The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business and Life Strategist, James Heppner.James explains that those that have invested in themselves are in a good spot it is not too late to invest in yourself. Pain or conflict is something that many people shy from and attempt to avoid. However, James to embrace that pressure and pain to better yourself and help create passion. Problems will always be a part of life and something that cannot be avoided. However, how one handles these problems can determine the momentum of the future. James explains that being able to benefit from problems is important to gain a tolerance for them -- they will not affect an individual as much as before. They provide experience with issues and without the chance of loss, there is nothing to work towards. Challenges often provide a dopamine rush when they are solved which provides happiness for an individual.James works with his clients either one on one or in groups. The ideal clients are often individuals who are working on themselves or working to do more. James explains that when an individual does more within themselves, they can enjoy the things they create more. When bringing about deep areas within the human spirit, it can make an individual light up and understand their purpose.Key Points from the Episode:James’s impact in the worldHow problems can be beneficialClarityHow James works with clientsAbout James Heppner:James’s life worked, until it didn’t. Business was strong, capital was plentiful and life seemed all he had ever dared wish it to be. Performing life vs. Living life nearly cost him his business, his investments, his children and his marriage. The never ending hyper-vigilant striving to achieve the next level of success suddenly awakened him to the deep emptiness of his current lived experience. Unable to truly celebrate and instead deeply anxious about the rawness of who he really was on the inside, he between being restless & bored, and anxious & depressed. Thankfully peace didn’t come but instead, he fell into a million tiny pieces. It forced him to build a new infrastructure grounded upon authenticity and gratitude. He made critical decisions like “his joy is not for sale” and “losses are simply disguised gifts hidden in plain sight”. He has spent the last decade designing his life of gratitude and can honestly say he has an unshakeable love with his life. Not in spite of the losses that he had to endure however rather BECAUSE of the losses that he has utilized well. Fearing Fear itself has now left him. Today he helps people ignite their vibrant energy towards life by turning towards what they really want - to courageously step towards their comforts and discomforts with curiosity and an open embrace of the goodness that lies at the core of both the win and the loss. Truth is - Real life is made up of both wins and Both were designed for the individual good - that's basic reality. Without facing and learning how to embrace losses for greater gain, one misses out. Why choose to leave 50% of  life experience on the table when there is a choice to do the work so that one can have it all? Life can be good news - if we let it. Life can shine through the cracks - if we let it in. He invites you to take the ride of your life by engaging with him as your guest on your show. Together we can deliver a transformative and deeply invigorating message that meets people exactly where they are at today.Tweetable Moments From this Episode: 04:51 - "All of what is brought to you is a gift to you and specifically for you."05:54 - "Regardless of what's happening to the world, you get to decide by how you lean into your inner work."09:17 - "If we wanna be in a positive, good, rich state of energy, to not have problems is a problem."Apply to be a guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestWant to learn more? Check out the James Heppner’s website at https://www.jamesheppner.com/Check out James Heppner on LinkedIn at https://www.linkedin.com/in/jamesheppner/Check out James Heppner on Twitter at https://twitter.com/JamesMegHeppner Check out James Heppner on Facebook at https://www.facebook.com/JamesHeppnerCoach/photos/a.178063967219302/494110768947952/?type=3Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Learning Officer of Qlik, Kevin Hanegan.Qlik is a data and analytic company that helps clients make better business decisions  based on the data collected. Qlik was developed when analytics started becoming popular in the 90’s and there was a need for change from static data to real time data. There are typically three avenues businesses can take in regards to data usage, they are either using data correctly, using data incorrectly, or not using data at all and using intuition. Kevin explains that using intuition is not bad to use to make decisions, however, there needs to be a balance of intuition and data in a business.There can be unconscious bias while collecting data and that is not how data needs to be used. Kevin advises using methods such as the scientific method works well as you can test data to try to disprove it. However, if it cannot be disproved, it shows that it may be a valid source for business usage. Kevin explains that there is a culture within the workplace where challenging an opinion is not encouraged. This could be a downside because mistakes or new ideas could be found by challenging an opinion, ultimately leading to better business decisions. Kevin explains the ideal client for Qlik is anyone trying to make more sense of their data.Key Points from the Episode:What Qlik isKevin’s backstoryWhere Qlik came fromCompanies using dataKevin’s advice on data usageChallenge