Sports Marketing Machine Podcast
Jeremy Neisser
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
Mentioned books
12 snips
Jan 26, 2026 • 23min
148 - Allocating Budget to Lead Generation
Discussion focuses on allocating marketing budget to capture fan contact info instead of chasing immediate ticket sales. Topics include recommended budget splits, using sponsors to boost perceived value, running opt-in campaigns independently, and follow-up plus segmentation strategies. Practical examples and a lead generation checklist highlight how growing a database lowers future ad costs and fuels long-term revenue.
9 snips
Jan 17, 2026 • 17min
147 - Meta Ad Strategies That Work in 2026
Meta ads have evolved, and tightly targeting audiences is no longer effective. Recent privacy changes have made interest targeting inherently fuzzy. The key shift is moving from demographic labels to behavior-based insights. Creative content now plays a vital role in audience engagement, driving self-identification. Additionally, having too many small campaigns can hinder performance; instead, fewer campaigns with diverse creatives deliver better results. A clearer and simpler framework for 2026 emphasizes creativity and behavior over guesswork.
13 snips
Jan 10, 2026 • 30min
146 - 13 Marketing Predictions for 2026
Jeremy Neisser predicts the future of sports marketing with key strategies for 2026. Personalization will transform ticket sales, while creative content becomes the new media buyer. He highlights the importance of buying signals over traditional tracking methods and reveals how social interactions can signal strong purchase intent. With the rise of zero-click checkouts and social commerce, reclaiming buyer data from marketplaces is vital. Neisser also emphasizes nurturing warm audiences, using persona-based campaigns, and adopting a revenue loop approach for ongoing improvement.
8 snips
Jan 7, 2026 • 24min
145 - Where I Was Right & Wrong On My Marketing 2025 Predictions
Jeremy Neisser audits his 2025 predictions on sports marketing, revealing what he nailed and where he flopped. AI's role in personalization shines in some areas but lags in others. Membership models are taking the lead over traditional season tickets, while short-form video has become essential for fan engagement. User-generated content outperforms polished ads in building trust. The complexities of NIL create both challenges and opportunities, emphasizing the importance of high-quality fan experiences over mere attendance.
14 snips
Dec 31, 2025 • 31min
144 - 13 Marketing Lessons Learned in 2025
In 2025, the marketing landscape for sports teams shifted dramatically. Discover how buying friction dampens impulse sales and why revenue metrics quickly reveal bad campaigns. Timing proved more crucial than messaging for conversions, while clarity outshined cleverness in offers. Personalization emerged as a key revenue driver, and owned channels became indispensable. Learn why bundles outperform discounts and how focusing on single-game buyers can fuel growth. Marketing transformed into a vital revenue system, ensuring predictability over chaos.
8 snips
Dec 20, 2025 • 17min
143 - The Experience Shift: How to Make Fans Choose You Over Everything Else
The landscape of sports marketing has dramatically shifted post-COVID, with fans prioritizing experiences over mere transactions. Jeremy Neisser highlights how restaurants reinvented themselves and offers valuable lessons for teams. The explosion of the experience economy emphasizes the importance of creating shareable moments that capture attention. Social media now acts as a critical driver for purchasing decisions, especially for Millennials and Gen Z. By focusing on experiential marketing, sports teams can cultivate urgency and revenue without relying on discounts.
9 snips
Dec 8, 2025 • 15min
142 - How to Use Q5 to Sell More Tickets With Less Budget
Explore the untapped potential of Q5, the hidden time frame between Christmas and New Year’s when both ad costs drop and consumer spending spikes. Discover why fewer advertisers means you can snag cheaper traffic and high conversion rates. Learn effective tactics like mystery packs and family bundles that leverage the 'treat yourself' mentality. Avoid common pitfalls such as complicated offers and pausing budgets. Enhance your strategy with storytelling ads to engage audiences, and gear up for successful ticket sales leading into the new year!
10 snips
Dec 5, 2025 • 19min
141 - Pros/Cons of "Buy Out" Nights
Explore the intriguing world of buyout nights in sports marketing. Learn how they can guarantee revenue and enhance game atmosphere, while also creating strong sponsor relationships. Uncover the hidden pitfalls, like training fans to expect free tickets and risking future engagement. Discover strategies for capturing audience data effectively and the importance of post-event follow-ups. With insights on managing operational challenges, this discussion provides essential tools for turning buyout nights into long-term revenue opportunities.
9 snips
Nov 26, 2025 • 27min
140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
Discover the intriguing case of a minor league team's 'mystery pack' promotion that remarkably sold 700 opening day tickets months in advance. Explore the four key levers of success: price, surprise, giftability, and game-specific demand. Learn how perceived value can transform mystery into excitement while ensuring low-risk purchases. Jeremy shares creative templates for themed packs that can double as gifts. Plus, find out how to stir up hype for key game nights and measure the true impact of your strategy.
10 snips
Nov 19, 2025 • 10min
139: What Is Conversion Rate Optimization (CRO)?
Explore the fascinating world of Conversion Rate Optimization (CRO) for sports teams. Discover what CRO really means and the key elements you can control, like copy and layout. Learn why precise calls to action like 'Buy Tickets' outperform vague options. Dive into the importance of aligning your ads with landing pages and tracking vital metrics. Plus, get tips on crafting effective emails and understanding conversion trends. CRO is all about the math, message clarity, and making incremental tweaks!
