iGaming Daily

In this episode of iGaming Daily, supported by Optimove, SBC’s Multimedia Editor, James Ross, is joined by Jonathan Collins, Strategic Services Team Leader at Optimove,  to recap an action-packed year of sport which included events such as the European Championships, the Olympics and Copa America.As well as discussing their own personal highs and lows of the sporting year, John also shared some of the most interesting trends witnessed by Optimove across sports betting in 2024.Amongst the insight shared by Collins includes the importance of starting promotions early pre-event, the focus on cross-selling within an operator's platform and why operators are missing out by not focusing on retaining ‘mid-tier’ players.To read more about what was discussed in today's episode, click on the following links:- Optimove's iGaming Pulse - Optimove Host: James RossGuests: Jonathan CollinsProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode of iGaming Daily, supported by Optimove, Ted Orme-Claye, Editor of Insider Sport, is joined by SBC’s Media Manager, Charlie Horner, to explore the evolving relationship between betting and sports, focusing on the convergence of media and betting platforms, particularly in the US.The discussion highlights the rapid development of sports betting in the US and the approach key operators like FanDuel and DraftKings are taking with their own media strategies following FanDuel's partnership with the Professional Women's Hockey League.  The duo also talk about challenges operators face in the new media landscape, why influencers and content creators are an important part of an operator's marketing strategy and the regulatory challenges that may impact future betting and media collaborations.  To read more about what was discussed in today's episode, click on the following links:- https://sbcamericas.com/2024/12/03/fanduel-partners-with-pwhl/- https://sbcamericas.com/2024/12/02/michael-shiffman-fanduel-tv-hire/Host: Ted Orme-ClayeGuest: Charlie HornerProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn returns once again to provide her expertise to the world of SEO within the gambling space. Joining her on today's episode is Aline Oliveira, Head of PCC at ComeOn, and Filip Janczak, Co-Founder & Head of Performance Marketing, to discuss the critical roles of PPC and SEO in the iGaming industry. They explore the importance of PPC in marketing strategies, the balance between PPC and SEO, and how to effectively use PPC for market entry and data gathering. The conversation also touches on localization, market dynamics, and the regulatory challenges faced in different regions, particularly in the US and Brazil. The episode concludes with key takeaways on the necessity of integrating PPC and SEO for successful marketing campaigns.Host: Ivana FlynnGuests: Aline Oliveira & Filip JanczakProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In the latest episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats is joined by his Senior Journalist Danny Lee and SBC's Multimedia Editor, James Ross, to explore the streaming platform Kick and its latest updates. The three discuss the evolution of streaming in the iGaming industry, focusing on recent regulatory changes, particularly KYC requirements introduced by Kick. The conversation also highlighted the impact of Twitch's previous regulations on Kick's approach, the reactions from streamers, and the importance of player protection, especially for minors. The trio also expressed their views on future for streaming, emphasising the need for adaptation and collaboration within the industry to ensure responsible content creation.To read more on the discussion, click on the following link:- https://casinobeats.com/2024/12/02/kick-adds-kyc-safeguard-to-gambling-streams/Host: Joe StreeterGuests: James Ross & Danny LeeProducer: Anaya McDonaldEditor: James Ross

