

Second Act Success: Business Tips & Career Change Advice for Women
Shannon Russell | Business Coach for Women and Author of Start Your Second Act
Welcome to the Second Act Success Podcast, a top 2% globally ranked show designed to help ambitious women like you who are ready to change careers, start a business, and create a fulfilled life you deserve. Hosted by Shannon Russell, business coach for women, author, and entrepreneur, this podcast helps you transition from employee to entrepreneur with clarity, confidence, and a strategic action plan.Listen and Learn:- How to quit your job and start a business that lights you up- Strategies for career change after 40 and designing your second act- Business planning, marketing, and personal branding tips for women- How to validate your business idea and find your ideal clients- How to use your career experience in your role as a female entrepreneur- Success stories from women who’ve turned their side hustles into thriving businessesWhether you’re planning an exit strategy, exploring midlife career pivots, or ready to become your own boss, you’ll find actionable steps, real-life inspiration, and expert guidance here on the show, so you can start your second act. Is this podcast for you? - Are you dreaming of quitting your corporate job to start your own business?- Do you want advice on launching a business, marketing your offers, designing your personal brand, and putting your business strategies in place?- Are you ready to overcome fear and turn your skills and experience from the corporate world into your second act business where you are the boss?- Do you crave a flexible lifestyle that allows you to focus on your family and your creative passions while still bringing income into your household?- Are you ready to become your own boss and build a business that is all yours?- Is it time to turn your side hustle into a full-time business?If you answered YES, then you’re in the right place and this podcast will teach you everything you need to know. 🎧 Listen to new episodes every week to help you build your second act.🔗 Book a free Second Act Strategy Call with host Shannon Russell and download free resources at https://secondactsuccess.co.Subscribe now and embark on a journey towards your second act!
Episodes
Mentioned books

Dec 2, 2022 • 13min
Prepare Your Career For The Unexpected | #41
I'm Host and Career Coach, Shannon Russell. With all the corporate layoffs taking place right now, this is a special episode all about preparing now for the unexpected in your career. If you have a steady job, then you are in a great place to prepare for your future now. No matter what type of work you do it is wise to be prepared. You never know when a lay off could come, when a health issue could arise, when there's something that would take you away from the steady paycheck that you now hold. Today I am sharing advice on how you can prepare an exit plan that favors you. Listen to more on the Second Act Success Podcast! SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/41REVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT!Connect with our host Shannon Russell and the Second Act Success Team:Facebook | Instagram | Website ________________--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Nov 29, 2022 • 37min
News Journalist Kristy Siefkin Took Her On-Air Skills And Launched A Career As A Communications Coach | Ep #40
When Kristy Siefkin found herself shying away from her dreams as a child, she knew she needed to change. After building her communications skills in high school and college, she began working at non-profits that were close to her heart, eventually using her skills to become their spokesperson and help craft their messaging. This opportunity led her to becoming an on air journalist for more than 15 years in San Francisco and Phoenix. As the journalism industry changed, Kristy decided to bring her public speaking and communication talents to others, starting her own communications company, where she coaches clients how to speak confidently and effectively, whether in the boardroom, sales pitch or on camera. Listen now on the Second Act Success Podcast. SHOWNOTES:https://secondactsuccess.co/40CONNECT with Kristy Siefkin:Website – https://kristysiefkin.comInstagram - https://www.instagram.com/kristysiefkin LinkedIn - https://www.linkedin.com/in/kristysiefkin/ SHOW BREAKDOWN:0:00 – Intro 0:11 – Kristy’s Childhood and inspiration02:11 – High School where things start to change03:16 – College and dreams of being a veterinarian05:02 – First jobs - working for animal non-profits 06:57 – Beginnings of becoming an on-camera spokesperson07:54 – Grad School - Masters in multimedia communications 08:22 – On-air journalist in San Francisco09:13 – Moving to Phoenix for Fox affiliate12:30 – Transition - Opening own communications coaching business16:03 – Creating her new business21:36 – Importance of communicating in all business areas21:40 – Milestones she uses in her coaching23:15 – Hooking your audience in 30 seconds25:35 – Possible return to on air? 27:19 – Contact Info27:52 – 5 Fast Qs of the Week27:58 – What different chapters in life taught you28:33 – Would you recommend a life change to your best friend?28:57 – Advice on starting a second actRATE & REVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Nov 22, 2022 • 40min
How a Criminal Defense Attorney Left Law to Write Fiction with Reyna Marder Gentin | Ep #39
Reyna Marder Gentin served as a Criminal Defense Attorney in New York for 18 years before stepping back to reassess her life. It was then that Reyna discovered her passion for writing. She is now the author of three published novels and shares how she transitioned from a corporate career in law to writing fiction from the comfort of home on this episode of the Second Act Success Podcast.SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/39CONNECT with Reyna Marder Gentin:Website - https://reynamardergentin.com/Facebook - https://www.facebook.com/reynamardergentin/Instagram - https://www.instagram.com/reynamardergentin/Twitter - https://twitter.com/reynagentinREVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT!Connect with our host Shannon Russell and the Second Act Success Team:Facebook | Instagram | Website --------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Nov 15, 2022 • 36min