cultureKevin’s book recommendationsThe ideal client for QlikAbout Kevin Hanegan:Kevin Hanegan is a senior leader who likes to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. He believes the world is constantly evolving and we should always be evolving and improving ourselves in business and in our personal life. He is a firm believer in open communication and making sure everyone is aware of strategy and why they are doing what we are doing.Through many years of working in a variety of businesses and industries, he has been able to leverage technology and psychology to improve organizational performance and transform businesses into high performing organizations. This includes both cost centers, like Learning & Development departments, as well as P&Ls, which have revenue and profit targets.Tweetable Moments From this Episode: 2:22 - "It's about learning what I call the forever skills or the soft skills of how you can apply them and get different perspectives."6:50 - "What was relevant five years ago might not be relevant today."Apply to be a guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out the Qlik website at https://www.qlik.com/us/Check out Qlik on LinkedIn at https://www.linkedin.com/company/qlik/Check out Kevin Hanegan on LinkedIn at https://www.linkedin.com/in/kevinhanegan/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with business coach, Hailey Rowe!Hailey started in the coaching field back in 2010. She achieved a variety of certifications and then continued on to pursue her bachelor's in entrepreneurship. She later joined the field of health and wellness in many of their start-ups. This allowed her to gain knowledge and experience in the processes of startup and marketing. She discusses the principles of building relationships and the principles of following up and building trust. Don’t forget to listen to our next episode, where we recap all the great insights that Hailey Rowe offered!Key Points from the Episode:The importance of communication in direct condensed waysMarketing with both longterm and short-term strategiesGetting the clarity, structure, and accountability you need to get resultsAbout Hailey Rowe:​​Hailey Rowe is a Marketing/Sales Coach & Strategist.She helps health, life, & mindset coaches (and women business owners) get clients consistently, develop their no brainer offers, & grow their income & impact. She shares her F.A.S.T. framework, marketing, and business  tips in her Health Coach Nation Podcast & in the Health Coach Nation Facebook Group (Facebook.com/groups/healthcoachnation).Hailey also offers Linkedin Lead Generation if you’re looking to increase your number of discovery calls & clients.Since 2010, Hailey has worked in the coaching industry, as well as in Business Development & Marketing for several wellness companies & startups. She’s also a certified behavioral change specialist and human potential coach.Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. To learn more about Hailey, go to haileyrowe.com, or connect with her directly on Instagram.com/hailey_rowe.Tweetable Moments From this Episode: 03:58 - "One of the main things that has changed in the industry is now the expectations are different from the market."08:21 - "When it comes to marketing, you have to have a combination of both long-term and short-term strategies."Apply to be a guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode: Want to learn more? Check out Hailey Rowe’s website at https://www.haileyrowe.com/Check out Hailey Rowe on LinkedIn at https://linkedin.com/in/HaileyrCheck out Hailey Rowe on Facebook at https://facebook.com/OfficialhaileyroweCheck out Hailey Rowe on Twitter at https://twitter.com/Hailey_roweCheck out Hailey Row on Instagram at https://instagram.com/Hailey_roweDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with Chief Storyteller and President at Word Write, Paul Furiga!Author of Finding Your Capital S Story, he gives an overview of his work. Paul shares how he started in journalism, then worked in the public relations agency industry, and then created Word Write a few years later and now focuses on Story, or the Capital S. He shares that the Capital S Story answers these fundamental questions: 1) Why would somebody buy from you 2) Work for you 3) Invest in you 4) Partner with you. He shares what he calls Capital S because it stands before everything else as a business leader.Paul discusses how we are all wired for narrative, in his book he explains the biology, sociology, and psychology of stories. Don’t forget to listen to our next episode, where we recap all the great insights that Paul Furiga offered!Key Points from the Episode:Your Capital S StoryStorytelling as the most portable means of communicationHow the brain works in communication and success in businessAbout Paul Furiga:Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into one of the Pittsburgh region’s largest independent public relations agencies. A perennial top-ranked firm in the annual O’Dwyer’s national rankings, WordWrite posted the fourth-greatest growth among 123 ranked agencies in 2017. In 2019, the Pittsburgh Business Times named WordWrite one of the region’s 50 fastest growing companies. WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included major bridge fires, mold deaths in hospitals and rare book thefts. In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. The chapter’s highest honor is presented to a veteran public relations professional who has made a substantial impact in the Pittsburgh region. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon. An organization’s Capital S Story is the story above all others that explains why someone would work for the organization, buy from it, partner with it or invest in it. The book builds on WordWrite’s trademarked storytelling process, StoryCrafting®. