Unpacking the Digital Shelf

When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.

Join Chris Perry, Chief Learning Officer at Firstmovr, as he discusses the groundbreaking ENDCAPS awards that celebrate excellence in digital merchandising and PDP activation. Explore the importance of product detail pages and how AI is enhancing them while maintaining human creativity. Discover the balance between storytelling and SEO, along with successful tactics from leading retailers. Chris also shares insights on the future of digital interactions, encouraging brands to strive for recognition and embrace innovative practices.

Andrea K. Leigh, an expert in digital commerce and retail, shares insights from the NRF 2025 conference. She discusses groundbreaking technologies like digital shelf talkers and AI warehouse robots revolutionizing shopping experiences. The conversation highlights the resurgence of in-store shopping and how brands are blending online and physical environments. They also delve into strategic challenges retailers face, including consumer behavior shifts and the influence of GLP-1 drugs on spending. Additionally, insights on return experiences are emphasized for boosting customer loyalty.

Join Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, along with Salim Bachatene from NielsenIQ and Michael Nunes from Pacvue as they dive into the evolving digital data ecosystem. They unpack the intricate layers of data management in e-commerce, emphasizing the need for strong cross-functional collaboration. Issues like customizing KPIs, embracing digital shelf strategies, and leveraging AI for personalized shopping experiences are addressed. Discover how brands can navigate these complexities to unlock meaningful growth!

Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.

Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG), shares crucial insights into the ever-shifting landscape of consumer behavior. He discusses the rise of convenience-driven shopping, emphasizing features like subscription services that enhance the buying experience. Zoghby explores the importance of engaging consumers as partners in e-commerce, supported by quality interactions and AI-driven solutions. He also highlights findings from a large-scale survey on regional consumer differences and offers strategies for brands to leverage social media and click-and-collect services.

In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and featuring Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union. Listen in as they discuss best practices for JBP planning and how to prioritize working with your retailers.

G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian market. Our expert on the ground is Teresa Sperti, Founder & Director at digital commerce advisory and education consultancy Arktic Fox, and even if you’re not considering Australia as a market you’ll want to listen for her super sharp commerce insights and amazing accent. And be introduced to a little AI sprite called Olive.

For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market share. James Semple, Product Management Director at Salesforce and self-proclaimed “Evangelist of the Composable Ecosystem, joined the podcast to discuss the current and future states of contextual omnichannel commerce.

Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure it while keeping up with the vast amount of change coming from the big players in the market. And what about all the others? We invited Russ Dieringer, Founder and CEO of Stratably, back on the podcast to use data and his brain to prognosticate what the retail media market is going to look and feel like in 2025. Heads up: it don’t seem like it’s going to get much easier on you and your teams in the year to come.