.linkedin.com/in/barryhspencer/Check out Wealth With No Regrets on Facebook at https://www.facebook.com/WealthWithNoRegrets/Check out Barry Spencer on Twitter at https://twitter.com/bhspencerCheck out Barry Spencer book The Secret of Wealth With No Regrets at https://www.amazon.com/Secret-Wealth-No-Regrets/dp/0615848931Check out Build Wealth Like a Shark at https://www.amazon.com.au/Build-Wealth-Like-Shark-Authorities-ebook/dp/B08N66XWCJDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 8, 2022 • 22min
1219 -How AI is changing Trading with Capital Logix's Howard Getson
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of Capitalogix, Howard Getson.Capitalogix is an artificial intelligence or data science company that is also known for its hedge fund that is run by autonomous AI. AI is becoming more intelligent every day, it used to be proficient in things that only had definitive results or guidelines, such as chess. Now, AI is able to read things such as mammogram scans better than humans based on hundreds of thousands of images it has seen because it does not have the same functions and distractions as humans do. Automation and machines have been taking on the biggest constraints of consumers for many years, such as a machine reaping and sowing, so a farmer does not have to do it by hand or a GPS telling someone where to go so they do not get lost or have to use a map. Howard explains AI is useful in many standard practices because it allows for things to get done and decisions to get made, without distractions or stressors getting involved such as emotions. AI also has the application of recognizing opportunities anytime which humans cannot do if they are focused on different things at different times. Howard explains the hedge fund is more like a joint venture with financial partners to create financial products for them that also has a purpose. To learn more about Capitalogix you can go to the website and click learn more, sign up for the newsletter, or text AI to 972-992-1100 for an AI model pdf. Key Points from the Episode:What Capitalogix does Artificial Intelligence and its applicationsEngagement with Capitalogix About Capitalogix:Their MissionThey are focused on purposeful innovation and committed to being dynamic and adaptive as the world around us changes. This creates a lasting legacy for their clients and the wealth that matters.Their PhilosophyThings work until they do not. To keep your edge today, you have to continuously find new ones. They are unrelentingly focused on the long-term from an investment and a business perspective. They believe the highest probability of generating value comes from creating our own future and staying on the apex of the innovation curve.Their Core ValuesCreate BreakthroughsThe engine for their progress and one of their major differentiators is their refusal to rest on their laurels. They are constantly raising the standard in every aspect of their business. What they want is often beyond their current capabilities – and they are comfortable being uncomfortable as they strive to reach new pinnacles.Constant Unrelenting ProgressThe world is constantly changing. Instead of waiting for the world to make them obsolete, they strive to stay ahead. They see a bigger picture and then find a way to build it. There is always a best next step – and they are going to find it.Veritas et FidelitasHonesty and loyalty must come first in business. They are honest with themselves, with each other, and with their clients. They are good corporate citizens and strive to do good.Learn and GrowTo grow the company, you first have to grow your people. Their culture is one of meritocracy, in which accountability, responsibility, and performance are minimum standards. They enable growth and learning wherever and whenever possible. Want to learn more? Check out the Capitalogix website at https://capitalogix.com/Check out Capitalogix on LinkedIn at https://www.linkedin.com/company/capitalogix/Check out Howard Getson on LinkedIn at https://www.linkedin.com/in/hgetson/Check out Howard Getson on Facebook at https://www.facebook.com/hgetsonCheck out Howard Getson on Instagram at https://www.instagram.com/hgetson/Check out Howard Getson on Twitter at https://twitter.com/hgetsonDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 7, 2022 • 22min
1218 - A Contrarian Approach to Branding with Bottomless Branding's Ben Marcoux
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Bottomless Branding, Ben Marcoux.Ben explains bottomless branding as a contrarian approach to branding by connecting to people and making relationships. Building and maintaining relationships within the business sector can not only help with the existing clients but can also bring in new clients through the way of referrals. Ben states that he makes this happen by being a bright spot in people's day by making them smile and laugh, as well as being good at the work he does. Fame work is an idea that Ben has been working on and codifying his entire life but mostly for the past five years. Ben explains that there are four main problems for service professionals that include mindset, lead gen, positioning, and sales. If an individual's mindset is not right, it could lead them to self-sabotage their business even in the most subtle ways. The four letters in fame coincide with each problem service professionals face. The F is for a foundation to solve mindset issues. The A is for an attentive audience to solve lead gen problems. The M is for money-making signature systems to solve positioning issues. The E is for