The Authority Company

According to a recent study, there are almost 22 million millionaires living in the U.S. today. Some entrepreneurs believe it’s foolish to spend time, money, and energy trying to get money from customers who have very little of it. Those business owners find it more productive to concentrate on those where the price is not a factor. So if you’re an entrepreneur, how do you sell or market your services to the ever-growing mass-affluent, affluent and ultra-affluent populations?This week, Joe is joined by Will Makris, who has spent the last two decades thriving in the New York hospitality industry. In 2020, Will opened Zero Bond, a private club in the Manhattan neighborhood of NoHo, that spans 20,000 feet across two floors, and has become a destination for the mass affluent.

If you live in and around the NYC area, you’re not lacking for events to attend this summer, but if you’re looking to learn more about the future of technology near one of the most beautiful stretches of beaches in America, look no further than Hamptons Tech Week. On the podcast this week, Joe is joined by Christine Prydatko, the producer of the event and the Co-Publisher of James Lane Post. Christine talks about how it all came together and why she decided to bring the world of web3 to the Hamptons.

After a couple of years of a pandemic, the concept of virtual fitness classes sounds all very normal and acceptable, but that hasn’t always been the case. Many entrepreneurs saw the future of fitness a decade before COVID-19 locked down gyms and studios around the world. This week, Joe speaks with one of those groundbreaking entrepreneurs, Mary Helen Bowers.  Mary Helen is the founder of Ballet Beautiful, which offers world-class, ballet-inspired workouts, from the comfort of home.

Does the co-founder of Netflix get a free Netflix account? Joe finds out that answer and more when he's joined by Marc Randolph, the co-founder and first CEO of Netflix. Marc tells Joe why he was inspired to help the next generation of entrepreneurs, what he thinks the future of streaming looks like, and why he's bullish on NFTs.

The home fitness industry exploded during the pandemic, with gyms and studios around the globe shut down due to COVID-19 restrictions.  But now that all of those restrictions have been lifted and more and more people return to their yoga and spin classes, what do the present and future look like for virtual fitness businesses? This week, Joe is joined by Nathanial Jewell. Nate is a former Apple and GE Exec who is the founder of Recess, a virtual fitness platform for instructors who want to grow their businesses online & off.

This time around, Joe is joined by model turned entrepreneur, Jamie O'Banion, the Founder and CEO of BeautyBio. Jamie's brand has been disrupting the $150 billion global anti-aging market since introducing the world to her patented GloPRO micro-needling skin regeneration technology.

Since 2020, the ForbesBooks Podcast has featured conversations with entrepreneurs and executives who navigated their organizations through the COVID-19 crisis. But this week, Joe is joined by a business leader who LITERALLY navigated her team through the pandemic. Lucinda Baier is the CEO of Brookdale Senior Living, and on the podcast, she shares what the last two years have been like and what inspired her to write the new book, Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19.

What does it take to make it big in the wine and spirits industry when your name isn't George Clooney or Ryan Reynolds? This week, Joe shares the remarkable true story of trailblazer Nicole Young. Nicole is a broadcaster and serial entrepreneur who is one of only two Black female CEOs in the whiskey business. On the podcast, Nicole talks about her newly launched premium spirits brand, Frisky Whiskey (based in Charleston, SC), and how she's disrupting the spirits industry.

For years, corporate profits and corporate responsibility were mutually exclusive propositions. But as Bob Dylan once sang, The Times They Are a-Changin', and now businesses that do good, do well. So how do you get better at doing good? This week Joe welcomes Phillip Haid, the Co-founder & CEO of Public, a Toronto-based cause-marketing agency and incubator that believes profit & purpose should go hand-in-hand.

Today’s CFOs are not your grandfather's Chief Financial Officers. CFOs in 2022 are under greater scrutiny, internally and externally. They’ve got to cut costs, grow revenue, and ensure control – while living in a world of economic uncertainty.  And this week Joe is joined by Kirk W. McLaren. Kirk is the CEO of Foresight CFO where his growth CFOs work side-by-side with CEOs to Obliterate Obstacles.