The Power of Personal Branding As You Grow A Business With Tonya Eberhart | Ep #38
Rate, Review, & Follow Please consider rating and reviewing my podcast. This will help more people find it and allow more listeners to get inspired to cultivate a career they love, just like you!Click here, scroll to the bottom, tap to rate, and select “Write a Review.” Be sure to let me know what you loved most about the episode. Also, make sure you’re following the podcast, so you won’t miss all the new content I have planned in the weeks ahead!----On this episode, I am sitting down with Tonya Eberhart, the founder of BrandFace®. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of four personal branding books, a speaking series, and personal branding programs that are designed to help serious professionals differentiate themselves. Tonya shares her story on the Second Act Success Podcast, and explains why your personal brand is important to every aspect of your life. SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/38CONNECT with Tonya Eberhart:Website - BrandFaceStar.comDownload our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! BrandFaceGuide.comLinedIn - https://www.linkedin.com/in/tonyaeberhart/Facebook - https://www.facebook.com/brandfacestarYoutube - https://www.youtube.com/brandfacestarTikTok - https://www.tiktok.com/@brandfacestarInstagram - https://www.instagram.com/brandfacestar/Be Bold Branding Podcast - https://brandface.podbean.com/SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! --------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Nov 8, 2022 • 37min
Let’s Talk Career Transition with Corporate Career Coach Gina Riley! | #37
Gina Riley was a successful HR professional when she decided to take 15 years off to raise her family. Then, after surviving breast cancer, Gina faced a turning point that was the catalyst to her started a second act. She took her years of expertise in human resources and her own experience in career transition to begin a new chapter as a career transition coach, executive search consultant, and interview skills trainer. Gina now applies her expertise working with leaders and executives with her Career Velocity™ System. She holds a master’s degree in Whole Systems Design and is a certified YouMap® coach. I go in-depth with Gina during this discussion to talk about how when life throws you lemons, you make lemonade. Gina has faced every obstacle with force and she is phenomenal. Gina shares her advice and guidance as an authority in career transition on the Second Act Success Podcast. Riley frequently writes and speaks on careers-related topics. You can find links to her popular series about networking called “How Your Next Executive Role Finds You“ and a free resource she created to help people start a career transition plan here: www.GinaRileyConsulting.com - click the green button SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/37CONNECT with Gina Riley:Website: GinaRileyConsulting.comLinkedIn: https://www.linkedin.com/in/ginariley/Free Resource: www.GinaRileyConsulting.com - click the green buttonREVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT!Connect with our host Shannon Russell and the Second Act Success Team:--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Nov 1, 2022 • 55min
Meet The Storm Chasing Creator of Girls Who Chase with Jen Walton | #36
Jen Walton is a storm chaser, photographer and founder of the Girls Who Chase initiative, which inspires, empowers, and equips girls and women to pursue storms, the sciences, and their passions. Jen joins the Second Act Success Podcast to discuss how she started storm chasing in 2018 after realizing she had chosen self-limitation over pursuing a very real passion. She left her job working in Environmental Communications to take on storm chasing and developing Girls Who Chase full time. Jen is a self-taught forecaster and chaser and is committed to bringing her learnings to empower and inspire others to pursue their own joys of the sky. Her work has since been featured in The Washington Post and on NBC, Good Morning America & The Today Show.She holds a B.A. in Environmental Communication and an M.S. in Technical Journalism & Communication, and spent the first 17 years of her career working with scientists, engineers, urban planners and other technical experts to craft communication strategies for effective climate change and science communication. She brought her deep experience as a communications expert - and her understanding of what it was like working in highly technical fields as a woman - to create the GWC concept and find new ways to address systemic gender disparity issues and enact culture change. Listen to Jen’s full story on the Second Act Success Podcast.SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/36CONNECT with Jen Walton:Jen, storm chaser & photographer:Twitter: @mejenwaltonIG: @trailblazinmavenWebsite : www.jenniferawalton.comGirls Who Chase:Twitter: @girlswhochaseIG: @girlswhochaseWebsite: www.girlswhochase.comREVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Oct 25, 2022 • 41min
From Freelance and Unemployed to Published Author with Liz Alterman | Ep #35