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. As a Congressional Fellow of the American Political Science Association in 1986-87, Paul was an aide to U.S. Sen. Paul Simon of Illinois and later, issues director for Simon’s 1988 presidential run, leading a staff handling speechwriting, debate preparation and opposition research. Paul graduated from Miami University in Ohio in 1980 with a degree in mass communication. He is an Accredited Business Communicator (ABC) through IABC and is active in the community, serving as vice chair of the River City Brass, and on the board of The Rivers Club. He has also served on boards for the Silk Screen Asian American Film Festival, the IABC Pittsburgh Chapter and the Japan-America Society of Pennsylvania.Tweetable Moments From this Episode: 01:51 - "The capital S story answers these fundamental questions: why somebody would buy from you, work for you, invest in you and partner with you?"09:23 - "If people don't understand that what they do on a daily basis is a component of the overall story and success of the organization, you're missing a huge opportunity."12:43 - "Storytelling is the original communications medium."Apply to be a guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode: Want to learn more? Check out Paul Furiga’s website at https://www.wordwritepr.com/our-team/paul-furigaCheck out Paul Furiga on LinkedIn at https://www.linkedin.com/in/paulfuriga/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with the founder of totallifefreedom.com, author of Wealth of Connection, and podcaster, Vincent Pugliese!Vincent discusses the inspiration behind his book Wealth of Connection and how many people in business don't know why they are struggling. He discusses that many are doing all the right things, and the key is care. Reciprocal caring connections and relationships that are built on networks to support you, and you to support them.He shares the importance of being connected with others in a collaborative way through character, curiosity, and interest in others. Vincint discusses the idea behind the book and the understanding that too many people are doing business backward. He shares how people try to sell their stuff without building trust first and the importance of creating products through the content of how the product serves others. He talks about the philosophy that the only thing that matters for success is today and three years from today. Don’t forget to listen to our next episode, where we recap all the great insights that Vincent Pugliese offered! Key Points from the Episode:Wealth of Connection Total Life Freedom Networking and Relationship with MastermindAbout Vincent Pugliese:Vincent Pugliese is, most importantly, a husband to his wife, Elizabeth, and father to their three sons, Andrew, Nolan and Dylan.Vincent and his family live in Bradenton, Florida, where they homeschool their children through interest-based learning. Vincent is keynote speaker, the host of the Total Life Freedom Podcast, the author of The Wealth of Connection as well as Freelance to Freedom, and he is the owner of The Total Life Freedom Mastermind Community for entrepreneurs and those looking to become entrepreneurs to build a life of time, money and location freedom. Links Mentioned in this Episode: Want to learn more? Check out Vincent Pugliese’s website at https://totallifefreedom.com/ Check out Vincent Pugliese on LinkedIn at http://linkedin.com/in/vincent-pugliese-3955321a Check out Vincent Pugliese on Facebook at https://www.facebook.com/vincent.pugliese.16 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with the founder of totallifefreedom.com, author of Wealth of Connection, and podcaster, Vincent Pugliese!Vincent discusses the inspiration behind his book Wealth of Connection and how many people in business don't know why they are struggling. He discusses that many are doing all the right things, and the key is care. Reciprocal caring connections and relationships that are built on networks to support you, and you to support them.He shares the importance of being connected with others in a collaborative way through character, curiosity, and interest in others. Vincint discusses the idea behind the book and the understanding that too many people are doing business backward. He shares how people try to sell their stuff without building trust first and the importance of creating products through the content of how the product serves others. He talks about the philosophy that the only thing that matters for success is today and three years from today. Don’t forget to listen to our next episode, where we recap all the great insights that Vincent Pugliese offered! Key Points from the Episode:Wealth of Connection Total Life Freedom Networking and Relationship with MastermindAbout Vincent Pugliese:Vincent Pugliese is, most importantly, a husband to his wife, Elizabeth, and father to their three sons, Andrew, Nolan and Dylan.Vincent and his family live in Bradenton, Florida, where they homeschool their children through interest-based learning. Vincent is keynote speaker, the host of the Total Life Freedom Podcast, the author of The Wealth of Connection as well as Freelance to Freedom, and he is the owner of The Total Life Freedom Mastermind Community for entrepreneurs and those looking to become entrepreneurs to build a life of time, money and location freedom.Tweetable Moments:06:56 - "The best time to buy real estate was always yesterday, especially cash flow-producing real estate."11:18 - "You have to look at the