What I Did Next

Mezzo-soprano Farrah El Dibany joins me on the show this week. We cover her journey from discovering her passion for singing at 14, to her incredible performances, including the FIFA World Cup Final in Qatar and the celebration of the re-election of French President Emmanuel Macron in 2022. I had the opportunity to see Farrah perform in-person a couple of years ago, at the Manial Palace for Prince Abbas Hilmi’s museum festival.  She has a powerful voice and an incredible presence on stage. Farrah is dedicated and disciplined as only a performance singer or athlete can be. We also spoke of the nuances of being an opera singer and the challenges and joys her career brings her. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Start investing today! Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s already been an exciting 2025 for What I Did Next. So this week, my producer, Chirag, and I decided to do a check-in and recap the last six months. We talk about the inspiring conversations, guests and events that have made up the year so far, as well as a look at what’s coming up. I also share a sneak peek into our next guest episode, so listen in to find out! This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Start investing today! Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m often asked how I got started with the podcast. On a special solo episode this week, I’m taking you behind the scenes to tell you how and why I started What I Did Next, and how it came together. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ayman Tamer is the Chairman of the Tamer Group, a third-generation business with a 100-year history in Saudi Arabia. Ayman tells me how his grandfather opened the first pharmacy in the Arab peninsula in 1922 and its evolution to one of the largest healthcare companies in the region today, with over $2.5 billion in revenue. It was clear from our conversation that family is everything for Ayman, and it weaves through the company’s heart and soul. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Chapters 0:24 Going to boarding school 7:17 Family Values in Business 12:43 The Reorganization of Tamer Group 16:11 Taking charge of the business 21:00 Involving the next generation 23:15 Family dynamics 28:57 Future plans Learn more about your ad choices. Visit megaphone.fm/adchoices

A few weeks ago, What I Did Next partnered with the 2025 edition of The Narrative Summit which was held at the breathtaking Soma Bay. Today, I’m delighted to share my panel discussion where we explored perceptions of Egypt through a historical and cultural lens, a subject that is close to my heart. I was joined on the panel by historian Mahmoud Sabit, award-winning historian and broadcaster Bethany Hughes, multidisciplinary artist & deisner Louis Barthelemy, creative director Zach Sherif, and Maria Shollenbarger, travel editor at the Financial Times’ ‘How to Spend it’ magazine. From reclaiming our narrative beyond the pharaohs, to celebrating craftsmanship, beauty, and global collaborations — this panel was a powerful reminder that culture is not just heritage, it’s our future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome again to What I Did Next Encore, where I check-in with some of your favourite alumni guests. Today, I’m re-connecting with one of the guests from our first-ever season, advertising director Ali Ali. He catches me up on what he’s been up to since we last spoke, his short film, Smokey Eyes, and exploring production in Saudi Arabia.  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s bonus episode, Fatenn Mostafa Kanafani tells me about her work in documenting, codifying, and cataloging her research in art. She’s contributed a chapter in Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. This episode is brought to you by ⁠EFG Hermes One⁠, your one app for investing in more than 35 stock markets worldwide. Chapters 0:00 Introduction 4:35 The Importance of Modern Egyptian Art 6:59 Exploring the Egyptian Avant-Garde Learn more about your ad choices. Visit megaphone.fm/adchoices

Fatenn Mostafa Kanafani has led a life full of twists and turns. Her career trajectory has seen her go from being a successful marketer with Procter & Gamble to being instrumental in the success of the relaunch of Ahram Beverages, leading to its eventual sale to Heineken in 2002. Fatenn then turned her attention to modern Egyptian art and launched Art Talks, a gallery as well as a forum for discussion on all aspects of art. She is now working on a third book in a trilogy looking at Egyptian modern art and artists. She talks to me in great detail about the threads connecting art, politics, and her identity in shaping who she is today. This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets worldwide. Download EFG Hermes One on the App Store or Google Play Store and start investing today! On a bonus episode out next week, I talk to Fatenn about her work in documenting, codifying, and cataloging her research in art. She's contributed a chapter in the book Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. You can find out all about this on the bonus episode, so stay tuned. Chapters: 0:00 On this episode… 2:01 Childhood Experiences Abroad 5:21 Cultural Identity and Challenges 7:29 Transition to Marketing Career 10:36 Journey with Procter & Gamble 13:17 Moving Back to Cairo 18:11 Ahram Beverages 21:56 The Ahram Beverages Success Story 24:08 Personal Life and Marriage 28:34 The Role of Art 29:38 Founding Art Talks 35:50 Focus on Modern Egyptian Art 39:01 Lightening Round Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I’m reconnecting with pioneering Arab designer, Nadine Kanso, founder of jewellery brand BilArabi. Nadine tells me what’s been happening since our last conversation two years ago, including her partnership with Berluti, and staying authentic in an influencer-dominated world online. This episode is part of our special series, What I Did Next Encore, where I check-in with some of your favourite alumni guests. We’ll continue this series each month with more of the show’s alumni, so stay tuned. And if you haven’t already done so, you can also listen to my Encore conversations with Omar Samra, Nada Debs and Ahmed Alfi. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re continuing my conversation with award-winning ad director and filmmaker Omar Hilal. This week, he tells me about three key projects: the hilarious Aqua Mangos ad, the ground-breaking Royal Jordanian Ad and a sneak-peek into his upcoming film.You can listen to my full episode with Omar Hilal where he tells me about his life’s pivots, starting out as a photojournalist to award-winning ad director to filmmaker: https://listen.amaeya.fm/widn-omar-hilal Learn more about your ad choices. Visit megaphone.fm/adchoices