More Cheese Less Whiskers

Today on the More Cheese Less Whiskers Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey. Summary 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. 2. They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?" 3. The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses. 4. They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising. 5. Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards. 6. They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time. 7. Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia. 8. The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism. 9. They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius. 10. Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.

Today on the More Cheese Less Whiskers podcast, we're talking with Michael Devcic, all the way from Croatia. We dive into the challenges and setbacks Michael had to overcome before eventually finding success, running Google ads for local businesses, creating a successful business that takes just 45 minutes a month and how a strong project manager can ensure success. We also discuss his ventures into information products, his goal of finding more people to collaborate with on rev-share deals, and the importance of maximizing influencer collaborations. We wrap up talking about the opportunity to create a 90 Minute Book and conquer local markets by providing knowledge and developing a scale-ready algorithm to help local businesses.

Today on the More Cheese Less Whiskers podcast, we're talking with Eleni Dilos, a seasoned interior designer who has successfully moved from the fashion industry to interior design. We had a great conversation about tapping into the psychology of why people make referrals, the opportunities to find clients who are early in their journey, and the benefits of collaborating with architects. I love the opportunity to create lead generation strategies with people on these calls because the ideas are universal, it's just the implementation that needs adapting to your situation.

Today on the More Cheese Less Whiskers podcast, I'm talking to Bill Storm about his journey from creative real estate finance to coaching entrepreneurs and how storytelling has played a crucial role in his success. We talk about the steps to create a sales process and get your message out to the right people, how Bill has scaled his own business and focuses on the front end to book more appointments and the importance of turning invisible prospects into visible ones. This is a great episode, and we wrapped up exploring the metrics he uses and the strategies he has in place to sustain everything. Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Discover the top 10 most impactful books that have shaped the speaker's marketing career, including insights on systematic business growth, leading customers through education, and crafting winning stories in real estate marketing. Dive into the power of persuasive communication, strategic ad campaigns, and psychological factors influencing human behavior. An unexpected bonus includes breaking down one of the speaker's first ads from over 20 years ago.

Marketing coach Kelsey Reidl discusses scaling her business by maximizing existing relationships for sustainable results. Topics include targeting pregnant individuals, niching in marketing, building sustainable relationships, and creating long-term marketing strategies.

Join marketing guru Mike Koenigs, a trailblazer in marketing technology, as he dives into the dynamic world of AI and personal branding. He discusses how AI is reshaping marketing strategies and emphasizes the critical need for a strong personal brand. Mike highlights the rapid growth of content creation tools and the evolution of digital identity. The conversation also explores navigating modern relationships through technology and the impact of innovations on intimacy and creativity. Get ready for insights that will prepare you for the future!

Today on the More Cheese Less Whiskers podcast, we're talking with Kim Baillie, owner of FloralArtOnline.com and President of the Florida Art Association based in Australia. The association has a great opportunity in 2027 as they will host the World Show for the first time in 40 years and Kim's looking to make the most of this by building an online community of people interested in creating art with flowers. We had a great conversation about the different types of artists in the online community and the work she can do to build a list of prospects for a membership program. By the end of the call, we had uncovered a great plan to discover those five-star prospects. Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

Today on the More Cheese Less Whiskers podcast, we're talking to Larry Stelley from El Paso, Texas, where he's the President of the Youth Biz Academy, a non-profit helping kids develop an entrepreneurial foundation. The program started over a year ago and has grown by creating programs to engage young people and get them involved in business and entrepreneurship. Larry's been looking for different ways to find his market, and we had a great conversation about applying the 8-Profit Activator, using a book to start the conversation, and the approaches we talk about in email mastery to get him in touch with millennial parents who have teenagers and would be keen to join programs on financial literacy, and entrepreneurship. By the end of the call, we hatched some great ideas for programs that can be created to get more leads. Show Links: Show Notes ProfitActivatorScore.com BreakthroughDNA.com

In this episode, Paul Whately, a tax accountant, discusses his quest for recurring business leads. They focus on cracking the code to attract potential clients, compel them to engage, and educate them effectively. Strategies include niche market targeting, market domination in the beauty industry, and personalized direct mail for lead generation.