eCommerce Evolution

Molly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly's story is an inspiring one. And she flat out knows her stuff!In this episode, we dig into some real gems. We go pretty deep on what's working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency. We discuss entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives).Here's a look at what we cover:Why being fluid might be the most important entrepreneurial trait...and why it's important for digital marketersWhy curiosity and fascination are crucial in our current marketing landscapeWhat CBO is and how it's impacting Molly's Facebook ad campaigns and what you should do about itWhat the 3 facets of Facebook's new Quality Ranking are and how to optimize your adsHow low quality rankings can dramatically drive up costs or get your ads shut downPlus more

In this episode of the eCommerce Evolution Podcast, I welcome back Chris Mercer (co-founder of MeasureU) to discuss how e-commerce store owners can transform their approach to data and understanding customer behavior. We dive deep into Microsoft Clarity, a powerful free tool that helps visualize how users interact with your website, and explore how AI can be leveraged strategically to enhance measurement and business operations. This conversation is packed with actionable insights that can help you understand what's really happening on your website and how to make data-driven decisions that boost conversions.Key Takeaways:Microsoft Clarity: The Visual Analytics Game-Changer - Discover how this free tool provides heat maps, scroll tracking, and screen recordings that help you see your website through your customers' eyes. Learn how its built-in AI can analyze patterns across numerous user sessions to identify friction points you might otherwise miss.The Measurement Mindset Shift - Understand why e-commerce measurement is really about "listening" to the customer side of the digital conversation. Mercer explains why you should focus on behavior patterns rather than just conversion metrics, and how to set up proper expectations before analyzing data.From Data to Action - Learn the three-step framework for effective measurement: 1) Plan what questions you want to answer, 2) Gather the right information, and 3) Decide in advance what actions you'll take based on different potential outcomes.Strategic AI Implementation - Discover Mercer's revolutionary approach to using AI effectively. Rather than telling AI "how" to do something, learn to focus on communicating the desired result and letting AI determine the optimal path to get there.UTM Parameters and Traffic Identification - Find out why properly tagging your traffic sources is critical for understanding which marketing efforts are working and how to optimize them for better performance.

In this insightful conversation, Kevin King, a legendary Amazon expert and founder of the Billion Dollar Seller Summit, unveils the complexities of Amazon's ranking systems. He discusses GeoRank, revealing how products may rank differently across regions and shares strategies to enhance visibility. Kevin emphasizes the importance of selling to Amazon's AI, Cosmo, rather than just focusing on keywords. He also touches on the evolution toward intent-based shopping and the profound impact of Amazon's data collection on personalized shopping experiences.

In this tactical episode, OMG Commerce's Email Director Nick Flint reveals game-changing strategies to maximize what should be your most profitable customer acquisition and retention channel. With rising costs across advertising, shipping, and operations, Nick shares how leading brands are using email and SMS marketing to protect and grow their margins in 2025. Whether you're doing $2M or $50M in revenue, these practical insights will help you unlock more revenue from your existing customer base.Key takeaways:Why getting organized across marketing channels is critical for scale – and the simple tools Nick recommends to coordinate email, SMS, social, and paid media for maximum impactHow to design "bigger A/B tests" that drive real insights (including one test that recently doubled campaign revenue for a client)The counterintuitive reason why adding friction to your email-to-purchase journey could significantly boost conversionsWhy SMS is becoming increasingly crucial as email deliverability tightens, and the exact tactics to build your SMS list without annoying customersPlus, Nick shares his unconventional "cat keyboard" subject line test that generated unprecedented engagement for a pet brand. Don't miss the bonus segments on advanced segmentation strategies and mobile-first optimization techniques that could unlock hidden revenue in your business.

Carey Grange, Chief Brand Strategist at Growth Envy Marketing and a veteran in the beauty industry, shares her expertise in performance marketing. She discusses the evolution from infomercials to today's D2C models, emphasizing the power of authentic storytelling. Carey highlights the importance of creating real value without relying on discounts and the necessity of continuous testing for campaign success. She also presents insights on effective strategies for engaging audiences and driving growth in a competitive landscape.

Learn the secrets behind securing free press coverage for eCommerce brands. Contrary to popular belief, free PR isn’t reserved only for companies that hire expensive PR agencies. Whether you're launching a new product or looking to boost your brand's visibility, this episode is packed with actionable insights that could make all of your other marketing efforts better. Key topics covered:The CPR (Credibility, Point of View, Relevance) method: A foolproof framework for crafting compelling pitches that grab journalists' attention.How to approach gift guide pitches and maximize your chances of inclusion in coveted holiday roundups.Strategies for leveraging product launches and press releases to create buzz and secure media coverage.Tips for building and nurturing relationships with journalists, including how to use email tracking and follow-up techniques.Cost-effective tools and resources for managing your own PR efforts, even without prior experience or agency support.Don't miss this opportunity to learn how you can take control of your brand's narrative and secure valuable media coverage without breaking the bank. Gloria's practical advice and insider tips will empower you to become your brand's best advocate and unlock the untapped potential of PR for your eCommerce brand. 

In this data-packed episode, Brett Curry and the OMG Commerce team break down the most successful strategies from Black Friday & Cyber Monday 2024. From optimal discount levels to timing strategies, the team shares real insights from hundreds of millions in tracked revenue across Amazon, DTC, and email channels. If you're already planning for next year's holiday season (and you should be), this episode delivers actionable insights you won't want to miss.Key Takeaways:The "sweet spot" for discounts: Amazon sellers saw the best results at 25%+ off, while DTC brands found their optimal range between 15-25% - unless going big at 50%+ (with surprising data about why the middle ground underperforms).Why individual product discounts outperformed site-wide sales across multiple channels, with specific insights about how this impacts Google Shopping ads and conversion rates.The shift to "Cyber 12" - Why the seven days before Black Friday actually outperformed the traditional Cyber 5 period on Amazon, and how to adapt your 2025 strategy accordingly.Critical timing insights for email marketing - Why the ninth email often outperformed earlier messages, and how follow-up campaigns frequently beat initial launches.The combination of broad trends and specific tactical insights makes this a valuable episode for any eCommerce brand looking to improve their holiday season performance in 2025!

In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edition delivers concentrated wisdom from industry leaders to help you stay ahead of the competition.Key Highlights:Why "out-of-the-box" AI is dead and how to create custom AI marketing hubs that deliver real results for your business.The truth about UGC in 2025: It's not dead, but the bar has been raised - learn what actually works now.Surprising insights about customer purchase timing: Why 60% of buyers take longer than a week to make their first purchase, and what this means for your marketing strategy.How Simple Modern built a half-billion-dollar brand on Amazon, and their replicable formula for category dominance.The "infomercial math" principle that's changing how successful brands approach omnichannel measurement and attribution.

When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market.Key Takeaways:Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors.Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling.Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands.Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers.The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly.Here's a look at what we cover:How vertical videos are improving shopping experiences and making ad performance better.What the new integration with Facebook means for shoppers.How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.Prime Video Ads and what they could mean for your brand (and when to consider running them).Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.Plus more!