Above The Business

On this episode, you'll hear from Nichole Davidson Williamson about maximizing your social media marketing. From what channels to use, to how you should use them, and more, learn what will work for your business!Nichole Davidson Williamson is a branding and digital marketing expert currently serving as the Chief Brand Officer at Zilker Media, an Austin-based agency dedicated to building people-driven brands. Nichole oversees and creates digital strategies for Austin-based brands, thought leaders and bestselling national authors. She believes in the power of building a community, and leverages that philosophy with clients to build successful campaigns and partnerships. Nichole is more than just a manager. She works with the brand strategy team throughout the entire digital marketing process from strategy development to execution to create award-winning campaigns.Connect with Nichole:Email - nichole@zilkermedia.comTwitter - @nicholedavidsonLinkedIn - Nichole Davidson WilliamsonThanks to our sponsors:Club Capital offers Club Capital provides monthly accounting, tax, and CFO services for insurance agency owners. Learn more at www.club.capitalReady to grow your book of business? That's Direct Clicks' specialty.  Find out how they can help your agency leverage Google to drive inbound phone calls, leads, online visibility and organic growth at www.directclicks.comCoach P found great success as an insurance agent and agency owner. He leads a a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Club Capital Podcast when you get in touch.Rock Solid Assistants is the leading virtual assistant agency in the USA. Learn more about how an executive or creative assistant (or both) can support your business growth goals when you visit www.rocksolidassistants.comAutopilot Recruiting is a continuous recruiting service where you’ll be assigned a recruiter that has been trained to recruit on your behalf every business day. Listeners of Club Capital Podcast go to www.autopilotrecruiting.com and use the code ClubCapital to get started.

If Bradley could ask any business owner 1 question, it would be "What are your priorities?" In this "5 Key Questions" series, Bradley is helping you identify the important areas of business to develop.

The ERTC is a refundable payroll tax credit for wages paid by an employer whose business is either fully or partially suspended due to a COVID-19 related order or is experiencing at least a 10 percent decline in gross receipts compared to the same calendar quarter of the previous year. Fireside Chat episodes are brought to you by Autopilot Recruiting. Visit www.autopilotrecruiting.com/clubcapital to learn more about their recruiting services, trusted by over 1200 agents.

Are you casting a wide enough net when hiring?  Or, are you judging and screening people too quickly?  Learn how to have an effective recruiting pipeline to get the important information about candidates so that you can make an information decision.Today on the Leadership Podcast, Alex Shattuck joins Bradley to discuss recruiting practices, how to use CareerPlug effectively, and ways that you can improve your recruiting pipeline.Alex also shared the importance of taking daily action to grow the recruiting pipeline.  Most owners will be reactive in their hiring process vs. taking consistent action.Alex Shattuck fought in Fallujah, Iraq as an infantry Marine in 2006/2007. He leveraged those experiences upon his return home launching multiple insurance agencies, a real estate company, the recruiting service Autopilot Recruiting and a business consulting company. In 2021, he published his first book "Complacency Kills". He just released his second book “Small Business, BIG RECRUITING” earlier this fall. He’s on a mission to help small business owners decrease their hours in their businesses while increasing their profits from it.Learn more about Autopilot Recruiting at www.autopilotrecruiting.com/clubcapital

In this episode, Bradley invites you to take a minute and consider what gets your attention day to day. From people to television, from podcasts to books, al of these things will move you in a specific direction. It could be in the direction of your goals, or it could cause you to drift away from them.

Hear from Micah Cannon, Club Capital partner and COO on how to acquire the right tools in your financial toolbelt. He also shares the importance of looking forward as well as ahead in your business, and how to make big financial decisions.This episode is brought to you by Autopilot Recruiting. Learn more about their recruiting services for insurance agents at www.autopilotrecruiting.com/clubcapital

This week on the Leadership Podcast, Owen McGab Enaohwo joins Bradley to discuss business processes.  Owen is the CEO and Co-Founder of SweetProcess, an easy-to-use software that enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes and policies.  In this episode, he shares with Bradley how documenting processes can be transformative for a business.Tired of being the Bottleneck in your business? Stop Doing it All Yourself. Document all those repetitive tasks that eat up your precious time, so you can grow your team and grow your business.  Club Capital listeners get a free 28 day trial (that's double the time everyone else gets!) with access to all the features of SweetProcess when they visit www.sweetprocess.com/clubcapital

Are you so focused on where you DON'T want to go in business that you forget to see where you're headed? Golfers know that when you focus on the out of bounds areas, that is exactly where the ball lands. The same is true in business.

This week on the Leadership Podcast, Joe Caruso joins Bradley to share what he learned from being diagnosed with incurable cancer, his new focus in life, and the principles from his book, “The Power of Losing Control.”After being diagnosed with an incurable cancer when he was 18, Joe committed whatever time he had left to spending five hours a day, five days per week, studying life. He wanted to identify what he now refers to as “Simple, Common, Timeless Human Truths.” In his quest, Joe felt compelled to answer a simple, yet difficult question before he was overcome by the cancer: What is the essence of a fulfilling, successful, and happy life? Joe became one of the first people ever cured of metastasized testicular cancer. With this gift, he decided he would continue his studies, and began to collect and analyze his findings on life.Joe Caruso is now an expert on the individual mind, the collective mind of an organization and how meaning drives our behavior and determines outcomes in all aspects of life. As an author, business advisor and speaker, Joe brings his lifetime of expertise to help organizations and leaders change the way they see themselves -- and in turn, the way they think about markets, products and services. Joe has learned this change in thinking drives new behavior and allows organizations to sharpen focus and reach greater levels of success.In this episode, he touched on a few key points, including:People bringing solutions not always problemsBeing fully present in the momentStruggle is the law of growthSynergy within the teamWisdom is knowledge put to workLearn more about his Caruso Leadership Institute when you visit www.carusoleadership.com 

What if someone told you that they weighed 700 lbs last year, and that they lost 350 lbs in the space of 360 days?  You’d want to know what they did!  But if someone told you they currently weigh 350 lbs, you might be less interested in how they got there.  Or, think about this.  What if someone told you they gained 175 lbs last year, and they now weight 350 lbs.  This causes alarm bells.  You’re going to probably encourage that person to look at what they’ve done over the past year so that it doesn’t happen again.This illustrates clearly how important the context of your current situation is!  Where you are today matters less than where you have been.  (This is our principle of trajectory > speed.)  It is so much more important to look at where the systems you have in place are taking you than knowing simply where you are right now.Then, you can assess if those systems will get you where you truly want to go.  I want to encourage you to spend thirty minutes of “thinking time” around these questions:Where have I been? (One year ago)Where am I at? (Today)Where am I going? (One year from today)