

iGaming Daily
SBC Media
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
Episodes
Mentioned books

Mar 3, 2026 • 30min
Ep 723: Flutter’s 2025 Reality Check: Blip or Bigger Warning Sign?
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment’s underwhelming 2025 results are simply a temporary setback, or a warning sign that the world’s most valuable iGaming operator is entering a more challenging era.Tune in to today's episode to find out:A full breakdown of Flutter’s 2025 headline figures and what the numbers really reveal about profitability pressures.How the India RMG ban and mounting structural costs impacted operating profit and investor confidence.The market’s reaction to missed targets and why Flutter’s share price has come under sustained pressure.How FanDuel performed in the US, how it compares to DraftKings, and what leadership expects from FanDuel Predicts.Whether prediction markets are a genuine long-term threat and what Flutter must prioritise in 2026 to restore growth momentum.Host: Charlie HornerGuest: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Mar 2, 2026 • 24min
Ep 722: BGC Sees A United Front Against The Black Market
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council’s AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.Tune in to today’s episode to find out:Why dismantling black market operators is now being framed as a “generational challenge” for the UK industryWhat signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission ahead of the 2026 implementation phaseThe key takeaways from the AGM at 11 Cavendish Square and whether the sector is genuinely unified after last year’s tax tensionsHow Baroness-led enforcement plans and a proposed taskforce could operate in practiceWhether political goodwill and industry cohesion will be enough to combat black market growth long termHost: Charlie HornerGuest: Ted Menmuir & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 27, 2026 • 27min
Ep 721: Grey Shirts & Red Cards: Is the UK’s Sponsorship Crackdown About Protection or Power?
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Orme-Claye and Joe Streeter as the trio discuss the UK Government’s latest consultation on gambling sponsorship, what it means for offshore operators leveraging football for brand legitimacy, and whether this marks a decisive shift in the post-White Paper regulatory era.Tune in to today’s episode to find out:Whether the sponsorship consultation is truly about consumer protection, or a strategic move to tighten market control and regulatory credibility.How significant this development is within the wider post-White Paper reform agenda reshaping the UK gambling landscape.If a cross-industry enforcement taskforce spanning banks, tech platforms and law enforcement can realistically deliver coordinated action at scale.Whether the new measures finally close the grey area that has allowed offshore operators to gain exposure through UK football without holding a licence.What tighter sponsorship restrictions could mean for operator marketing strategy, customer acquisition costs, and the financial stability of football clubs reliant on gambling revenue.Host: Fernando NoodtGuest: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 26, 2026 • 25min
Ep 720: Africa’s iGaming Evolution: Localisation, Technology & the Fight for Market Share
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa’s iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.Tune in to today’s episode to find out:Why African operators were forced to build in-house platforms after broken promises from legacy European providersHow EveryMatrix is taking a selective, regulation-first approach to entering African marketsWhy treating Africa as one “homogeneous” market is a major mistakeHow tools like the Engage Suite and Bonus Guardian are helping operators boost retention while combating bonus abuseWhat it really takes to compete in highly consolidated markets like South Africa and fast-growing mobile-first regions such as KenyaHost: Charlie HornerGuest: Mark SchmidtProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 25, 2026 • 26min
Ep 719: AI, Personalisation & The Future of South African iGaming
In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa’s iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.Tune in to today’s episode to find out:What makes the South African iGaming market unique and why it’s maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe biggest player retention challenges across African markets and how to tackle themWhy the next 3-5 years will define market leaders as regulation tightens and competition intensifiesHost: Charlie HornerGuest: Henry RossProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 24, 2026 • 25min
Ep 718: 2026 SEO Survival Guide: Branding, AI & Beating Negative SEO in iGaming
In today’s episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Alina Shvartskop Kalinichenko, Head of SEO at Motherlink, as the duo discuss how iGaming operators and affiliates can future-proof their SEO strategies for 2026 after one of the most volatile years the industry has ever seen.Tune in to today’s episode to find out:Why branding is your ultimate SEO shield and how a strong, unified brand identity can stabilise traffic when generic keyword rankings collapse.How to defend against negative SEO attacks from spam link floods to reputation sabotage, and what backlink hygiene really looks like in 2026.The truth about White Hat vs Black Hat SEO and why you should study manipulative tactics without relying on them.How to implement agile SEO sprints by building long-term vision while executing in fast, adaptable 1-3 month cycles.How to prepare for AI-driven search including practical tactics to optimise for AI overviews, LLM citations, and third-party brand signals.Host: Ivana FlynnGuest: Alina Shvartskop KalinichenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 23, 2026 • 26min
Ep 717: FDJ’s €50m Tax Hit: Can Kindred Integration Steady the Ship?
