iGaming Daily

As scheduled, on Friday 30 August the UK Gambling Commission launched its pilot programme on affordability checks. The programme will test the viability of unintrusive checks on customer deposits, beginning at a £500 net loss threshold and moving onto £150 net loss by February 2025.SBC’s Multimedia Editor, James Ross, was joined by SBC’s Content Director, Ted Menmuir, on the latest episode of iGaming Daily, supported by Optimove to delve deeper into the methods and objectives of the pilot programme.The duo also discuss the outcome of the NatCen report into the UK’s ban on credit card deposits, which found that the policy had no impact on high-risk gamblers. To read more about the topic, click on the following links:- UKGC: Pilot on affordability checks prioritises identifying high-risk accounts (sbcnews.co.uk)- NatCen: Credit Card ban had no impact on high-risk gamblers (sbcnews.co.uk)Host: James RossGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The latest episode of our Path to Lisbon series takes us across the pond to our recent SBC Summit North America event held earlier this year, with a focus on the Player Protection Symposium. This episode will see us revisit a scaled-down version of the panel session “Does responsible gambling truly create both sustainability and long-term growth for operators?” Featuring voices from BetMGM, DraftKings, FanDuel and EPIC Global Solutions, the conversation focused on the expanding North American market and deliberated on the method and reasons behind actively involving key commercial stakeholders in promoting a successful responsible gambling strategy. Player Protection will also be a key focal point at this year’s SBC Summit Lisbon as there will be a Player Protection Symposium track across the whole three days of the conference, focusing on key topics such as identification technology, real-life insights, the UK White Paper, social media and much more. To find out more about SBC Summit Lisbon, click on the link below:- SBC Summit 2024 - Agenda - SBC EventsRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gambling's interim results have highlighted the woes of igaming's affiliate media companies. Across the board, the results of affiliates have been lacklustre, witnessing a slowdown in growth across key markets and declines in the performance of media assets.James Ross, SBC's Multimedia Editor, was joined by Ted Menmuir, SBC's Content Director, and Martyn Elliott, SBC's Project Director, on the latest episode of iGaming Daily, supported by Optimove, to dig deeper into the causes of the downturn.Better Collective, Catena Media, Gambling.com and Raketech all come under the microscope as the trio discuss how affiliates are refining their operational strategies in response to the decline and adapting to the challenges posed by changing search engine algorithms.Host: James RossGuests: Ted Menmuir & Martyn ElliottProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The latest SBC digital day is fast approaching and this time it is all about digital affiliates. On September 4, experts from across the industry will be offering their insights on a range of key topics and the latest news in the SEO landscape.And this will be the topic of today’s episode of iGaming Daily, supported by Optimove. Host James Ross is joined by Martyn Elliott, SBC’s Media Project Director, and Jack Howe, SBC’s Digital Event Producer, to look ahead to the digital day.The trio discuss what’s on the agenda across the event, who will be speaking, the importance of affiliates in the sector and also what it takes behind the scenes to organise such an event.To read more about the Affiliate Leaders Digital Day, click on the following link:- https://sbcnews.co.uk/sbc-digital-affiliate-marketing/Host: James RossGuests: Martyn Elliott and Jack HoweProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

SBC’s Multimedia Editor James Ross is flying solo for a special bonus episode of iGaming Daily, supported by Optimove.On the agenda for James, a self-proclaimed man who likes to rant, is the rise of fan-led football channels. Channels like Arsenal Fan TV and The United Stand rack up millions of views every month and inevitably this has caught the attention of sports betting operators, who now sponsor a number of the channels. The newest addition to the genre is the Adopted Geordies podcast which is sponsored by BetMGM.James questions the impact of the channels on football fans given that the majority are run by people without journalism training and also the responsible gambling implications of channel sponsorship by sports betting operators.Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

