Power House

Today on Power House, we have a crossover episode with the RealTrending podcast. Host Tracey Velt talks to Tamir Poleg, CEO of The Real Brokerage. Tamir and Tracey talk about using AI to optimize daily operations, including the automation of thousands of inquiries with an AI assistant. He also talks about how Real scales without losing its culture, the shifting dynamics between agents and clients, and why brokerages must shift to a consumer-first mindset. Here’s what you’ll learn: Real is both a technology and a real estate company. AI enhances operational efficiency and client service. A strong company culture attracts like-minded agents. Leadership will always involve taking responsibility for failures. Automation can replace many tasks traditionally done by agents. AI will play a significant role in decision-making for real estate transactions. Related to this episode: The Real Brokerage Tamir Poleg - The Real Brokerage Inc | LinkedIn Real Brokerage leverages agent count growth for soaring revenue | HousingWire Best Real Estate Brokerages in United States | RealTrends Verified ⁠HousingWire | YouTube⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On today’s episode of Power House, Diego chats with Vikas Enti, the CEO of Reframe Systems, about how micro factories can reshape the future of home building in America. After a decade at Amazon Robotics, where he helped deploy over half a million robots, Vikas is now using his engineering background to create climate-resilient, affordable housing with Reframe’s localized micro-factories.  Vikas talks about how local-focused construction and zoning reform can make homebuilding faster and cheaper. He also discusses how Reframe plans to partner with developers and what the next 12 months have in store for the company’s growth. Here’s what you’ll learn: Reframe aims to build climate-resilient homes efficiently. The home building industry has not significantly changed in 100 years. Construction is fundamentally a logistics problem. Reframe is developing micro factories to reduce costs and improve efficiency. Local customization is key to meeting regional housing needs. Affordable housing is a critical issue in the current market. Related to this episode: Vikas Enti | LinkedIn Reframe Systems ⁠HousingWire | YouTube⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On today’s episode of Power House, Diego chats with Seth Gellis, the president of Community Preservation Partners, about the critical role that affordable housing plays in the US housing market. Having built over 16,000 units across 19 states, Seth shares CPP’s mission of preserving and developing affordable multi-family housing. They plan to do that by advocating for pro-housing policies, providing support to low-income populations, and getting involved in communities in need. Seth also talks about housing demographics, CPP’s future initiatives and where we go from here. Here’s what you’ll learn: CPP focuses on affordable multifamily housing. 75% of Americans can't afford the median price of a home. Accessible, affordable housing is essential for upward mobility. CPP uses low-income housing tax credits for financing. It’s important that community members get the chance to live where they work. CPP is involved in multifront policy advocacy for affordable housing. Related to this episode: Community Preservation Partners Seth Gellis | LinkedIn ⁠HousingWire | YouTube⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

On today’s sponsored episode of Power House, Diego Sanchez sits down with Jesse Decker, the newly appointed Chief Customer Officer at Polly, for a conversation all about innovation and customer success strategies in mortgage tech.Jesse shares her journey from consulting to leading customer experience at Polly, how new tech is sweeping the mortgage landscape, and how Polly is constantly innovating to meet the needs of their customer partners. They also talk about some exciting new developments happening in Polly’s roadmap and what it really means — and takes — to listen to customers.Here’s what you’ll learn: The mortgage industry, as a whole, is on the brink of a technology shift. Understanding customer needs is crucial for product development. Polly's technology is highly configurable and innovative. Artificial intelligence integration is a key focus for Polly's future. Building partnerships with customers is essential for success. Polly wants to transform the vendor-lender relationship model. Related to this episode: Connect with Jesse Decker on LinkedIn Follow Polly on LinkedIn Connect with Polly's team at #MBASecondary25 Mortgage Tech Insights with Adam Carmel HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Today on Power House, we have a fantastic conversation between Diego and Melinda Wilner, the COO of United Wholesale Mortgage. Today’s episode is all about what it really takes to thrive in today’s market. Melinda talks about her journey from mortgage broker to UWM executive and how her leadership has supported UWM’s position as the top mortgage originator since 2022. They also talk about company initiatives like their TRAC Lite program and All-In Agreement, and how these are central to their mission of protecting the wholesale channel.Here’s what you’ll learn: UWM focuses on growing the wholesale channel to enhance broker experiences. In-house technology and innovation are key to UWM's competitive edge. The All-In Agreement protects the wholesale broker channel. The TRAC Lite program significantly reduces title costs for consumers. The wholesale channel is gaining market share in the mortgage industry. UWM aims to create a community among mortgage brokers. Related to this episode: UWM.com Melinda Wilner | LinkedIn United Wholesale Mortgage | HousingWire HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

