Building With Buyers: Startup Marketing and Growth Fueled By Customers

Alexander De Ridder, Co-Founder and CTO of INK, joined me on the Modern Startup Marketing podcast. We covered: Marketing is a competitive sport and marketing campaigns can be as awe-inducing as great art; Why have 15 software developers at a 30-people total bootstrapped startup; Entrepreneurial Operating System (EOS) to organize the inner-workings of the business; How 64 blog articles brought 100,000 site visitors in 5 months; Top marketing channels used to launch and grow INK including Product Hunt and contests; How to leave "trail of breadcrumbs" so people can find your company; How to think about and get exponential growth; The future of sophisticated content creation and how search engines will need to morph. Alexander De Ridder is the Co-Founder and CTO of INK (www.inkforall.com). INK is based out of Houston, TX,  started in 2019 and has been completely bootstrapped (so far). INK is patented AI software meant for content creators and writers. Writing your content with INK increases your chances of ranking on the first page in Google by 400% - and it’s completely free.   You can find Alexander on LinkedIn: www.linkedin.com/in/adridder/ You can get INK for yourself for free: www.inkforall.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast. We covered: Why people misunderstand marketing and branding; How to solve a problem differently through your hiring efforts; The most effective ways to get people to try your (food) product; How to manage the power struggle with retailers, leveraging consumer love of your product; What to look for when you're hiring your startup dream team. Lenny Lebovich is the Founder and former CEO of Pre Brands (www.eatpre.com). Pre is a Chicago-based consumer brand started in 2012 that has raised multiple rounds of financing and become a national leader in the fresh beef category.  Pre is Beef Done Differently™ providing consumers with the very best tasting steaks, roasts, and ground beef that is sourced through its unique global supply chain and also happens to be grass fed and finished.  You can find Lenny on LinkedIn: www.linkedin.com/in/lennylebovich For more content, subscribe to Modern Startup Marketing on Apple or Spotify podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast.  We covered: How your marketing will change 100x from early stage to exit; What happens when you find the right investor; What drove the decision to get acquired; Doing marketing by the book slows you down, you have to think a step further to get a higher level of attention; How to get prospects to drop their status quo reality and buy your product. Gil Eyal is the founder of Starfund (www.starfund.io) which invests in early stage consumer startups. He is the former President and Founder of HYPR (sold to Juliusworks in April 2020). HYPR is a NY-based company started in 2013 and has raised $13M in funding (Series A). HYPR is the market leader in data-driven influencer marketing automation solutions, a tool that’s redefining the influencer industry. You can find Gil on LinkedIn: www.linkedin.com/in/gileyal or at gil@starfund.io. For more content, subscribe to Modern Startup Marketing on Spotify or Apple podcasts (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!