emotional enrollment to fix any sales problems. Ben explains that the best way that he deals with lead gen is by creating deep connections with a few individuals and from there he is introduced to more and more people. He explains that he has also done lead gen in an approach of messaging which has not yielded good results in regard to stats for the business or leads generated. Trying to obtain leads in this way is not good for a business and can also sour relationships with present or potential clients, leaving an individual worse off from where they started. Key Points from the Episode:What Ben defines bottomless branding asFAME-WORKLead genAbout Ben Marcoux:Hi, my name’s Ben, and I’m an ad-aholic. I’m a jazz saxophone player turned freelance media buyer, copywriter, and strategist. I officially hung my shingle in 2015. And since then I’ve spent thousands of hours studying history’s (and today’s) most lucrative ads. My copywriting grossed multiple 7 or 8 figures of revenue (who really knows). And I’ve profitably managed $10,000,000+ of ad spend for my own businesses and for clients, generating over 250,000 leads and hundreds of millions of dollars in sales across many verticals. My “day job” is making business owners big bucks by creating simple scalable advertising systems, writing direct response sales copy, driving targeted traffic to high-integrity offers, and using data, analytics, and relentless follow-up to maximize the ROI of these funnels. Now I help other B2B experts effortlessly close premium clients by using “The FAME-WORK” to package their expertise into a Money Making Signature System and position themselves as the go-to authority in their market. Want to learn more? Check out the Bottomless Branding website at https://bottomlessbranding.com/Check out Bottomless Branding on LinkedIn at https://www.linkedin.com/company/bottomless-branding/Check out Ben Marcoux on LinkedIn at https://www.linkedin.com/in/ben-marcoux/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

Jun 6, 2022 • 21min
1217 - Future Focused Accounting with Blueprint CFO's Jim Downes
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of Blueprint CFO, Jim Downes.Blueprint CFO is an accounting firm. They focus on future based accounting that will allow their clients to make better decisions based on information typically left out by normal accounting firms. They take the financial data and make a plan to help their clients better approach their business ventures. Jim explains that cash is the end goal but things like bills, high inventory, and overtime expenditures are important to focus on as they can drive how cash flow ends up in a specific way. Jim shares that running a business is similar to flying an airplane, without proper instrumentation, people may be less apt to go onto that airplane. The analogy works with running a business, as data is needed to tell business owners what are successful practices or not. Having a successful business is something to be celebrated as many businesses struggle to make it through the first year. However, relying on gut instinct for the accounting aspect can be a hindrance as the data can help further the growth of a business in crucial ways. Jim shares that his engagement with businesses includes strategic planning. They use practices such as charts and graphs to better illustrate the client's financial trends, rather than using only balance sheets or income statements. Strategic planning allows for goals to be set, as well as the flexibility to revisit those goals and adjust them where it is needed to better the financial future of a business. Jim shares that growth potential is a key component among those that Blueprint CFO works with. Jim shares that he started as a CPA and a personal experience led him to venture outward from the typical job responsibilities of a CPA. Through his time of learning, he earned the entrepreneur of the year award in Michigan in 2001. Jim explains that business owners should focus more on a profitability roadmap rather than a revenue roadmap. This can show where money is going and how to instill better financial practices, in contrast to only focusing on the revenue that is brought in each month. Blueprint CFO provides case studies on past clients to provide evidence for their accounting work. Prospective clients can go to the Blueprint CFO website to find these case studies alongside information on how to contact them about a possible partnership. Want to learn more? Check out the Blueprint CFO website at https://blueprintcfo.com/.Check out Blueprint CFO on LinkedIn at https://www.linkedin.com/company/blueprintcfo/.Check out Jim Downes on LinkedIn at https://www.linkedin.com/in/6criticalfunctions/.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Jun 5, 2022 • 14min
1216 - Leading A Life of Joy with Amy Joy Coaching's Amy Joy
1216 - Leading A Life of Joy with Amy Joy Coaching's Amy Joy

Jun 4, 2022 • 19min
1215 - Making the World Better with Shift/Co's Terri Maxwell
