The Marketing Millennials

How much time do creatives actually spend creating? Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives. She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.  Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out! 0:00 Intro2:08 Lessons from Computer Science3:10 Scaling a team5:45 Alignment is Key in Marketing12:00 Do You Tie Outcome Results to a Creative Team?14:03 Design Ops22:08 A Marketing Hill to Die On25:40 Words of Advice29:44 Contact Us Follow Amrita: LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.  Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.  Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice. Follow Connor:LinkedIn: linkedin.com/in/connor-gross-104360109Twitter: twitter.com/c_groKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro05:15 The Why Behind The Buy06:46 Believe The Good Deals Are Out There10:59 Recommendations Before Ad Spend13:24 Thinking In Increments14:50 Don’t Stop Showing Up18:23 Money Isn’t The Only Metric For Success20:43 Building Sustainability Through Great Content24:28 Let’s Row In The Same Direction30:53 Just Get Good At Marketing 

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.  Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session. Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why should you be creating content for the right reasons? Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.  Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.  They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Cassie: Instagram: www.instagram.com/cassiepetrey/LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Timestamps:·      0:00 Intro·      1:36 From local to national music marketing·      2:21 For the love of the game·      3:46 Short-form vs. long-form video·      7:19 How content is discovered·      8:46 What makes great long-form and short-form videos?·      12:06 Editing unplanned content ·      14:10 Influencing for the greater good·      17:01 Stumbling into social media fame·      19:55 Staying true to your vision·      23:54 A hill to die on·      25:28 The power of social media content·      27:59 Biggest career wins·      28:47 Career advice·      31:35 Contact us

How can you use organic social to fuel your paid advertising? Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony. She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.  Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success. Follow Tara:LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How do you convince customers your brand has authority? You get into the specifics. Richard Shotton is the behavioral science expert armed with the tactics you need.Richard is the Founder of Astroten, the company helping brands like Google, Mondelez, BrewDog and Barclays apply behavioral science to solve their challenges.Daniel and Richard discuss how generalizations make customers feel unsure about your brand, why visual language is sticky, and tactical psychological biases you can use today to get your emails read.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Richard:LinkedIn: https://www.linkedin.com/in/richard-shotton/Twitter: https://twitter.com/rshottonAnd to buy a copy of Richard's latest book head to AmazonFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: https://twitter.com/nharhutFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business.Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement.Plus the panel takes questions from the audience.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently.Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies.Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media.You’ll also hear the team’s view on creating video content that artfully combines education and entertainment.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Lavender:LinkedIn: https://www.linkedin.com/company/itslavenderduh/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Eli:LinkedIn: www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Growth Pain Points06:21 Identifying Business Touchpoints11:46 Digging Into The Minutiae15:38 Giving Your Marketing Team Bandwidth17:17 The Challenge To Market Leaders20:41 Daniel’s CMO Theory24:34 Marketing For The Long Game29:11 A Hill To Die On35:43 Curiosity Makes The Best Marketer