The Marketing Millennials

James Carbary, founder of Sweet Fish Media, talks about making B2B content more engaging by focusing on human connection over brand messaging. He discusses the importance of hiring creators, building personal brands within teams, audience building before podcasting, and the benefits of co-hosted content. Carbary also shares insights on aligning incentives for growing podcasts, the value of partnering with creators, and why companies should hire creators for content marketing.

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing.But what if the answer is simpler than we think? In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome. Tune in to find out what the #1 key to great marketing really is.Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Pete: LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/ Follow Sean: LinkedIn: https://www.linkedin.com/in/seanholladay/ Follow Ross:LinkedIn: https://www.linkedin.com/in/rosssimmonds/ Follow Jack:LinkedIn: https://www.linkedin.com/in/jackraines/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead.Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race. Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.comWistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan. And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.   00:00:04 - Expert David Discusses Community Building00:00:27 - Building Digital Communities: A Personal Journey00:03:16 - Defining Community in the Marketing World00:04:38 - The Key Traits of a Successful Community00:06:05 - The Process of Building Business Community00:09:31 - The Power of In-Person Experiences00:13:21 - Building and Growing a Community00:17:54 - Qualities to Look for in a Community Manager00:21:40 - The Power of Building Community00:29:08 - Building Healthy Communities with Intuition00:33:05 - Refreshing Views on Building Community Follow David:Website: https://davidspinks.comLinkedIn: https://www.linkedin.com/in/davidspinks/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS  

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is.Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there. Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the building blocks of making great content, you won’t want to miss out on what these next marketing all-stars have to say about content distribution. Follow Becca:LinkedIn: https://www.linkedin.com/in/rmsherman/ Follow Sheeta:Twitter: https://twitter.com/sheetavermaFollow Cassie: LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/overlay/background-image/ Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Discover the top marketing trends for 2024: outsourcing talent, AI-powered personalization, long-term partnerships with creators, customer experience in the age of Amazon, and efficient video marketing. Learn how these trends can impact your marketing strategies and stay ahead of the game.

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level. Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights?Tune in to find out! 00:00:01 - Innovative Marketing Strategies from Paxton Gray00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey00:01:43 - The Three Elements of Great Marketing00:04:23 - Focus on Profitability, Not Revenue00:08:36 - The Power of Profit-Driven Innovation00:13:30 - How Marketers Can Connect with Their Audience00:21:16 - Finding Your Marketing Edge Beyond the 9 to 500:23:16 - The Trick to Innovation: Research00:31:13 - Marketers Need Business Acumen00:34:31 - Understanding One Channel for Successful Advertising Follow Pax: LinkedIn: https://www.linkedin.com/in/paxtongray/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive?Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices. Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead. Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling?Tune in to hear some super controversial takes! Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Cardinal:Twitter: https://www.twitter.com/CardinalMason Follow Adam: Twitter: https://www.twitter.com/AdamRy_n Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Peter Mahoney, a total science geek, discusses his analytical approach to marketing. He emphasizes the importance of setting measurable goals, constant testing, and understanding data. He also explains the value of collaborating with finance professionals and justifying brand campaigns. The conversation delves into the limitations of attribution and the need for businesses to develop their own methods.