Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
Aug 1, 2023 • 43min
The Pros and Cons of Being a Consultant vs. Agency Owner with Mike Koziol
In this episode of the Marketing Mindset podcast, we sit down with Mike Koziol, a seasoned business growth consultant, to explore the dynamic world of marketing and the distinct paths of consulting versus agency roles.Join us as Mike shares his invaluable insights on starting a career in marketing and the unique opportunities presented by consulting and agency work. Delve into the key differences between these paths, the challenges and rewards they offer, and the skill sets required to thrive...
Jul 18, 2023 • 33min
Sarah Levinger on the Evolution of Paid Ads Creative Strategy
In this captivating episode of the Marketing Mindset podcast, we sit down with Sarah Levinger, a renowned expert in creative strategy, to delve into the world of innovative marketing approaches.Sarah sheds light on the concept of creative strategy, addressing why so few marketers truly grasp its essence and the common misconceptions surrounding it. As the holiday season approaches, Sarah shares invaluable insights into consumer psychology shifts, particularly in preparation for Black Fri...
Jul 11, 2023 • 32min
The Power of Authenticity: Connecting Values, Product, and Messaging for Millennial and Gen-Z Connections
In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Liora Dudar, a renowned figure in the world of feminist photography and the co-founder of oVertone.Join us as Liora shares her inspiring journey and the evolution of oVertone, a brand known for its innovative hair color products and its commitment to challenging traditional beauty standards. Discover how Liora's passion for dismantling societal norms led her to create a culture of radical authenticity....
Jul 3, 2023 • 27min
Building a Brands Creative Strategy with Laura Colagrande
In this episode of Marketing Mindset, we delve into the world of building a brand's creative strategy with the brilliant Laura Colagrande. Join us as Laura shares her expertise and insights on the key aspects of developing a successful creative strategy for your brand.Throughout the conversation, Laura focuses on three crucial topics: getting internal buy-in, planning and rolling out the strategy, and measuring success. Learn how to effectively communicate and gain support from your internal ...
Jun 27, 2023 • 29min
eCommerce SEO Mastery: Strategies for Dominating Search with Jesse McFarland
In this episode of Marketing Mindset, we dive deep into the world of eCommerce SEO with Jesse McFarland, an industry expert and thought leader. Jesse shares his invaluable insights on eCommerce SEO, highlighting common mistakes businesses make and providing actionable strategies to avoid or rectify them. Learn how to optimize your website structure, meta tags, and content to enhance your visibility in search engine results and attract more qualified traffic.Looking ahead, Jesse delves in...
Jun 20, 2023 • 40min
Scaling to $100 Million: Curtis Matsko's Journey of Success with Portland Leather Goods
In this inspiring episode of Marketing Mindset, we have the privilege of sitting down with Curtis Matsko, the visionary entrepreneur behind the incredible success story of Portland Leather Goods.Curtis takes us on a journey of scaling a small business to a remarkable $100 million enterprise. He shares the invaluable insights, strategies, and lessons he learned along the way, providing a roadmap for aspiring entrepreneurs and business owners.From humble beginnings to overcoming challenges and ...
Jun 13, 2023 • 28min
Unleashing the Power of eCommerce Email Marketing: Insights from Dave Miz
In this episode of Marketing Mindset, we dive deep into the world of eCommerce email marketing with Dave Miz, a seasoned expert in the field. Join us as Dave shares his invaluable insights and strategies for unleashing the power of email marketing to drive success for eCommerce brands.Discover how to create compelling email campaigns that engage and convert customers. Dave reveals the secrets behind crafting effective email sequences, from welcome emails that make a great first impression to ...
Jun 6, 2023 • 28min
The Art of Omnichannel Marketing: Ally Iseman’s Strategies for Coordinating Your Brand Across Multiple Channels
In this episode of Marketing Mindset, we delve into the art of omnichannel marketing with Ally Iseman, an esteemed expert in the field.Ally unveils her strategies and insights for successfully coordinating your brand across multiple channels, ensuring a seamless and consistent experience for your audience. From social media platforms to email marketing and beyond, she reveals how to integrate your brand message and engage customers across various touchpoints.Discover the secrets behind effect...
May 30, 2023 • 55min
eCommerce Marketing Data 101: Derric Haynie's Crash Course on Understanding Data Analytics
On this episode of Marketing Mindset, we sit down with Derric Haynie, CEO and co-founder of EcommerceTech, to discuss marketing analytics and how to effectively leverage data to drive business success.Derric provides a crash course in marketing analytics, covering key metrics and KPIs to track, tools and platforms to use, and strategies for analyzing and leveraging data to inform marketing decisions. He also shares practical tips and best practices for measuring and improving ROI, optimizing ...
May 23, 2023 • 36min
Community Building 101: Katya Allison on Building Authentic eCommerce Communities that Drive Brand Loyalty
In this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development.Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community building, from identifying your target audience to developing a strong brand identity and engagin...