Robert Palmer, Founder and CEO of LPT Realty, shares his journey in transforming LPT from a marketing tool to a leading brokerage in just three years. He highlights the power of self-funding and an agent-centric model. Discussions include innovative strategies like launching ASCEND University for training, the luxury brand Aperture, and the Leads Connect program. Robert emphasizes local expertise over corporate control and promotes empowering agents to make key decisions, ensuring growth while navigating industry challenges.

This week on Power House, HousingWire president Diego Sanchez sits down with Sarah Middleton, the newly appointed Chief Marketing and Growth Officer at Supreme Lending.Sarah walks through her journey to Supreme Lending and what it takes to succeed in mortgage — from strong leadership to Supreme’s tech-forward mindset, AI-driven marketing, and diverse product lineup. She also touches on M&A, the “branchpreneur” model, and her passion for training, onboarding, and helping loan officers grow, especially in difficult times.Here’s what you’ll learn: A diverse product offering is essential for competing in mortgage. The importance of technology and AI in streamlining many processes. M&A is currently a key growth strategy at Supreme Lending. Understanding the aspirations of loan officers enhances recruitment efforts. There will always be opportunities in the market, even during tough times. Related to this episode: Sarah Middleton joins Supreme Lending in C-suite roles | HousingWire Sarah Middleton | LinkedIn HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio

In this bonus episode, we’re tackling the big question on everyone’s mind: What is happening with the housing market right now? Between tariffs, mortgage rates, jobs data and general uncertainty, it’s hard to understand how to make sense of it all. HousingWire is joined by experts Ivy Zelman, Logan Mohtashami and Dale Wettlaufer to cut through the noise. Originally featured in a HousingWire exclusive event, this panel is now available for the Power House audience. Related to this episode: Compare Current Mortgage Rates | HousingWire Housing Market News and Commentary | HousingWire HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio

This week on Power House, Diego Sanchez chats with the CEO of HousingWire and the former host of this very podcast: Clayton Collins!Clayton dives into HousingWire’s journey—from steady organic growth to smart acquisitions—and why in-person events like The Gathering are more essential than ever for the industry. They also talk about the relaunch and rebranding of our new data-licensing business, HousingWire Data, and the kinds of granular housing market data it can provide for companies all across the housing ecosystem.Here’s what you’ll learn: Balancing organic growth with acquisitions is key to strategic business development. HousingWire Data tracks over 110 million properties and provides valuable insights. The ideal clients for HousingWire Data are innovators across the housing industry. Accurate and diverse data is essential for decision-making in a digital-first world. Listening to client needs drives product development and innovation. Related to this episode: HousingWire Data - Enterprise Solutions Altos data licensing product relaunches as HousingWire Data | HousingWire HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio

This week on Power House, Diego Sanchez sits down with Suzy Lindblom, the new COO of Sierra Pacific Mortgage! Suzy stepped out semi-retirement to consult for Sierra Pacific before joining their executive team full time. Suzy and Diego talk about Sierra Pacific’s growth and winning market share strategies, including their entry into the non-QM space after 40 years in the conventional mortgage space. She also talks about embracing AI without replacing humans, rolling out new broker tools, and more.We recorded this conversation live at our Housing Economic Summit. Check out the full video here!Here’s what you’ll learn: Sierra Pacific offers a wide range of mortgage products, including non-QM options. Sierra Pacific focuses on building relationships with brokers to win market share. They are methodical about hiring and aligning staff with its culture. AI is seen as a tool to enhance, not replace, human roles in the mortgage process. The company is preparing for various market conditions by being nimble and adaptable. Sierra Pacific is not actively seeking M&A but remains open to opportunities. Related to this episode: Sierra Pacific Mortgage hires Suzy Lindblom as COO | HousingWire Suzy Lindblom  | LinkedIn Sierra Pacific Mortgage HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio