Offcuts

On this episode I’m chatting with James Kearns, Managing Director at Rapanui Clothing. Part of the Teemill group and a brand that focusses on natural and recycled materials. We discuss his journey in retail, transitioning from corporate giants to direct-to-consumer, and the intricacies of migrating to Shopify. specifically, the importance of technical resources during migration, risk management strategies, the significance of prioritisation, why the reason behind a migration is so important and how to avoid major migration miss steps. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here: https://www.shopify.com/uk/enterprise?utm_source=your-basket-is-empty&utm_medium=email&utm_campaign=24q4_cneparme_ne_media_partnerships&utm_content=enterprise-uk-en-newsletter-1 Checkout Factory here Sign up to our newsletter here.

We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

We discuss why post purchases experiences are generally poor, the impact Amazon has had on consumer expectation, what it’s like to build a modern B2B SaaS roadmap, why eCommerce operating systems are important, taking incumbents like Global E and the power of a cool B2B brand. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Swap, here Enjoy ✌️

We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️

We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️

We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️

We discuss where the biggest B2B opportunity are (B2B2C or B2C2B), whether modern D2C playbooks are informing modern B2B playbooks, the B2B and broader market opportunities in LATAM - where Jason currently lives, and what market places are winning and losing in 2024.

We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️