Concluding a break-neck November, the UK government announced that it has determined the design of a Statutory Levy on problem gambling and introduced £2 and £5 stake limits on online slots. Recognised as the most sensitive matter to be resolved by the Gambling Review, the UK government unveiled the new structure of the Levy on research, education, and treatment (RET), to be led by the NHS as the chief commissioner.And on today's episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats, is joined by SBC's Content Director, Ted Menmuir, to delve deeper into this latest development. The duo explore the implications of these changes, the structure of the levy and the industry's reaction, as well as the integration of the NHS in managing gambling harm treatment and prevention. The conversation also highlights the sensitivities surrounding the issue and the importance of effective funding allocation to support research, education, and treatment for problem gambling. To read more about what was discussed in today's episode, click on the following links:- https://sbcnews.co.uk/featurednews/2024/11/27/dcms-ret-slot-update/ - https://casinobeats.com/2024/11/28/industry-reacts-to-landmark-levy-changes/    Host: Joe StreeterGuests: Ted MenmuirProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Fernando Noodt is back in the host's chair on iGaming Daily, sponsored by Optimove, and he's joined by the La Jefa, SBC Noticias Editor Lucía Gando, for a discussion on yet another big piece of news in the last month of the year in their native Argentina. The SBC Noticias crew discuss a groundbreaking bill approved by La Cámara de Diputados (The Chamber of Deputies) that bans advertising in the online gambling sector, a move aimed at protecting minors from problem gambling. Fer & Lu chat about the impact this could have on the sector, the noted absence of industry experts in the debate by legislators, what this means for sports sponsorships, whether this could be a boon for the black market, and the next stages for the bill as it goes to the senate, and finally the government.Check out Fernando's coverage of this on SBC Noticias https://sbcnoticias.com/apuestas-argentina-diputados-prohibe-publicidad/ Host: Fernando NoodtGuest: Lucía GandoProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn  is back once again to provide detailed insight and education on SEO within the gambling space. On today's episode, Ivana is joined by Marta Szmidt, Director of SEO at Rhino Entertainment. The duo discuss the importance of brand protection in SEO. They cover topics such as what brand protection is, why it is important, and how to protect your brand. The conversation also touches on the issue of brand jacking and PPC abuse, and provide strategies for ranking your brand position one in search results.Host: Ivana FlynnGuest: Marta SzmidtProducer: Anaya McDonald Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Last week, French Senators approved tax hikes to be implemented across all gambling disciplines as part of the 2025 budget.And on today’s episode of iGaming Daily, supported by Optimove, SBC’s Content Director, Ted Menmuir, is joined by Jake Pollard to delve deeper into the development.The duo discuss the key components of the tax plan and the reaction of the industry to the news. They also consider which sectors are most vulnerable to the tax hikes and how it will influence the landscape of French online gambling.Later on in the episode, they also examine the ongoing developments regarding the French government’s consultation on the launch of an icasino market, including the initial meetings between the government and stakeholders as well as FDJ’s response to the talks. To read more about what was discussed in today's episode, click on the following links:-   French Senators vote through tax hikes on gambling Host: Ted MenmuirGuests: Jake PollardProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.  

In this episode of iGaming Daily, supported by Optimove, Fernando Noodt, Senior Journalist for SBC Noticias, brings you the latest news from Latin America.In the first half of the episode, he is joined by Lucia Gando, Editor of SBC Noticias, who brings news of a a proposal to ban gambling advertising across many platforms. The duo discuss what the bill needs to move forward and what it means for the Argentinian gaming industry. They also talk about the fallout from the publicity stunt which saw brief the YouTube streamer Spreen make a brief appearance for the Argentinian football team Deportivo Riestra.After a short break, Fernando is then joined by Elisa Marcante and Ana Maria Menezes, Senior Journalists for SBC Noticias Brasil, to delve into the latest news from Brazil.The trio talk about the Supreme Court’s backing of a ban on all welfare money from any igaming activities and the Minister of the Supreme Federal Court Flavio Dino’s argument that all sports betting involving only one athlete should be banned due to concerns over sporting integrity and match-fixing. To read more about what was discussed in today's episode, click on the following links:-  https://sbcnoticias.com/juego-online-argentina-prohibir-publicidad/ -  https://sbcnoticias.com/spreen-deportivo-riestra-apuestas-ilegales/ -  https://sbcnoticias.com/br/apostas-luiz-fux-liminar-parcial-adis-7721-7723/ -  https://sbcnoticias.com/br/senacon-suspende-bonificacaoes-casas-apostas/ Host: Fernando Noodt Guests: Lucia Gando, Ana Maria Menezes & Elisa MarcanteProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.  

On today’s episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats, is joined by Danny Lee, Senior Journalist for SlotBeats, and SBC’s Senior Media Manager, Craig Davies, to discuss the evolution of slots.They discuss the continued growth in the popularity of crash games, the danger of stagnation in the sector and how developers can innovate to avoid this happening, which includes the potential of producing celebrity-branded crash games.Later on in the episode, the trio also talk about the evergreen popularity of fish shooting games and consider what can be done to advance the game type beyond where it is at currently.To read more about what was discussed in today's episode, click on the following links:- Roundtable: are crash games still flying? - JDB Gaming: taking fish shooting games to a global audienceHost: Joe StreeterGuest: Danny Lee & Craig DaviesProducer: Anaya McDonald Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.