economics of a market. What we have right now is way different than what we had in 2008."12:38 - "You have to understand your product. You have to understand the supply and demand on the backside..."Links Mentioned in this Episode: Want to learn more? Check out Vincent Pugliese’s website at https://totallifefreedom.com/ Check out Vincent Pugliese on LinkedIn at http://linkedin.com/in/vincent-pugliese-3955321a Check out Vincent Pugliese on Facebook at https://www.facebook.com/vincent.pugliese.16 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with CEO of Market Domination LLC and co-host of the Sharkpreneur podcast, Seth Greene! Seth discusses Market Domination LLC and the two different divisions within the company. In the first division, they recruit a cult of 50 evangelists that will promote their clients' business every single day for a year. The other is the trafficking conversion division that builds online marketing funnels which generate leads, strategy sessions, webinar attendants, and direct sales and drive both online and offline traffic to make sales and grow their clients' businesses. Seth discusses what works well in marketing today. He shares that marketing really boils down to two things: behavioral psychology (why we do the things we do) and math. He discusses the two strategies that work really well. One is human relationships and the other is where you show up in a market. He emphasizes the importance of direct mail and how that outreach is becoming more effective as it is also becoming less common. Seth discusses his relationship with Shark Tank’s Kevin Harrington, and how their years of collaboration originated. Don’t forget to listen to our next episode, where we recap all the great insights Seth Greene offered! Key Points from the Episode: The importance of quality content How personalization can positively impact marketing The positive impact of focusing on others professionally and personally About Seth Greene: Seth is the nation’s foremost authority on growing your business with a direct response marketing podcast. Seth is the co-host of The Sharkpreneur Podcast with Shark Tank's Kevin Harrington, which was named the number 6 podcast to listen in 2019. He is also the founder for direct response marketing firm marketdominationllc.com and he is an 8 time best-selling author who has been interviewed on NBC News, CBS News, Forbes, Inc, CBS Moneywatch and many more. Links Mentioned in this Episode:  Want to learn more? Check out Seth Greene’s website at https://marketdominationllc.com/ Check out Seth Greene on LinkedIn at https://www.linkedin.com/in/sethgreene/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.   Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.   What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with the CEO of That Marketing Team, Tai Goodwin! Tai Goodwin is a marketing strategist that has a passion for coaching. She works with CEOs and other business leaders that are trying to run their businesses and be marketers at the same time. What Tai Goodwin and her organization, That Marketing Team, does is the heavy lifting and take the marketing off their client's plate. One of their mottos at That Marketing Team is No Tech, No Time, No Team, No Problem! She discusses the learning process of marketing and the balance of marketing and navigating running an organization. Tai shares how she and her organization differentiate themselves from others in the industry through using a strategy, not just tactics. She shares the example of the tactic of visibility, the importance of the necessity of strategy, and how that content is applied with regard to the audience. Tai discusses her marketing jump-start strategy sessions that put together a strategy to find the top three things that can be done to get the goals that are desired achieved. Don’t forget to listen to our next episode, where we recap all the great insights that Tai Goodwin offered! Key Points from the Episode:The importance of organic outreach Visibility versus Strategy The processes of marketing About Tai Goodwin:Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. Coaches, consultants and course creators work with Tai when they are tired of trying to figure out how to do marketing on their own. They get the strategy, training and implementation support that allows them to create a marketing system that actually works.Links Mentioned in this Episode: Want to learn more? Check out Tai Goodwin’s website at https://thatmarketingteam.com/doneforyouservice Check out Tai Goodwin on LinkedIn at https://www.linkedin.com/in/taigoodwin/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Author of Beyond the Pale, Matthew Turner.   Matthew Turner’s latest book Beyond the Pale is a fable that follows the main character Ferdinand Foy on his entrepreneurial and personal growth journey. Matthew explains there is a toxic nature behind hustle culture such as the message gurus send that if you are not working, you are failing. While social media is a good thing, it also has negative effects such as comparing the journey of one person to another while their paths are completely different. It causes insecurity or doubt that could lead to listening to gurus and overworking oneself. It takes the form of a negative feedback loop where if you are failing, you work harder until you reap the negative effects of it. Matthew explains that hustle culture can negatively affect the mind, body, and soul causing physical burnout, mental decline, and drainage of the soul. While there are negative effects to hustle culture, there are instances where you will have to work more based on the circumstances if the hustle is a means to an end. Matthew explains that there needs to be a deadline to it so it does not spiral out of control causing the consequences of the culture. Working harder is not the only way to achieve success. Matthew explains practices such as working smarter, reevaluating cost, changing business models or overcoming adversity can be better at achieving success compared to being sucked into hustle culture.   