The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Sep 4, 2024 • 40min
276 - Can You Use Fiction In B2B Marketing? A Chat With Ian Faison.
Ian Faison, an expert in the intersection of fiction and B2B marketing, delves into how storytelling can revolutionize marketing strategies. He discusses the concept of edutainment, emphasizing the need for engaging fictional content that resonates with audiences. Faison cites a successful murder mystery podcast as a prime example of captivating storytelling. He also highlights the importance of treating content as a product tailored to audience needs, advocating for a blend of entertaining series and targeted messaging. Humor and personalized content are key themes in modern B2B marketing.
Sep 2, 2024 • 12min
SPECIAL SERIES: The First 20 Listeners Will WIN BIG | Bathroom Break #19
Jay, a marketing strategist known for his insights on urgency, joins to explore how to make messages feel pressing—even when they aren’t. They discuss powerful tactics like limited-time offers and the impact of multiple winners in promotions. Jay delves into the 'fear of not first' (FONF) strategy, revealing how it drives consumer action. The conversation even takes a quirky turn into unconventional marketing in the spiritual realm, showcasing unique business practices that thrive on urgency and referrals.
16 snips
Aug 28, 2024 • 48min
Crush Your LinkedIn Goals, with Mark Jung
Mark Jung, founder of Authority, shares his expertise on mastering LinkedIn for building authority and authentic branding. He emphasizes that consistency is key, along with the power of polarizing content to stand out. The discussion includes tips for optimizing profiles, crafting engaging hooks, and utilizing visuals effectively. Mark also highlights the importance of authentic writing and strategies for maximizing engagement, especially on mobile. If you're looking to elevate your LinkedIn presence, this conversation is packed with actionable insights!
Aug 26, 2024 • 10min
SPECIAL SERIES: Mastering the Art of Short Form Content | Bathroom Break #18
In this engaging chat, marketing expert Jay Schwedelson, known as the King of Boca Raton, dives into the booming trend of short-form content. He explains the 'Costco sampler effect' and its power for brands. A/B testing emerges as a crucial tactic for marketers, helping refine their messaging. Jay also offers creative tips on repurposing long-form content into bite-sized videos. Plus, enjoy a light-hearted discussion about pizza, adding a fun twist to the marketing insights!
Aug 23, 2024 • 5min
3 Things You Need to Create Great Content
Dive into the secrets of impactful B2B content creation! Discover the magic of combining expertise and passion to craft memorable material. Learn a crucial step to take before hitting that publish button. Plus, uncover surprising ways to build trust on social media. In just five minutes, transform your content from forgettable to truly engaging!
Aug 21, 2024 • 31min
275 - Mastering Brand Building with Nicole Sumner (Brand Director at Ollie)
Nicole Sumner, Brand Director at Ollie, shares her expertise in the pet industry. She discusses balancing brand marketing with performance strategies, emphasizing a unique visual identity and a consistent voice for Ollie. Nicole highlights Ollie’s innovative human-grade ice cream collaboration and the importance of strategic partnerships for successful product launches. She also touches on building consumer trust through transparency and how honesty in communication can strengthen brand loyalty.
Aug 19, 2024 • 11min
SPECIAL SERIES: What Happens When You Run Out of Content Ideas? | Bathroom Break #17
In this episode, Jay, a creative thinker renowned for his innovative content strategies, discusses tackling creative block head-on. He shares tips for unearthing inspiration from social media like Twitter and Reddit, emphasizing the power of recombining existing ideas. Jay also highlights the importance of staying attuned to industry trends for fresh content perspectives. With a playful blend of marketing insights and lighthearted tennis tips, listeners are encouraged to embrace failures as part of their creative journey.
Aug 14, 2024 • 10min
The 5 Musts of Brand Positioning (Solo Edition)
Brand positioning isn’t just theory; it’s all about real-life application. Discover the top five essentials for crafting a successful brand strategy. Understanding your audience and competition is crucial. Learn how to highlight your unique value proposition to stand out. The discussion emphasizes the importance of continually adjusting your approach to stay relevant in the market. Tune in for practical insights that will elevate your brand game!
Aug 12, 2024 • 12min
SPECIAL SERIES: You DON’T Always Need Original Content | Bathroom Break #16
Jay, a passionate contributor in the realm of personal branding, chats about the misconceptions surrounding the need for original content. He emphasizes that building a successful personal brand is more about content curation than creation. By sharing insights on using platforms like LinkedIn effectively, he reveals how curating popular content can significantly boost audience growth. Listeners will discover strategic tips to enhance visibility and the importance of balancing curated and original posts in their branding journey.
8 snips
Aug 9, 2024 • 33min
274 - How to Market to the Youth, with Moksha Fitzgibbons, President of Complex
Moksha Fitzgibbons, President of Complex NTWRK and a media mastermind, shares fascinating insights into crafting viral content, with a nod to the iconic 'Hot Ones' series. He discusses the art of engaging Millennials and Gen Z through platform-specific strategies. Moksha also reveals his innovative AI partnership with Dodge, blending technology and storytelling in marketing. He emphasizes the need for credibility and authenticity, outlining the one marketing principle he would never compromise on: protecting consumer relationships in an ever-evolving digital landscape.
