The Marketing Millennials

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge.Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event.Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels.Follow David:LinkedIn: https://www.linkedin.com/in/davegerhardt/Twitter: https://twitter.com/davegerhardtKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:Timestamps:00:00 Intro08:40 An Interesting Place To Be Right Now10:54 Going Where The People Are13:55 The Inherent Fascination With The Origin Story17:39 ExitFive’s Origin Story21:05 Posting On Social Media? It’s Not For Everyone26:44 The Yoga Example35:16 The Need For a Point Of View46:00 Content Consistently54:21 Being AuthenticHOW TO BUILD A COMMUNITY ON LINKEDINLinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional: Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people. Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results. Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging. Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your industry and build a network of like-minded individuals. Join LinkedIn groups: LinkedIn groups are a great way to connect with people who share your interests and passions. Join relevant groups and participate in discussions. This will help you expand your network, learn from others, and increase your visibility. Host webinars and events: Hosting webinars and events is an excellent way to build your LinkedIn community. It allows you to showcase your expertise, connect with your target audience, and provide value to your community. Make sure to promote your webinars and events on LinkedIn to attract the right audience. Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow.Alexandria shares her best marketing tactics, trends she’s jumping on and more besides.Follow Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ben Shapiro, CEO of I Hear Everything, shares tips on building and scaling a podcast. Topics include content creation, advice for the future, scaling tips, growth strategies, short form content impact on podcasting, and building a strong brand for sustainable growth.

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro07:40 The HubSpot Mission09:07 Black Friday Conversations That Hit Different12:19 How Christina Thinks About Community13:43 Staying Close To Our People17:46 Creating Touchpoints Of Connection22:56 Thinking In The Comments25:12 The Two-Beer Buzz32:16 The Difference Between Targeting And Community45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:43 Not The School For Marketers02:53 How I Think About Product Marketing05:58 The First 30 Days09:10 Product Marketing: Bridging The Gap10:27 The Identity Of A Product Marketer12:36 Don’t Wait To Hit The Go Button17:17 The Marketing Hill I Would Die On19:48 Choosing The Right Words22:45 The Importance of Personal Brand5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales Understand Your Customer: Research and Analyze Identify Your Customer’s Needs and Wants Create an Engaging Marketing PlanDevelop Your Product OfferingImplement and Monitor Your Plan

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.Follow Gigi:LinkedIn: linkedin.com/in/gigirobinsonTwitter: https://twitter.com/itsgigirobinsonKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com The 5 Pillars of Authentic Social Media ContentWhen creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content: Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest. Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers. Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers. Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention. Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly. 

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy.Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter.com/AlexaKilroyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.She’s ready to open her playbook wide open.Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creationFollow Ann:LinkedIn: https://www.linkedin.com/in/annhandley/Twitter: https://twitter.com/MarketingProfsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:02 How I Think About Great Content07:43 Content Is Not A Performance Piece15:12 Serving The Audience19:47 The Inspiration To Write21:52 The Importance Of Half Baked Ideas24:39 4 Drafts, 4 Purposes28:18 No Such A Thing As Writer’s Block32:39 One In A Million Copywriting Tip42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter.com/AlexaKilroyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:31 Combining Brand And Performance02:47 Growing Outside The Bubble06:08 The Psychology of Marketing09:32 Figuring Out Customer Experience12:49 Alexa’s Two Marketing Hills17:29 Creating Authority On Landing Pages20:50 Becoming Repurposeful23:05 Getting Into Google Ads26:12 Who Gives A Shit?

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round.Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on.And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com