Key Points from the Episode: What Beyond the Pale is about Hustle culture How the negative effects of hustle culture affect the mind, body, and soul A personal story of how Matthew avoided being dragged into the culture of hustle Other avenues to achieve success that isn’t working harder About Matthew Turner: Matthew Turner (aka: Turndog), is a Storytelling fiend who enjoys a rich cup of black coffee. First and foremost, he is a father, and everything he does is dedicated to his blossoming family. This is what motivates him, so when he talks about WHO he is, it’s important to focus on this before everything else. Beyond that, he is a writer. In his eyes, everything is a story. We trust stories. As a species we’ve evolved the way we have because of stories.  We feel them… deeply. This is his gift to the world. The topics may change and the books may differ, but storytelling remains his constant throughout.     Want to learn more? Check out Matthew Turner’s website at http://turndog.co/ Check out Matthew Turner on LinkedIn at https://www.linkedin.com/in/turndog/ Check out Matthew Turner on Facebook at https://www.facebook.com/matthewturner.writer/ Check out Turndog on Instagram at https://www.instagram.com/turndog.co/ Check out Matthew Turner’s latest book Beyond The Pale at https://beyondbook.co/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Matrix Group International, Joanna Pineda. Matrix Group is a digital agency that works with businesses to make their customers' journeys amazing. They work to identify the focus of a specific business's digital journey and help them fix that in ways such as a rethinking of ideas or website redesign to increase their revenue. Joanna explains that there is a misconception about ecommerce being that when a store is brought about, it will instantly gain traction and find its target audience. However, there are many instances where consumers get lost during their search for websites and fixing that friction in the process will help consumer experience. Joanna advises to step into the shows of a customer to understand their viewpoint. Through doing this, you may find some of the issues that are driving customers away giving new insight to what should be done. Joanna explains that Matrix Group can do projects for clients but has a high retention rate. Some consumers explained that they could not find specific information on the Matrix Group website. After some digging, they found that the search engine did not include everything on the website. Joanna explains once they made the search engine compatible with all the platforms used on their website, customers were more satisfied.   Key Points from the Episode: What Matrix Group is Why businesses and ecommerce can't run without companies like Matrix Group Joanna’s advice on how to be more empathetic to customers A story about how Matrix Group directly helped a client by using analytics and stepping into the consumers shoes The timespan of a relationship with Matrix Group Using the properties of Matrix Group to fix their own website User testing About Joanna Pineda: Joanna Pineda is the CEO and Chief Troublemaker at Matrix Group International, Inc., a web design and development firm based in Arlington, VA that helps trade associations, professional societies, foundations, private firms and think tanks do business online. Matrix Group clients look to us for strategy, web design, app development, association management software, content management systems, integration, custom web development, hosting and e-marketing services. She tends to work with clients at the onset of projects to help organizations define their goals, target audiences and service offerings. She will ask questions like, "Who are you? Why does your organization exist? How do you make the world a better place? Why do people join or become customers?" She wants to work with organizations that have big dreams, have senior leadership support for their online initiatives, aren't too dysfunctional and full of silos, and are looking for a partner to help them find their path online. When you are a Matrix Group client, they will make a commitment to get to know you and your organization, you'll get phone calls about "crazy ideas," you'll get excellent project management, you will love her amazingly talented technical team, and you'll be amazed at how ridiculously creative her staff can be. When you get to know her, you'll learn that she is devoted to her kids, her company and her husband, she’s a HUGE taekwondo fan, and she never goes anywhere without her camera.   Want to learn more? Check out the Matrix Group International website at https://www.matrixgroup.net/ Check out Matrix Group International on LinkedIn at https://www.linkedin.com/company/matrix-group-international/ Check out Joanna Pineda on LinkedIn at https://www.linkedin.com/in/joannapineda Check out Matrix Group International on Facebook at https://www.facebook.com/MatrixGroup/ Check out Matrix Group International on Instagram at https://instagram.com/matrix_group Check out Joanna Pineda on Twitter at https://twitter.com/jmpineda   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.   Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.   What is your #1 Lead Generation BLOCKER? Take my free quiz here.