The Marketing Millennials

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related. What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience? Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically.Plus, stay tuned to find out why paid ads are vastly overrated.  0:00 Intro/Background1:20 Is SEO Dead? 2:50 SEO Tactics5:51 Staying Ahead of the Curve9:21 Generating Exceptional Content17:00 Creating SEO Content20:03 Becoming an Entrepreneur22:07 Growing an Audience24:38 A Hill to Die On27:14 Contact Us Follow Barrett: Twitter: https://twitter.com/barrettjoneill/LinkedIn: https://www.linkedin.com/in/barrettoneill/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How did diamonds become a girl’s best friend? In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire. Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is AI a marketer’s best friend or worst foe? Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both? Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates. Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.  0:00 Intro/Background1:18 AI for Search6:37 AI & Job Security14:11 AI & Ads19:17 AI & Supply Chain Efficiency22:27 The State of SEO29:15 A Hill to Die On33:08 Words of Advice Follow Solutions 8: Website: https://sol8.comYouTube: https://www.youtube.com/user/solutionseight Follow Kasim:Email: googleads@sol8.comTwitter: https://www.twitter.com/casamuslimLinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Hello there.Looking for a meme that hits the right spot?Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme? Tune in for that and more!Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing?  Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity. He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human. Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark3:40 Cultural Evolution13:31 Homogeneity in Advertising17:50 The Goal of Marketing21:56 The Nuances of Marketing25:11 The Role of AI 29:04 Why Trust is Vital36:04 Customers are Your Best Ambassadors40:18 A Hill to Die OnFollow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/Twitter: https://twitter.com/ElfriedSambaFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

We’re rehashing this oldie cause it’s a goodie. Quit using so many words. Morgan J Ingram is a marketer at the top of his B2B game, and he’s opening up his email playbook. Having trouble understanding why your email is converting? Then this is one you won’t wanna skip.  Join Daniel Murray and Morgan for this AirMeet virtual event, where Morgan unpacks the secrets to email success – less stuff, no fluff. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Morgan:LinkedIn: linkedin.com/in/morganjingramTwitter: https://twitter.com/morganjingramFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today we’re rewinding the clock and diving back into this fantastic chat with Workweek CEO Adam Ryan as he unveils his secrets to unlocking the creator economy.Adam shares his journey from leaving his job as the President of the Hustle to build a media company within a business at Workweek and spilling the deets on the intriguing dynamics between media and content marketing. Then, Adam drops some hard truths to Daniel on why you should always keep your media budget separate from your marketing budget. You won’t want to miss this episode that will revolutionize the way you approach marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Adam:https://wwww.workweek.com LinkedIn: linkedin.com/in/adamtryanTwitter: twitter.com/AdamRy_nFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue? Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation. 0:00 Intro1:40 Forget the Funnel6:55 Mapping the Ideal Customer9:17 Adopting Customer-Led Growth17:36 Customer Retention22:05 Improving Conversion Rates25:28 A Hill to Die On27:34 Contact Us www.forgetthefunnel.com Follow Claire: LinkedIn: https://www.linkedin.com/in/clairesuellentrop/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel. Plus, find out why great relationships are at the heart of everything Brendan does.And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro01:42 The Pitch That Broke The Internet06:06 How to Treat a Brand Partnership12:00 Activating Your Brand16:03 Starting With a Blank Slate17:07 The Marketing Hill I Would Die On19:23 Landing Page Power23:04 Building on Rented Land27:13 Follow The Smart People28:45 Remember Relationships

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing. She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:Follow Daniel:Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:43 Not The School For Marketers02:53 How I Think About Product Marketing05:58 The First 30 Days09:10 Product Marketing: Bridging The Gap10:27 The Identity Of A Product Marketer12:36 Don’t Wait To Hit The Go Button17:17 The Marketing Hill I Would Die On19:48 Choosing The Right Words22:45 The Importance of Personal Brand