

The Intentional Fundraiser Podcast
Tammy Zonker
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.
I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.
Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.
So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!
Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed
#ScaleRaiseDo
Episodes
Mentioned books

12 snips
Jan 20, 2026 • 19min
AI-Powered Prep: Human-Centered Conversations
AI as a quiet research assistant that turns public info into one-page prep briefs. Using role play and lifelike practice tools to rehearse tough donor questions. Spotting patterns and drafting agendas to make meetings calmer and more focused. Practical guardrails and a step-by-step workflow for ethical, confident use of AI in fundraising prep.

34 snips
Jan 13, 2026 • 25min
Finding Your Real Top 25 Donor Prospects
Feeling overwhelmed by endless donor lists? Discover how to pinpoint your Top 25 prospects using real insights instead of just wealth. Learn about donor signals like capacity, affinity, and engagement that really matter. Tammy introduces a simple 1–5 scoring system to streamline your focus and ensure clarity. Plus, find out how a weekly review ritual can keep your fundraising efforts sharp. Embrace automation to lighten your load, but remember to keep the human touch in decision-making!

10 snips
Jan 6, 2026 • 16min
Your 2026 Major Gifts Plan: Aspirational but Realistic
Discover how to create a realistic major gifts plan for 2026 that balances ambition with practicality. Hear about the challenges fundraisers face with bold goals and how misaligned targets can erode trust. Learn a simple three-scenario planning model to clarify risk and opportunity. Dive into strategies for right-sizing donor portfolios and engaging leadership in the planning process. Plus, Tammy shares success stories that highlight the importance of investing in capacity to achieve those aspirational targets.

Nov 26, 2025 • 15min
How ‘Calling All Heroes’ Elevates Fundraising and Community Impact
What does it really mean to be a hero in fundraising?After nearly 30 years working alongside major gift officers, executive directors, and nonprofit leaders, I've learned this: our sector's greatest challenges—poverty, injustice, inequality—are simply too big for any one person to solve alone.That's why this week feels so special. I'm celebrating the official release of my new book, Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, with a brand-new podcast episode that dives deep into human-centered fundraising—where donor-centered and community-centered approaches finally unite.In this episode, I share the story behind the book, including my transformative work with The Children's Center in Detroit (where we tripled philanthropic revenue while centering dignity and partnership), plus practical strategies you can implement immediately to:Blend fundraising models without losing your missionBuild diverse, collaborative teams that reflect your communityNavigate power imbalances with courage and transparencyReduce burnout while increasing impactHere's the question I kept wrestling with before writing this book: How can we honor both the generosity of our donors AND the wisdom of our communities, bringing every voice to the table without compromising what matters most?If you've ever felt torn between fundraising philosophies, exhausted by the pressure to "go it alone," or frustrated by division in our sector, this episode is for you.Listen now and discover why the future of fundraising belongs to all of us, side by side. Then share it with your team, your board, and anyone who believes in transforming generosity into lasting impact.Let's reclaim what it means to be everyday heroes. Together. 🚀Today isn’t just a milestone, it’s the launchpad. If “Calling All Heroes” resonates with your experience, your hopes, and your frustrations, I invite you to grab your copy right now at https://www.callingallheroesbook.com/. Need extra copies for your team, chapter, or conference? Ordering in bulk—at a discount of course—is simple at the same link.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

10 snips
Nov 18, 2025 • 13min
Creating Immersive Experiences that Move Donors to Action
Feeling drives generosity, not just facts! Immersive donor experiences—from water walks to blindfolded dinners—are transforming fundraising. Examples like Charity: Water's labs and MADD's simulations show how sensory engagement can create empathy. Explore five psychological principles that enhance these experiences, making them memorable. Learn practical steps to implement immersion while deepening donor connections, proving that authenticity and empathy can go hand in hand in fundraising efforts.