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the CEO and president of Shift/Co and Share On Purpose, Terri Maxwell.Share On Purpose is a business that helps create and or invest in companies that are making a noticeable impact in the world. Terri explains that she wanted to do more than simply grow businesses. There is an impact to be made on the world through business and she is exploring how to do so with Share On Purpose. Realizing this after an epiphany, Terri decided that focusing on purposeful companies was more important than making money through companies that do not have the goal of bettering the world with their products. Times have changed in regard to how consumers view businesses and their practices. In the past, the impact a company had on the world was an afterthought for consumers. However, millennials and Gen Z are becoming more aware of the need for businesses to create a positive impact on the world. This means for a company to reach this audience, they must have a purpose within their company to better the world. Terri explains that the world is changing from a profit-based focus to a global improvement focus. Employees are also wanting a change from their normal jobs to one that gives them purpose. Terri speaks about giving employees this purpose and it comes back around in the form of good retention. Shift/Co uses cultivation through ideas as a way to accelerate business ventures that make the world better. Shift/Co was created when Terri had a realization brought on by positive feedback by clients about her conscious business growth platform. Terri speaks about how community is extremely valuable and important at Shift/Co. Through providing free events, it can help prospective members become comfortable around the people they could be working with in the future. Shift/Co does not measure success based on company revenue. They base success on the percentage of clients that have doubled or tripled their revenue in a span of one to two years. Terri explains that the conscious business growth platform is included in the membership as well as it being tailored personally to each specific client. The coaching provided by Shift/Co consists of a pathway coach and a phase coach. With no long term commitment, Shift/Co maintains a 95.2% monthly retention rate. Terri explains that once a geologically specific market reaches 100 members, the members can choose a nonprofit to do work for and Shift/Co will match what they do. Want to learn more? Check out the Shift/Co website at https://shiftco.global/.Check out the Share On Purpose website at https://shareonpurpose.com/.Check out Shift/Co on LinkedIn at https://www.linkedin.com/company/shift-co-org/.Check out Share On Purpose on LinkedIn at https://www.linkedin.com/company/share-on-purpose/.Check out Terri Maxwell on LinkedIn at https://www.linkedin.com/in/terrifmaxwell/.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Jun 3, 2022 • 22min
1214 - High-Quality Translation Services with Rapport International's Wendy Pease
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Rapport International, Wendy Pease.Rapport International translates with high quality between languages and they cover everything from start to finish for the clients they work with, including all translatable assets. Rapport International was founded over 30 years ago, and 17 years ago, Wendy helped to develop the systems that have kept their business at the forefront of this industry. Wendy and her team help businesses grow and avoid liability, especially with bad translation services. Rapport International takes pride in the quality of services they provide. Everything from accuracy to SEO is taken into account when they work with clients to translate their content. Wendy shares that many translation companies make the mistake of using machine translation that’s only edited and tweaked later by human efforts. The biggest problem with this is that machines don’t understand the human elements and nuances of a language – which makes for clunky translation. Wendy believes that machines will never take over high-quality translation needs. Anything that needs exact precision of communication or legal considerations can’t afford the liability of a poor translation. Beyond that, new words are added to languages all the time. Getting your meaning across with absolute clarity means needing a professional translator. Some words don’t even have direct translations into different languages – again, machine translations can’t keep up. If you’re going to need translations for your business, don’t make the mistake of relying on machine translation software. Josh and Wendy explore how attentive marketers are in their native language – and if you need translations, you need to put in the extra investment in order to achieve that same clarity of messaging, no matter what language demographic you need to target. According to Rapport Translations’ website, you’re not just selecting a language when you translate your marketing and business materials, you're connecting with people. As Wendy stressed, you need to do it through clear communications. Connecting with your audience on an emotional level requires an intimate and nuanced form of messaging. Rapport Translations’ proven process of people-focused translations helps you find the best solution for your multilingual business communications strategies. Their work can connect you with the people you need to communicate with, locally or globally, no matter the language.Want to learn more? Check out Rapport International’s website at https://www.rapporttranslations.com/. Want to contact someone from the Rapport Translations team? Contact them at https://www.rapporttranslations.com/contact-us. Check out Rapport International on LinkedIn at https://www.linkedin.com/company/rapport-international-sudbury-ma/. Check out Wendy’s book, The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits on Amazon at https://www.amazon.com/Language-Global-Marketing-Strategies-International/dp/1736561405. Check out Wendy Pease on LinkedIn at https://www.linkedin.com/in/wendypease/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.


