This Week in Business

The Wharton School
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Aug 15, 2018 • 33min

Behind the IHOb Marketing Campaign

Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. Hosted on Acast. See acast.com/privacy for more information.
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Aug 15, 2018 • 32min

Community Impact with JPMorgan Chase

Janis Bowdler, President at JPMorgan Chase Foundation, joins hosts Nick Ashburn and Sherryl Kuhlman to discuss the Foundation's recent commitment to invest $1.75B over the next five years to strengthen workforce systems, revitalize neighborhoods, grow small businesses, and improve the financial health of individuals across the United States and all over the world on Dollars and Change. Hosted on Acast. See acast.com/privacy for more information.
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Aug 14, 2018 • 47min

How to Fire-Proof Your Career in an Age of Job Uncertainty

Dr. Nancy King, President of Senior Options, LLC, joins host Dr. Dawn Graham to discuss her new book "Fired: How to Manage Your Career in the Age of Job Uncertainty" and share what she's learned after traveling the US interviewing people who have been let go on Career Talk.Book here: https://www.amazon.com/Fired-manage-your-career-uncertainty/dp/1978407130 Hosted on Acast. See acast.com/privacy for more information.
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Aug 13, 2018 • 50min

Tech Addictions - Why Your Happiness Has Been Hacked

Alex Salkever, Technology Expert and former Technology Editor at BusinessWeek, and Vivek Wadhwa, Distinguished Fellow at Harvard Law School’s Labor and Worklife Program and Professor at Carnegie Mellon University's College of Engineering, join host Rob Coneybeer to discuss their new book "Your Happiness Was Hacked: Why Tech Is Winning The Battle To Control Your Brain - And How To Fight Back" on Launch Pad. Hosted on Acast. See acast.com/privacy for more information.
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Aug 10, 2018 • 31min

John Cynn - 2018 World Series of Poker Main Event Champion

Hosts and Wharton Profs Cade Massey and Eric Bradlow discuss how John worked the odds and beat our over 7,500 other players to win $8.8 Million US dollars on Wharton Moneyball. Hosted on Acast. See acast.com/privacy for more information.
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Aug 9, 2018 • 51min

Straight Talk for Startups

Randy Komisar, Veteran Venture Capitalist, joins host Doug Collom to discuss tips and tricks from his book "Straight Talk for Startups: 100 Insider Rules for Beating the Odds-From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity" on Bay Area Ventures. Hosted on Acast. See acast.com/privacy for more information.
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Aug 8, 2018 • 50min

PwC's Q2 2018 Real Estate Report

PwC's Tim Bodner, US Real Estate Deals Leader, and Byron Carlock, Real Estate Practice Leader, join host Bob Lane to discuss the results of PwC's recently released Real Estate Deals Insights: Q2 2018 on The Real Estate Hour. Hosted on Acast. See acast.com/privacy for more information.
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Aug 7, 2018 • 29min

Regulatory Responses to the Sharing Economy, Autonomous Vehicles, and Disruptive Innovation

Sarah Light, Assistant Professor of Legal Studies and Business Ethics at the Wharton School, joins host Dan Loney to discuss her recent B-School Seminar presented to congressional staffers that focuses on examining the challenges facing regulators and legislators when new disruptive forms of business and technology require regulations that promote innovation while also protecting the public interest.This seminar is part of the Penn Wharton B-School for Public Policy, a new monthly series of faculty-led seminars for policymakers on Knowledge@Wharton. For more information about how to get involved with Penn Wharton B-School for Public Policy, visit: https://publicpolicy.wharton.upenn.edu/b-school/get-involved/ Hosted on Acast. See acast.com/privacy for more information.
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Aug 6, 2018 • 25min

Financial Planning Advice for Those With Special Needs Children

Todd Sensing, Founder of FamilyVest, joins host Wharton Prof Kent Smetters to discuss the unique considerations when financial planning for those with special needs children on Your Money. Hosted on Acast. See acast.com/privacy for more information.
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Aug 3, 2018 • 50min

Social Media Influencer Marketing

Hosts and Wharton Profs Barbara Kahn and Americus Reed talk with Richard Wong, VP of Marketing & Creator Relations of #pad, and Danielle Bernstein, Fashion Blogger (We Wore What) and Social Media Influencer, to examine the complex world of social media influencer marketing and how brands are connecting with influencers more than ever on Marketing Matters. Hosted on Acast. See acast.com/privacy for more information.

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