Nov 4, 2025 • 11min
The Excellence in Major Gift Fundraising Seminar Experience
What if I told you the most powerful major gift fundraising seminar of your life could happen in your favorite chair, no travel required? I just experienced it firsthand, livestreamed for three days, and let me tell you, the connections and insights our faculty delivered in a virtual setting blew me away. I’ll never forget one moment: watching seasoned major gift fundraisers build new relationships and spark those “aha!” revelations during our virtual one-on-one “park bench” sessions. It made me realize that sometimes, the most meaningful growth happens when we step outside the expected.In this episode of The Intentional Fundraiser Podcast, I’m sharing my reflection from our recent “Excellence in Major Gift Fundraising Seminar.” Plus, why you might want to rethink what’s possible for YOUR major gifts program.Listen in and pass it on to a colleague who needs some inspiration! As we close, I’m thrilled to invite you to our next three-day virtual Excellence in Major Gift Fundraising Seminar on January 27–29. Mark your calendar, rally your development team, and reserve your spot at modernicg.com. The opportunity to transform your major gift fundraising starts here.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Oct 28, 2025 • 16min
Building a Human-Centered Fundraising Pipeline
Are you chasing numbers or building relationships?Most fundraisers are stuck on the hamster wheel.Chasing donors. Juggling events. Burning out.But what if the real breakthrough comes from slowing down?Here’s the playbook for human-centered, relationship-first fundraising:Schedule ONE meaningful conversation this week.→ Ask, “What inspired you to support us?”→ Listen—no agenda.Map supporters by engagement TYPE, not just dollar size.→ Who shows up at events?→ Who shares your content?→ Who asks tough questions?Be transparent about your team capacity.→ “It’s just me, but I’m committed to getting this right with you.”→ People value authenticity.Audit your outreach for inclusivity.→ Who’s missing from your newsletters?→ Are your stories and photos truly diverse?→ Try translating content or inviting others to share their voice.Focus on quality over quantity.→ 5 heartfelt connections are worth more than 50 mass emails.Use stories, not just stats.→ Share one real example of impact (and don’t be afraid to mention setbacks).TL;DR:Transformational fundraising happens when you focus on real relationships, not just transactions.Pre-order your copy of my new book, "Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact.”→ https://www.callingallheroesbook.com/And to make it worth your while: When you pre-order your copy of Calling All Heroes at the link in the show notes and submit your receipt or order number, you’ll receive a special invitation to my free, 90-minute training session: “How to Implement Human-Centered Fundraising in Your Organization.” It’s my way of saying thank you for walking with me on this journey.And if you want extra copies for your team, chapter or an upcoming conference, we offer special discounts on bulk orders. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Sep 16, 2025 • 14min
Why “Tips and Tricks” Are Failing Fundraisers
This one has been simmering inside me for months.It’s about the language we use in the nonprofit sector—and why we need to be more mindful of it.Specifically, I’m making a plea to eliminate phrases like “tips and tricks” when we talk about engaging donors.Because giving is not a “trick.” Donors are not targets. And we are not magicians trying to perform sleight of hand to win gifts.When we say things like “tips and tricks” or “low-hanging fruit” in fundraising, we might think we’re being harmless, maybe even clever.But in reality, we’re reinforcing a belief system that positions fundraising as transactional, manipulative, or worse, dishonest.That’s why in this episode, I take us on a journey into the power of language in fundraising, how it shapes donor relationships, and how it shapes us.Listen in and let’s transform our language (and our sector!) together.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Sep 2, 2025 • 17min
Strategies for Major Donor Retention
Only 45% of first-time major donors come back.Let that sink in.For years, I believed winning that first major gift was the hardest part—until I realized the real challenge (and transformation) is turning new donors into lifelong champions.In this episode, I share personal stories, the tools I use, and proven strategies for moving beyond transactional gifts to genuine partnership.If you could double your donor retention this year, what would it mean for your mission?→ Take a listen.Share with your team, and let’s transform fundraising—together.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Aug 19, 2025 • 20min
Breaking Down Silos: Why the Future of Fundraising is Human-Centered
Feeling stuck between fundraising approaches? Break down the silos!I’ve seen the fundraising divide firsthand—and I believe there’s a better way. I call it human-centered fundraising.I recently heard a longtime donor say, “I’m tired of being just a checkbook. I want to be part of something bigger.” I’ve felt that tension, too.Donor fatigue is real—but connection changes everything.Let’s stop choosing sides and start building bridges.Want to learn how human-centered fundraising could transform your mission?Tune in to this episode and share it with a colleague who’s ready to reimagine fundraising for greater impact.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.


