The Marketing Millennials

Adam McQueen, Director of Product Marketing at Klue and creator of the Compete Network, dives into the innovative world of engaging B2B content. He reveals how Klue transformed its marketing strategy by building a media arm that collaborates with creators for dynamic storytelling. Adam emphasizes the importance of balancing entertainment with product messaging, and shares strategies for proving the ROI of creative projects. Plus, learn about their multi-channel distribution techniques and how a small team can scale effectively.

Discover how to launch a LinkedIn newsletter that can skyrocket your audience engagement without spending a dime. Learn the step-by-step process to create your newsletter and why it outperforms other social media strategies. Hear about the conversion potential and the risks of pushing LinkedIn's limits, along with the golden advantage of accessing users' personal email inboxes. This marketing hack is perfect for anyone looking to gain attention and test content ideas with minimal investment.

Zaria Parvez, the former head of social at Duolingo, now leads social strategy at DoorDash. She shares how she took the brand from 50K to 16M followers through creative campaigns and a unique culture rooted in improv. Zaria explains the viral success of 'Death by Duo,' which achieved 1.7 billion impressions without ads. She emphasizes the importance of autonomy for social teams and why community management is essential. This conversation reveals fresh perspectives on creativity, collaboration, and the fast-paced world of social media marketing.

Val Riley, VP of Marketing at Unbounce, brings her expertise in landing pages and AI to discuss the crucial connection between ads and their landing pages. She reveals that 52% of B2B PPC ads are wasted on homepages and shares quick wins for improving conversions through tailored pages. Val also explains how Google's latest updates affect marketing strategies and introduces AI tools that streamline landing page creation. Plus, she emphasizes the importance of CRM visibility and prompt-writing skills for modern marketers.

Discover how AI-powered browsers like Comet and Atlas are reshaping the marketing landscape. Learn to create 'answer-ready' content that appeals to AI as much as to humans. The hosts warn that gated content may hurt your visibility and discuss how to make your website more scannable and agent-friendly for AI systems. Get practical tips on reversing search prompts and conducting a site audit with AI tools. Plus, find out why reducing clicks can improve user experience, both for people and AI agents!

Marketers love to talk about great copy…but few actually know how to write it. Kate Mountz does. She’s one of the sharpest content marketers in the game, and in this episode, she and Daniel break down the mindset and mechanics behind writing that converts, connects, and actually feels human. They get into how marketers can use research to find real insights (not just filler), how to build a brand voice that scales, and why your quirks as a writer are the key to authenticity in a world full of AI content. Kate shares her journey from raising her hand to run social media at a startup to ghostwriting for founders and building entire content systems. She also explains how to keep your creativity alive when you’re publishing at scale and why doing the hard part of writing yourself will always be your marketing superpower. If you care about storytelling, brand voice, and creating content that actually hits, this episode will make you rethink how you write, research, and create. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Kate: LinkedIn: https://www.linkedin.com/in/kjmountz/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Erika Storli, Senior Product Marketing Manager at Trello, as she shares insights on scaling marketing systems from a lean team perspective. Erika reveals how to set boundaries and prioritize effectively, moving from chaos to clarity. She discusses the importance of using the right tools, like Trello and Notion, and co-creating service-level agreements for manageable internal requests. Plus, she highlights the value of precision in marketing over sheer scale, along with actionable tips for boosting productivity.

Ever feel like your content strategy is one chaotic flight away from crashing? This week on Bathroom Break, Jay and Daniel take off on a wild ride, literally and creatively. From chaotic airplane passengers and oversized in-flight pets to the real reason your content strategy is a disorganized mess, they unpack how to actually organize your creative output. Daniel shares how his team uses tagging, tracking, and writer’s room brainstorming to build a bank of high-performing ideas without losing their minds. Jay reveals his own battle with inbox chaos and canine co-passengers. If you're a Marketer who wants to get organized, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of endless meetings, confusing handoffs, and feeling out of the loop? Feel like you need to get your team on board in a better way? Internal marketing might just be the most overlooked superpower in business. Daniel talks with Jesse Feldman, Product Marketing Lead at Loom. From using AI note-takers and video walkthroughs to running faster go-to-market campaigns, Jesse reveals how great Marketing starts inside your org, not just outside it. Jesse breaks down exactly how Loom uses its own product to build alignment across global teams, accelerate launches, and save hours of meeting time…all while keeping creativity and connection alive. She shares why internal communication might be the most underrated part of Marketing success. Daniel and Jesse also dive into the human side of Marketing: building empathy into leadership, making your team feel seen, and creating internal hype that drives better ideas from across the org.  If you’ve ever wondered how to connect with your team better so your brand can focus more on marketing and less on busy work, this episode is for you. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Jesse: LinkedIn: https://www.linkedin.com/in/jessfeld/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What makes a product launch actually land? And why do so many fall flat? Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception. So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out. If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.  Follow Julien: LinkedIn: https://www.linkedin.com/in/julien-sauvage/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com