In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and SBC Editor-at-Large Ted Menmuir as the trio discuss whether tax hikes and regulatory pressures have derailed FDJ’s growth story and if the Kindred acquisition is enough to restore investor confidence.Following the 2025 results from FDJ United, CEO Stéphane Pallez openly attributed a dramatic profit decline to rising European tax burdens, while leadership changes, including the departure of Nils Anden, signal a new phase post-Kindred integration.(Read More)With profits halved, EBITDA under pressure and investors now benchmarking FDJ against global heavyweights, the team asks if this is a temporary tax burn or a deeper structural concern. (Read More)Tune in to today’s episode to find out:Why FDJ’s profits were cut in half and whether tax hikes alone tell the full storyIf the €50m tax hit proves industry warnings about regulatory pressure were justifiedWhat the first year after acquiring Kindred Group really says about FDJ’s online transformation strategyHow the departure of Nils Anden reshapes the leadership outlook heading into 2026Who FDJ is now being compared to among Europe’s gambling giants and whether that comparison is fairHost: Charlie HornerGuests: Martyn Elliott & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 20, 2026 • 24min
Ep 716: Prediction Markets, the CFTC and the Future of US Sports Betting Regulation
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Americas Senior Business Journalist Tom Nightingale and SBC Americas Business Journalist Justin Byers to discuss the growing tension between federal regulators and state gaming authorities as prediction markets take centre stage in the US betting landscape following the CFTC Chair’s surprise amicus brief in the Crypto.com case and what it could mean for the future of sports-related contracts nationwide.Tune in to today’s episode to find out:What prompted the CFTC Chair to file an amicus brief in the Crypto.com case and why it marks a notable shift in toneWhether the CFTC’s stance represents a calculated legal strategy or a broader political signalHow lawmakers are reacting to the potential expansion of federally regulated prediction marketsWhat’s at stake in the Ninth Circuit appeal and how it could reshape sports-related contracts across the USWhether federally regulated event contracts could emerge as a parallel product to traditional sportsbooks, accelerating the federalisation of certain betting marketsHost: Fernando NoodtGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 19, 2026 • 24min
Ep 715: Austria vs Malta: Europe’s Gambling Legal Reckoning
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and Dr Christian Rapani, Attorney at Rechtsanwalt Law and member of the International Masters of Gaming Law, to unpack the 20 year legal conflict between Austria and Malta and what the European Court of Justice’s 2026 ruling means for player claims, cross-border enforcement, and the future of gambling regulation in Europe.Tune in to today’s episode to find out:How Austrian player claims against Malta licensed operators evolved into a Europe-wide legal battleWhat the ECJ ruling in the WUNNER case actually clarifies and what it does notWhy Malta’s Article 56A, known as Bill 55, has reshaped enforcement dynamicsWhether Austria’s monopoly model is still sustainable in a modern EU marketWhat regulatory reform in Austria could mean for Malta, operators, and the wider European gambling frameworkRelevant Article: https://igamingexpert.com/features/odyssey-austria-malta-cjeu/Host: Fernando NoodtGuests: Ted Menmuir & Christian Rapani Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Feb 18, 2026 • 30min
Ep 714: How Racing Can Win Back Younger Bettors
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.Tune in to today's episode to find out:Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiencesHow simplification, gamification and modern UX/UI can make racing more accessible and engagingThe importance of embedded solutions and seamless tech integration for operatorsWhy specialist trading, profiling and outsourced risk management are crucial for sustainable growthThe financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global marketsHost: Charlie HornerGuests: Jack Kelliher & Stephen CrispeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.