As the curtain closes on a summer of sports, with the European Championships having taken place in Germany and Olympics in Paris, iGaming Daily will be looking at some of the trends we’ve witnessed this past summer, in the latest episode of our CRM-focused series. And joining the host James Ross, to discuss all this is Jonathan Collins, Strategic Services Team Leader at Optimove. Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at the Affiliate Leaders panel held earlier this year at SBC Summit Rio.Moderator Gilda Caldas, Afiliapub’s Marketing Manager for Brazil, was joined by executives from Better Collective, Clever Advertising, GR8 Tech and Traffic Balance to discuss how affiliate marketers can find success in the Brazilian market.Culturally in Brazil, customer acquisition is driven by influencers, streamers and alternative channels and the industry experts offer their insights into how affiliates can educate the local market and partner with operators, media and other stakeholders.This session is just a taster of what is to come at SBC Summit Lisbon, which will be hosting a two-day Affiliate Leaders Summit. Can’t wait until then? You can check out the new SBC Affiliate Leaders magazine which will be released on September 4th and sign up for the Affiliate Leaders newsletter. But for now, sit back and enjoy this discussion on how to gain success in the Brazilian market.To find out more about SBC Summit Lisbon, click on the link below:- SBC Summit 2024 - Agenda - SBC EventsRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Today’s episode of iGaming Daily, supported by Optimove, heads to Brazil to examine the latest developments ahead of the imminent launch of its nationwide regulated market.Just months ago, Brazil’s government, led by President Lula, took a historic step by signing into law the regulations that will soon govern sports betting and online gaming across the country. As a result, we’ve seen an influx of gambling licence applications, with over 113 companies racing to secure their place in what is poised to become one of the largest gambling markets in the world.SBC’s Multimedia Editor, James Ross, is joined by Isadora Marcante, Senior Journalist at SBC Noticias Brasil, to explore why so many companies are eager to stake their claim in Brazil, what challenges lie ahead for regulators and operators, and what the future might hold for this rapidly evolving market.To read more about the topic, click on the following links:- https://sbcnews.co.uk/southamerica/2024/08/22/brazil-licence-applications/Host: James RossGuests: Isadora MarcanteProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

On today's episode of iGaming Daily, supported by Optimove, we will be immersing ourselves in the complex and fascinating ongoing legal story involving Resorts World Las Vegas.The Nevada Gaming Control Board has filed a disciplinary complaint against the casino and its parent and affiliated companies, as well as individuals working at the property. The probe focuses on the conduct of Matthew Bowyer, the bookie caught up in the Shohei Ohtani scandal, who was allegedly able to lose over $1.2m at the casino without verifying the source of his funds.Joe Streeter, Editor of CasinoBeats, is joined by Jessica Welman, Editor of SBC Americas to dive deeper into the story and pick their way through the numerous legal and regulatory cases involving individuals associated with Resorts World.The duo also discuss what potential punishment the operator could face, whether there is a more widespread problem with casinos issuing credit to high rollers and Joe finds out what a ‘Bravo head’ is.To read more about the topic, click on the following links:- AML accusations against Resorts World intensify  - CasinoBeats- Resorts World CEO Departs After Violating Company Policy (sbcamericas.com)Host: Joe StreeterGuests: Jessica WelmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

UK-based gambling company, bet365, has just become the first ever sports betting brand to sponsor the UEFA Champions League tournament.From the details known so far, the three-year deal covers the men’s competition and is well-positioned to bring net commercial positives for the biggest European football event on the calendar, and to a wider extent football in general. On today’s episode of iGaming Daily, supported by Optimove, SBC News’ Senior Journalist, Viktor Kayed, is joined by his fellow Senior Journalist, Kieran O’Connor, and SBC’s Project Director, Martyn Elliott, to discuss the announcement and what this means for bet365 and UEFA.The trio discuss the importance of the move for European football, how the sponsorship fits into a wider crackdown on sports betting advertisements across the continent and whether UEFA should do more to promote gambling harm prevention in the wake of the deal.They also look back on Betano’s sponsorship of this summer's recently concluded European Championships and the criticism that UEFA faced from several NGOs over its failure to “address the issue of problem gambling”.To read more about the topic, click on the following links:- https://sbcnews.co.uk/sportsbook/2024/08/20/bet365-uefachampionsleague/- https://insidersport.com/2023/11/30/betano-betting-partner-uefa/Host: Viktor KayedGuests: Kieran O'Connor & Martyn ElliottProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.