Marketing Mindset Podcast
Colby Flood
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Follow Colby on Twitter: https://twitter.com/Colby__FloodVisit our Agency website: www.brighterclick.comLearn more about our creative strategy software: https://www.dataally.ai/
Episodes
Mentioned books
Oct 3, 2024 • 25min
Building a High-level Creative Strategy Process Pt. 6
This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns. Throughout the episode, you’ll get tips on understanding the relationship between different metrics when evaluating cr...
Sep 19, 2024 • 20min
Building a High-level Creative Strategy Process Pt. 5
In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on ...
Sep 5, 2024 • 21min
Building a High-level Creative Strategy Process Pt. 4
In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters. Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it’s so important to hav...
Aug 22, 2024 • 22min
Building a High-level Creative Strategy Process Pt. 3
In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on...
Aug 8, 2024 • 46min
Optimizing Ad Success with Barry Hott
In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between Facebook advertising media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry...
Aug 1, 2024 • 37min
Achieving Revenue Goals Through Marketing with Amy Parker
In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...
Jul 25, 2024 • 29min
Purpose-Driven Business Models with Brad Jeffery
In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importanc...
Jul 18, 2024 • 34min
How to Build a High-Level Create Strategy Process (Pt. 2)
In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback. During the episode, you’ll learn how to create a 90-day creative strategy plan, hear Colby’s thoughts on why customization and flexibility are so important within a strate...
Jun 20, 2024 • 35min
Managing Rapid Business Growth with Asaf Wolff
In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.The episode de...
Jun 13, 2024 • 52min
Navigating Client Relationships with Deena Emara
In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solutions. Deena outlines several red flags to watch out for when hiring agencies and provides helpful tips for building effective onboarding proce...