Have you ever done the freelance thing? Bouncing from job to job to pay the bills? Liz Alterman began her career as a freelance writer working in corporate america on topics like finance, energy, and manufacturing. Not exactly topics that lit her up. After being unemployed one too many times, she began using her words to express life as a parent and even writing her own memoir about being unemployed at the same time as her husband. In one year, Liz had three books published and she is officially a successful published author calling her own shots in this creative world of writing. Liz shares the challenges she has faced and shares her advice on how to break through writer’s block to get that novel written once and for all! Listen to episode #35 of The Second Act Success Podcast with Liz Alterman.SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/35CONNECT with Liz Alterman:Website - lizalterman.comInstagram - https://www.instagram.com/lizalterman/Twitter - https://twitter.com/lizaltermanBooks:He’ll Be Waiting Sad Sacked The Perfect Neighborhood REVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT!Connect with our host Shannon Russell and the Second Act Success Team:--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Oct 18, 2022 • 47min
Money Goals! From Debt to Teaching Financial Freedom with Bernadette Joy | Ep #34
Money Goals! From Debt to Teaching Financial Freedom with Bernadette Joy | Ep #34Craving financial independence? Bernadette Joy was $300,000 in debt including student loans and mortgages and paid it all off in a few short years. She is now a financial guru, self-made millionaire, and founder of Crush Your Money Goals. Bernadette followed her Filipino family's advice and got a secure job in HR, that she ultimately hated. She bounced around getting her masters and starting a business. When debt accumulated, Bernadette taught herself how to pay it off and now she teaches others how to find financial freedom through her business, podcast, and speaking engagements. Listen to my interview with Bernadette Joy on the Second Act Success Podcast. SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/34CONNECT with Bernadette Joy:Website - https://www.crushyourmoneygoals.com/Podcast - https://podcasts.apple.com/us/podcast/crush-your-money-goals/id1422564669Instagram - https://www.instagram.com/bernadebtjoyFacebook - https://www.facebook.com/bernadebtjoy/Facebook - https://www.linkedin.com/in/bernadebtjoy/REVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Oct 11, 2022 • 42min
Coming Out Later in Life As A Lesbian With Anne-Marie Zanzal | Ep #33
Coming out later in life is one hell of a second act! It’s National Coming Out Day, and Anne-Marie Zanzal, a married mother of four who came out as a lesbian at the age of 52 is my guest today. Anne-Marie was worked various office jobs while raising her kids, and in her 40s she decided to go back to school and she was ordained as a minister and devoted her life to the service of others. Today, Anne-Marie coaches other women who are on a similar path of coming out, and she supports them as they question their role in the LGBTQIA+ community. Let’s dive into my conversation with Anne-Marie Zanzal on this episode of the Second Act Success Podcast. to get some tips on how to make the transition of coming out just a little easier. SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/33 CONNECT with Anne-Marie Zanzal:Website - annemariezanzal.com Podcast - Coming Out & Beyond | LGBTQIA+ StoriesFacebook - https://www.facebook.com/annemariezanzalInstagram - https://www.instagram.com/annemariezanzalcoaching/TikTok - https://www.tiktok.com/discover/anne-marie-zanzal?lang=enTwitter - https://twitter.com/annemariezanzalLinkedIn - https://www.linkedin.com/in/anne-marie-zanzal-m-div-a46622116/REVIEW THE PODCAST:Your review would mean the world to us! REVIEW THE PODCAST. (https://podcasts.apple.com/us/podcast/second-act-success/id1617274364)WHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRI--------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)

Sep 30, 2022 • 17min
My Burnout Moment That Changed My Career Path! | #32
Hi, my friend Shannon here with a short solo episode for you. My guest earlier this week on the podcast was burnout coach, Ash Burnside. Our conversation in Episode 31 of the podcast was really all about listening to our inner voices on the daily. And it really sunk in for me. I have been reflecting on one moment in my life where I can now see that maybe perhaps, I was burned out. This moment changed my life, as it catapulted me into changing careers and led me to a life I never would have imagined as an entrepreneur. I'm sharing my story for you today. Do you ever feel like you are running through life, trying to check off your to-do list, marking the boxes of things that you're supposed to be doing rather than prioritizing what you want to do each day. I am raising my hand right now because yes, I am the queen of this. Hopefully my experience and my burnout moment will shed some light on your situation. Let's spend some time together as we dive into this episode of The Second Act Success Podcast!SHOW NOTES FOR THIS EPISODE:https://secondactsuccess.co/32REVIEW THE PODCAST:Your review would mean the world to us! Apple Podcasts - https://podcasts.apple.com/us/podcast/second-act-success/id1617274364Spotify - https://open.spotify.com/show/2bQTkm7ZjuvEa6JGLc48xiWHAT’S YOUR SECOND ACT STORY?If you would like to share your story with our listeners or recommend a guest for the show, please fill out our Guest Application Form at https://bit.ly/SecondActSuccessGuest or email info@secondactsuccess.co.SHARE THE INSPIRATION:Share the podcast with friends to help spread the inspiration! secondactsuccess.co/podcast LEARN MORE AND SUBSCRIBE:To learn more about the show visit http://www.secondactsuccess.co, and please subscribe to the podcast so you don’t miss an episode.LET’S CONNECT!Connect with Shannon Russell and the Second Act Success Team:Facebook | Instagram | Website --------Book a free Strategy Call with ShannonDownload Free Resources➡️ Let's Connect: Instagram | LinkedIn | TikTokMore resources & discounts:Home Chef Meal Delivery - (free shipping & $4.99/serving)Flodesk Email Marketing - (25% off 1st year)Stitch Fix Personal Stylist - ($25 off 1st order)Buzzsprout Podcast Hosting - ($20 off)Podmatch Guesting(*Some affiliate links)


