

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

Nov 12, 2024 • 48min
Building a Movement of Charitable Living Through Monthly Giving
🎙️ I recently had an awesome conversation with Dana Snyder, author of The Monthly Giving Mastermind, and wow, can it change your perspective on monthly giving programs?! 🤯 Dana shared a powerful framework that could revolutionize how we approach donor engagement and financial stability. From treating monthly giving as a product to building a community of supporters, her insights are pure gold for any nonprofit.But here's the million-dollar question: Are you ready to tap into the power of the subscription economy and create a movement of charitable living? 🤔 Don't miss out on this episode packed with practical tips and inspiring stories. Listen now and share it with your colleagues - together, we can reshape the future of fundraising! 💪 👉 Take a listen!Guest: Dana Snyder, Speaker, Author, and Host of Missions to Movements PodcastResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Nov 5, 2024 • 1h 3min
Beyond the Ask: How Relationship Fundraising Can Transform Your Nonprofit
Ever wondered why donors leave faster than we can acquire them? 😓 I recently had the privilege of chatting with the brilliant Ken Burnett, the father of relationship fundraising, about his newest book, "Relationship Fundraising, Third Edition. And let me tell you, it was eye-opening! 👀 Ken shared a story about Marjorie, a loyal donor who valued her annual conversations with her favorite charity more than the convenience of automated giving. It made me wonder: are we sometimes so focused on efficiency that we forget the human touch? 🤔Ready to revolutionize your approach to donor relationships? Tune in to this game-changing episode and discover how to keep your supporters engaged for the long haul! 🚀Take a listen and share with your team! Together, we can transform the nonprofit sector. 💪#RelationshipFundraising #DonorRetention #NonprofitLeadershipGuest: Ken Burnett, Father of Relationship Fundraising, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Oct 29, 2024 • 51min
Insights from the 2024 State of Capital Campaigns Benchmark Report
🚀 Feeling hesitant about launching a capital campaign? I've got some eye-opening news for you!In my latest chat with Stephen Shattuck from Capital Campaign Pro, we dived deep into the 2024 State of Capital Campaigns Benchmark Report. What they uncovered might surprise you - especially if you're leading a smaller nonprofit! 💪Did you know that 96% of organizations considered their campaigns successful, regardless of hitting their exact goal? And here's a shocker: small organizations often outperformed larger ones in key areas! 🤯But what about the age-old fear of cannibalizing your annual fund? Well, you'll have to tune in to hear the surprising truth!Ready to challenge your assumptions and gain the confidence to launch your next (or first) capital campaign? 🎯👉 Listen to this episode now and share it with your colleagues.#CapitalCampaigns #NonprofitFundraising #FundraisingSuccess #DevelopmentDirectors #NonprofitLeadershipGuest: Steven Shattuck, Director of Engagement, Capital Campaign Pro, AuthorResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Oct 22, 2024 • 57min
From Stress to Success: Transforming Your Fundraising Mindset with Mallory Erickson
Ever felt like you're wearing a mask in your fundraising role? I have. In my recent chat with Mallory Erickson, we pulled back the curtain on the real struggles and triumphs of nonprofit professionals. From battling burnout to embracing alignment, we dove deep into the heart of what makes fundraising both challenging and rewarding. Mallory shared several practical strategies that we can implement immediately:Cultivate curiosity: When faced with resistance or fear, get curious about where those feelings are coming from. This can help create space for new possibilities.Acknowledge discomfort: Recognize that feeling uncomfortable is normal in fundraising. Not all discomfort is bad – sometimes it's a sign we're growing or staying true to our values.Focus on removing barriers: Instead of always trying to add new strategies, look at what's holding you back and work on removing those obstacles.Prioritize and focus: Mallory shared how she grew fundraising by 10 times in six months by focusing intensely on one area (corporate partnerships) rather than trying to do everything at once.What if I told you that your fundraising fears are not only normal but could be the key to unlocking your potential?Listen to this juicy episode and then share it with everyone. It's a must-listen for every nonprofit pro!Guest: Mallory Erickson, Executive Coach, Fundraising Consultant, Author, Host of the Podcast What the FundraisingResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Oct 15, 2024 • 58min
How Donors Feel About the Use of AI in Fundraising
🤯 Mind blown! I just had the most incredible conversation with AI fundraising experts Nathan Chappell and Cherian Koshy. Ever wonder what donors really think about AI in fundraising? 🤔 These two brilliant minds joined forces to conduct groundbreaking research, "Donor Perceptions of AI: Key Findings," and the results are eye-opening! From transparency concerns to the surprising comfort levels with AI-driven solicitations, this episode is packed with insights that will reshape how we approach fundraising in the digital age. 🚀Are you ready to navigate the exciting (and sometimes scary) world of AI in fundraising? Don't miss this eye-opening episode! Listen now and share with your colleagues. Together, we can harness the power of AI while maintaining the human touch that makes our sector so special. 💖#AIFundraising #NonprofitInnovation #FundraisingFuture #DonorInsightsMy Guests: Nathan Chappell, MBA, MNA, CFRE, Senior Vice President, DonorSearchCherian Koshy, Vice President of Product Strategy, KindsightResources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Apr 10, 2024 • 50min
Bridging Crypto and Causes: Shaping the Next Era of Giving
Ever wondered how cryptocurrency is transforming the world of philanthropy? Join me in exploring this fascinating topic in my latest podcast episode featuring Pat Duffy, Co-Founder of The Giving Block. In this enlightening conversation, we uncover:The significant growth of crypto donations and its implications for nonprofits.Insights into the demographics of crypto donors and how organizations can engage them effectively.Practical tips and strategies for embracing crypto philanthropy and maximizing fundraising efforts.Don't miss out on this opportunity to gain valuable insights and stay ahead of the curve in fundraising! Tune in now and share the episode with your fellow fundraisers and nonprofit leaders.Let's revolutionize the way supporters give to the causes they care about most. Guest: Pat Duffy, Co-Founder, The Giving BlockResources: Show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Mar 21, 2024 • 40min
Community Impact: The Power of Giving Circles
Have you ever wondered how you can make an even bigger impact in your community? 🤔 Or how everyday people like you and me can become catalysts for change in our communities?In my latest episode of The Intentional Fundraiser Podcast, we delve into the world of giving circles with Emily Rasmussen, the founder of Grapevine. We explore how giving circles are reshaping philanthropy, fostering community, democratizing giving, and amplifying the impact of small nonprofits.Tune in to discover:The transformative impact of giving circles on nonprofits and communities.Strategies for overcoming challenges in starting and managing a giving circle.Insights into the future trends of philanthropy and the role of giving circles.Listen now and join the movement of meaningful giving!Don't forget to share this episode with fellow fundraisers and nonprofit leaders. Together, we can create a ripple effect of positive change. 🌍With heaps of gratitude, TammyGuest: Emily Rasmussen, Founder & CEO, GrapevineResources: Show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Mar 13, 2024 • 1h 17min
The Transformative Power of Immersive Storytelling
Have you ever wondered how immersive storytelling can elevate your fundraising efforts? Join me in an inspiring conversation with the brilliant Shanon Doolittle and the amazing Chris Davenport, founders of the Nonprofit Storytelling Conference, as we explore the transformative power of storytelling in the nonprofit sector.In this episode, we delve into:How to evoke emotions and drive action through storytelling.Strategies for creating unforgettable donor experiencesHow to tap into the heart of your donors through storytellingDon't miss out on these invaluable insights! Listen to the episode now and discover how storytelling can take your fundraising to the next level. Share this episode with your network, and let's create meaningful change together!With boundless gratitude, TammyGuests: Shanon Doolittle, Founder & Co-Producer, Nonprofit Storytelling ConferenceChris Davenport, Founder & Executive Producer, Nonprofit Storytelling ConferenceResources: Show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Mar 5, 2024 • 37min
Community Catalysts: Inspiring Change with Floyd Jones
Ever felt overwhelmed by the demands of fundraising? 🤔In my latest podcast episode, I sit down with the incredible Floyd Jones to unpack the transformative power of community-driven philanthropy. From grassroots movements to global impact, Floyd shares his journey, insights, and strategies for success.Tune in to discover:The art of mobilizing communities for growth.How to amplify diverse voices in philanthropy.Strategies for creating lasting impact in fundraising.Don't miss out on this empowering conversation! Listen now and share with fellow fundraisers and nonprofit leaders. Together, let's change the world, one community at a time.With heaps of gratitude,TammyGuest: Floyd Jones, Director of Community & Partnerships, GivebutterResources: Show notes, links, and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies

