The Marketing Millennials

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sam:https://www.linkedin.com/in/samanthahembree/Follow Brooklin:https://www.linkedin.com/in/brooklin-nash/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 The Benefits Of Being In-House07:59 Freelancing Freedom12:35 What People Underestimate18:54 Finding Your Niche22:39 Asking Yourself What You Really Want24:48 The Different Marketing Hills To Die On28:31 Advice You Wish You’d Received29:56 Don’t Be Afraid To Say Yes35:47 Who We AreHOW TO THINK ABOUT LONG-FORM B2B CONTENTUnderstand your audienceChoose the right formatFocus on quality over quantityUse a clear structurePromote your content

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.Get to know Kaylee better in this quick-fire question and answer session.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation?Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:14 When Marketing Feels Off03:34 Creating Demand Through Brand Storytelling06:18 The Demand/Creation Split10:17 How To Push Back Against Adding Forms15:18 Data As A Compass, Intuition From Experience18:44 The Marketing Hill I’d Die On23:06 The Feedback Loop Is Real28:36 A Firm Base Of Analytics And Understanding30:45 Connect With KayleeHOW TO CREATE DEMAND THROUGH BRAND STORYTELLINGIdentify Your Brand’s StoryUse Emotion to Create a ConnectionUse Visuals to Enhance Your StoryFocus on the Benefits of Your Product or ServiceConsistency is Key

How should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Meghan:LinkedIn: https://www.linkedin.com/in/meghankeaney/Twitter: https://twitter.com/meghkeaneyFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:11 The Pain Point AI Is Solving03:53 Two Extreme Reactions06:01 Why AI Can’t Replace Great Writers07:07 A Photography Parallel09:30 Solving The Time Drain Of Long Form Content12:30 Meghan’s Favorite Use Case15:38 The Marketing Hill I Would Die On20:13 Marketing As An Introvert24:00 An Early Education In StorytellingHOW TO USE AI AS A MARKETING TACTICArtificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic:Personalize ContentAI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales.Improve Customer ServiceAI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction.Optimize Marketing CampaignsAI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns.Predictive AnalyticsAI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly.Image and Voice RecognitionAI-powered image and voice recognition can be used to create personalized experiences for each customer. By analyzing images and voice data, you can create customized content that resonates with each customer, creating a more personalized experience.In conclusion, AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, optimize marketing campaigns, improve customer service, and predict customer behavior. By incorporating AI into your marketing strategy, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. To succeed in today’s competitive marketplace, businesses must embrace AI as a core marketing strategy.

Want more marketing wins? Learn to understand your customers better.This episode from the archives is a fascinating look at the intersection of marketing and psychology.Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.Follow Rory:LinkedIn: https://www.linkedin.com/in/rorysutherland/Twitter: https://twitter.com/rorysutherlandKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE PSYCHOLOGY IN MARKETINGAs a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts:Use Social ProofSocial proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews.Appeal to EmotionsPeople often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience.Create ScarcityThe fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website.Use AnchoringAnchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price.Utilize the Power of ColorsColors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability.In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social proof, appealing to emotions, creating scarcity, using anchoring, and utilizing the power of colors, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. By incorporating these psychological principles into your marketing efforts, you can create a stronger connection between your brand and your target audience, which can lead to increased sales and revenue for your business.

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen.Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. Daniel and Sara talk strategy, leadership, and how to grow ops superstars.Follow Sara:LinkedIn: https://www.linkedin.com/in/saramcnamara/Twitter: https://twitter.com/ifeellikemacmacKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How are you thinking about SEO and accessibility?Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Rejoice:LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/Twitter: https://twitter.com/RejiYatesFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 Get Started With These Hacks05:13 The Narrative Approach To Content 07:42 Start Thinking In Formats09:34 Selling The Benefits Of An SEO Strategy12:37 SEO As A Long Term Investment13:33 The Greatest Challenge Right Now16:40 The AI Accessibility Question18:55 Designing With Every Body In Mind20:54 The Marketing Hill I Would Die OnHOW TO CREATE INCLUSIVE SEOFocus on user experienceUse inclusive languageConsider accessibilityEmbrace diversity in your contentThink beyond keywords

Want to improve your marketing successes? Get to know why people buy your products.In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.Join Daniel and Melina as they get into everything consumer psychology.Follow Melina:LinkedIn: https://www.linkedin.com/in/melinapalmer/Twitter: https://twitter.com/youngmelinaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sean:LinkedIn: https://www.linkedin.com/in/seanholladay/Twitter: https://twitter.com/seanholladayFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:40 The Launch Of The SpaceStation06:02 Influencer Marketing Past And Present07:31 Ceding Control15:00 The Doritos Campaign17:28 Do Your Homework20:57 The Marketing Hill You’d Die On23:45 Authenticity Versus Promotion27:00 Why You Have To Care29:48 When Engagement Changes Your LifeWHY MARKETING NEEDS MORE AUTHENTICITYAuthenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity:Builds trust:Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty.Differentiates from competitors:In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic.Increases engagement:Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates.Aligns with values:Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty.Humanizes the brand:Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand.In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.