Builder Stories

Brady Bankston built Popularis Construction by leading with deliberate action. He shares how early mistakes shaped the way he hires, manages, and motivates his team today. His approach to clients is equally thoughtful and relies on a unique set of requirements that every prospect must meet before becoming a customer, including visiting his office to review a sample project inside JobTread. Through consistent systems and clear communication, Brady has learned how to grow his company while keeping every project and person aligned. In this episode you will learn: How Brady uses a unique client process to build trust before every project The steps that helped him win larger and more complex projects The biggest hiring mistakes that nearly derailed his early growth The strategy he uses today to identify and develop the right people How his performance reviews strengthen accountability and communication Listen to the episode to learn more. Resources: Learn more about Popularis Construction here.

Jeff and Brian Shelburn, co-founders of Remodelex, share their inspiring journey from small home projects to a thriving remodeling business. They discuss their unique approach to team-driven leadership, highlighting an unconventional pay model that fosters collaboration. The brothers delve into the benefits of a four-day workweek and how it enhances productivity. They also emphasize the power of word-of-mouth referrals and using technology like LiDAR scans to streamline their operations. Their insights on maintaining quality while growing their business are both practical and motivational.

When Logan Judiscak left the car business for roofing, he did not expect to be running a multimillion dollar company just six years later. After learning hard lessons from previous employers, including how poor documentation can hurt cash flow, he started Gorilla Exterior in 2023 with only $4,000, a clear vision, and an even stronger work ethic. In this conversation, Logan shares how he built a profitable roofing company from the ground up, what he learned about leadership, and why he believes in growing people before profits. He explains how his team culture is built on trust, flexibility, and ownership, and why his ultimate goal is not just revenue but impact. In this episode, you will learn How Logan turned $4,000 into a multimillion dollar roofing business in under two years The biggest mistakes roofing companies make when scaling Why documenting jobs properly protects both profits and people How Logan develops his team by finding the right people and the right roles His long term vision for steady, sustainable growth Listen to the episode to learn more. Resources: Visit the Gorilla Exterior website here.

Fares Elsabbagh, founder of Canadian General Contractors, transformed a $50K startup into a $30M construction empire. He dives into lessons from rapid growth, including dealing with theft and operational chaos. Discover how he established effective systems to boost client satisfaction and the five key priorities homeowners care about. Fares also shares his journey into the business, hiring strategies that prioritize attitude, and insights on acquiring design-build companies to scale further. Tune in for a masterclass on building a successful construction company!

Danielle Russell has spent over a decade helping builders and remodelers grow through more strategic marketing. She's seen how new technologies, and changing homeowner behavior, are transforming what it takes to stand out online. In this conversation, Danielle covers a range of topics that, taken together, form a blueprint for building a stronger marketing foundation. Broader themes include the seismic shifts happening in search, what contractors can do to make their content rise above the noise, and how to use, rather than misuse, AI as part of a broader marketing strategy. On a more granular level, she strategies for pricing transparency on your website, how to make every click count, and the ideal marketing budget. In this episode, you will learn How to calculate a marketing budget that drives consistent growth Mistakes to avoid when using AI to generate website or blog content How to design your website to convert visitors in two or three clicks Ways to use video to build credibility and connection with prospects How to structure your pricing online to attract the right clients Listen to the episode to learn more. Resources: Learn more about Builder Funnel here.

Michael James lost everything during the recession, then rebuilt his company with a new outlook on leadership and legacy. He even biked from Canada to Mexico, a journey that reshaped how he approaches business and life. In this conversation, Michael shares how shifting from a "me" mindset to a "we" mindset transformed his company. He talks about hiring lessons, working with family, and the culture-building practices that keep his team engaged. He also reveals the one thing he does every day to keep his business moving forward and the leadership habit he considers most valuable. In this episode you'll learn: The daily practice Michael relies on to guide his business decisions How listening became his most effective leadership tool What to look for when building a strong team How to create a culture where people want to stay and grow The key to making family partnerships work in business Listen to the episode to learn more. Resources: Learn more about Michael James Remodeling here.

In this engaging conversation, Bob Perez shares how he left an 11-year corporate career to co-found Stephen Thomas Construction in Austin, Texas. Pairing his business background with his partner's field expertise, Bob has built a thriving company. From navigating the risk/benefit of cost-plus projects to putting clients firmly in control of their budgets, Bob explains how a two-person team can use systems and software to achieve results that rival much larger firms. In this episode you'll discover: How defining roles creates smoother projects What it means to truly put clients in charge of their budgets The two most important lessons Bob has learned about cost-plus How to spot client red flags before you commit A straightforward approach to finding and vetting the right subs Listen to the episode to learn more. Resources: Visit the Stephen Thomas Construction website here.

Kyle Hunt, founder and coach at Remodelers On The Rise who helps remodelers build profitable, life-supporting businesses. He talks about creating repeatable sales processes, marketing beyond referrals, turning ideas into implemented plans, and making leadership and family time priorities. Practical, action-focused conversation about systems, culture, and protecting personal time.

Gary Muehling's journey into construction started with failure but it was that setback that shaped his future success. After an early attempt at running his own roofing and siding business fell apart, Gary went to work for larger companies where he learned how strong processes, compliance, and sales systems create sustainable growth. In 2019, he launched MI Remodelers with a mission to combine roofing expertise with full-service residential remodeling, and today his company successfully straddles both types of work. Known as "The Integrity Guys," Gary shares how his business balances sales and project management to earn more than $4 million in annual revenue. In this episode you will learn: How Gary maintains a $2.5 million backlog of work The process he uses to divide sales and project management for maximum efficiency How his client interactions create a higher close ratio Why he goes against an industry trend and offers free design services The systems that allow MI Remodelers to scale to $4M in annual revenue while maintaining quality Resources: Visit MI Remodelers website here.

Kaleb Lyles, founder of Copper Masters Roofing and co-founder with his wife Andrea, rebuilt their roofing business through financial discipline and strong company culture. He discusses balancing office work with on-site leadership. He shares how quirky, raw social content grew sales, tips for hiring and training, and systems that turned cashflow struggles into scalable growth.