Feb 29, 2024 • 1h 18min
Building Bridges: Connecting Passion and Fundraising
Ever wondered how to infuse passion into your fundraising efforts? In the latest episode of the Intentional Fundraiser Podcast, I sit down with amazing Jeff Spitko and brilliant Laura Rice from the San Diego Zoo Wildlife Alliance. We dive deep into the heart of fundraising, unraveling the secrets of storytelling, donor engagement, passion-driven campaigns, and narratives that resonate, building authentic connections with donors and infusing passion into every aspect of your mission.In this episode, you'll discover:The power of storytelling in capturing donors' hearts and minds.How data analysis, segmentation, and personalization is the game-changer.Strategies for building authentic connections with supporters and stakeholders.Insights into leveraging emerging technologies and trends in fundraising.Don't keep this gem to yourself – share it with fellow fundraisers and nonprofit leaders who are ready to connect passion and fundraising to take their fundraising to new heights!With boundless gratitude, TammyGuests: Laura Rice, Senior Director of Sustaining Philanthropy, San Diego Zoo Wildlife AllianceJeff Spitko, Director of Membership & Audience Management, San Diego Zoo Wildlife AllianceResources: Here are the show notes, links and resources mentioned in this episode.Review our show on Apple Podcasts. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. See Privacy Policy at https://www.fundraisingtransformed.com/policies


