RESTAURANT STRATEGY

Chip Klose
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Jan 26, 2026 • 26min

8 Ways to Increase Revenue (Without Spending a Dime on Marketing)

#519 - 8 Ways to Increase Revenue (Without Spending a Dime on Marketing) *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** THE BOTTOM LINE Let's recap these eight strategies: Fix your menu mix - guide guests to high-margin items Stop giving away add-ons - charge for upgrades Engineer your drink menu - create premium beverage options Implement strategic pricing tiers - use price anchoring Maximize table turns - increase efficiency without rushing Capture the check - train staff to upsell appetizers and desserts Build a strategic takeout program - treat it as a profit center Implement minimum requirements - value your premium seating   *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 22, 2026 • 19min

8 Bold Predictions for the Future of Restaurants

#518 - Eight Bold Predictions for the Future of Restaurants *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   ***** PREDICTION #1: Technology Will Amplify Humanity, Not Replace It PREDICTION #2: Data Integration Will Become The Ultimate Competitive Advantage PREDICTION #3: The "Me-Me-Me Economy" Will Demand Hyper-Personalization PREDICTION #4: Experience Will Trump Everything Else PREDICTION #5: The High-Low Format Will Dominate PREDICTION #6: Value Will Be Redefined (And It's Not About Price) PREDICTION #7: Health-Conscious Customization Will Become Standard PREDICTION #8: Community Connection Will Beat Transaction Optimization   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 19, 2026 • 14min

8 Leadership Tips for 2026

#517 - Eight Leadership Tips for 2026 ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** Be predictably calm. Chaos happens. Great leaders don’t add to it—they absorb it and steady the room. Set the standard in public, correct in private. Praise loudly, coach quietly. Your culture listens to how you handle both. Decide faster than you feel ready. Indecision is more exhausting to a team than a wrong call that gets corrected. Say “thank you” more than you think you should. Effort noticed is effort repeated—especially in a high-stress environment. Coach the why, not just the what. People don’t commit to tasks; they commit to purpose. Protect your best people from burnout. The schedule is a leadership tool, not just a staffing solution. Own the misses—out loud. Accountability from the top gives everyone else permission to improve. Work on the business in front of your team. When they see you planning, training, and improving—not just firefighting—they follow suit.   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 15, 2026 • 15min

What is GOOD Marketing?

#516 - What is GOOD Marketing? *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   Marketing is define by 3 questions:  - What's the product?- Who is it for? - How to you reach them?  Good Marketing is then defined by your focus, specificity, and intention.  This episode explains how to do that.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 12, 2026 • 12min

Embracing the Abundance Mindset

#515 - Embracing the Abundance Mindset ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the deadline. VISIT: https://davosalestax.com/RestaurantStrategy ***** The Scarcity Mindset says that there's so much much to go around. One single pie with only so many pieces. The Abundance Mindset says that if you have the recipe, you can just bake more pies. There's always more than enough to go around.  In the year ahead I want you to change your thinking to change your life.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 8, 2026 • 29min

How to Optimize Your Restaurant for AI Search

#514 - How to Optimize Your Restaurant for AI Search *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Rev's LinkedIn Newsletter Post About AI SEARCH: https://www.linkedin.com/pulse/secret-sauce-winning-ai-search-restaurant-ciancio-teewe FAQ Page Example: https://handcraftburgers.com/faqs Rev's Instagram: https://www.instagram.com/revciancio/ Rev's TikTok: https://www.tiktok.com/@revciancio Rev's LinkedIn: https://www.linkedin.com/in/revciancio/    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 5, 2026 • 16min

The Best Way to Map Out the Year Ahead

#513 - The Best Way to Map Out the Year Ahead *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** It's not nearly as cut-and-dry as you think.    *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Jan 1, 2026 • 21min

Eight Simple Website Do's and Don'ts (ENCORE)

#512 - Eight Simple Website Do's and Don'ts (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** Remember that your WEBSITE is an extension of your restaurant. Don't just slap something up on the internet; it has to be crafted. Intuitive. Seamless.    *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Dec 29, 2025 • 11min

The Surprising Truth About Goals

#511 - The Surprising Truth About Goals *****   This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin.  VISIT: https://kickfin.com/demo/ ***** Set a goal Write it down Break down the steps and make them specific Repeat it every morning Do regular weekly check-ins with an accountability partner Otherwise, keep it to yourself    *****  If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   
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Dec 25, 2025 • 29min

Streamlining the Dirtiest Job in the Kitchen with RTI

#510 - Streamlining the Dirtiest Job in the Kitchen with RTI *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii.  VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES Simplify and automate your back of house operations with RESTAURANT TECHNOLOGIES and their cooking oil management program. These guys take the dirtiest job out of your kitchen!  VISIT: https://www.rti-inc.com/   *****   RTI is a trusted expert and a brilliant partner when it comes to kitchen oil. They work with dozens of P3 Mastermind members. If you want to streamline this part of your operation, you should set up a call.  VISIT: https://www.rti-inc.com/   *****   If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset...  CLICK HERE: https://www.therestaurantmarketingmindset.com/   If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program   If you want a free 30-day trial of our Restaurant Foundations Membership Site... CLICK HERE: https://www.restaurantstrategypodcast.com/Foundations-b   If you want to leave a 5-star rating/review on Apple Podcasts... CLICK HERE: https://podcasts.apple.com/us/podcast/restaurant-strategy/id1457379809   

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